ARU: The QueerCentric

For the Rest of

Representation matters! Media has finally begun to show queer people in the tapestry they portray as life, but we still have a way to go. The QueerCentric stands to offer a voice to the rest of us, to represent a queer world not so homogenized. We do not want to take away from the version of us that is currently allowed the spotlight, we simply want to add to it. Instead of waiting for permission, we choose to boldly move forward creating our own path. We celebrate all of us, the rest of us…. because there is room for everyone. Sometimes you just have to make the room yourself.

of Us

Jonathan Shuffield

Host/Co-Creator The QueerCentric

Jonathan (Jonny) Shuffield has worked within the media industry for over 20 years. From television to radio, from podcasting to writing for publication and film he has firmly planted his foot in the media world. He has become a bold voice in the realms of entertainment and politics..

“Always remember, If our voice held no power, they wouldn’t try to silence us, indeed the most powerful weapons any of us have are the breath in our lungs and the stories we possess.” Tell your story.”

THE LGBT COMMUNITY AND OUR ALLIES:

According to 2021 US government census data, (last available), segment in the US, with close to $1.4 Trillion spending power.

ALLIES:

available), the LGBTQ+ community is the fastest growing minority

Why Advertise On A Podcast

Podcasting and Live Internet Radio are quickly becoming the smartest place to spend advertising dollars for anyone selling a productor service that has nationwide appeal. The listeners of Internet Radio, Hosts, and Podcasters are usually the most engaged and loyal audiences of most any medium available to advertisers. AdAge. com lauds the ability to engage listeners on podcasts that mosttraditional media cannot. The listening audience forms relationships with the hosts and build loyalty to the programs.

Podcasting advertising grazes the line of “advertorial,” and advertisement meant to ape the look and feel of the editorial content in apublication. Podcasts are often Host-Reads, where the hosts are the ones actually delivering the advertisements to their audience –much as TV News Anchors once did – in a way that is integrated, organically into the show.

The Power of these ads are hard to argue with. Podcasts have a special relationship with their listeners, they are quite literally, “In TheirHead.” Compare that relationship to the early days of Twitter, when you could feel like you know a celebrity on a very personal level. Communication is direct and intimate. The bond lends an air of authenticity. Also, ads survive on podcasts on the world wide web, much longer than print advertising.