FMCG Packaging Melbourne The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. Hence these are the items that usually sell quickly and for a relatively low price. Since FMCGs/CPGs are easy to dismiss, they still play vital roles in how retail businesses operate. FMCG is probably the most classic case of low margin and high volume business.
Main characteristics of FMCGs: From the consumers' perspective: o Frequent purchase o Low involvement o Low price From the marketers' angle: o High volumes o Low contribution margins o Extensive distribution networks o High stock turnover
Advantages of FMCG packaging: Cumulative Profits to retailer Cross Merchandising Opportunities Brand Appeal Diversification