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ANAHEIM PRESS
MONDAY, JANUARY 26, 2015 - FEBRUARY 1, 2015
anaheimpress.com
How Starbucks Hopes to Profit from MLK Day O pinion By NICK KIPLEY According to an article published by the Boston Globe in 2011, sales of the Frappuccino make up roughly a fifth of Starbuck’s revenue. Possibly to counter a reputation as a venue that makes 20% of its money in what are arguably just coffee milkshakes, Starbucks also offers a variety of products supporting the good cause: a community bulletin board, inoffensive bestsellers about protagonists changing the status quo through championing a noble cause, bottled water that allegedly raises money for drinking water programs in Africa, and selected CD’s of eclectic music performed by top artists collaborating in an effort to raise money for famine relief, an end to human trafficking, AIDS research, a cure for cancer, etc. This does a lot to corroborate Starbuck’s image as not just another fast-food-style chain selling beverages big enough to drown a cat in, but as a meeting place where social consciousness, community
activism—and corporate altruism—flawlessly comingle. Huge corporations like Starbucks, Apple, Nike, et. al have learned to market positions of selfless activism by painlessly co-opting figures from the “politically correct” canon. A recent, prominent example of this comes from an ad run by Starbucks in the New York Times which shows the alphabet sequence printed backwards in white letters upon a black background. Its letters “MLK” are highlighted in red. Beneath this text, also in white font, made highly visible against a full-page sea of black, reads the call to action statement: “It’s time to look at things differently. Again.” Is this statement telling us that if we find ourselves arranged within a sea of hierarchical conformity, all we need to do is change the way the system is viewed in order to gain a startling new perspective? In this case, that perspective leads to some crackly, inner-speaker of pop-culture and history, which
copulation or sexual penetration with a child 10 years or younger, two felony counts of lewd acts upon a child under 14, and a sentencing enhancement allegation for substantial sexual conduct with a child. If convicted, he faces a maximum sentence of 19 years to life in state prison and mandatory life-
VOLUME 2, NO. 4
Rents in Anaheim and Orange County higher than ever by Vickie Vértiz
time sex offender registration. He is being held on $1 million bail and is scheduled for pretrialtomorrow, Jan. 22, 2015, at 8:30 a.m. in Department N-3, North Justice Center, Fullerton. At the time of the crime, Millette was a seventh-grade
Lupita Sanchez talked to the Orange County Register about her poorly maintained one-bedroom apartment. The plumbing is aging and the place sometimes crawls with cockroaches. She and her husband pay $1,200 a month in rent for their home in Santa Ana; that is what rent is running nowadays, even for places like the one Sanchez lives in. “You go somewhere else, they charge $200 more,” Sanchez, who is 50, told the Register. Just like other rents across the state, rent will not be dropping any time soon. Last year, a report from RealFacts detailed how Orange County rents for apartments in large-complex went up by almost five percent. RealFacts is an apartment tracking service which also noted that average monthly rent in Anaheim, for instance, was $1468. For other Orange County apartments, said the paper, landlords were asking an average of $1,781 a month for vacant spaces in apartment complexes, which is up $81 from 2014, reaching an all-time high, according to RealFacts data. “Asking” rent is what landlords seek for empty places in the last quarter of the year, not the actual amount tenants are currently paying, said the paper. The actual rent, $1,648 a month on average, is also up
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Dr. Martin Luther King - Courtesy Photo
resonate with the words, “I Have A Dream.” Displayed directly below this message is Starbuck’s logo. Thus, the only information we are given is that the largest coffee chain in the nation—who makes billions selling high calorie coffee milkshakes—shares the same beliefs as the greatest American civil rights leader of the 20th Century. Wait. What? Not advertising anything but the Starbucks brand, the Please see page 4
OCDA Seeks Help Identifying Potential Additional Victims of Middle School Teacher Charged With Sexual Assault The Orange County District Attorney’s Office (OCDA) is seeking the public’s help identifying potential additional victims of a middle school teacher charged with sexually assaulting a minor female relative. Christopher Millette, 36, Fullerton, is charged with one felony count of oral
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