Big Bigger Biggest process

is an aspect that the other categories don’t have. “Bigger” is distinguished by not being tangible. Instead, there is a level of separation. This category is dominated mostly by signage living in more populated areas. The letterforms are bigger than what can fit in your hands, but don’t overwhelm you. That category is “biggest”. This typography does supersede your stature and allows you examine the technical parts of the letterforms at a different level. You need to go to downtown and urban areas to come across this typography. The next time you come across any sort of typography, take a second to think about what type of environment you are in.

Whether it’s new or old, that typography is there for a reason.