Most Important Google Ranking Factors in 2023 2024 Domain factors ● Domain authority: This is a measure of a website's overall authority and trustworthiness. It is based on factors such as the number and quality of backlinks, the website's age, and the website's relevance to its industry. ● Domain age: Older websites tend to rank higher than newer websites. ● Domain backlink profile: A website's backlink profile is the number and quality of backlinks that point to it. Backlinks from high-quality websites are more valuable than backlinks from low-quality websites. ● Domain trust: This is a measure of how much Google trusts a website. It is based on factors such as the website's reputation, the quality of its content, and the website's compliance with Google's guidelines.
Page-level factors ● Content quality: The quality of a website's content is one of the most important ranking factors. Google wants to show users high-quality, informative, and relevant content. ● Keyword relevance: A website's content should be relevant to the keywords that it is trying to rank for. The keywords should be used naturally throughout the content, but they should not be overused. ● Title tag: The title tag is a short description of a website's content. It should be clear and concise, and it should include the keywords that the website is trying to rank for. ● Meta description: The meta description is a longer description of a website's content. It should be informative and engaging, and it should encourage users to click on the website's link.