Connection

BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

As humans, we have a natural desire to form deep connections with others to feel understood and valued. We gravitate towards brands that have the ability to spark a sense of belonging and connection. —Brenda B Graphic Desig ner

ACADEMY OF ART UNIVERSIT Y

SCHOOL OF GRAPHIC DESIGN

BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

As humans, we have a natural desire to form deep connections with others to feel understood and valued. We gravitate towards brands that have the ability to spark a sense of belonging and connection. —Brenda B Graphic Desig ner

ACADEMY OF ART UNIVERSIT Y

SCHOOL OF GRAPHIC DESIGN

Being able to use design to make these connections inspires me as a designer. I hope you enjoy the collection of connections I’ve created between brands and their audience. —Brenda B Graphic Desig ner

Contents

01 BLO O MIN

07 THE PE AC O CK RO O M

A Plant Care App 06-29

A Cocktail Bar 136-147

0 2 L E V ERRE BEL D I

0 8 G O O D FO O DS

A Glassware Brand 30-53

A Navigation App 148-163

0 3 TERR A

0 9 D ISNE Y C SR

A Sustainable Paints Brand 54-79

A Corporate Responsibilty Report 164-185

0 4 A SHE S & D IA M O NDS

10 V I G O R

A Wine Brand 80-101

A Healthcare App 186-203

0 5 SUNFE S T

11 G E DATA & INFO G R A PHI C S

A Music Festival 102-117

A Book of Infographics 204-219

0 6 I CA WAY FIND IN G

12 UFO FE S TI VA L

A Wayfinding System 118-135

A UFO Convention 220-235

BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

P R O J EC T 01 BLO O M IN — A P L A N T C A RE A P P

A plant care app that connects healthy houseplants to a happy, stress-free you.

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

An indoor garden can be, for so many people, a way to create a sanctuary. Whether in a small apartment or a large sized house, all plants provide purpose and reward, especially when they thrive. —Bella W Desig n St ylist

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

CATEG O RIE S Branding Visual Identity UI Design T Y P O G R A PH Y Dunbar Tall C O LO R PA L E T TE

O B JEC TI V E To create a mobile app for a start-up company that connects users to easy plant care through user-friendly solutions that meet their needs and of their plants. Bloomin is perfect for both new and experienced plant lovers who are always on the go and need an app that can help simplify their plant care routine.

A PPROACH Through research, I identified a gap in the market for a houseplant care app that is user-friendly, comprehensive, and easy to use. Bloomin is the perfect solution for busy on-the-go plant lovers struggling to maintain healthy houseplants by offering a wide range of services, including in-home plant care. The brand draws its inspiration from the keywords earthy, tranquil, and warmth, all of which relate to gardening.

The app creates a tranquil mobile experience with an earthy color palette, playful iconography, and a clean, sans serif typeface.

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B FA P O R T F O L I O / C O N N E C T I O N

PRO JECT 01 BLO OMIN

MOOD BOARD

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

Bloomin 13

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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PRO JECT 01 BLO OMIN

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

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B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 02 LE V ERRE BELDI — A GL AS SWARE BR AND

A glassware brand that connects you to rich Moroccan culture and craftsmanship.

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PROJECT 02 LE VERRE BELDI

PACK AGE D E SI GN 2 / HANNAH C OWARD

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BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

Each space in our homes sets the stage for many moments in our lives. They have the power to evoke sensations and various emotions. It’s a time where the stimulation of the senses takes precedence. —Chloe T Writer & Art Historian

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PROJECT 02 LE VERRE BELDI

PACK AGE D E SI GN 2 / HANNAH C OWARD

CATEG O RIE S Branding Packaging Visual Identity T Y P O G R A PH Y Jay Gothic URW Joanna Sans Nova COLOR PALETTE

O B JEC TI V E To create a brand identity and packaging for a glassware brand that connects the audience to Moroccan culture and craftsmanship. Le Verre Beldi’s products are perfect for those who appreciate artisanal products and attention to detail.

A PPROACH Le Verre Beldi prides itself on being one of the last glass factories still practicing traditional glass blowing.

Because of this, the project draws its inspiration from this time-honored tradition and the country’s rich cultural heritage. The glass packaging features recyclable materials, a vibrant Moroccan pattern, and an updated bold san serif logo that pays homage to the brand’s rich history. Using recyclable materials meets the brand’s commitment to reducing its carbon footprint and adds an unmistakable artisanal feel to its products.

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PROJECT 02 LE VERRE BELDI

MOOD BOARD

PACK AGE D E SI GN 2 / HANNAH C OWARD

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PROJECT 02 LE VERRE BELDI

PACK AGE D E SI GN 2 / HANNAH C OWARD

LE VERRE BELDI e st . 19 4 6

LE VERRE BELDI e st . 19 4 6

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B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 02 LE VERRE BELDI

PACK AGE D E SI GN 2 / HANNAH C OWARD

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B FA P O R T F O L I O / C O N N E C T I O N

S e t o f 6 Te a G l a s s e s

LE VERRE BELDI e s t . 19 4 6

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PROJECT 02 LE VERRE BELDI

PACK AGE D E SI GN 2 / HANNAH C OWARD

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B FA P O R T F O L I O / C O N N E C T I O N

ARTISANALLY MADE FOR THE MODERN WORLD

LE VERRE BELDI est . 19 46

Set of 6 Te a Gla s s e s

LE VERRE BELDI est . 19 46

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PROJECT 02 LE VERRE BELDI

PACK AGE D E SI GN 2 / HANNAH C OWARD

MOROCCAN TEA GLASSES Aquamarine Glass - 12oz

These are not your grandmother’s tea glasses! A modernized twist to Morocco’s iconic carafe teacup perfect for cocktails, tea, coffee, and water.

LE VERRE BELDI e st . 19 4 6

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B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 02 LE VERRE BELDI

PACK AGE D E SI GN 2 / HANNAH C OWARD

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LE VERRE BELDI e st . 19 4 6

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PROJECT 02 LE VERRE BELDI

PACK AGE D E SI GN 2 / HANNAH C OWARD

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BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 0 3 T E R R A — A S U S TA I N A B L E P A I N T S B R A N D

A sustainable paints brand that connects you to a eco-friendly and harmonious living space.

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PROJECT 03 TERRA

PACK AGE D E SI GN 2 / HANNAH C OWARD

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BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

Earth tones are soft, subdued hues that tend to be versatile.

These colors create a sense of connection to nature and create grounded and tranquil living spaces. —Monique V Home Desig n Director

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PROJECT 03 TERRA

PACK AGE D E SI GN 2 / HANNAH C OWARD

CATEG O RIE S Branding Packaging Visual Identity T Y P O G R A PH Y Kefa PMN Caecilia Sans C O LO R PA L E T TE

O B JEC TI V E To create a brand identity and packaging for a sustainable powder paints brand that connects its audience to eco-friendly solutions without quality compromise. Terra products cater to those who are looking for affordable options that also align with their sustainable lifestyle.

A PPROACH As a sub-brand of Earthship, Terra will continue promoting the parent company’s principles and values by introducing a paint brand offering sustainable products. As a new player in the market, Terra will be committed to providing high-quality products that do not harm the environment. Terra means the planet earth and is where the brand takes inspiration from. Designed for environmentally conscious individuals who want to bring nature’s harmony inside. Terra’s paint collection features earthy hues, a unique packaging shape inspired by nature, and topographic contour lines.

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PROJECT 03 TERRA

MOOD BOARD

PACK AGE D E SI GN 2 / HANNAH C OWARD

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B FA P O R T F O L I O / C O N N E C T I O N

T ER R A

T ER R A

TERR A

TERR A

TERRA

T ER R A

T ER R A

TER R A

TERR A

TE R R A

TERRA

TERR A

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PROJECT 03 TERRA

PACK AGE D E SI GN 2 / HANNAH C OWARD

TERR A

TERR A 61

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B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 03 TERRA

PACK AGE D E SI GN 2 / HANNAH C OWARD

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B FA P O R T F O L I O / C O N N E C T I O N

OUR PROD

We provide ecoproducts witho compromise. O based paint’s no high-quality form ease of mind. W our packaging w post-consume which is 100% r

» Clay-Base

» Eco-Frien

» Fast Dryi

» Full Cove OUR PRODUCTS

A P P L I C AT I O N

TERRA

We provide eco-conscious products without quality compromise. Our claybased paint’s nontoxic

INTERIOR

and high-quality formula

Powdered Mixed Paint

bring ease of mind.

Mix one part water with one part powder into bowl.

Stir mixture until there is a smooth consistency.

Begin painting. Wait 4

01

hours for each coat to dry.

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N O N -TOX I C

M A K E S 1/4 G A L

10 0 % VO C- F R EE

N E T W T. 6 OZ

“

Our earth-toned powdered paints bring nature’s harmony home.

PROJECT 03 TERRA

PACK AGE D E SI GN 2 / HANNAH C OWARD

DUCTS

A P P L I C AT I O N

-conscious out quality Our clayontoxic and mula bring We make with 100% er waste, recyclable.

Mix one part water with one part powder into an appropriate mixing bowl.

Stir mixture until there is a smooth consistency.

TERRA

Begin painting. Full 24oz make 1 gallon of paint.

INTERIOR

DRYING TIME

Powdered Mixed Paint

ed

Wait 4 hours for each coat to dry. After 24, surfaces are safe for use.

01

ndly

ing

“

Our earth-toned powdered paints bring nature’s harmony home.

erage

N O N -TOXI C 10 0 % VO C- F R EE

MA K E S 1G AL NE T W T. 24 OZ

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BRENDA BARRERA

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B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 03 TERRA

PACK AGE D E SI GN 2 / HANNAH C OWARD

OUR PRODUCTS

A P P L I C AT I O N

TERRA

We provide eco-conscious products without quality compromise. Our claybased paint’s nontoxic

EXTERIOR

and high-quality formula

Powdered Mixed Paint

bring ease of mind.

Mix one part water with one part powder into bowl.

Stir mixture until there is a smooth consistency.

Begin painting. Wait 4

26

“

Our earth-toned powdered paints bring nature’s harmony home.

hours for each coat to dry.

N O N -TOX I C

M A K E S 1/4 G A L

10 0 % VO C- F R E E

N E T W T. 6 OZ

69

BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

TERRA S WAT C H B O O K 2020 Collection

Amber 06

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Sunrise 07

Cider 08

PROJECT 03 TERRA

PACK AGE D E SI GN 2 / HANNAH C OWARD

Terra 01

Cavern Pink 02

Hematite 03

Woodland 09

Moss 10

Jade 11

Adobe 05

Sage 12

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PROJECT 03 TERRA

PACK AGE D E SI GN 2 / HANNAH C OWARD

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PROJECT 03 TERRA

PACK AGE D E SI GN 2 / HANNAH C OWARD

TERR A

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B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 04 ASHES & DIAMONDS — A WINE BRAND

A mid-century wine brand that connects you to modern and old-school flavors.

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PROJECT 04 ASHES & DIAMONDS

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

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B FA P O R T F O L I O / C O N N E C T I O N

The goal is to continue making classic, elegant California wines that are representative of site and vintage. There’s a certain beauty to the nuances that occur when you allow for nature to run its course. —Kashy K Owner of Ashes & Diamonds

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PROJECT 04 ASHES & DIAMONDS

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

CATEG O RIE S Branding Packaging Visual Identity T Y P O G R A PH Y Apparat San Marino C O LO R PA L E T TE

O B JEC TI V E To create a brand identity and packaging for a mid-century wine brand that connects the audience to the winery’s modern and old-school flavors. Ashes & Diamonds caters to new and seasoned wine tasters who are looking for a refreshing take on the Napa Valley wine experience.

A PPROACH The label like the winery’s wine-making techniques and architectural style, pay homage to California’s mid-century modern design heritage. The patterns on the label are inspired by the winery’s iconic zigzag roof and portholes and the vibrant colors of green and orange add a playful touch to the label, while also representing white and red wine. Finally, updating the logo to include the winery’s name helps bring in a classic element that is often found in Napa Valley wine emblems. It was important to mix in modern and classic elements since the winery itself is a blend of that as well.

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BRENDA BARRERA

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PROJECT 04 ASHES & DIAMONDS

MOOD BOARD

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

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PROJECT 04 ASHES & DIAMONDS

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

ASHES & DIAMONDS

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PROJECT 04 ASHES & DIAMONDS

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

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PROJECT 04 ASHES & DIAMONDS

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

№4

№4

2018

2018

CABERNET SAUVIGNON

CHARDONNAY

RED HEN VINEYARDS

OAK KNOLL VINEYARDS

N A PA VA L L E Y

N A PA VA L L E Y

14. 2% ALC

750 ML

14. 2% ALC

750 ML

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B FA P O R T F O L I O / C O N N E C T I O N

2017

CABERNET SAUVIGNON MOUNTAIN PEAK VINEYARDS N A PA VA L L E Y 14. 2% ALC

750 ML

CABERNET SAUVIGNON MOUNTAIN PEAK VINEYARDS Ashes and Diamonds is a love letter to Napa Valley as it was in the 1960s. A blend of modern and old-school flavors with references to California’s mid-century design.

Harvest Date: September 28 Barrel Aged: 19 months

PH: 3.82

TA: 5.5 g/L

Cases Produced: 275

GOVERNMENT WARNING: (1) According to the surgeon general, women should not drink alcoholic beverages when pregnant due to risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause serious health problems.

CONTAINS SULFITES

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PROJECT 04 ASHES & DIAMONDS

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

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PROJECT 04 ASHES & DIAMONDS

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

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96

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PROJECT 04 ASHES & DIAMONDS

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

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PROJECT 04 ASHES & DIAMONDS

PA C K A G I N G D E S I G N 3 / T H O M A S M C N U LT Y

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PRO JEC T 0 5 SUNF E S T — A MUS I C F E S T I VA L

A music festival that connects you to a fun space to celebrate and talk about mental health.

10 2

PROJECT 05 SUNFEST

VISUAL SYSTEMS 1 / TROY ALDERS

10 3

BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

Talking about mental health helps improve our communities by making it more acceptable for those suffering from mental illnesses to learn to cope, seek help, and start on the road to recovery. —Chelsie M HealthSher pa

10 4

PROJECT 05 SUNFEST

VISUAL SYSTEMS 1 / TROY ALDERS

CATEG O RIE S Branding Visual Identity T Y P O G R A PH Y Montserrat Ohno Blazeface C O LO R PA L E T TE

O B JEC TI V E To create a brand identity for a music festival that connects visitors to a community to listen to great music, while also providing an opportunity to learn more about mental health in a safe and supportive environment. Sunfest caters to an audience that loves music and are mental health advocates.

A PPROACH Attending a music festival that provides a fun and engaging environment to raise mental health awareness can be a great way to reduce stigma. Sunfest creates a space to connect with others, to learn in a relatable way, and connects attendees to all resources available. Yellow sets the tone for the festivals identity and purpose since yellow represents joy and hope. The project features a vibrant color palette to evoke positive emotions, wavy lines to represent sound waves and movement, and a playful retro serif and sans serif typeface.

10 5

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PROJECT 05 SUNFEST

MOOD BOARD

VISUAL SYSTEMS 1 / TROY ALDERS

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Suŋfest

10 8

PROJECT 05 SUNFEST

VISUAL SYSTEMS 1 / TROY ALDERS

10 9

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PROJECT 05 SUNFEST

VISUAL SYSTEMS 1 / TROY ALDERS

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B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 05 SUNFEST

VISUAL SYSTEMS 1 / TROY ALDERS

11 3

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PROJECT 05 SUNFEST

VISUAL SYSTEMS 1 / TROY ALDERS

11 5

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PROJECT 05 SUNFEST

VISUAL SYSTEMS 1 / TROY ALDERS

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P R O J E C T 0 6 I C A W AY F I N D I N G — A W AY F I N D I N G S Y S T E M

A museum wayfinding system that connects you to a fun and effortless discovery of spaces.

11 8

P R O J E C T 0 6 I C A WAY F I N D I N G

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

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In its simplest form, wayfinding deals with hierarchy of a lot of information — showing what’s on offer and also what to expect.

The system should make things effortless. —Alison R Wayf inding Desig n Director

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P R O J E C T 0 6 I C A WAY F I N D I N G

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

CATEG O RIE S Branding Environmental Graphic Design Visual Identity T Y P O G R A PH Y Montserrat C O LO R PA L E T TE

O B JEC TI V E To create a wayfinding system for a contemporary art museum that connects visitors to easy navigation that enhances exploration of the facility. The wayfidinig system caters to an audience that needs clear direction and a simplified visitor experience.

A PPROACH The ICA museum’s wayfinding system and identity are inspired by the building’s contemporary style and unique shape. The ICA’s building captures the stimulation of contemporary culture and offers the perfect opportunity to create a unique logo. In addition to the building’s architecture, the theatre room was another source of inspiration, with its playful orange seats. Orange was included in the color palette to create a lively and interactive mood throughout the system. Color is used strategically to guide visitors and identify different sections of the museum.

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P R O J E C T 0 6 I C A WAY F I N D I N G

MOOD BOARD

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

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P R O J E C T 0 6 I C A WAY F I N D I N G

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

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P R O J E C T 0 6 I C A WAY F I N D I N G

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

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4 1 MUSEUM DIRECTORY

5

MAIN ENTRANCE FIRST FLOOR

6

SECOND FLOOR

13 9

11

8

7

MUSEUM DIRECTORY

6

FLOOR 2 12

10

2

1

The Art Walk

16 14

4

3

Main Entrance

MAP KEY Bathrooms

Education Center

Fire Extinguisher

Info Desk

Staff Only

Bike Parking

Elevator

First Aid

ICA Library

Stairs

Coat Check

Exhibitions

Galleries

Parking

Ticket Office

Courtyard

Exit

ICA Cafe

Security

You are Here

8

9

7

6

5

START HERE

15

17

ICA Dock

5

THE ART WALK

Harbor View

18

4

MAP KEY

3

The Art Walk

Bathrooms

Fire Extinguisher

Elevator

Galleries

Exhibitions

Stairs

Exit

You are Here

GALLERIES & E XHIBITIONS GALLERIES & EXHIBITIONS

GUEST SERVICES

EDUCATIONAL

3.

Exhibition 3

1.

Exhibition 1

10. Coat Check

10. ICA Library

4.

Bridgitt and Bruce Evans, Karen

2.

Exhibition 2

11. Courtyard

11. Education Center

3.

Exhibition 3

12. First Aid

5.

Fotene Demoulas

6.

John Hancock Founders

7.

Kim and Jim Pallotta

8.

Paul and Catherine Buttenwieser

9.

Poss Family Mediatheque

4.

Bridgitt and Bruce Evans, Karen and Brian Conway

14. Info Desk

5.

Fotene Demoulas

15. Security

6.

John Hancock Founders

16. Ticket Office

7.

Kim and Jim Pallotta

8.

Paul and Catherine Buttenwieser

9.

128

13. ICA Cafe

Poss Family Mediatheque

and Brian Conway

2

P R O J E C T 0 6 I C A WAY F I N D I N G

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

9

10

ICA CAFE

FOTONE DEMOUL AS GALLERY

8

BATHROOMS

COAT CHECK

STAFF ONLY

11

129

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B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 0 6 I C A WAY F I N D I N G

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

131

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FOTONE DEMOUL AS GALLERY 132

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 0 6 I C A WAY F I N D I N G

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

133

BRENDA BARRERA

13 4

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 0 6 I C A WAY F I N D I N G

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

135

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P R O J E C T 0 7 T H E P E A C O C K R O O M — A C O C K TA I L B A R

An art deco cocktail bar that connects you to a timeless era of indulgence.

136

PROJECT 07 THE PE ACOCK ROOM

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

137

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Ambiance refers to the mood and atmosphere of a space, that can affect the dining experience of customers in a restaurant. It’s something you experience rather than see. —Lisa M Think Interior

138

PROJECT 07 THE PE ACOCK ROOM

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

CATEG O RIE S Branding Visual Identity T Y P O G R A PH Y Charlot Serenity C O LO R PA L E T TE

O B JEC TI V E To create a brand identity for an art deco cocktail bar that connects the audience to a different time, where glamour and sophistication were the norm. The cocktail bar caters to an audience with refined taste and an appreciation for exquisite design.

A PPROACH With careful consideration of the bar’s design, it’s possible to transport guests to a different time and place, where they can experience the elegance and luxury of the art deco era. By incorporating classic cocktails and flavors of the time alongside contemporary innovations, the bar can create an unforgettable experience for its guests. Moody photography, bold lines, elegant typography, and a luxurious art deco color palette inspire guests to embrace the glamour of the past. The logo features a delicate serif typeface, linework representing the peacock’s feathers, and a shield.

139

BRENDA BARRERA

14 0

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 07 THE PE ACOCK ROOM

MOOD BOARD

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

141

BRENDA BARRERA

14 2

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 07 THE PE ACOCK ROOM

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

14 3

BRENDA BARRERA

14 4

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 07 THE PE ACOCK ROOM

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

14 5

BRENDA BARRERA

14 6

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 07 THE PE ACOCK ROOM

S T R AT E G I E S F O R B R A N D I N G / T H O M A S M C N U LT Y

147

BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 0 8 G O O D F O O D S — A F O O D N A V I G AT I O N A P P

A food navigation app that connects you to healthier and more nutritious food choices.

14 8

PROJECT 08 GOOD FOODS

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

149

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Plant-based eating isn’t a new concept. It has been studied for decades now and research shows that it can offset a lot of health challenges. Opt for a diet that is plant-based. —Samantha C

Registered Dietician

150

PROJECT 08 GOOD FOODS

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

CATEG O RIE S Branding UI Design Visual Identity T Y P O G R A PH Y Brother 1816 C O LO R PA L E T TE

O B JEC TI V E To create a mobile app for a food navigation brand that connects users to healthy food choices in a fun and easy-to-use experience. Good Foods caters to an audience that needs a trusted guide to a happier, healthier lifestyle.

A PPROACH Good Foods is an app that helps users find healthy restaurants, eateries, cafes, and farmer’s market in their city and provides directions to those destinations. The app encourages healthy eating habits by making it easier for people to find nutritious meal options. Vibrant colors, round shapes, and a san serif typeface are used to bring in that feeling of goodness from healthy foods. The app has a modern, playful, and welcoming tone to make it enjoyable to use. To carry on that playful tone the navigation icons use round corners, are monoline, and are simple in style.

151

BRENDA BARRERA

152

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 08 GOOD FOODS

MOOD BOARD

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

15 3

BRENDA BARRERA

15 4

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 08 GOOD FOODS

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

155

BRENDA BARRERA

15 6

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 08 GOOD FOODS

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

101

157

BRENDA BARRERA

15 8

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 08 GOOD FOODS

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

159

BRENDA BARRERA

16 0

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 08 GOOD FOODS

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

161

BRENDA BARRERA

16 2

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 08 GOOD FOODS

I N F O R M AT I O N A L D E S I G N / K AT H R Y N M O R G A N

16 3

BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 0 9 D I S N E Y C S R — A C O R P O R AT E R E S P O N S I B I L I T Y R E P O R T

A corporate responibilty report that connects you to current efforts for change.

16 4

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

16 5

BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

Part of what makes a functioning business is your customers. For their loyalty, consumers expect brands and businesses to not be all about profit, but to also give back. —Chastity H Marketing Consultant

16 6

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

CATEG O RIE S Branding Print Design Visual Identity T Y P O G R A PH Y IvyStyle TW Montserrat C O LO R PA L E T TE

O B JEC TI V E To create a corporate responsibilty report for a brand that connects the audience to their efforts and results for social, environmental, and economic responsibility. The CSR report caters to an audience that values being a kid at heart, finding community, and being a part of change.

A PPROACH Adding Disney’s magic helped the report be enjoyable to read and easy to comprehend. It is sure to inspire everyone to participate in the movement towards a better future. The brochure’s color scheme comprises hues reminiscent of the Disney movies, while the icons have been drawn from the same movies to represent the three CSR worlds that Disney lays emphasis on. The playful elements of the brochure have been balanced out with white space, simple layouts, and CSR navy blue to maintain the corporate tone of the brochure.

16 7

BRENDA BARRERA

16 8

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 09 DISNEY CSR

MOOD BOARD

VISUAL SYSTEMS 2 / HUNTER WIMMER

16 9

BRENDA BARRERA

17 0

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

17 1

BRENDA BARRERA

17 2

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

17 3

BRENDA BARRERA

174

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

17 5

BRENDA BARRERA

176

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

17 7

BRENDA BARRERA

17 8

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

17 9

BRENDA BARRERA

180

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

181

BRENDA BARRERA

182

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

18 3

BRENDA BARRERA

18 4

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 09 DISNEY CSR

VISUAL SYSTEMS 2 / HUNTER WIMMER

18 5

BRENDA BARRERA

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 10 V I G O R — A H E A LT H C A R E A P P

A healthcare app that connects you to a personalized online healthcare experience.

18 6

P R O J EC T 10 V I G O R

GRAPHIC DESIGN 3 / WILLIAM CULPEPPER

187

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Having their medical history easily accessible to healthcare providers is convenient. Shared information across providers empowers healthcare. From the providers themselves to patients to ensure consistent, informed care. —Shoshana D Chief Marketing Of f icer at Olive

18 8

P R O J EC T 10 V I G O R

GRAPHIC DESIGN 3 / WILLIAM CULPEPPER

CATEG O RIE S Branding Visual Identity UI Design T Y P O G R A PH Y Mukta Mahee C O LO R PA L E T TE

O B JEC TI V E To create a mobile app for a healthcare company that connects its users to consistent, informed, and easy online healthcare experience. Vigor caters to an audience that is busy and requires a time-saving solution to help them achieve their health goals more efficiently.

A PPROACH It addresses the issue of healthcare connectivity by providing a consistent and informed online healthcare experience. With Vigor, users can avoid repeating information to their healthcare provider and access their medical data easily. The app also helps to streamline the treatment approval process by minimizing delays caused by insurance review processes. To appeal to a younger audience, who often times feel overwhelmed by the healthcare system, the app incorporates a lively color scheme, sans-serif font, and a clear step-by-step process to guide users through their tasks.

189

BRENDA BARRERA

190

B FA P O R T F O L I O / C O N N E C T I O N

P R O J EC T 10 V I G O R

MOOD BOARD

GRAPHIC DESIGN 3 / WILLIAM CULPEPPER

191

BRENDA BARRERA

192

B FA P O R T F O L I O / C O N N E C T I O N

P R O J EC T 10 V I G O R

GRAPHIC DESIGN 3 / WILLIAM CULPEPPER

VIGOR

193

BRENDA BARRERA

19 4

B FA P O R T F O L I O / C O N N E C T I O N

P R O J EC T 10 V I G O R

GRAPHIC DESIGN 3 / WILLIAM CULPEPPER

195

BRENDA BARRERA

196

B FA P O R T F O L I O / C O N N E C T I O N

P R O J EC T 10 V I G O R

GRAPHIC DESIGN 3 / WILLIAM CULPEPPER

197

BRENDA BARRERA

198

B FA P O R T F O L I O / C O N N E C T I O N

P R O J EC T 10 V I G O R

GRAPHIC DESIGN 3 / WILLIAM CULPEPPER

19 9

BRENDA BARRERA

200

B FA P O R T F O L I O / C O N N E C T I O N

P R O J EC T 10 V I G O R

GRAPHIC DESIGN 3 / WILLIAM CULPEPPER

201

BRENDA BARRERA

202

B FA P O R T F O L I O / C O N N E C T I O N

P R O J EC T 10 V I G O R

GRAPHIC DESIGN 3 / WILLIAM CULPEPPER

203

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P R O J E C T 11 G E D ATA & I N F O G R A P H I C S — A B O O K O F I N F O G R A P H I C S

A book of infographics that connects you to a celebration of type and numbers.

204

P R O J E C T 11 G E D ATA & I N F O G R A P H I C S

I N F O R M AT I O N D E S I G N / K AT H R Y N M O R G A N

205

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Data visualization is becoming increasingly important because it enables knowledge compression, allowing a lot of information to be packed into a usually small space. — David M Writer & Infor mation Desig ner

206

P R O J E C T 11 G E D ATA & I N F O G R A P H I C S

I N F O R M AT I O N D E S I G N / K AT H R Y N M O R G A N

CATEG O RIE S Branding Print Design Visual Identity T Y P O G R A PH Y IBM Plex Mono IBM Plex Sans C O LO R PA L E T TE

O B JEC TI V E To create a book of data visualizations and infographics for a brand that connects the audience to complex information in a visually appealing and informative manner. The infographics book was designed for an audience that values the beauty and aesthetics of letters and numbers.

A PPROACH GE’s is a huge player in energy production and provided a great opportunity to showcase data in a visually appealing way. The book contains infographics that are more design-focused and are data-less. To represent GE’s renewable energy I included a green gradient, a vibrant color scheme, and unique typeface that works well in user interface environments. The type, numbers, and graphs are blown out throughout to showcase the unique characteristics of IBM Plex typeface. IBM Plex is a UI typeface that is a neutral yet friendly Grotesque style typeface.

207

BRENDA BARRERA

208

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 11 G E D ATA & I N F O G R A P H I C S

MOOD BOARD

I N F O R M AT I O N D E S I G N / K AT H R Y N M O R G A N

209

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A RENEWABLE FUTURE

BUILDING A RENEWABLE FUTURE

BUILDING A RENEWABLE FUTURE

210

P R O J E C T 11 G E D ATA & I N F O G R A P H I C S

I N F O R M AT I O N D E S I G N / K AT H R Y N M O R G A N

BUILDING A RENEWABLE FUTURE

BUILDING A RENEWABLE FUTURE

211

BRENDA BARRERA

212

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 11 G E D ATA & I N F O G R A P H I C S

I N F O R M AT I O N D E S I G N / K AT H R Y N M O R G A N

213

BRENDA BARRERA

214

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 11 G E D ATA & I N F O G R A P H I C S

I N F O R M AT I O N D E S I G N / K AT H R Y N M O R G A N

215

BRENDA BARRERA

216

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 11 G E D ATA & I N F O G R A P H I C S

I N F O R M AT I O N D E S I G N / K AT H R Y N M O R G A N

217

BRENDA BARRERA

218

B FA P O R T F O L I O / C O N N E C T I O N

P R O J E C T 11 G E D ATA & I N F O G R A P H I C S

I N F O R M AT I O N D E S I G N / K AT H R Y N M O R G A N

BUILDING A RENEWABLE FUTURE

219

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PRO JEC T 12 UFO F E S T I VA L — A UFO C O N V E N T I O N

A convention that connects UFO enthusiasts to share their love of the extraterrestrial.

220

PROJECT 12 UFO FE STIVAL

GR APHIC DESIGN 2 / HANNAH COWARD

221

BRENDA BARRERA

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When you let go of the fear of being judged, a reckless sense of freedom to enjoy yourself happens. People make friends from different cities and states.

Conventions and cosplay bring people together similiar to social media. —Matthew C Cosplayer

222

PROJECT 12 UFO FE STIVAL

GR APHIC DESIGN 2 / HANNAH COWARD

CATEG O RIE S Branding Visual Identity T Y P O G R A PH Y OCR A Std COLOR PALETTE

O B JEC TI V E To create a visual identity for a convention that connects UFO enthusiasts together to share their interests through a strong sense of community. The UFO Festival creates an atmosphere of freedom and togetherness, attracting those who love coming together to enjoy a shared experience.

A PPROACH To create a sense of community among UFO enthusiasts, it is important to have a visual identity that can embody the excitement and intrigue of the UFO community. The branding should be simple, inclusive of all ages, and feels eerie. The UFO festival utilizes a sci-fi theme to get this across with black and white photos, green elements, and green type. With the identity and location of Roswell, New Mexico, which is renowned for its UFO sightings, visitors can confidently embrace a world beyond our own and be a part of an unforgettable experience.

223

BRENDA BARRERA

224

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 12 UFO FE STIVAL

MOOD BOARD

GR APHIC DESIGN 2 / HANNAH COWARD

225

BRENDA BARRERA

226

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 12 UFO FE STIVAL

GR APHIC DESIGN 2 / HANNAH COWARD

227

BRENDA BARRERA

228

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 12 UFO FE STIVAL

GR APHIC DESIGN 2 / HANNAH COWARD

229

BRENDA BARRERA

230

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 12 UFO FE STIVAL

GR APHIC DESIGN 2 / HANNAH COWARD

2 31

232

PROJECT 12 UFO FE STIVAL

GR APHIC DESIGN 2 / HANNAH COWARD

233

BRENDA BARRERA

234

B FA P O R T F O L I O / C O N N E C T I O N

PROJECT 12 UFO FE STIVAL

GR APHIC DESIGN 2 / HANNAH COWARD

235

Acknowledgments

O B JEC TI V E The biggest thank you to my instructors, who made me realize I wouldn’t want to be doing anything else.

Erin Kristine Canoy, Hannah Coward, Hunter Wimmer, Kathryn Morgan, Mary Scott, Nita Ybarra, Thomas McNulty, Tony Palmer, Troy Alders, William Culpepper.

A PPROACH I am beyond thankful to God, who has carefully crafted such an amazing path for my life, y estoy esecialmente agradecida contigo mama, mi razon de sonreir sin ti no fuera lo que soy hoy. Gracias por todos tus esfuerzos, mira ahora lo que eh logrado gracias a ti y tu amor que me cura el alma. To my family (my world), who make life worth living, I hope I keep inspiring you to pursue your dreams. I am also thankful to the beautiful souls who spark laughter and love in my life and to Lou and Nancy, who’ve always made me feel like family and helped make this dream possible.

Colophon

SCHOOL Academy of Art University School of Graphic Design D EG REE Bachelor of Fine Arts C O URSE Senior Portfolio IN S TRU C TO R Mary Scott S T UD ENT Brenda Barrera barreradesign.co contact@barreradesign.co 707 815 9043 PUBL ISHER Blurb PA PER S TO CK Mohawk Superfine Eggshell 100# Text T Y P O G R A PH Y Dejanire Headline Trade Gothic Next LT Pro

BARRER ADESIGN.CO C O N TA C T@ B A R R E R A D E S I G N . C O