GETTING STARTED ON TIKTOK

If your store has an Instagram or Facebook page, then you likely know how to create effective videos. (By the way, if you aren’t posting videos to your other social media platforms, you should be.) Your phone offers you everything you need to make effective videos.

Wilkes says successful TikTok videos for businesses should be creative, on-brand, and provide value. He offers the following advice:

• Make sure the video is clear and concise.

• Get to the point quickly and don’t include any fluff.

• Focus on the value the video will provide – what information will the viewer gain from watching it?

• Keep it professional. This doesn’t mean the video needs to be stuffy or boring, but it should avoid being too casual or informal.

• Make sure the video is visually appealing. Use high-quality graphics and footage, and make sure the audio is clear.

“When it comes to being creative, businesses should think outside the box and come up with ideas that will capture the attention of their target audience,” Wilkes says. “They should also make sure that their videos are on brand, meaning that they align with the company’s values and messaging. Finally, businesses should focus on providing value in their videos, whether that’s entertainment, education, or both.”