Brand Guideline
Created April 13, 2023 Brand Guideline Sveta Budanova
Created April 13, 2023 Brand Guideline Sveta Budanova 2
Logotype .......................................................................... 03 Minimum size ................................................................. 04 Logotype grid ............................................................... 05 Logo options ................................................................. 06 Usage of the Logo ................................................. 07 Fonts ..................................................................................... 10 Colour palette .............................................................. 17 Branding in use ............................................................ 19
Content list
Logotype
The logo is made in a combined style, where the main part is performed by a monogram of the Latin “S” and “B” outlined in an oval shape.
The main symbol conveys a sense of elegance of the person, as well as subtly hints at the occupation - namely, professional care of women’s hair.
Created April 13, 2023 Brand Guideline Sveta Budanova 3
Minimum size
Minimum size logo to apply to products, brand materials are not large such as tags, booklets, product samples.
Created April 13, 2023 Brand Guideline Sveta Budanova 4
20mm
12mm
Logo grid
The logo grid is built on the height of the oval shape in which the monogram isinscribed.
To be able to line up the correct indents regardless of the exact values, we took exactly half the height of the oval shape.
Created April 13, 2023 Brand Guideline Sveta Budanova
5
Logo options
Here are the options for using the logo in materials such as printed materials, videos, and additional branding materials.
We will discuss the use of the logo in more detail in the section “Using the Logo”.
Created April 13, 2023 Brand Guideline Sveta Budanova
6
Usage of the Logo
The use of the logo extends to all types of content and brand materials, so that it contrasts well with the background and maintains the overall brand identity.
Using a logo in a filled in oval shape with a branded black color in the center of the branded photo in any color. The ratio of the logo to the photo is 1 to 15.
Created April 13, 2023 Brand Guideline Sveta Budanova 7
1
Usage of the Logo
Use a logo without an oval shape in a circle in the center of a horizontal photo without a fill. The ratio of the logo to the photo is 1 to 1.5. Depending on the contrast with the background, the color of the applied logo can range from corporate black to body-colored.
Created April 13, 2023 Brand Guideline Sveta Budanova 8
2
Usage of the Logo
A variant using a gap between the text part and the symbol part. The location of the logo is chosen so that the typographic and symbolic parts are on a homogeneous tone. If the condition with a homogeneous background is not satisfied, we use another option. It is also allowed to use only the symbolic part of the logo.
Created April 13, 2023 Brand Guideline Sveta Budanova 9
3
Fonts
We created a unique font system for the brand, with four fonts or two pairs of fonts at once. One pair for the Latin alphabet and a pair for the Cyrillic alphabet.
Created April 13, 2023 Brand Guideline Sveta Budanova 10
Font Latin Primary
Now let’s talk about fonts, namely what fonts we will use. Our main font for writing texts in Latin (English) is the Owners font. We can use it to write text blocks, headings, subheadings, etc.
XLight Medium
XLight Italic Medium Italic
Light Bold
Light Italic Bold Italic
Regular Black
Italic Black Italic
Created April 13, 2023 Brand Guideline Sveta Budanova 11
Owners
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Designed by Jeremy Mickel. Author - MCKL.
1234567890!@#$%^&*()_+=-?”}{:><
Font
Latin Secondary
Quiverleaf CF will serve as a secondary branded font to create visual recognition in Latin (English).
UltraLight Italic Medium Thin Medium Italic Thin Italic Bold Light Bold Italic Light Italic Heavy Black Regular Heavy Italic Black Italic
Created April 13, 2023 Brand Guideline Sveta Budanova 12
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()_+=-?”}{:><
Quiverleaf CF
UltraLight Italic
Designed by Connary Fagen. Author - Connary Fagen.
Usege of the Font
On the side, we give an example of what this might look like in a magazine or blog article. We do not specify the font sizes used for the various materials, as each case is unique and we assume that the visual contrast will be preserved.
Latin
The advantages of hair extensions: stylist’s tips
Hair extensions are a great way to add volume and length to your hair, create a new look and look more attractive. In addition, it allows you to experiment with different hairstyles without spending a lot of time putting them out every day. However, to achieve the best results, it is important to choose the right type of hair extensions and pay attention to the quality of materials used. In addition, regular care of the hair extensions, such as daily combing and the use of special products, will help to maintain their health and beauty for a long time. I recommend my clients to turn only to professionals and follow the instructions for the care of hair extensions in order to achieve the best results and maintain the health of their hair.
Created April 13, 2023 Brand Guideline Sveta Budanova 13
Font
Cyrillic Primary
For Cyrillic, we decided to use a font identical to the main font in order to maintain the overall style mood. Our second font is called Neue Haas Unica. It is perfect for writing texts in Russian and Ukrainian.
Neue Haas Unica
Created April 13, 2023 Brand Guideline Sveta Budanova 14
UltraLight Italic Аа Бб Вв Гг Дд Ее Ëё Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ыы Ьь Ээ Юю Яя 1234567890!@#$%^&*()_+=-?”}{:>< UltraLight Italic Medium Thin Medium Italic Thin Italic Bold Light Bold Italic Light Italic Heavy Black Regular Heavy Italic Black Italic Designed
. Author
Monotype.
by Toshi Omagari
-
Font
Cyrillic Secondary
For Cyrillic, we decided to use a font identical to the main font in order to maintain the overall style mood. Our second font is called Neue Haas Unica. It is perfect for writing texts in Russian and Ukrainian.
Artifex Hand CF
Created April 13, 2023 Brand Guideline Sveta Budanova 15
Extra Light Book Italic Аа Бб Вв Гг Дд Ее Ëё Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ыы Ьь Ээ Юю Яя 1234567890!@#$%^&*()_+=-?”}{:>< Extra Light Italic Demi Bold Light Demi Bold Italic Light Italic Bold Regular Bold Italic Regular Italic Extra Bold Heavy Book Extra Bold Italic Heavy Italic Designed
by Connary Fagen. Author - Connary Fagen.
Usege of the Font
When we need to use Cyrillic, we use Neue Haas Unica for titles and Artifex Hand CF for the main text. Just as in Latin, we don’t specify font sizes, for the balance we show examples.
Cyrillic
Преимущества наращивания
волос: советы стилиста
Наращивание волос - это отличный способ добавить объем и длину волосам, создать новый образ и выглядеть более привлекательно. Кроме того, это позволяет экспериментировать с различными прическами, не тратя много времени на их выкладывание каждый день.
Однако, для достижения лучших результатов, важно выбрать
правильный тип наращивания волос и обратить внимание на
качество используемых материалов.
Кроме того, регулярный уход за
наращенными волосами, такой как ежедневное расчесывание и использование специальных
средств, поможет сохранить их здоровье и красоту на долгое время. Я рекомендую своим клиентам обращаться только к профессионалам
и следовать инструкциям по уходу за наращенными волосами, чтобы добиться наилучших результатов и сохранить здоровье своих волос.
Created April 13, 2023 Brand Guideline Sveta Budanova 16
Colours
The color palette of our brand is pretty consistent. The main accent of all colors is the contrast of flesh-colored beige, black and white.
Brand Guideline Sveta Budanova 17
Created April 13, 2023
Colours pallete Main
The main palette is used for text, a good constr with images and just an aged brand material.
Additional
Body beige
RGB - R247 G235 B232
CMYK - C3 M10 Y8 K0
HEX - #F7EBE8
The additional palette is used when additional contrast is needed, for example when specifying the price we will take Coral Ginger.
The color Dry Concrete and Light Gray can be used for secondary text.
Black
RGB - R9 G7 B7
CMYK - C84 M74 Y62 K93
HEX - #090707
White RGB - R255 G255 B255
CMYK - C0 M0 Y0 K0
HEX - #FFFFFF
Coral Ginger
RGB - R249 G177 B159
CMYK - C0 M40 Y34 K0
HEX - #F9B19F
Coral Ginger
RGB - R255 G112 B77
CMYK - C0 M68 Y67 K0
HEX - #FF704D
Light Gray
RGB - R196 G187 B185
CMYK - C26 M24 Y24 K4
HEX - #C4BBB9
Dry Concrete
RGB - R120 G114 B113
CMYK - C50 M43 Y42 K27
HEX - #787271
Created April 13, 2023 Brand Guideline Sveta Budanova 18
Branding in use
Created April 13, 2023 Brand Guideline Sveta Budanova 19
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+380 97 188 0313 HAIR@BUDANOVA.COM
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