Pasadena Independent - 09/24/2020

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COMPLIMENTARY COPY

City of Monrovia Extends Submission Deadline for Logo Contest

Arcadia Man Pleads No Contest to Beating Ex-Girlfriend

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SAN GABRIEL VALLEY FOOTHILL COMMUNITIES EXPRESS GRATITUDE FOR FIREFIGHTERS’ EFFORTS More than 113,000 acres have burned in the Angeles National Forest since Sept. 6

homes all over area foothill cities affected by the Bobcat Fire. – Photo by Terry Miller / Beacon Media News

tmiller@beaconmedianews.com

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elicopters surveyed the San Gabriel Mountains this past weekend to assess the damage from the Bobcat Fire which is still out of control but not an immediate threat to San

Gabriel Valley communities. However, on Monday afternoon new ominous plumes of smoke appeared above the mountains raising concerns if the winds changed. As of Monday afternoon, authorities said that the fire was well in the Angeles National Forest and didn’t pose any immediate danger. The Bobcat Fire was threatening

the Mount Wilson area as well as infrastructure near State Route 2 and several foothill communities. On Tuesday structure protection was fire crews’ priorities. About 1,000 homes were threatened as of Monday night, according to the U.S. Forest Service. Evacuation orders were issued

for residents south and west of Upper Big Tujunga Canyon, east of Angeles Forest Highway and north of Angeles Crest Highway. However, the cities of Arcadia, Monrovia, Sierra Madre and Pasadena remain safe thanks to the diligent effects of all concerned in this battle. An evacuaSEE FIREFIGHTERS PAGE 2

Entrance to the headquarters of the Centers for Disease Control and Prevention. – Courtesy photo by Daniel Mayer / Wikimedia Commons (CC BY-SA 3.0)

CDC RETRACTION CAUSES CHAOS, CONFUSION

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hile California’s attention has been largely on the devastating wildfires in recent weeks, the pandemic and the Center for Disease Control’s (CDC) guidelines seem to have taken a back seat on the news front. That is, until Monday when confusion reigned over the transmission of COVID-19.

The CDC reversed itself Monday, saying guidelines concerning the spread of the virus it posted on its website were wrong and removing language saying it was “possible” that it spreads via airborne transmission. Before the reversal, the guidelines posted Friday acknowledged the possibility of the virus spreading “through

respiratory droplets or small particles, such as those in aerosols," which are produced through breathing, can remain in the air and travel beyond 6 feet. This has been a point of debate in the scientific community where research continues. According to The Washington Post, this is the third major revision to CDC information or

Since 1996

VOL. 24, NO. 38

BEACON MEDIA ANNOUNCES LAUNCH OF HEY MEDIA Multimedia Business Will Serve Southern California Communities with Investigative News and Interactive Business Offerings

Signs like this adorn

Terry MILLER

PASADENA_INDEPENDENT

guidelines since May. "A draft version of proposed changes to these recommendations was posted in error to the agency's official website. CDC is currently updating its recommendations regarding airborne transmission of SARS-CoV-2 (the virus that causes COVID-19). Once this SEE CDC RETRACTION PAGE 5

Over the past 25 years readers have come to know and trust Beacon Media as a news and community engagement organization and today we announce the launch of Hey Media, a new venture that will continue Beacon’s legacy of providing local news to Southern California markets. Very soon, Hey Media will launch our first regional product, HeySocal.com, targeted at younger consumers. Beacon Media began with just one paper in 1996 but since then we have delivered quality journalism throughout Southern California through our network of 22 bi-weekly local newspapers, despite ongoing challenges in the news markets. Hey Media’s presence will continue in the Greater Los Angeles area, San Gabriel Valley and San Fernando Valley, serving over 200 communities. Von Raees, CEO and founder, says Hey Media will continue providing hyper-focused news to smaller communities while expanding regional and national news coverage and business resources. “Hey Media is breaking ground where traditional media, newspapers, and digital media channels are lacking. By leveraging the depth and breadth of its large-scale corporate resources and technologies, the long-standing hyper-local focus of Hey Media’s leadership will now direct Fortune 500-level resources to niche communities with an authentic feel,” he added. Along with original reporting, Hey Media will be aggregating content from other local, regional and national sources to keep readers informed on issues that impact their communities. As a part of this expansion, Hey Media will continue to grow current advertising consulting programs. Due to the changing nature of journalism and advertising, Hey Media’s advertising team will create content for local businesses that more effectively targets local communities with resources and methods traditionally exclusive to national and international enterprises. This will be accomplished with cutting edge AI content curation, video production facilities and advanced digital marketing. Hey Media will continue to focus on social justice and impact issues, which has been a part of our mission from the beginning. “Our company is rooted in the idea of social justice and equality which we have moved the needle on through hardhitting investigative journalism since inception,” said Raees. Along with traditional investigative journalism covering these issues, Hey Media will debut a short-form video series titled, “Impact Chamber.” The video series will explore the ways that people can create real and lasting change for the challenges of our world today. The year 2020 has brought many difficulties to communities around the world due to COVID-19, unemployment, economic decline and issues of racial injustice. Hey Media plans to continue to cover these stories and make a positive impact on communities and businesses in Southern California.


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