6 Modern SEO Trends You Need to Follow to Stay Ahead in the Game SEO has changed a lot in the last several years. The changes have been so big that they've even been given names like "Mobilegeddon" and "Pigeon." Still, many people continue to use outdated methods because they don't know about all the new ones. So, when you are working with a San Jose SEO company, it’s important that you stay ahead in the game, following recent trends and methodologies. Here's what you need to know about today's biggest SEO trends: 1. Mobile-first Indexing Mobile-first indexing is a ranking signal and a new way to crawl and render pages. It's also a response to user behavior: more people are using mobile devices than ever before, so Google wants to make sure that your content is accessible on all devices. The main difference between traditional and mobile-first indexing is that the latter uses your smartphone's screen size as its base unit for measuring how much space you should allocate on screen for each element of your page. This means that if an element takes up 50% of my phone's real estate, then it should occupy 50% of my website's real estate too--and vice versa (if something takes up 10% of my phone's screen size, then it should be 10% in terms of pixels). 2. AMP for SEO AMP is a new technology created by Google to make webpages load faster. It uses modern technologies like HTML5 and CSS3, so you can use it on any device with any browser (including mobile). AMP pages are also more secure because they're cached by Google's servers, which means that if someone tries to hack your website they will only see the cached version of your page and not the original one! There are many benefits of using AMP for SEO:
Faster load times mean better user experience - This is especially important on mobile devices where users don't want to wait more than 5 seconds for a page to load before giving up and going elsewhere. Improved relevancy in search results - Because AMP pages have less JavaScript code than regular ones (which makes them lighter), they have higher chances of being found when people search for specific keywords related with those topics.
3. Link Schemes Link schemes are not good for SEO. In fact, they're banned by Google and can be detected by the search engine. Link schemes include paid links, link networks and private blog networks (PBNs). If you want to avoid getting penalized by Google for using link schemes:
Don't buy or sell links from sites that participate in link schemes or use other manipulative techniques to improve their rankings--and don't let anyone else do it either!