BAYUWIBOWO
An experienced social media/content strategist that highlights innovation and great ideation to building a successful advertising campaign.
I have varied work experience raging fromfashion consultant, business owner, and my latest work is focusing on social mediastrategist.
I am creative, an excellent communicator, adaptive, passionate about learning, love to pursue something new, have a strong understanding of social media trends, and up to date with the ever-changing world of digital media.
WORK EXPERIENCE
Jun 2021–Dec2023
Social Media Optimizer, DG Traffic Indonesia
-Decidingthe type of content that works best on every socialmediaplatform
https://www.linkedin.com/in/bayu-wibowo35427a148/
BahasaIndonesia(Native & Professional)
-Monitoringthe performance by doing somereportingon every socialmedia platform on weekly andmonthly basis
-Ensureallthe contentproduced by designers and copywriters as informativeand appealing
-Superviseand addressboth negativeand positivefeedbackon the brand'ssocialmedia accounts across platformslike Facebook,Instagram, YouTube, andTikTok
-Define important socialmedia KPIs
-Provideconstructivefeedbackto clients
-Executingand monitoringall Facebook / Instagram campaignfrom awareness (reach) and consideration(Leads, Video Views, PPE, Clicks)funnel
-Identifyingpotential Key Opinion Leaders (KOLs) for prospectiveclientsor campaign
-Assist in the creation of videocontent for the brand's marketingsocialmedia accounts
Oct2019- Apr2021
Digital Marketing Specialist, Syara Works
-Create researchand approach potentialclients
-Maintainandgrow a relationshipwith newand existing partnersor clients
-Responsibleon content planning forclients’socialmedia
-Responsibleon creatingproposal and deckfor partners / clients
-Handlesocialmedia marketingtools
-Monitorand maintainclient’secommerceperformance
-Designsocialmedia strategies to achievemarketingtargets
Sep2018- Oct2019
SocialMedia Specialist, Neo Digital
-Decidingthe type of contentthat works best on everysocialmediaplatform
-Comprehendthe knowledge of socialmediaanalytics and performance
-Designsocialmedia strategies to achievemarketingtargets
-Liaisewith internalteam (copywriters and designers)to ensureallthe content is informative and appealing
Jan2018- Aug2020
New Social MediaOfficer, EMTEK Group (Visual Indomedia Produksi)
-Responsibleon distributing news programs throughsocialmedia (Facebook, Twitter, Youtube,Vidio.com, andLiputan6.com)
-Workcloselywith copywriters and designersto ensure all the content produced as qualified
-Collaboratewith Marketing,Sales and ProductDevelopment teams
-Plan and schedulesocialmediacontent
June 2017 – December2017
Customer Social Media, Tokopedia
-Facilitatecustomercommunicationon socialmedia (respondto queries,reviews, and organize chats)
-Communicatewith industry professionals or influencers via social media to create a strongnetwork
EDUCATION
2010-2015
I was graduated from Bina Nusantara University majoring Public Relations, concentrating in Marketing Communications. My thesis highlights the impactof social media on brand image of PT. Kereta Api Indonesia. This degree helps meto comprehend the basic of marketingin daily life.