Vodafone UK Marketing Account presentation by Beata Szabina Herskovics

VODAFONE UK

Marketing Account Presentation

By BEATA SZABINA HERSKOVICS

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BEATA SZABINA HERSKOVICS bszherskovics@gmail.com +36 70 272 8192

VODAFONE UK | TfGM

Presentation Outline Key participants Main deliverables/marketing assets De-briefing call(s) Major questions Milestones and timeline

TOPIC HIGHLIGHTS

GREATER MANCHESTER LOCATION SEARCH Industrial city Potential influencers/celebrities Manchaster United Music - Gallagher brothers Universities Competitors

TARGET AUDIENCE VODAFONE USERS Strenghten loyality - RELIABLE NETWORK

NON-VODAFONE USERS Bring over them - our BEST PERFORMING NETWORK

BUSINESS Bring over/ convince them with our RELIABLE and BEST PERFORMING NETWORK

UNIQUE TRAM WRAP BRANDING/OUTSIDE (1Y) TRAM 1

TRAM 2

Target: customers we would like to bring over.

Target: Vodafone customers to strengthen their loyality

TRAM 3

TRAM 4

Target: Business customers to bring over them and strengthen the current ones loyalityÂ

CREATVE, IMPRESSIVE, IMAGE Reliable + best performing network = VODAFONE

24 AD PANLES USP: OUR BEST PERFORMING AND MOST RELIABLE NETWORK

IDEAS: TELL A STORY in the tram at different panels short stories works one by one and together as well

AUGMENTED REALITY AD PANELS INTERACTIVE LED AD PANELS

VODAFONE UK | TfGM

1. CREATIVE TEAM Designer - design materials Copywriter - content Art Director - concept frontend-developers - landing page multimedia specialists - ads social media specialists - SM buzz marketing automation (email marketing) specialists *UI/UX designers regarding app

1.Key participants

development *Web developer - *any changes of the website *insight (research) specialists - target audience research, KPI focus

VODAFONE UK | TfGM

2. PRINTING OFFICE AND WRAPPING AGENCY Coordinator

3. TFGM Details of sizes, materials of wrapping outside and the inside panels door/window areas, other branding areas (handrail, floor, seats)

4. INFLUENCER/CELEBRITY

1.Key participants

Photo-shooting/video team *if we choose celebrity/influencer for the campaign

5. ONLINE PR journalists/ vloggers

2. Deliverables/ marketing assets CREATIVE concept, design, copy writing, landing page for the new campaign SSC support regarding the new campaign -informing them brief the STORES about the new campaign supporting the print with /digital campaign - strong mobile campaign Social Media, programmatic ads/ push notifications at tram stations regarding the new performance and discounts to check out our site Google Ads E-mail marketing Online PR If we use AR panels - develop the app for that

3. Who would you invite for the de-briefing call(s) (why)?

1. UK TEAM: Operative project SPOC, Budget holder Getting know the budget, the deadlines, branding opportunities, market information (local info, audience, tram numbers - route)

2. CREATIVE TEAM: briefing them about the new opportunity and concept, asking creative concept based on budget, timeline, branding and material possibilities 3. Asking approvals for the creative concept - REGIONAL MARKETING and BRAND DIRECTORÂ (in case of any changes re-briefing the creative team and ask again approval)

4. What would be your major questions in the de-briefing call (to whom) 1. UK TEAM: Operative project SPOC, Budget holder How much budget do we get? When we can wrap the trams? What other branding opportunities do we get? (seats, holders, floor, stations) What can we know about the market? (competitors presence and current campaigns, local info, audience habits, Which tram numbers/ route will we get? How often can we change the ad panels?

2. CREATIVE TEAM What kind of creative concept can they offer based on the brief? Can they deliver the tasks in time? Will they need any outsourcing help? What kind of information will they need for the designs? Costs of the materials

5.Milestones and timeline

Please note: The milestones and timeline contain only the initial period.

It is supported by digital campaign, but to strengthen the campaign even more we could use other tolls, like partnerships, OOH, events, etc. what I would gladly discuss further in person. I have several ideas with wide range of solutions.

6. Main message and creative ideas

STRONGER THAN YOU THINK

“CONNECTING GREATER MANCHESTER WITH OUR BEST PERFORMING NETWORK”

“HOP ON TO OUR MOST RELIABLE NETWORK”

PERFORMING BETTER THAN EVER

WE ARE SORRY FOR BEING TOO GOOD

AUGMENTED REALITY APP Using gamification - people can play on the tram with the app and the ad panels

+1. challenges during this project and how would you resolve them?

PROBLEM WITH THE PRINTS

PROBLEM WITH THE NETWORK ON THE TRAM

CAMPAIGN LANDING PAGE ERROR

Create it in advance, if there is a problem we can produce again, leave time for that.

Could ruin the whole message/campaign,sol ution: immediate communication and immediately has to be fixed.

Can cause slow connection - can ruin the message, has to be communicated positively.

THANK YOU

PRESENTATION BY BEATA SZABINA HERSKOVICS EMAIL ADDRESS herskovicsszabina@gmail.com

PHONE NUMBER +36 70 272 8192