Hong Kong investor steps into Woom

KLOSTERNEUBURG, Austria – Hong Kong-based family-run trading and logistics company, Jebson Group, has stepped into Austrian kids and juvenile bicycle supplier, Woom GmbH. The additional capital will be used for further expansion in existing and new markets.

No information has been given about the amount paid nor the minority stake percentage of Woom, which Jebsen is now holding in its hands. Jebsen’s investment is intended to support the international expansion of the up-and-coming kids and juvenile bike specialist “in Europe, the United States and, in the future, in Asia”. The Jebsen Capital team justifies the move by citing significant potential for premium children’s bicycles in China. Importantly for Woom, Jebsen Group can use its strong internal supply chain capabilities to help optimise its production capacity. Today, Woom already sells its products in more than 30 countries. The focus to date has been on German-speaking Europe and the US. With Jebsen’s help, Woom will be able to better access China in particular, but certainly other Asian country markets as well. (JB)