bb Trend Directional 25 26

INVEST - CORE

TEST - GLAM

INVEST - FASHION

TEST - FESTIVAL

Global Women Best Sellers

19%

LADY / SQUARE

15%

Lady/ Square and Cateye dominate our best sellers this past season, with core favourites; Dframes and Aviators emerging as strong runner-ups.

Aviators have continued to gain momentum and will be a key shape for S25/26. ShortFrames, in Rectangle and Oval shapes, have shown promising growth and have become a new core addition, offering versatility for both casual and occasion looks.

Classic Rounds and preppy rounds have experienced a slight decline, highlighting the need for fresh interpretations.

The prominent influences of the 90s has brought back some iconic shapes, resulting in a growth in Shields/Flat Tops and oversized features, bringing back iconic shapes with a modern twist.

*based on bbase global best seller data from S22-S23. Sunglasses shown on this page are selected top shape and is not indicative of all shapes from bbase global best seller data.

CATEYE

13%

DFRAME

10%

AVIATOR

8%

RECTANGLE

7%

ROUND

6%

PREPPY ROUNDS

6%

OVAL

6%

FLAT TOP/ SHIELD

5%

PREPPY SQUARE

5%

WAYFARER

1%

TOP BROW

Global Men Best Sellers

28%

Aviator and Square shapes have remained strong staples in the men's sunglasses category, with Aviators dominating the market. This indicates a consistent consumer appreciation for trans-seasonal designs and versatile silhouettes, making them key shapes to focus on for S25/26.

Chunky interpretations of squares and rectangles shows an upward trend as these contemporary shapes have emerged as popular alternatives and updates to the classic wayfarer style. These shapes accentuate men's bone structure in a flattering way, adding a modern touch to their overall look.

Flat tops and shields have experienced slight growth, driven by the ongoing exploration of the Y2K trend. These shapes align with casual utilitarian and festival styles, appealing to customers seeking a trendy and fashion-forward aesthetic.

*based on bbase global best seller data from S22-S23. Sunglasses shown on this page are selected top shape and is not indicative of all shapes from bbase global best seller data.

AVIATOR

22%

PREPPY SQUARE / SQUARE

16%

PREPPY ROUND

9%

WAYFARER

9%

TOP BROW

6%

RECTANGLE

6%

FLAT TOP/ SHIELD

3%

ANGULAR

S25/26 Range Planning Checklist

Volume Women

FASHION Men & Women

Shield/ Flat top Short Frame

Dframe

Cat-eye

Lady/ Butterfly

Round

(oval/ rectangle)

+

Volume Men

Rimless

Pearl / Crystal Embellishment

Short frame

Aviator

Preppy Round

Metal

Dframe

(oval/ rectangle)

Angular

INVEST - CORE

INVEST-CORE

Mood

I

RAW NATURALISM

Raw Naturalism With a touch of dystopian allure, this theme embraces the repurposed realm of construction and design, where utility fashion meets lived-in textures.

The juxtaposition of raw materials transform into timeless pieces that exude understated luxury. The spirit of healing and wellness resonates through subtle but impactful design details, promoting a mindful and nurturing approach to self-care that considers life in either peace and stillness, or sporting and adventure.

Loewe

Natural pigments and textures add depth and richness, reflecting the earth's vibrant hues and further enhancing the theme's organic allure.

Chloe

This raw naturalism invites you to embrace a lifestyle that speaks to versatility, activeness, longevity and inclusivity.

It appreciates the beauty of raw imperfections and celebrates the innate character found in the simplicity of our surroundings.

LevonBliss Louis Vuitton

Ace & Tate, Celine, Krewe, Ferragamo, Oliver Peoples, Ahlem, Chimi, Raen, Port Tanger, Velvet Canyon, Moscot, Garrett Leight, Diesel, Tom Ford, Loewe, Louis Vuitton

Acne Studios Garrett Leight

Tom Ford

Acne Studios

Ulla Johnson

Tom Ford

Aspirational Brands

Key Words Natural textures and colors Horn/ torts/ pattern Natural pigments Rawness Regenerative Dystopian Healing and wellness Conscious luxury/ low key luxury Lived-in textures Utility fashion Repurposed realm of construction and design

INVEST-CORE

I

RAW NATURALISM

Highlighted Shapes

Raw naturalism invites you to embrace a lifestyle that celebrates versatility, activeness, longevity, and inclusivity, appreciating the raw imperfections and innate character found in the simplicity of our surroundings.

Welcome to a world where the allure of dystopia meets the realm of construction and design, giving rise to the captivating theme of repurposed fashion and lived-in textures.

INVEST-CORE

I

RAW NATURALISM

Theme Colour

ASH 16-3802 TPX

SD3987

SFU168T

DROFU005

GVR014SF

SD4000

HEATHER ROSE 17-1608 TPG

PUMPKIN SPICE 18-1163 TCX

DARK OLIVE K1216

INVEST-CORE

I

RAW NATURALISM

Theme Colour

GOLDEN MIST 13-0624 TPG

SD4002

SRX229T

GRX049SF

SVR129T

SD3988

FIR GREEN 18-0627 TCX

DIRED TOBACCO 18-0835 TPX

HOT FUDGE 19-0913 TPG

INVEST-CORE

I

RAW NATURALISM

Product Highlight

Aviators

Preppy Round

Dframes

Angular

INVEST

TEST

Louis Vuitton

Sacai

Dior

Saint Laurent

Aviators have experienced a growth from 2022 to 2023, with a fresh take on this iconic style showcased on the runway by Louis Vuitton. Preppy rounds, a long-standing favourite, are making a comeback as rounds regain popularity in current trends. Raw naturalism introduces updates to this classic shape.

For those seeking looking to update these timeless shapes without compromising its classic appeal. These updates will breathe new life into these classic shapes. , incorporating subtle angular features can provide a contemporary twist.

INVEST-CORE

I

RAW NATURALISM

Product Overview

SD4000

ASPIRATIONAL

PREMIUM

SD4090

SD4088

SD4049

SD4050

SD4059

SD4014

SD4009

SD4017

SD4057

HSP-23131

SD4063

SD4074

SD4058

SD4073

High quality renew acetate in any colors Handmade material

SD3988

SD3987

MUST-HAVE Injection quality only.

In any color SD4002

SD3997

COMMERCIAL

*Product CADs on this page are in suggested colourway only.

For more information on shapes and colour, please contact our team. Physical samples may show some slight variation.

TEST-GLAM

TEST-GLAM

Mood

I

AQUA GLAM

Aqua Glam Dive into a world of the "Aqua Glam" theme, where the beauty of oceanic tones speak to a glamorous aesthetic.

Delicate yet bold embellishments and crystals take centre stage, adorning garments and accessories with shimmering splendour. These dreamy details, reminiscent of pearls and starfish motifs, add a touch of opulence that capture the essence of luxury while also bringing an air of lightness.

For Arts Sake

This theme embraces the daydream of a fresh, soft feminine aesthetic, with pastel crystals and pearlized finishes.

Every element exudes sophistication and quiet grace, creating a harmonious balance where the shimmering ocean meets the brilliance of high glam, bringing a fashion influence into both leisure and sports eyewear collections.

Miu Miu

Aspirational Brands For Arts Sake, Chloe, Gucci, Tiffany, Swarovski, Chanel, Fendi, Tory Burch, Miu Miu, Dior, Iris Van Herpen, Linda Farrow

Key Words

Katerina Perez

Blumarine

Vogue Arabia

Linda Farrow x Bea Bongiasca Pearl Octopussy

Aqua inspired tones Glam focus Youthful Luxe Dreamy Embellishments & crystals Pearls and starfish motifs High shine wet look Pastel crystals Fresh soft feminine tones Pearlized finished

TEST-GLAM

I

AQUA GLAM

Highlighted Shapes

The theme combines oceanic tones with a glamorous aesthetic. It features delicate yet bold embellishments, adding an opulent touch and embraces a fresh, soft feminine aesthetic with pastel crystals and pearlized finishes.

Embark on a captivating journey where fashion merges seamlessly with leisure and sports eyewear collections, creating a harmonious balance between the shimmering ocean and high glam.

TEST-GLAM

I

AQUA GLAM

Theme Colour

POSEIDON 19-4033 TCX

SD4036

GVR047SF

DBLVR006

DRORO018

SD3990

MARINE GREEN 16-5721 TPG

ICY PINK 12-1310 TPG

BLANC DE BLANC 11-4800 TPG

TEST-GLAM

I

AQUA GLAM

Theme Colour

OCEAN WAVE 14-5711 TPG

SD4005

SRX230T

SRX231T

TR18 CS009

SD4082

CRYSTAL SEAS 15-4428 TPG

SEEDPEARL 12-0703 TPG

DEEP SEA CORAL 18-1649 TPG

TEST-GLAM

I

AQUA GLAM

Product Highlight

Rounds

Lady Shape/ Butterfly

Rimless

Pearl Embellishment

INVEST

TEST

For Arts Sake

Gucci

Acne Studios

Louis Vuitton

We're looking at glam interpretations of rounds. lady shapes and butterfly shapes as key investment pieces. Providing a certain sophistication and a level of femininity and charm, the elegant curves of these shapes mimic the organic fluidity of waves.

For a sportier interpretation with a glamorous factor, explore & test our rimless collection. These sleek and lightweight designs offer a minimalist aesthetic while incorporating elements of glamour. Play with aquatic lens colours, mirrored finishes, and subtle embellishments to add a touch of sparkle and shine.

Pearls add a perfectly delicate embellishment to this feminine trend bringing elements of the ocean to another level of fashion.

TEST-GLAM

I

AQUA GLAM

Product Overview

SD3990

ASPIRATIONAL

PREMIUM

SD4094

SD4051

SD4113

SD4052

SD4056

SD4099

SD4053

SD4054

SD4026

SD4068

SD4075

High quality renew acetate in any colors Handmade material

SD4082

SD4036

MUST-HAVE Injection quality only.

In any color

SD4005

COMMERCIAL

*Product CADs on this page are in suggested colourway only.

For more information on shapes and colour, please contact our team. Physical samples may show some slight variation.

INVEST - FASHION

INVEST-FASHION

Mood

I

GRUNGE PUNK

Grunge Punk Embrace the spirit of rebellion with the "Grunge Punk" theme, where darkness combines playful motifs to create an aesthetic of a surrealist identity. Slick, edgy shapes provide unique design details, while bold hardware application paired with rich tones of red and violets evoke a sense of mystery and defiance that screams for creative freedom.

A.Society x Offgod

Lu Goldie

Gentle Monster

Dark lenses further enhance the theme's edge, adding an air of intrigue and attitude.

Indulge in the artistic rebellion, where the spirit of grunge and punk collide. Let your individuality shine through as you embrace the darkness and unleash your inner rebel.

Aspirational Brands Retrosuperfuture, Acne Studios, Gentle Monster, Givenchy, Akila LA, Diesel, Balenciaga, Vetements, Vivienne Westwood, Jean Paul Gaultier, Ambush, Rick Owens, A. Society, Valentino

Rick Owens

Key Words

Diesel

Weekday Valentina Valdinoci

Doja Cat Valentino

Alexander Mcqueen

Rebellious Self-Identity Unique dark tones (red & midnight violets) Avant-garde rose motifs/ studs & eyelets metallic finishes dark tinted lens

INVEST-FASHION

I

GRUNGE PUNK

Highlighted Shapes

Let your individuality shine through as you embrace the darkness and unleash your inner rebel.

Immerse yourself in the rebellious world of the "Grunge Punk" theme, where darkness intertwines with mystery and defiance.

INVEST-FASHION

I

GRUNGE PUNK

Theme Colour

PURPLE PASSION 19-3223 TPG

SD4035

SFU021T

SBLU038T

SROSA019T

SD4006

QUINCE 13-0753 TPG

RED DAHLIA 19-1555 TPG

DEEP COBALT 19-3935 TPG

INVEST-FASHION

I

GRUNGE PUNK

Theme Colour

BARBADOS CHERRY 19-1757 TPG

SD4055

BMO#089-GRN

SVIOLA011T

GFU154SF

SD4001

LUNAR ROCK 14-4201 TPG

MACAW GREEN 16-0230 TPG

METEORITE 19-4008 TPG

INVEST-FASHION

I

GRUNGE PUNK

Product Highlight

Cateye

Wayfarer/ Square

Angular Short Frame

Flat top/Shield

INVEST

TEST

Valentino

Celine

Gucci

Dolce & Gabbana

Invest in sharp cateyes with its upward-sweeping angles, adding a touch of fierceness to an overall look. Play with new interpretations of a wayfarer whether in injection or metals. The clean lines and sharp edges of metal frames create a sense of structure that align with the punk-inspired attitude.

It represents a fusion of modernity and rebellion, resulting in a captivating and confident style.

Test angular short frames for a sleek, edgy play on frames, while flat top or wrap shields enhance the rebellious and nonconformist feel of the y2k movement, creating an edgy and unconventional look that’s perfectly suited for this trend.

INVEST-FASHION

I

GRUNGE PUNK

Product Overview

ASPIRATIONAL

PREMIUM

SD4086

SD4065

SD4089

SD4080

SD4085

SD4083

SD4020

SD4093

SD4070

SD4035

SD4077

SD4015

SD4076

SD4001

SD4021

SD4006

High quality renew acetate in any colors Handmade material

SD4055

MUST-HAVE Injection quality only.

In any color

COMMERCIAL

*Product CADs on this page are in suggested colourway only.

For more information on shapes and colour, please contact our team. Physical samples may show some slight variation.

TEST - FESTIVAL

TEST-FESTIVAL

Mood

I

FUTURE DISCO

Future Disco Step into a world where vibrant hyper brights illuminate the dance floor, creating a pulsating energy that transcends time and promotes escapism. The "Future Disco" theme is a true celebration of joy, freedom, and the expressive power of music and movement, fashion and art.

Vintage Mugler

Inspired by the hip hop, R&B and soul eras where people from diverse backgrounds celebrated life through music, dance, and poetry, Future Disco blurs the boundaries of fashion and music, creating a futuristic, energetic sensory experience that ignites the imagination with joy and endless possibilities.

Loewe

Swarovski

Aspirational Brands Versace, Cazal, Balmain, Louis Vuitton, YSL, Valentino, Dolce and Gabbana, Tom Ford, Michael Kors, Schiaparelli, Tiffany & Co. , Swarovski. Mugler

Valentino Beyonce

Key Words

Harry Styles

Cazal Adidas x Ivy Park Pharrell Williams

Donna Summer

Joy Hyper brights Disco embellishments Joyful expression Music culture Disco homage Nostalgic futurism Celebration of hip hop culture & community

TEST-FESTIVAL

I

FUTURE DISCO

Highlighted Shapes

This theme is a celebration of joy, freedom, and the expressive power of music, movement, fashion, and art.

Experience the captivating realm of "Future Disco," where vibrant hyperbrights illuminate the dance floor, creating an exhilarating energy that transcends time and invites escapism.

TEST-FESTIVAL

I

FUTURE DISCO

Theme Colour

ENDIVE 13-0632 TPG

SD3993

SRX274/YFVX/4

GVIOLA025SF

PSR9658BL

SD3995

LEMON 13-0752 TCX

BELLFLOWER 18-3628 TPG

PURPLE WINE 18-2929 TPG

TEST-FESTIVAL

I

FUTURE DISCO

Theme Colour

PERSIAN JEWEL 17-3934 TPG

SD3992

GROSSO021SF

DVIVR002/KFPH/E

SBLU062T

SD4061

POPCORN 12-0825 TPG

SACHET PINK 15-2216 TPG

SKIPPER BLUE PAN#19-3936 TPG

TEST-FESTIVAL

I

FUTURE DISCO

Product Highlight

Oversized

Metal

Bold Oval/ Angular

Crystal Embellishment

INVEST

TEST

Tom Ford

Le Specs

Cuter & Gross

Loewe

Embrace the boldness of oversized squares, a statement-making choice that exudes confidence and style as seen from Tom Ford. These larger-than-life frames command attention and allow you to express your individuality with flair. Slim metals with rimless lens bring a subtle yet fresh take on glam.

Testing an exaggerated oval shape speaks to the nature of the future disco trend and embellished styles always make a statement, but especially on bold modern frames – the unexpected pairing keeps us on our toes and fearlessly speaks to a carefree, rock and roll aesthetic.

TEST-FESTIVAL

I

FUTURE DISCO

Product Overview

ASPIRATIONAL

PREMIUM

SD4084

SD4079

SD4019

SD4018

SD4025

SD4066

SD4064

SD4061

SD4010

SD4092

SD3995

SD3992

SD4022

SD4062

SD4008

High quality renew acetate in any colors Handmade material

SD3993

MUST-HAVE Injection quality only.

In any color

COMMERCIAL

*Product CADs on this page are in suggested colourway only.

For more information on shapes and colour, please contact our team. Physical samples may show some slight variation.