Herrmans looks for growth in central Europe with German subsidiary

HOLZWICKEDE, Germany – Finnish bicycle component exporter, Herrmans Bike Components Ltd, has established a new German subsidiary, Herrmans Bike Components GmbH. Having had a presence in the German market since 2007, the company calls it “a natural continuation and reinforcement of the company’s long-term commitment and presence in Germany”.

After stable growth in recent years and with high expectations from the market, Herrmans Bike Components has been making changes to secure its future, including the appointment of Dan Liljeqvist as CEO. Now the company is looking to solidify its presence in Germany. Until now, Herrmans operated in Germany under the umbrella of a joint subsidiary with sibling company Nordic Lights, which is also active in the lights industry for heavy-duty machinery. In February, the company celebrated its 10-year anniversary. As both companies are growing and have separate owner structures, the company decided it would be more advantageous to operate through two separate subsidiaries. The companies were separated officially at the beginning