Nostalgia in graphic design is more than the application of sepia tones, faded images and vintage type – it can extract from the past to create authentic visual and emotional experiences for present-day audiences. This thesis serves as a process framework for the effective use of nostalgic components, which sports-based designers can use to create visual experiences that suit the present-day audience while honoring and preserving the past histories they embody. The thesis will explore various sports design campaigns that use reminiscence and history as the foundation of the creative process to examine the cultural, social and historical relevance surrounding athletic franchises.
© Brittany C. Davis