Polestar steps over from e-cars to e-bikes

GÖTENBORG, Sweden – Swedish

car manufacturer, Polestar, is the next to step into the rapidly growing e-bike market. This announcement by Polestar CEO, Thomas Ingenlath, didn’t come as a surprise as the company has been cooperating with Allebike on a regular bicycle since earlier last year.

While other automotive brands outsource the production of their bikes and simply stick their logo onto the finished product, Polestar wants to have a much more hands-on approach in the design of the upcoming e-bike.

In a recent interview with The Verge, the Polestar CEO revealed the company was working on a battery-powered 2-wheeler along with Sweden’s bicycle company, Allebike. “I don’t want our first e-bike to be a ‘marketing stunt’ as I always hated those buying a bike and then just putting your brand on it,” Ingenlath said in the interview.

Frame design

Although the details of the bike are yet to be revealed, Polestar will extend its existing partnership with Allebike. Polestar’s first e-bike will not be a licensing deal, and they will actually own the frame design. It is still unknown when the Polestar e-bike will be available on the market or even when its design will be shown to the public for the first time. The project’s success depends on how seriously Polestar approaches the e-bike market. Ingelath’s statement that he believes in the plurality of mobility and sees the advantages of various forms of mobility products for different purposes gives Polestar a promising start.

has lost confidence in the banking system and is scouting suitable international locations in the Asia-Pacific to make global transactions. In early 2023, Asia Bike opened a special purpose vehicle (SPV), registered as ‘Asia Bike Singapore PTE Ltd’ to carry out all its financial transactions smoothly.

In yet another overseas expansion, Asiabike expanded into the Australian market and opened a new subsidiary – Down Under Cycles PTY LTD, based in Victoria, Melbourne, along with an office and warehouse to stock the range. “The subsidiary will engage in wholesale distribution of its range under the ‘Rook’ brand specific for the Australian market. The Australian entrance early this year opens many opportunities for the company in the Asia-Pacific market. The company is also open to supplying under the customer’s label.”

European bike sales enter a lean phase during the winter from November to April. Meanwhile, summer arrives in that period in the Australian market, regarded as good for cycle sales.