Issuu

Welcome to our SOLD Beachlands & Maraetai Market Report magazine for July 2024

Our magazine contains the latest available information regarding property sales in the local area along with details of market trends, stats and tips.

Aucklanders continue to have an almost insatiable appetite for property market intelligence, so each month we will share details of the trends in your area. This is just part of our commitment to continue delivering you the highest level of service.

We’ve been locals for decades so we know the area well. Our goal is to apply this knowledge for you so you’re able to make the most of the opportunity that today’s and tomorrow’s market presents.

Please do not hesitate to contact any of our sales team if you would like more information, we would be delighted to help you with your real estate needs.

Thank you and all the best for the coming month.

Beachlands branch 42 Wakelin Road Beachlands, Auckland 2018

Whitford branch

8 Whitford-Maraetai Road Whitford, Auckland 2571

P 09 536 4990

E beachlands@barfoot.co.nz barfoot.co.nz/beachlands

P 09 530 8292

E whitford@barfoot.co.nz barfoot.co.nz/whitford

Daniel Wei and the Beachlands-Whitford team

Latest News

Auckland Housing Market Remains in Recovery Mode

The arrival of winter had no impact on the Auckland housing market in June with sales prices edging higher than those in May.

“From a price perspective, June’s trading was positive with the median price at $1,020,000 hovering around where it has been for the previous three months,” said Barfoot & Thompson Director, Stephen Barfoot.

“Compared to the median price for June last year, it was 2.5 percent higher.

“The average sales price was more robust, edging up 4.5 percent over that for May to $1,236,336, which is 12.6 percent ahead of where it was this time last year.

“Both the median and average sales prices are now sitting well above the bottom of the price cycle which was experienced in June and July last year.

“Sales numbers at 681 were down a quarter on those for last month. May was a standout month for sales this year, and there is invariably a seasonal decline in sales as winter approaches.

“In the first six months of this calendar year, sales are well ahead of the first six months trading last year. This year we have sold 4,499 homes compared to 3,513 last year, an increase of 28.1 percent.

“With overall higher sales numbers and prices remaining constant, the market remains in recovery mode rather than going backward.

“At 1,506, a high number of new listings continued to hit the market, and at month end we had 5,736 properties on our books, nearly a third higher than in June last year.

“A feature of June’s trading was the strength of sales in the top

price segments, with 61, or 9 percent of sales, being above $2 million, with 19 of these sales being more than $3 million.

“In the last 7 months, we have only once sold more homes in the above $3 million price bracket than we did last month (in March of this year).”

Peter Thompson Managing Director

June

2024

* Beachlands, Botany Downs, Bucklands Beach, Burswood, Cockle Bay, Dannemora, East Tamaki, East Tamaki Heights, Eastern Beach, Farm Cove, Flat Bush, Golflands, Half Moon Bay, Highland Park, Howick, Maraetai, Mellons Bay, Northpark, Pakuranga, Shelly Park, Somerville, Sunnyhills.

Market share and figures

Overall Market Share

Over the last 12 months, Barfoot & Thompson has sold more property in our area* than any competitor. For the period from 1st July 2023 to 30th June 2024, we sold 47% of all properties for sale in the area, that’s over 975 sales made by Barfoot & Thompson! And in the month of June 2024, we sold 48% - which is also more than any competitor!

Number of Sales

Beachlands + Maraetai

Botany Downs

Bucklands Beach + Eastern Beach

Cockle Bay + Shelly Park + Somerville

Dannemora

Farm Cove + Sunnyhills + Pakuranga

Golflands + Burswood + Northpark

1st April to 30th June 2024 compared to the same period last year.

* Figures shown on these pages include information from multiple sources and published reports of sales made by most Real Estate agencies and may include private sales. The area shown includes Beachlands, Botany Downs, Bucklands Beach, Burswood, Cockle Bay, Dannemora, East Tamaki, East Tamaki Heights, Eastern Beach, Farm Cove, Flat Bush, Golflands, Half Moon Bay, Highland Park, Howick, Maraetai, Mellons Bay, Northpark, Pakuranga, Shelly Park, Somerville and Sunnyhills. Where sales information was not publicly available, an individual sale may have been excluded from the average

and tallies. Totals are cumulative, baselined on the 13th of each month for the available results made in the previous calendar

Every reasonable effort has been made to ensure the accuracy of the information. Barfoot and Thompson Limited (REA2008) accepts no responsibility should the contents of this market report prove to be incomplete or incorrect.

MAXIMUM EXPOSURE MAXIMUM IMPACT

TOP TIPS

It’s our job to craft the best possible marketing campaign

At Barfoot & Thompson we have the network, the local know-how and global reach to ensure your home gets the attention it deserves.

This article looks at some of the tools we use to achieve quality exposure, as well as the power of our team to attract buyers right to your door.

Remember we have more information and a range of videos on our website to help you make the very best choices.

barfoot.co.nz

barfoot.co.nz/sell/marketing

Designing a marketing plan

From getting your home onto the right websites, creating dynamic digital content, to signage and print - we have a range of marketing options for you to choose from.

Our salespeople will make recommendations that best suit you, the local area and the unique features of your home.

Right from the start, we will be hard at work creating the very best content to showcase your home. From photography, video and floorplans through to print media and our exclusive interactive on-line tools - we have the latest technology and platforms ready to maximise the benefits of the campaign we have designed for you.

Our network gets the most buyers through your home. When you choose to list with Barfoot & Thompson we provide maximum exposure from the start. We have over 1,700 salespeople, all with their own network of contacts in their local communities and beyond.

Every one of our salespeople has access to your property listing and can search for a suitable ‘buyer match’ for your home.

Marketing materials

When marketing your home, first impressions really are everything! Here are some of the main materials we will prepare to showcase your home to the market.

Photography - They say a picture is worth a thousand words. Our listings feature only the best in professional, high resolution photography. The photographers we work with use quality equipment and production techniques to present your home on our platforms in the very best light.

Video - A professional videos brings your property to life and helps it reach even more prospective buyers. Studies indicate that including video in a marketing campaign increases the number of enquiries about that particular property by 400%. Our video packages are affordable and could make a difference to the impact of your campaign.

Floor Plans - Properties with floor plans receive up to 30% more interest than those without.

*Source: Rightmove, one of the UK’s largest property websites.

LATEST NEWS!

Buyers are better at imagining a property as their home, when they are able to engage with it more. This is why Barfoot & Thompson has introduced a fantastic new suite of interactive tools - all designed to sell your home faster, and for the best possible price. Read more about these exciting new tools here: barfoot.co.nz/sell/marketing/diakrit

Online - global reach Publications & print

Digital marketing is no longer new; it’s a musthave component of every seller’s marketing plan, offering amazing reach.

Our technology takes your property to the buyer, wherever they are, whatever device they’re using, and in whatever format they prefer.

Upgrading your online presence is the most effective way to get your property to the right people at the right time. Featuring your property on key websites increases views, enquiries and activity at open homes, so it is well worth the investment.

We know that most people are searching for their new home online these days. So we offer a range of online advertising options designed to get your property the most views, enquiries and open home activity.

Buyers will also find your property on our app, which offers a full interactive experience, so they can easily find your home when they are out in the neigbourhood.

Barfoot.co.nz – 310,000 unique users each month

Realestate.co.nz – 650,000 unique users each month

Leadingre.com – over 650,000 unique users each month globally

Luxuryportfolio.com – homes over NZD$1.36m

Nzrealtors.co.nz – listings from New Zealand’s leading real estate agencies Nationwide

Hougarden.com – putting your home in front of the Chinese market

Trademe.co.nz – putting your home in front of Kiwi buyers

We publish hundreds of pages of property advertising every week - because it works. Publications such as the Property Press, local as well as national newspapers all get picked up often by buyers to browse over their morning coffee.

To complement our campaign, your Barfoot agent will source the best quality brochures and signage for your home and each open home will be well promoted in the local area with directional signs, flags and flyer drops.

Industry leaders

We’re thrilled to announce that Barfoot & Thompson was named Large Agency of the Year at this year’s REINZ Awards for Excellence. Barfoot & Thompson is the only agency to ever have won this award since it was first presented by REINZ in 2013.

In addition to this achievement, Barfoot & Thompson Pukekohe won the Large Residential Office of the Year – Volume award.

Managing Director Peter Thompson said, “The outstanding contribution to service from our people is what makes it possible to achieve such accolades. This award and acknowledgement within our industry is an honour and privilege.

Being a family-owned business for almost 100 years, we know that our company values and commitment to people, family, community and diversity have so much to do with our ongoing successes.

On behalf of the Barfoot & Thompson families, thank you to our people and congratulations to our Pukekohe branch on their win.‘’

Jen Baird, Chief Executive at REINZ says, “Congratulations to Barfoot & Thompson on their awards. Every year we see such a high calibre of entries coming through, and this year was no exception, even with the changing landscape of the real estate profession in response to COVID-19.”

Find out more about Barfoot & Thompson’s accolades barfoot.co.nz/about-us/our-awards

Recent Sales

The following pages show a summary of sales in Beachlands, Maraetai & Whitford made by all selling agencies during June 2024.

Our sales data includes information submitted by the selling agency and may include some private sales. Where details of a particular sale may not have been able to be fully verified, it may be omitted from our reports.

Please do not hesitate to contact any of our sales team if you would like more information, we would be delighted to help you with your real estate needs.

Every reasonable effort has been made to ensure the accuracy of the information presented. Land and floor sizes are approximate, sourced from REINZ, Auckland Council or other public sources and may contain inaccuracies. Barfoot & Thompson Limited (REA2008) accepts no responsibility should the contents of this market report prove to be incomplete or incorrect.

Beachlands & Maraetai

39 Beachlands Road

$1,290,000

34B Cadwil Drive

$1,180,000

11 Colson Lane

$1,050,000

66 Craig Road

$1,400,000

4 Gateway Avenue

$1,350,000

17 George Town Drive

$1,649,000

12 Lydiard Place $1,560,000

17 Lydiard Place $1,665,000

127A Maraetai Drive

$1,450,000 $1,475,000 CV Land Size Sale price 702 Bedrooms 5 Floor size 240

9 Matara Avenue

$1,658,000 $1,575,000 CV Land Size Sale price 622 Bedrooms 4 Floor size 251

26 Pohutukawa Road

$1,400,000 $1,750,000 CV

Land Size Sale price 1012 Bedrooms 4 Floor size 240

71 Seventh View Avenue

$1,910,000 $1,800,000 CV Land Size Sale price 808 Bedrooms 5 Floor size 287

19 Shelly Bay Road

$1,230,000 $1,200,000 CV Land Size Sale price 1037 Bedrooms 3 Floor size 123

37 Shelly Bay Road

$1,325,000 $1,300,000 CV Land Size Sale price 1013 Bedrooms 5 Floor size 205

This publication shows data regarding a wide selection of published residential property sales that have recently occurred. It includes information from multiple sources and published reports of sales made by most Real Estate agencies and may include private sales. Where data is not publicly available, an individual sale may have been excluded from the average results and tallies shown in this report. Every reasonable effort has been made to ensure the accuracy of the information. Barfoot and Thompson Limited (REAA2008) accepts no responsibility should the contents of this market report prove to be incomplete or incorrect.

Meet the team

The tight-knit team at Barfoot & Thompson Beachlands sell significantly more homes in this coastal suburb than any other real estate agency - and it’s easy to see why.

All staff offer a great deal of area knowledge and the best advice when buying, selling or renting in the area. Reflecting the local population, our team is made up of a number of immigrants from the UK and South Africa who have settled here for the coastal, Kiwi lifestyle.

Added to this local knowledge is a depth of experience in real estate, extensive skills and regular training, as well as having the vast resources of Auckland’s leading real estate company at their fingertips.

Property Management team

Sales Team Beachlands

Barfoot & Thompson sell one in three properties in Auckland, and all branches have access to in-house auction experts, excellent marketing tools and resources, a sophisticated website and listings system, and the ability to market properties through all 70+ branches in Auckland and Northland - creating far greater campaign reach and selling power. The team at Beachlands/Whitford also offers dedicated property managers to take the stress out of owning an investment property.