BAROSSA AS AUSTRALIA’ S LEADING REGIONAL EXPERIENCE
Establish hierarchy of engagement
Barossa Grounds Generational Farming
Tactical & responsive vehicles in place New Consumer Creation Lead on behalf of community - Domestic - Greater China - North America
Supply Strategy - consistent yield - profitable - value chain
EAST COAST INFLUENCERS
BWS HONG KONG & CHINA
OUR OWN BACKYARD
OUR BRIGHT FUTURE
OUR COLLECTIVE VOICE
OUR PROMISE KEPT
SHARED PLATFORM DIGITAL & ONLINE
Dashboard in place to filter & measure foundation principles Potential to endlessly evolve
BAROSSA TRUST MARK Engagement and support from Participants
Engaged Community without borders - direct to consumers - start conversations
National Reach
Our audience becomes our stakeholders - real time engagement
Consumers supporting products that carry the Trust Mark International Reach
OUR STORY: BAROSSA CHAPTERS A strong identity underpinned by a strong community
First 3 years – Brand Building - Big Ideas / Chapters Next 3 years – Strategic Implementation - Members / Stakeholders / Markets How Far Can We Radiate? Amplification - New Audiences / New Platforms / New Technology