“ I T WAS C H R I ST M AS E V E 2009. I WAS P I C K I N G U P S O M E E X T R A C ASH FOR MY DAU G H T E R S ’ STO C K I N G S . . . A N D T HERE HE WAS.
THAT DAY CHANGED EVERTHING.”
A R E YO U
HUNGRY? POOR? HOMELESS?
SOMEONE CAN
HELP! SUPPORT! VOLUNTEER!
YO U
LOVE
+ S U P P O RT
STRAND OF THREE
C U R R E N T LY
THIS IS US!
SOMEONE CAN
HELP! SUPPORT! VOLUNTEER! together wi th god
W E D O CO O L T H I N G S
BUT
WE LOOK out of date! WE HAVE LIMITED RESOURCES! WE NEED VOLUNTEERS!
HAR
M OW
SA LV
UIC
CM
O R N A M E N TA L
M IN IM AL
CO M P L E X I T Y
HAR
M OW
SA LV
CM
A B ST R AC T
REAL
R E P R E S E N TAT I O N UIC
M OW
HAR
SA LV
UIC
CM
STAT I C
DY N A M I C
PERCEIVED MOMENT
SA LV
HAR
M OW
UIC
CM
S OF T
LOU D
P OT E N CY
BASICALLY... W E A R E M I X I N W I T H T H E O U R P E E RS TOO MUCH.
W E N E E D TO S E T U S A PA RT F I N D A UNIQUE A N G L E A P P E A R D I F F E R ENT
ORIGINAL CM
WHERE WE NEED
SA LV
TO B E
MOW
UIC
I M I TAT I V E
CO N T E M P O R A RY
TRADITIONAL
HAR
MORE UNIQUE MORE CONTEMPORARY MORE ORIGINAL
STILL... T H E R E A R E Q U E ST I O N S
WAIT, I CAN DONATE? HOW DO I EVEN HELP? HOW IS IT DIFFERENT?
T H IS I S A L L A B O U T TO C H ANGE.
*BOLD *CREATIVE *PERSONAL
M E E T K AT H Y
FOUNDER TRADITIONAL *PERSONAL
MEET CAITLIN
DAUGHTER *BOLD *CREATIVE
STRAND OF THREE IS THE ONLY NON PROFIT THAT CATERS TO ALL TYPES OF HUNGRY PEOPLE IN BOLD AND CR EATIVE WAYS
T H I S I S W H E R E W E T H I NK
BRAND CODE
PRODUCT / BENEFIT
POSITIONING
small company
Strand of Three offers products that
easy to access
are mad e to feed full families and
instant reward & gratitude
individuals. These products are unique
practical
and personalized.
VISION
=
AS W E R E P R E S E N T THE “HANDS AND FEET” OF CHRIST IN THIS WORLD, P E O P L E W I L L KNOW THEY MATTER TO GOD WHO LOVES THEM.
STYLING
VALUES
sincere, reliable,
is personal
trendy, willing,
is on time
admirable, bold
is consistent is daring
BRAND MIND SPACE
FUNCTIONAL
SOCIAL
“Getting involved is easy and always appreciated.
“I like Strand of Three because they
Also, the $10 that i donate is actually worth more
seem sincere and admirable. They also
than $20 if i had made the same bag of food on
are always willing to try new ideas and
my own. I also get to here about where my money
ways to help.”
went and how it benefited someone.”
MENTAL
SPIRITUAL
“Strand of Three makes me feel motivated. I know
“I appreciate Strand of Three’s
they are taking extra effort to help others, and so
committment to putting themselves out
can I.”
there even when there are only limited donations and funds.”
FEEDING THE HUNGRY I N U N I Q U E W AY S
K AT H Y K L A G
since 2009
since 2009
Founder / Director
e: S O 3 @ A O L . C O M
e: K K L A G @ A O L . C O M
n: 0 1 2 . 3 4 5 . 6 7 8 9
n: 0 1 2 . 3 4 5 . 6 7 8 9
w: S T R A N D O F T H R E E . O R G
w: S T R A N D O F T H R E E . O R G
FEEDING THE HUNGRY IN UNIQUE WAYS http://www.strandofthree.org
D O N A T E
H E R E
12.04.12 “Consider blessing your friends and relatives with the gift of giving this Christmas by making a donation to Strand of Three in their name. Y...” 11.29.12 “As Christmas approaches, I think back to Christmas Eve three years ago when I was led to give a bag of food to a young man just because I n...”
THANK YOU STRAND OF THREE, THANK YOU FOR THE FOOD. ” — 4 year
old Emily
11.19.12 “Today we received this email from Sheila who represents Bread of Life Ministries, a church in KC, KS and one of our most recent partners...” 11.14.12 “We work through so many different organizations it's always such a blessing to be able to give a bag to someone directly. That happene...” 11.12.12 We're gearing up to provide Just because...YOU Matter! bags containing a special Christmas meal bag to Bread
FEEDING THE HUNGRY IN UNIQUE WAYS
FEEDING THE HUNGRY IN UNIQUE WAYS
http://www.strandofthree.org
let those who may feel unloved, unnoticed, and forgotten know that they matter in this world. To that end, we strive to demonstrate God’s love and care for His people by doing what we can to respond to at least some of their basic physical needs. There is hunger everywhere. It is up to us to help those in need. In the Kansas City area, it will not take you very long from wherever you are to find those in need.
11.29.12 “As Christmas approaches, I think back to Christmas Eve three years ago when I was led to give a bag of food to a young man just because I n...” 11.19.12 “Today we received this email from Sheila who represents Bread of Life Ministries, a church in KC, KS and one of our most recent partners...” 11.14.12 “We work through so many different organizations it's always such a blessing to be able to give a bag to someone directly. That happene...” 11.12.12 We're gearing up to provide Just because...YOU Matter! bags containing a special Christmas meal bag to Bread
http://www.strandofthree.org
D O N A T E
H E R E
12.04.12 “Consider blessing your friends and relatives with the gift of giving this Christmas by making a donation to Strand of Three in their name. Y...”
Strand of Three is a not-for-profit public charity that exists to
FEEDING THE HUNGRY IN UNIQUE WAYS
http://www.strandofthree.org
D O N A T E
D O N A T E
H E R E
12.04.12 “Consider blessing your friends and relatives with the gift of giving this Christmas by making a donation to Strand of Three in their name. Y...”
Even though the person in need is the ultimate beneficiary of the Just Because bag, others who benefit are: + The person who sees people in such need on a regular basis but is not prepared to respond with anything tangible because they are reluctant to give them money. + The church, school, civic, or community group desiring a tool or resource to help meet the needs of the people to whom they are reaching out. + The not-for-profit organization looking for a way to expand upon
11.29.12 “As Christmas approaches, I think back to Christmas Eve three years ago when I was led to give a bag of food to a young man just because I n...” 11.19.12 “Today we received this email from Sheila who represents Bread of Life Ministries, a church in KC, KS and one of our most recent partners...” 11.14.12 “We work through so many different organizations it's always such a blessing to be able to give a bag to someone directly. That happene...” 11.12.12 We're gearing up to provide Just because...YOU Matter! bags containing a special Christmas meal bag to Bread
H E R E
12.04.12 “Consider blessing your friends and relatives with the gift of giving this Christmas by making a donation to Strand of Three in their name. Y...”
It was Christmas Eve day, December 24, 2009. I was caught up in the last minute hurrying and scurrying through my Christmas “to do” list. I made a quick run to the bank to get some money to top off my daughters’ Christmas stockings. Mission accomplished, cash in hand, I pulled out of the bank parking lot onto the street only to notice a lone figure standing on the island at the entrance of the main thoroughfare that I was about to approach to make my left turn. He was bundled so tightly in his heavy brown winter coat that it looked like he could hardly move. His hood was cinched snug around
11.29.12 “As Christmas approaches, I think back to Christmas Eve three years ago when I was led to give a bag of food to a young man just because I n...” 11.19.12 “Today we received this email from Sheila who represents Bread of Life Ministries, a church in KC, KS and one of our most recent partners...” 11.14.12 “We work through so many different organizations it's always such a blessing to be able to give a bag to someone directly. That happene...” 11.12.12 We're gearing up to provide Just because...YOU Matter! bags containing a special Christmas meal bag to Bread
M OT I O N G R A P H I C
THIS TELLS THE STORY OF HOW STRAND OF THREE CAME TO BE
I N I T I AT I V E
BAGS OF FOOD ARE GIVEN TO THE HUNGRY YOU’RE THE ONE WHO IS MAKING THE BAG
M OT I O N G R A P H I C
THIS SHOWS HOW A BAG IS FILLED