OFFICIAL WEBINAR SPONSOR
EXPO WEBINAR PRIMER By Keith Loria The 2020 BCA VirtuALL Expo will feature four incredible, informative webinars as part of the 2020 Business of Billiards Webinar Series (sponsored by Legacy Billiards).
Friends, executive director for the firm, will host “Operation Open Doors,” which is a primer on adapting to new COVID-19 regulations.
Lynn Switanowski, founder and president of Creative Business Consulting Group, a retail strategy consulting firm, who is a popular and long-time BCA Expo speaker, will host three webinars, kicking things off on July 27 with “Home Entertainment is Hip Again.”
“This webinar is about legal and business issues related to workers just starting to come back to the office,” Walker says. “She and I tag-team it. She will talk about the business side of things, such as staffing issues, equipment issues, IT and safety. I will talk about the employment-law issues such as the Family’s First Coronavirus Response Act.”
“Ironically, since COVID has hit, the billiard and home leisure industry has taken off. The manufacturers did a good job and some of the smarter, more adaptable independents capitalized on it,” she says. “So, the idea is how do you take this current mindset where we’re not going back to 100-percent ‘get out for entertainment’ for a very long time, and use that for your marketing messages to better sell your products to your customers?” The premise of the webinar is to offer advice on how to help retailers communicate that they can solve people’s home entertainment needs that they didn’t even know they had. “That requires a message around the current situation and making stay-at-home relative again,” Switanowski says. “Think social distancing and small-group get-togethers which are perfect for being at home. The idea of the webinar is to take their business and put it in the context of how relevant it can be in today’s social situations.” On July 28, Colin A. Walker, an unemployment lawyer with Fairfield and Woods, P.C. in Denver, and Michelle 14 | BCA INSIDER • EXPO ISSUE 2020
Additionally, in Colorado, the state has some specific requirements, just as all states do, and Walker will talk about what legal issues people will need to know. Michelle Friends
