Advertising: Prices and Guidelines

1 …………………………..About Us

Table of Contents

2 ……………….…Our Reach: Data

3 ………………………...Online Ads

4 …………………...Newsletter Ads

5 ………………...Social Media Ads

8 ……………………… ..Guidelines

9 ……………………… ..Contact Us

The Heights is the independent, non-profit student newspaper at Boston College. Its website, bcheights.com, is updated daily with new content reaching up to 134,000 views per month. And The Heights publishes an e-edition weekly that reaches around 4,000 readers. Nearly 10,000 newsletter subscribers receive the week’s top stories each Monday, Wednesday, and Friday.

About Us Thank You

Thank you for your interest in in advertising through The Heights!

For more than 100 years, The Heights has been providing news of the highest quality to the Boston College community. In 1971, The Heights became editorially and financially independent of the University. Every month, more than 100,000 individuals—many who are BC students and alumni—interact with The Heights, and we would love the opportunity to connect our readers with your business. Hundreds of businesses have advertised through us, and this media kit will show you information including our rates, sizes, publication dates, payment options, deadlines, and contact information. As a 501(c)(3) non-profit, all of the advertisements featured in our paper are tax-deductible. Our team of account managers looks forward to working with you in creating the most effective advertising campaigns for your organization. If you have further questions regarding how The Heights can best serve you and your company, please do not hesitate to contact us at ads@bcheights.com.

Catherine Dolan General Manager, The Heights

Numerical Overview

Social Media

Daily posts, straight to our readers’ social feeds

X, formerly Twitter: 8,400+ followers

Facebook: 5,400+ followers

Instagram: 3,000+ followers

LinkedIn: 1,100+ followers

The Newsletter

A thrice weekly update on BC news sent straight to the inboxes of our readers

11,000+ subscribers

Online Advertising

The Heights’ website, www.bcheights.com, has over 20,000 registered users and averages 75,000+ page views per month during the academic calendar. Online ads are billed based on CPM (every 1,000 impressions). An impression, sometimes called an ad view, is the point at which an ad is viewed once by a visitor or displayed once on a viewer’s device.

Top Banner

Size: 728 pixels wide x 90 pixels tall

Price: $20 per CPM

Integrated Ad

Size: 900-2150 pixels wide x 100-850 pixels tall

Price: $15 per CPM

Online Advertising Continued

Display Ad #1

Size: 500 pixels wide x 500 pixels tall

Price: $10 per CPM

Display Ad #2

Size: 300 pixels wide x 600 pixels tall

Price: $10 per CPM

Newsletter Advertising

The Heights newsletter is sent out twice weekly to our nearly 5,000 subscribers with an open rate that reaches more than 60 percent. This is a great way to reach people directly through email, either with a top or bottom banner advertisement. If interested, please contact our account managers at ads@bcheights.com.

Top Banner Ad (as pictured)

1 for $120

2 for $228 (5% off)

3 for $324 (10% off)

4 for $408 (15% off)

8 for $720 (20% off)

Bottom Banner Ad

1 for $100

2 for $190 (5% off)

3 for $270 (10% off)

4 for $340 (15% off)

8 for $640 (20% off)

Social Media Advertising

The Heights’ social media accounts of Facebook and Twitter are growing quickly with followers. Social Media ads are a flat rate of $100 per post across platforms and include an image or video along with a desired text. This is a great way to reach students who frequently use social media. For information about advertising on our social media platforms contact ads@bcheights.com.

In-House Design

If you are advertising with us for the first time, we can create your artwork and design for you! For a one-time $50 flat rate, we can design your advertisements. The design will be yours to keep after. Please send any images or text that you would like to be used in your specific advertisement.

Student Discounts

As a student-led organization, The Heights’ seeks to support fellow student organizations. Therefore, we offer student organizations a 15% discount on all advertising. For information on advertising, please contact ads@bcheights.com.

Non-Profit Discounts

As a non-profit organization, we support our fellow non-profits with a 15% discount on all advertising. For information on advertising, please contact ads@bcheights.com.

Guidelines

Deadlines

All artwork must be received no later than 5 p.m. EST the day prior to publication.

Cancellation

All ad cancellations must be received no later than 24 hours prior to the publication date. Ten percent of the original ad price will be charged for ads cancelled within the 24 hours of scheduled publication.

Payment Methods

The Heights, Inc., accepts payment in the form of check or money order. Please contact the collections manager for details.

Accepted File Formats

.jpeg or .png Resolution: 300 DPI

Terms and Conditions

All advertisements are subject to final approval by the editor-in-chief and general manager. The Heights, Inc., reserves the right to alter and amend those advertisements not accurately meeting the “Technical Requirements.” Advertisements only in printed form in The Heights constitute “Official Publication.”

Any and all changes in rates, discounts prior to or after the “Official Publication” of an advertisement, or partial payment after “Official Publication” of an advertisement are subject to the final approval of the general manager and the business manager.

Persons, business entities, and organizations, public or private, who submit an advertisement to The Heights, Inc. are considered “Advertisers” by The Heights, Inc. All “Advertisers” assume the responsibility of abiding by the terms and conditions of the “Official Policy and Procedure” of The Heights, Inc. At the time their advertisement becomes “Official Publication,” all “Advertisers” assume the responsibility of meeting any and all billing requirements issued by The Heights, Inc.