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Vision “We have a vision here at Jaguar Land Rover; to create and maintain excellent community relations with local and regional communities where Jaguar Land Rover design and manufacture. Employee involvement is the cornerstone of business commitment to the social and economic regeneration of communities, and here at Jaguar Land Rover we are dedicated to this principle, from board level right down to our shop floor workers. Our aim is to enhance Jaguar Land Rover’s reputation as a socially responsible company, both nationally and internationally. Making a difference in the community takes real commitment, and we hope that this brochure gives you a sense of our sincere commitment to the communities in which we operate.” Mike Wright, Executive Director, Jaguar Land Rover
Community At Jaguar Land Rover we invest in the communities where we operate by supporting community projects, and by improving education and employment opportunities. Jaguar Land Rover’s community support is made up of donations to charities, as well as the provision of vehicles for rescue missions, emergency operations, international disaster and environmental projects. We encourage our employees to engage with the community by volunteering their time and raising funds for the local charities and projects that mean the most to them. We collaborate with local authorities, voluntary organisations and other private businesses close to our plants to improve community liaison, cohesion and help regenerate deprived areas.
Engage Here at Jaguar Land Rover we encourage our employees to engage with their local communities. We work with local authorities and Business In The Community (BITC) Cares programme - a national campaign to engage employee volunteering in community activities, to identify projects that need support. Employees can choose to volunteer on one of these projects, or nominate one of their own. Up to 16 hours of work time a year is allocated for each employee working in agreed teams to devote to volunteering. In 2009, JLR employees volunteered a total of 6,200 hours. More than 350 employees formed 25 teams of volunteers to support a variety of community projects including regeneration of local areas, mentoring young people, charity work and fundraising. As well as benefitting the communities they work with, contributing to community projects helps our employees develop teamwork and leadership skills, and also helps to improve morale.
Case Study Other popular projects include environmental work, regeneration and building improvements. Employees from the market research team planted trees and hedgerows at a National Trust house in Shropshire. Engineers from the Supplier Technical Assistance department helped to rejuvenate a neglected recreation area at a clinic for recovering drug addicts in Warwickshire. A team of volunteers from the Solihull plant created an outdoor educational centre and orienteering course at a residential school for children with learning difficulties.
Education Jaguar Land Rover are incredibly committed to education and providing state of the art learning facilities, so much so we have invested in five Educational Business Partnership Centres (EBPC) for schoolchildren as part of our Education Business Partnership with Birmingham, Coventry, Warwickshire, Solihull and Liverpool Education Authorities. We believe that investment in education is critical hence our annual contribution to education related programmes in kind is around £350,000. The EBPC’s provide learning facilities and resources for primary school children to children aged 16+. Groups of students from local schools visit the centres for a day or part of a day with their teachers to learn about engineering, manufacturing and automotive business related activities. Teachers can use our facilities to complement their own courses or use tailor-made courses prepared by the centres. All the courses carried out in the EBPC’s are prepared in line with the national curriculum. Young people gain a wider understanding of how vehicles are designed and manufactured, and we hope they will be inspired to consider a future in the automotive industry. A total of 17,500 young people and nearly 2,000 teachers visited the five EBPC’s in 2009. Around 85% of the visitors are from local communities within 30 miles of the centres, with others travelling from across the UK.
Knowledge Work Experience
We provide work experience opportunities for 14-16 year olds at all of our five sites. Over 300 young people take part in this programme each year, giving them the opportunity to learn about careers in engineering, manufacturing and business related subjects. We are investigating how we can adapt our work experience programme to form part of the proposed national diploma process for 14-19 year olds, which will combine academic and vocational qualifications.
Graduates & Undergraduates
Each year Jaguar Land Rover recruits Engineering and Commercial graduates who then embark on a Graduate Development Programme before becoming full employees of the company. As part of their continuing professional development they are encouraged to support STEM related Community activities, including becoming a STEM ambassador and supporting a JLR education initiative e.g. EBPC’s. In 2010 JLR will recruit approximately 120 graduates. We also recruit approximately 25 undergraduate placements within Product Development Engineering for Engineering Students. These are a mix of 3 months summer and 12 months industrial placements.
Our Target In 2011 we aim to increase the number of young people visiting our Centres to 20,000 per year by actively marketing and promoting the centres more widely.
Business Events In Schools Many more of our employees choose to volunteer within schools to assist students with reading, mathematics, business and engineering related subjects. They also provide careers advice, guidance on completing application forms for industry and practice interviews. In 2009 over 150 Employees participated in school events. The Company also supports individual volunteering to the following areas: • School Governors • Engineering Education Scheme • Justice of the Peace • Councillors • Trade Union • Reserve Forces
Nurture We have numerous links with the academic sector and we have established strategic links with relation to research and teaching, with key universities in the UK. In particular, we have a strong relationship with Warwick University and its Warwick Manufacturing Group (WMG). WMG have partnered JLR in areas of research such as hybrids and materials engineering, as well as educational programmes, for example the £62 million Premium Automotive Research and Development programme. Another key strategic university partner is Coventry University, which annually has in excess of 100 JLR employees enrolled on first and second degree courses. JLR also offers, in collaboration with the University, the Geoff Polites Memorial Scholarship, which is open to children of permanent JLR employees. There are 4 scholarships available per year in a range of pre-selected courses linked to Geoff’s main interests; automotives and sport. These are only two examples of more than thirty universities and academic institutions across the country, where significant and substantive research and educational activates are conducted in close partnership with JLR. We also have established campus teams who target specific universities to nurture relationships and feed JLR with graduates for the future.
Case Study Jaguar Land Rover will launch a unique and innovative programme in September 2010, the Jaguar Land Rover Technical Accreditation Scheme. This will bring together a number of top universities, to deliver skills development in specific key technical disciplines. These skills are required to support JLR’s future technological and business plans. Once launched, Warwick, Loughborough, Cranfield and Coventry Universities will deliver masters level and accredited modules, covering areas such as powertrain design, hybrids, computer simulation, electronics and sustainable product design. By offering this scheme, JLR with its partners can develop the required skills and knowledge to support the delivery of future product strategy and lowcarbon technologies. This will give JLR, as well as the wider automotive sector, graduates with the latest and relevant industry skills.
Challenge Jaguar Land Rover national challenges are designed to raise awareness of and give support to the campaign to promote engineering and national STEM (science, technology, engineering and maths) activities working in conjunction with other automotive, engineering and academic organisations. We hold a number of challenges for schools including the Jaguar GT Design Challenge (see case study), the Land Rover 4x4 Technology Challenge and the Jaguar Cars Maths in Motion Challenge. This encourages teams from all over the UK to take part and gain key skills that the participants will be able to use in their future careers.
Case Study Jaguar GT in Schools Design Challenge Jaguar’s GT in Schools Challenge is an annual competition for 12-18 year olds to design, make and race a model car using CAD/CAM software and the learn the design process closely associated with the automotive industry. Over the course of a year students carry out research, design and manufacture their vehicle, and perform tests before they go head-to-head with teams from other schools at the competition stage. We run the GT Challenge in partnership with several leading engineering and education organisations, including the Institute of Engineering, STEMNET and the Assessment and Qualifications Alliance. Over 200 students from all over the UK took part in the 2009 challenge. The winners, from Northern Ireland, were rewarded with a visit to the Jaguar XK production facilities, Jaguar Heritage and the design studio.
Our Target It is our aim to increase the number of students participating in the GT in Schools and 4x4 in Schools Challenges by 10% year-on-year.
Case Study Manufacturing and Engineering firms in the West Midlands are currently being sought to build upon the work started by the National Apprenticeship Service in partnership with Jaguar Land Rover on a project that overcomes some of the traditional barriers faced by smaller businesses in hiring apprentices. Over and above its own requirements, Jaguar Land Rover has taken on 13 additional apprentices to support the Apprenticeship Expansion Programme. The pilot will see the first wave of high potential ‘level 2 Apprenticeship Completers’ become available in August 2010 to smaller sized companies. It is envisaged that the solid recruitment process used, and employability skills developed by the apprentices during their time at Jaguar Land Rover and Warwickshire College, will stand them in good stead to go on to the ‘level 3’ Advanced Apprenticeship
Potential Every year, our employees’ children get the chance to sample a day working alongside their parents. They learn about potential careers in the motor industry and experience a drive on Land Rover’s test track. Each year over 250 young people aged 12-14 attend the Sons and Daughters to Work Day.
Apprenticeships
Jaguar Land Rover has recruited 45 hands-on, enthusiastic 16+ year old advanced apprentices during 2010. They will be given the chance to develop in one of a number of manufacturing based trades. Within this number we are
also looking for some existing employees to take part in the programme, and around 13 will be for the second year pilot of the Apprenticeship Expansion Programme to support smaller business (see case study). The company offers Advanced Apprenticeships, on a 36 to 42-month scheme, with the initial period at college. During this time successful applicants would earn an NVQ2 in Performing Engineering Operations, an NVQ3 in the chosen trade pathway and a technical certificate, as well as developing wider key skills.
Progress The Young Apprenticeship Programme gives young learners between the ages of 14 and 16 a qualification that is worth five GCSE’s and also exposes them to fifty days worth of work experience within the network enabling them to make a truly informed decision about their future progression once leaving the educational environment. There are currently 125 young people on the programme. Jaguar and Land Rover are the only manufacturers sponsored by the Government to deliver this vocational qualification which is certified by the Institute of Motor Industry (IMI). Through the programme they work with ten plus further education colleges who role out the
programme on our behalf. This gives them the opportunity to show good employer engagements strategies within their own establishment. Again something that is key to the skills agenda. We are also open to aid any of our schools with further assistance as required. For example we have agreed to give a talk to a group of students from a local school on how we use IT within our working environment. This will incorporate everything from IT Technology that we have on current vehicles to the system that we have in place in the academy that monitors the environmental impact that the facility has on its wider environment.
Giving With expectations from charities for sponsorship and donations ever increasing, JLR proudly continues to sponsor and contribute to general charities internationally, nationally and locally. The company will continue to focus on selected key corporate charities including the NSPCC, the RED CROSS and BEN while continuing to support local charities through the support and contribution to site charity committee’s including MOTOR-VATE and existing Jaguar and Land Rover Employee Charities Committee’s. JLR supports employee payroll giving and match funding. The following organisations and committees continue to be chaired by JLR Board Members, Executives, Managers, Trade Union and Employee representatives, demonstrating by presence the company’s direct commitment and influence: • BEN - Automotive Benevolent Charity, regional and national • British Red Cross and International Red Cross • Coventry and Warwickshire NSPCC Business group • NSPCC Child Voice Appeal - National Campaign • Key charity events (Cause Related Marketing) continue to be supported by Corporate Sponsorship where there is a direct benefit to Company Sales and Promotions e.g. Arts & Business Awards, NSPCC Ball, BEN Ball and Help for Heroes rally. Here are a few examples of the charities we have worked with over the years:
The NSPCC - National Society for the Prevention of Cruelty to Children • Jaguar has signed up to the NSPCC National Appeal in 2010 to help raise up to £1,500,000 over the next 3 years. • This will be supported with Marketing and PR events across the UK in support of Dealer and Marketing initiatives. • Locally Jaguar continues to chair the Coventry and Warwickshire Business Group raising over £100,000 annually and £2,000,000 over the last 14 years.
Supporting
The Red Cross. Since November 2007 Land Rover has worked closely with the Red Cross and Red Crescent actively supporting their projects and fundraising activities around the world. Through Land Rover’s partnership with the Red Cross, Land Rover reacts instantly with the charity in responding to emergency appeals, helping to reach vulnerable people around the world. Since 2009 Land Rover has provided a significant amount of aid for the following key Emergency Appeals: Asia Pacific, Haiti and Pakistan. For Haiti alone Land Rover raised a total of £7242.82 (over £6000 of which raised through employees) helping to aid 2,500 Red Cross voluteers to reach the area and provide care for the three million people affected. In total we have raised £10,0075.14 over the three appeals with support continuing. Land Rover celebrated its 60th anniversary in July 2008, by donating 60 vehicles to the British Red Cross who were also celebrating 100 years of their Royal Charter. 30 of these vehicles remained in the UK whilst 30 were sent to priority needs overseas. To follow from this, Land Rover has been working with the IFRC to further develop the relationship, planning to launch another official partnership imminently. This global initiative aims to support the IFRC life-saving work reaching vulnerable people in communities around the world and will run across 15 countries assisting National Red Cross Societies and supporting some of the world’s most vulnerable people.
Support Support for Schools
We encourage each of our sites to engage with the local education authorities focusing on a local school or education establishment close or near to the JLR site. Support to the school is normally part of a planned partnership with a senior manager leading a team into the school. Support can be in many forms e.g. Governor, mentoring, presenting, environmental projects all associated in improving education and the well being of the school while highlighting the importance of STEM related learning and engineering and manufacturing as a chosen career.
Case Study Lyndon School Trust Partnership - Solihull JLR continues its second year in partnership with Lyndon School. The secondary school is located two miles from the Solihull plant and had already established strong links with the plant. Gary Tourell, Process Area Manager for South Works T&F is the Chairman. Several projects have been completed through the trust and have involved over 35 associates from the Solihull site. The partnership is recognised by the governing body SSAT (Specialist Schools Academies and Trusts) as pioneering and they regularly ask JLR to showcase its work at national level. Projects to date have included innovator suite, a design based qualification for pupils aged 14, and CKD pack shop activity where students packed items for assembly overseas and tracked the containment for school project work.
Support for the Community
Jaguar Land Rover currently supports many organisations by providing Land Rover vehicles on a long-term loan agreement to assist them with their activities and objectives.
Case Study Midlands Air Ambulance currently has the loan of a Discovery to facilitate their ongoing fundraising, by attending many events throughout the region. Primarily, the vehicle is used to tow their ‘Helicopter Fuselage’ to shows, fetes and schools. Theatres have also recently utilised this attraction, and the Discovery has been on display at these venues to recognise the most valuable contribution and community involvement. Solihull Council currently has the loan of a Discovery, which is used primarily to facilitate their daily ‘truancy sweeps’ in the Solihull Borough. This forms part of the council’s strategy to improve and promote school attendance and to safeguard children and young people. The loan has continued to prove invaluable, as without it the Truancy Watch scheme would have far less impact. The Peak District Dairy Wagon is a mobile training unit which helps dairy farmers in the Peak District learn new skills so that they can add value to the liquid milk they produce, perhaps by turning it into cheese, ice-cream or yoghurt and make their businesses sustainable for the future. The Discovery they have on loan is used to tow the Wagon to the many farms now involved.
Benchmarking Benchmarking, management and recognition are key tools to measuring the impact of the JLR community strategy externally. By using these tools, this helps us to indentify our strengths and weaknesses in order to further improve our community relations, and helps us to actively communicate our successes. As members of Business In The Community (BITC), we have access to a number of initiatives which help us to achieve this, one of which being the BITC Corporate Responsibility (CR) Index. BITC’s CR Index is the UK’s leading voluntary benchmark of Corporate Responsibility. It helps companies to integrate and improve CR throughout their operations by providing a systematic approach to the managing, measuring and reporting on business impacts in society and on the environment. For 2009 and 2010, Jaguar Land Rover has taken part in the BITC CR index achieving a silver category. For the past seven years the CR index has inspired and challenged over 350 companies to continuously improve their management practices and communicate to stakeholders how seriously they take their CR agenda. Membership companies also include TATA and TATA associates e.g. Corus, Tetley, TAJ hotels etc.
CommunityMark Jaguar Land Rover has become the first car manufacturer in the UK to achieve the highly regarded CommunityMark. Awarded by Business in the Community, the CommunityMark is widely recognised as the national standard of excellence for community investment. The company is one of only four organisations to receive the award this year. This achievement is in recognition of Jaguar Land Rover's considerable investment in community programmes, including five Education Business Partnership Centres, employee volunteering programmes, national educational initiatives and a wide range of community partnerships. Mike Wright, Executive Director, Jaguar Land Rover, said: "Jaguar Land Rover has a well established community programme across the UK, with a particular focus on the areas surrounding our operating facilities. Each year hundreds of our employees get involved in their local communities and take part in educational, environmental and charity projects. Becoming the first car manufacturer to achieve the CommunityMark is excellent news for those employees and of course, exceptional external recognition for Jaguar Land Rover."
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Community Relations, Jaguar Land Rover, Banbury Road, Gaydon, Warwick CV35 0RR