Beanstalk Marketing Pack 2023 BRANDS

Iconic Entertainment Brand

ESTABLISHED AS AN EVERGREEN LIFESTYLE BRAND

4.9+ MILLION XBOX BRANDED PRODUCTS SOLD IN EMEA IN 2022

GAMING AS A LIFESTYLE AND CONTINUED GROWTH BEYOND THE CONSOLE A COLLECTION BASED CREATIVE STRATEGY BLENDING THE EQUITY OF THE XBOX BRAND WITH FASHION FORWARD TRENDS

TERRITORIES OPEN CATEGORIES ACCESSORIES, GIFT, NOVELTY, COLLABORATIONS

EUROPE

The Most Recognized Sci- Fi Video Game Franchise

No. 1 Exclusive Franchise 21 Year Franchise

More than $6 Billion Global Business

Over 82 Million Games Sold

21 Year Consumer Products Business Toys, Collectibles, Apparel, Accessories, Hardware, Etc.

Since Launch in Dec 2021 Halo Original Series Season 2 Coming soon

Over 21 Millions Players

TERRITORIES OPEN CATEGORIES ACCESSORIES, GIFT, NOVELTY, COLLABORATIONS

Sea of Thieves offers the essential pirate experience, packed to the seams with sailing and exploring, fighting and plundering, riddle solving and treasure hunting – everything you need to live the pirate life you’ve always dreamed about. With no set roles, you have complete freedom to approach the world, and other players, however you choose.

Available for: Xbox Series X|S ● Xbox One ● Windows 10 PCs ● Steam

Tinderbox has partnered with Global Merchandising Services (the world's largest independent music merchandiser) to bring their roster of music and entertainment icons into video games.

FAR AWAY FROM YOUR EVERYDAY LIFE DIVE INTO EXOTIC WORLDS FULL OF DANGER AND UNEXPECTED ADVENTURES

50M+ UNIQUE PLAYERS WORLDWIDE

12 TITLES SHIPPED BETWEEN 2004 & 2009

18 – 35 AUDIENCE

LAUNCHES OCTOBER 7TH 2021 ON ALL PLATFORMS

NEW ANIMATED SERIES IN DEVELOPMENT

TERRITORIES OPEN CATEGORIES COLLECTIBLES, APPAREL, ACCESSORIES, COLLABORATIONS, GIFTING, PERIPHERALS

EUROPE

THE ORIGINAL ANIME MIXING

Captain Laserhawk: A Blood Dragon Remix” is an original anime series mixing alternative Ubisoft characters in a highly referenced homage to the early 90s.

ALTERNATIVE UBISOFT

CHARACTERS

Brand pillars

Neo nostalgic

Flamboyant & unapologetic

Subversive

Worldwide release on Netflix in Q2 2023

FORMAT : Season 1: 6 x 22’

Launch campaign will start 2 months before release

Worldwide release on Netflix in Q2 2023

FORMAT : Season 1: 6 x 22’

TERRITORIES OPEN CATEGORIES COLLECTIBLES, APPAREL, ACCESSORIES, COLLABORATIONS, GIFTING, PERIPHERALS

Style Guide Available

Launch campaign will start 2 months before release

RARE HERITAGE

An iconic Xbox game studio with a 35 -year -old pedigree, creating some of the worlds most beloved video game franchises

The largest esports company in the world

Capturing over 50% of the global e-sports market with 245m annual viewers

380m monthly video views

fans on social media

BRAND AWARNESS

#1 $4.2B

GLOBAL MULTI-INDUSTRY BRAND

97% 89%

U.S. MARKET SHARE IN 15+ CATEGORIES

BRAND AWARNESS OF PROS ARE LIKELY TO PURCHASE A NEW DEWALT TOOL

TERRITORIES GLOBAL OPEN CATEGORIES TOOLS FOR THE PROFESSIONAL

OVER 90 YEARS OF QUALITY AND INNOVATION

TOP THREE BRAND AWARENESS IN CORE CATEGORIES (POWER TOOLS, OPE, HAND TOOLS)

#1 OR #2 IN PERCEPTION, ASPIRATION & OWNERSHIP IN BRAND STRENGTH

SBD RANKED #13 ON LICENSE GLOBAL'S 2021

TOP 75 LEADING LICENSORS LIST

TERRITORIES

U.S. & CANADA OPEN CATEGORIES PRODUCTS FOR THOSE WHO TAKE PRIDE IN THEIR WORK

Existing Licensees:

DELIVERING SOLUTIONS TO MENTAL AND PHYSICAL WELLNESS Pool Cleaning

Fixtures

• #1 MOTOR OIL BRAND IN AMERICA

• ENJOYS THE HIGHEST AWARENESS IN THE MOTOR OIL CATEGORY

• OVER 30-YEARS OF SUCCESSFUL LICENSING PROGRAM FOR PENNZOIL & QUAKER STATE FOCUSED ON AUTOMOTIVE AND LIFESTYLE CATEGORIES

TERRITORIES NA FOCUS OPEN CATEGORIES GARAGE STORAGE & ORGANIZERS, SHOP VACS, CAR

TERRITORIES

Audi’s renowned reputation for innovation and design makes it an ideal brand to create inspiring new brand extensions, delivering products that appeal to sophisticated, curious and future- oriented consumers .

Audi’s licensing programme extends the brand into lifestyle, technology and mobility categories, incorporating the brand’s engineering and design excellence, whilst supporting Audi’s sustainability goals.

A Global Brand

115 markets from

50+ model variants

1.6M+ cars sold in 2022

2026 all new models will be fully electric

GLOBAL OPEN CATEGORIES SPORTS MOBILITY & EQUIPMENT, EYEWEAR, APPAREL, WATCHES, COLLABORATIONS, AUDIO, CHILDREN’S TRAVEL SYSTEMS, PET ACCESSORIES

GLOBAL

WHERE LUXURY AND PERFORMANCE MEET.

Bentley are renowned for extraordinary cars, innovative engineering and the highest quality craftsmanship.

2022 was a year of record profit for Bentley.

Bentley operates in 68 countries globally.

Bentley will complete the transition to a carbon - neutral, all -electric range by 2030.

All Bentleys will be powered by plug- in hybrid and battery electric powertrains from 2026 .

TERRITORIES GLOBAL OPEN CATEGORIES TOYS & COLLECTIBLES, INTERACTIVE GAMES

Premium car brand with a core S candinavian design. A heritage of sustainability and safety.

Growing sales year on year in Europe, China and USA.

A new flag ship vehicle (EX90) unveiled in 2022, and the (EX30) unveiled in June 2023.

The future is electric - the first premium car brand to commit to a hybrid or fullelectric powertrain for all models.

P&G is ranked #22 among the world’s largest licensors

The licensing program generates approximately $3 billion in annual retail sales

Through licensing, P&G seeks to improve the lives of the world’s consumers every day, in small but meaningful ways through innovative partnerships.

P&G is proud to have long -term licensing partnerships, many over 10 years

OPEN CATEGORIES

• Pet Grooming

• Disposable Tableware

• Cotton Swabs, Balls, Rounds

• Footwear / Insoles

• Carpet / Rugs

• Candles

• Garment Steamers

• Specialty Cleaners

• Automotive Cleaners

• Grill/Outdoor Cleaners

$74M TOTAL ANNUAL SALES

#84 TOP GLOBAL LICENSORS REPORT 2022 300+ ACTIVE LICENSEES

2.6M U.S. ARMY FAMILIES WORLDWIDE

First published in 1992

Dinotopia has appeared in 18 languages in more than 30 countries!

2 0+ books, including:

Young adult novels, illustrated books, reader series

Dinotopia video games developed for Xbox & GameBoy platforms

TV mini-series co -produced by The Walt Disney Company & Hallmark In 2023, two Dinotopia-themed areas slated to open at amusement parks in China & South Korea

TERRITORIES GLOBAL OPEN CATEGORIES PUBLISHING, VIDEO GAMES, THEME PARKS

Largest B-Corp certified spirits brand globally

1.8B glasses enjoyed annually

200M global consumers

3 00M total global licensed retail sales in F22

5 Billion unique social media impressions

TERRITORIES OPEN CATEGORIES CONFECTIONERY, DAIRY, DESSERT SAUCES, ICE CREAM & FROZEN NOVELTY, FASHION COLLABORATIONS, REFRIGERATED & FROZEN DESSERTS

GLOBAL

#1 PURCHASED RUM BRAND IN THE US

OVER 4M CASES SOLD A YEAR

21M ANNUAL CONSUMERS

#3 BRANDED BAR CALL “CAPTAIN & COKE”

6M+ FOLLOWERS ACROSS SOCIAL MEDIA

The World's #1 Vodka Brand

Over 50M Global Consumers

Over 30 Flavor Profiles

Enjoyed in over 130 Countries

TERRITORIES OPEN CATEGORIES APPAREL, ACCESSORIES, FOOTWEAR, GIFTING,

GLOBAL

GLASSWARE, FROZEN NOVELTY, CONFECTIONERY, COCKTAIL MIXERS

180

Global leader in premium, artisanal chocolate

Steadily building a world- class portfolio of products for all occasions

Global footprint in over 100 countries

96% aided awareness (US)

Key differentiators: authenticity, heritage, craftsmanship

SINCE 1965

TGI Fridays opened its first location in New York City and now, Fridays has grown to more than 700 restaurants in 50+ countries, thanks to its reputation for bringing people together to enjoy “That Fridays Feeling” over high-quality, authentic American food and popular drinks backed by genuine service

TERRITORIES

GLOBAL (excluding food in Asia )

consumers to eat healthier and live better.

#1 Fresh Produce Brand in the US

92% Brand Awareness in fresh fruit

92% ACV (fresh produce & packaged foods)

Ambitious sustainability targets to make a difference in the world

Source: IPSOS 2022 U.S. Study

OPEN CATEGORIES BAKING MIXES, BAKED GOODS, DIPS, SAUCES/MARINADES, BABY FOOD, CONFECTIONERY, COSTUMES, PET PRODUCTS, APPAREL & TOYS

As the leading fresh produce brand, Dole’s mission is to inspire and empower

The best bakery and breakfast on the block.

Family-friendly meals. Fresh ingredients. Fair prices.

Top of Mind Brand Awareness beating Cracker Barrel, Denny’s, IHOP, & Bob Evans

300+ restaurant locations across the U.S. and Canada

+40M customer visits per year and 80% customer retention

Menu items include 30- year- old classics to innovative dishes for all dining occasions

Top 50 of Yelp’s Most Loved Brands in 2023

TERRITORIES OPEN CATEGORIES BAKING MIXES, DESSERT AND BAKERY, FROZEN MEALS, SYRUPS, SWEET & SALTY SNACKS, HOUSEWARES

U.S.

From humble beginnings in Georgia, this local place to “huddle”:

• N ow operates 300 restaurants across 25 states and counting

• Has legacy brand recognition from over 55+ years in business and countless customers served

• Is famously proud to cook “Any Meal. Any Time.” with a focus on breakfast

• Has stronger brand affinity among consumers than IHOP, Waffle House, Bob Evans and Denny’s

SOUTHERN SMART. ‘ROUND THE CLOCK. HANDMADE IN YOUR OTHER HOUSE .

TERRITORIES OPEN CATEGORIES BREAKFAST, DESSERT AND BAKERY, FROZEN MEALS, HOUSEWARES U.S.

Chef Eric Adjepong was a finalist on season 16 of Bravo's Top Chef, and a contestant on season 17 of Top Chef All-Stars, where he earned consistent acclaim from judges and popularity among viewers . As a first - generation GhanaianAmerican born and raised in New York City, Eric sources the flavors and influences in his cooking from many of the West African dishes he grew up eating.

AS SEEN ON:

$1B brand with 98% aided brand awareness

90% market share

#1 portable wholesome snacking brand in Total HH Penetration

239.5M units sold annually

42.5% penetration in households with kids

4.3M+ fans on Facebook

Pop -Tarts is seeking licensed brand extensions that represent ingenious spins on the expected through extra ordinary food creations that align with the brand’s culinary expressions of looking, tasting, smelling, and sounding like Pop Tarts.

Sources: Kantar; Nielsen AOD Scan Data: Total xAOC 52wk ending 04/22/2023; Nielsen Homescan; Trip Projected, Total US; 52 WE 03/25/23

TERRITORIES OPEN CATEGORIES

BAKING MIXES & KITS, FROZEN DESSERTS, CAKES & ICE CREAM GLOBAL

Iconic Global Brand

$2.8B Global & $1B US Total Sales

98% Brand Awareness

54% Omni-Commerce Household Penetration

4th Biggest equity brand in Salty Snacks Growing +13% $ 2022 vs PY

Highest brand awareness

Highest household penetration

Top brand that shoppers enter on, highest level of repeat rate

Leading brand in “From the Griddle” category, with 55% $ share

Nearly 1 out of every 4 units sold in the Frozen Breakfast Category is an Eggo!

Largest Kellogg’s brand in the US

Achieved over $1.4 billion in sales in 2022 (+13.4% vs 2021)

TERRITORIES OPEN CATEGORIES FROZEN APPETIZERS, MEALS & SIDES, MAC N’ CHEEZE KITS, REFRIGERATED SNACK PACKS GLOBAL

23% US household penetration, top of Kellogg cereals

75/25 consumption across adults & kids

$440M+ annual retail sales

w/ multicultural households

#1 largest brand in Kellogg’s cereal portfolio

#1 most known mascot in cereal, Tony the Tiger

The only cereal that talks since 1928…

Playful & deliciously simple golden bouncing bubbles of goodness

There’s nothing more special than childhood

Rice Krispies exist to fill childhood with little moments of love and magic

TERRITORIES OPEN CATEGORIES

GLOBAL

DESSERT TOPPINGS

With our portfolio of real fruit and nuts plus chocolatey, yogurty, crunchy goodness; there’s a perfect flavor for everyone in the family.

Households with kids love our flavors! Fruit & Yogurt, Chocolatey Delight, as well as our seasonal, limited time offerings significantly overindex with them- and 40%+ of consumption comes from the kids!

$408M+ L52W sales

50% of our consumption comes from the 55+ consumer cohort. Red Berries, Original and Vanilla Almond are favorites of this group.

16.6% US household penetration