Barossa Chapters

Page 15

THE BAROSSA: DISCOVERY There is a world of difference between a desperate tilting at windmills, and a self-assured understanding that there is always room for surprise and delight. Your own region, brand or story may well set a confident and clear expectation, but that can never be the total picture‌ All brands and experiences need an element of firsttime education and discovery – in effect, a constant surpassing of expectation.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.