www.bhb.nz | November 2020 • 7
Music mentoring for youth The already vibrant Avondale arts scene has just had a huge boost. Crescendo Trust of Aoteoroa (Crescendo) has moved from Henderson to Mainstreet Avondale, celebrating with an opening launch of the new hub last month. Their main mission is to mentor youth using music, radio, and events. However, they are open to anyone who wants to use their services commercially. The mentoring staff all have industry experience and can help you with everything from podcasts to sound design. They aim to become financially self-sufficient in this way, so they are keen to work with you! The radio station is low power on 87.8FM. It will be great for Avondale to have its own community sound and voice! They are in the building vacated by VIP Barbers until the site is redeveloped by Panuku. Crescendo was founded in 2012 by Marcus Powell, a well-known member of award-winning bands Blindspott and City of Souls. The programmes are developed to nurture, empower and give lifelong skills through mentoring, personal development, and training in music, film, content creation and photography to young people and is a way of helping them back into education. “There are multiple impactful outcomes that come from a hub with a strong kaupapa. It starts with whanau. We provide an environment that is a whanau, it is an urban marae, it is a safe place and an incubator,” says Marcus.
Founder Marcus Powell and Operations Manager Cat Percy at the launch
Ricardo Ball, mentor
Opening act Iris G
To date, Crescendo has worked with more than 2,300 young people across seven locations throughout Auckland. Among them is Auckland rap duo Church (Elijah Manu) and AP (Albert Purcell), who recorded their debut album Thorough Bread in 2018. The pair have been hugely successful with their single Ready or Not being played over four million times and winning a number of awards at the 2020 Pacific Music Awards. Also at the awards,
fellow mentee Disciple Pati (Sapati ApaFepulea’i) took home the NZ On Air Best Pacific Music Video Award. Marcus says the future of Crescendo is being a self-sustainable social enterprise that generates revenue to create social impact. “My intention is to show the charitable sector that we can achieve a high level of transitional pathways for our rangatahi with the right kaupapa and strategy.”
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