S P ECIA L A DV ERT IS IN G F EAT U R E
DR. CRAIG GREENE ORTHOPAEDIC SURGEON BATON ROUGE ORTHOPAEDIC CLINIC WITH SPECIALTIES IN orthopaedic trauma and sports surgery, Dr. Craig Greene was fortunate to join the thriving group of doctors at Baton Rouge Orthopaedic Clinic in 2006. The clinic got its start in the early 2000s, when two local orthopaedic clinics merged. Greene, who also performs joint replacements, joined them when he finished his fellowship in August 2006. There are nine subspecialties in orthopaedics, and the Baton Rouge Orthopaedic Clinic group covers all of them. What values or principles guide your business? Treat everyone the same. Attention to detail is the primary fabric of excellence. Measure twice, cut once. To what do you attribute your success? One of my mentors told me once, “Live where your wife wants to live and where you have great partners.” My
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BUSINESS REPORT, September 12, 2017 | BusinessReport.com
wife and family are remarkable and have allowed me to work really hard. As well, my orthopaedic partners are superb, and we truly are a team.
What’s the best management or marketing advice that someone has offered you? If one patient likes you, they will tell one patient. If one patient does not like you, they will tell as many people as possible. Add Facebook, and the latter becomes exponential. What challenges has the business faced over the years, and how did you handle/ overcome them? The biggest challenge facing health care and our specialty continues to be the cost of health care. The costs to provide high-level care to our population keep rising. An additional challenge is the average patient these days is getting much unhealthier. Do you have any advice for other business owners on how to build and maintain a successful business? Put yourself in their shoes (empathy). Continuously ask yourself, “How
might I be wrong?”(humility and wisdom). How has your business or industry changed over the years? Health care has changed and will continue to change. We must maintain our sense that it is a calling and a privilege to take care of patients, and we must adapt our business models to the changing regulatory environments. What are you most excited about for your business in the future? We have a young, smart and talented workforce that cares about patients and realizes we need to do so with fewer resources in order to provide for our society in a more sustainable way longterm.