The Nuts and Bolts of my marketing program. Answer the 5 W’s for the LIsting Who , Target Buyer — First time homebuyers (single women, DINKS) or empty nesters (pied-a-terre) What — Promote a new listing When — As soon as you have an teaser image available (of unit, building, neighborhood) and then every day until in contract. And then after it closes Where — All platforms, boost on Instagram/Facebook. Why — To promote and sell the property along with capturing potential buyer information
Check when done Pre-Listing Tasks Comments o Take invtory of property, Smoke/CO detetors, and arrange for detector updates as needed o Enter seller(s) information into Realty Juggler Listing. o Start a new eFile in DotLoop for the listing and enter seller’s info into the Loop o Draft Listing Documents. Add them to the Loop o Ask Sellers to complete “Sellers Questionnaire”. o Add - Signed -listing agreement o Add - Signed-seller disclosure o Add - Delayed MLS Entry form o Add - Signed agency disclosure o Add - Consent to Dual Agency o Add Signed & complete Lead Paint Disclosure o Seller's Attorney information: Add to Dotloop & Realty Guggler or give referrals o Begin Social Media Campain: New listing coming o Does the property need to be staged? If yes, schedule the staging Pre launch (Approximately 10 Days) o If permitted, hang a sign, Coming-Soon Rider o Set date for photos & floor plan o If Condo Get name & contact information for trustees and/or mgmt company o Get Owner's Deed (for condos also: Master Deed, R/Reg, Dec-Trust, Budget, Minutes) Assesment,floor plan,Tax Record o Add recorded docs and Association information to the Loop. o Co-ordinate: Keys, alarm code. Lockbox o Start off-line listing in MLS - LINK if a Boston/Cambridge listing o Secure Property URL with GoDaddy o Select photos. Add to off-line MLS in sequential order. LINK if applicable. o Write add copy for MLS & brochure o Draftsof brochure o Add floor plan , condo docs & disclosures to off-line MLS 5-7 days pre-launch o Order 50 brochures once layout & copy have been approved. Post cards? o Begin Social Media Life Style Posts o Schedule Posts o + Teaser Post (prior to going live on MLS) o Consult with sellers & schedule 1st public Open House Launch The Listing o Launch in Multiple Listing Service & LINK (if property is in LINK coverage area.) o Prepare inserts for brochures using Public MLS and floor plan. o Update listing to Zillow, Trulia, Realtor.com, Photos, Remarks. o Social Media Life Style Posts - Previously scheduled via