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keri zamora
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m a k e - u p b y J O A NN A T I C Z O N h a i r b y D O NN D O N A T O
ranchising an international clothing brand is no joke, but Keri Zamora seems to have done it effortlessly. With the successful opening of the first Philippine franchise of the popular Russian fashion and clothing brand, Kira Plastinina, Keri Zamora and her business partner (and sister) Ruby Anna Neri-Coching have proven that hard work indeed pays off. Aside from being a fashion enthusiast-turned-entrepreneur, Keri is also a young mother of three, and wife to the Vice Mayor of San Juan, Francis Zamora. She says that the key to success is having the passion for your work, and the right mindset to believe that you’ll go places you’ve never been before. b c PHILIPPINES { DEC-JAN 2011 } bcmag.ph
How does it feel to have your own business, and be a mother of three at the same time?
I feel truly blessed to have been given this opportunity to do what I love—working in the fashion business—and at the same time be able to spend time with my children and husband. Sometimes, it gets tiring, but I wouldn’t change a thing. How did you get into the fashion business?
I’ve always been interested in fashion ever since I was little. I think I’ve inherited the love for it from my mom. I did some modeling back in college, took fashion courses at Parson’s, worked as a personal shopper, stylist, and image consultant, then finally brought in a retail franchise. What made you choose Kira Plastinina from all the clothing brands to bring to the Philippines?
I’ve read about Kira in Teen Vogue then I chanced upon her shop in L.A. I really liked the vibe of her store. It was young, hip, and fresh, with very unique designs. What was it like meeting Kira Plastinina herself? holiday issue