The National Citizens Survey

The National Citizen Survey™ Key Findings December 16, 2015

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About The NCS  Community Livability Residents

– Community Characteristics – Governance – Participation

Private sector

Communities

are partnerships among...

Communitybased organizations

Government

2

Facets of Community Livability

Safety

Mobility Quality of Community Overall

Natural Environment

Built Environment

Economy

Recreation and Wellness

Education and Enrichment

Community Engagement

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The NCS & Martinez  1st time conducting The NCS  Random sample of 1,400 households – 391 completed surveys; 28% response rate – ±5% margin of error Open-ended question

Online option

Demographic comparisons

Presentation

Custom benchmarks 4

National Benchmark Comparisons

5

2015 National Benchmark Comparisons

6

received higher ratings

103

received similar ratings

24

received lower ratings

6

Key Focus Areas Legend Higher than national benchmark Similar to national benchmark Lower than national benchmark

Â

Educa tion and

Built

Safety

Environ ment

Natural

Enrich ment

Recreati on and Wellness

Environ ment

Mobilit y

Most important

Econo my

Commun ity Engage ment

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Key Finding #1

Residents enjoy high quality of life

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Overall Quality of Life Ratings Overall Quality of Life in Martinez Excellent 18%

Poor 2%

Good 60%

Martinez as a Place to Live

Fair 20% Excellent 26%

Good 61%

Poor 1% Fair 12%

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Positive Quality of Life

Majority excelle Neighborhoods nt or Place to raise kids good Place to retire

Overall appearance

10

Quality of Life Remain in Martinez (86%)

Recommend Martinez (89%)

Percent very likely or somewhat likely

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Key Finding #2

Safety is a top priority

Safety 12

Overall Feeling of Safety Good 54%

Fair 25%

Excellent 15% Poor 6%

13

Safety Services Fire

94%

Ambulance/EMS

92%

Police

80%

Fire prevention Crime prevention Emergency preparedness

67% 54% 50% Comparison to benchmark: Higher Similar Lower

Percent excellent or good 14

Feelings of Safety At least 4 in 5 felt safe:

 in neighborhoods  in downtown/

commercial areas

15 15

Key Finding #3

Economy is a top priority

Econom y 16

Aspects of Economy Place to work

55%

Place to visit

50%

Business and services

46%

Cost of living

41%

Overall economic health

37%

Shopping opportunities

31%

Vibrant downtown area

23%

Employment opportunities

22%

Comparison to benchmark: Higher Similar Lower

Percent excellent or good 17

Special Topics

18

Best Use of Historic Train Depot Building 24%

Restaurant/retail use

21%

Historic Artifacts

16%

Community Arts

14%

Toy Train Museum

12%

nnex to the Martinez Historical Society Museum Joe DiMaggio Museum to house Joltin’ Joe Boat Italian Hertiage Museum

10% 3%

19

Information Sources Percent postive

Minor Source

Major Source

91%

City website City newsletter

83%

Word-of-mouth

82% 72%

Local media outlets Social communications

66%

City Council or other public meetings

65%

Local cable channel Talking with City officials

55% 51%

20

New Revenue Source for City Roads Strongl y s upport 16% Strongl y oppos e 29%

Somewha t s upport 34% Somewhat oppos e 21%

21

Type of Tax Preferred Parcel tax 19%

No preference 37%

Sales tax 43%

22

In Their Own Words Economic development/b usiness

What are the top three City issues you would like the City to focus on in the next two years?

Roads/ traffic/ transit

Safety

“Attract more businesses and restaurants.:”

“Fix streets.”

“Homelessness Downtown.”

“Revitalize Downtown”

“Parking downtown.

Synchronize lights.”

“Safety, more police officers to patrol streets/parks.”

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Conclusions  Positive quality of life  Economy and Safety are top priorities  Residents want improvements to roads and transportation but funding is a challenge

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The National Citizen Survey™ Key Findings December 16, 2015

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