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Listing Presentation | Barbara S. Werner

Barbara S. Werner

Letter Thank you for connecting with me. I am honored for the opportunity to discuss your goals and plans, as well as the current real estate market, your beautiful home and its potential. For informational purposes, this book will highlight the key points of listing and selling a home in today’s market along with details and examples of my approach. Thank you again, I look forward to continuing our discussions. Best regards,

Barbara S. Werner


Barbara S. Werner

Listing Your Home

Identify Goals & Objectives Put together a seamless plan for selling your home • What are your goals? • Why are you thinking of selling? • Where are you going?

Evaluating Your Home Research extensively to identify current estimated market value

Understanding Buyers Target the audience- who is going to buy your home?

Marketing Using high end, elegant, far-reaching marketing to expose your home to buyers locally and internationally • Market to all channels- electronic and traditional; printed pieces, direct mail, ads etc. • Syndicate your active home


Pricing Your Property Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.


7 days


The percentage of buyers who purchase their home at its fair market value

The period of time during which your home receives peak attention once it's been listed

The average percentage below market value that homes sell for after 24+ weeks on the market

Barbara S. Werner

Marketing Plan Pre-Launch and Coming Soon • Pre-announce listing without all the bells and whistles: simple press release style, with basics. • Coming Soon Sign in Yard • Coming Soon Advertising (as appropriate): Direct Mail Online prelisting/off-market sites Email blasts to area agents Launch—Live on the Market Showtime! Generate maximum exposure using a combination of beautiful, elegant marketing materials: photography, videography, international email blasts, direct mail, amazing events, etc. The goal is to get people interested and inside the property.If they see it, they will love it and want to buy! A Glimpse at Launch Week • Wednesday before noon • Live on MLS


• Property information will be syndicated across the internet to Zillow, Trulia,, RealScout and all real estate websites • Email Blasts • Agents, client databases • Broker Tour • 9:30am—12:30pm Local and surrounding agents preview the home for their clients • Saturday and Sunday: Open Houses Materials • Create intelligent, beautiful pieces that advertise as well as inform: • Portfolio of beautiful imagery including photos of home, floorplan, videos, etc. • Printed: brochures, flyers, direct mail pieces, invitations, listing advertisement, etc. • Online: videos, tours, email blasts, social media advertising, etc.

Barbara S. Werner

As Your Listing Agent I Will... Prepping


• Determine “As Is” and “Updated/Repaired” property values

• Host broker’s tour open House • Open Houses

• Open escrow with title company • Order and manage roof, property, termite and other inspections


• Help you manage vendors for listing prep: landscapers, contractors, painters, cleaners, etc. • Prepare and manage all listing and disclosure documents

• Regular contact email, phone, face to face about activity, feedback, any details • Regular progress reports • Discuss in detail all offer activity

• Provide staging/design consulting

• Pre-qualify potential buyers • Present and discuss all offers


• Negotiate transaction with the other agent

• Professionally photograph and video home • Publish photographs & property tour on all major real estate sites

• Monitor the critical dates and timelines for contingencies and disclosures

• Exposure • Off market network • List your home in the MLS (includes entire Bay Area & Northern California) • Online Exposure: All real estate sites, Compass Coming Soon, Dupont Registry, Proxio, etc. • Provide high quality marketing materials • Property brochures • Social media campaigns • Internet ads • Property website • Agent email campaigns • Direct mail campaigns Coming Soon | Just Listed | Open House


• Communicate/coordinate with the buyer’s agent for inspections, site visits, etc. • Review the settlement statement before signing • Final sign off with title company

About Barbara S. Werner is a rare combination of real estate experience, business savvy and marketing expertise balanced with warm personal compassion. Her attention to detail, integrity and personal dedication to your satisfaction are your assurances to first-class service with exceptional results. She holds a deep appreciation for the humanity of the real estate business, applying her professional talents to make a difference in peoples’ lives. She loves what she does, and it shows! Barbara is a top producing REALTOR® focused on her client’s goals. She will sell your home for the best price utilizing industry experience, in-depth community knowledge, leading-edge technology and strategic marketing to ensure exposure to qualified buyers locally and nationally. If you are purchasing, she will help you find the perfect home in the right area, negotiating the right price whether you are a first time homebuyer, relocating, upgrading or downsizing. Residing in Monte Sereno, Barbara and her husband have raised three children through local schools. She is active in her community and has helped many families purchase and sell homes in the area. Barbara specializes in residential and luxury home sales in Silicon Valley, and with her vast referral network, she has helped clients start their next chapters beyond the Bay Area, throughout the country. Barbara welcomes the opportunity to earn your business.

Barbara S. Werner Realtor® 408.219.7822 DRE 01864429

Barbara S. Werner


Portfolio Whatever your intention of selling is, may it be: investing, downsizing, upgrading, family trust sales, or more — I have the experience and will help you get to your next goal.

Barbara S. Werner

103 Forrester Court — $5,230,000 16428 Englewood Avenue — $4,325,000 971 La Mesa Drive — $4,125,000 15768 Oak Knoll Court — $3,685,000 16145 Greenwood Road — $3,182,500 14065 Arnerich Road — $3,150,000 14065 Arnerich Road — $3,150,000 186 Vista Del Monte — $3,100,000 18216 Daves Avenue — $3,000,000 18216 Daves Avenue — $3,000,000 18231 Bancroft Avenue — $2,675,000 18216 Daves Avenue — $2,557,000 184 Villa Avenue — $2,500,000 976 Gerber Court — $2,460,000 14000 Apricot Hill Court — $2,400,000 105 Sierra Morena Court — $2,300,000 13036 Houston Court — $2,280,000 16528 Marchmont Drive — $2,250,000 189 Gilbert Avenue — $2,060,000 140 Hillbrook Drive — $2,055,000 131 Newell Court — $2,000,000 4207 Quartuccio Way — $1,835,000 179 Belvue Drive — $1,775,000 5391 Taft Drive — $1,700,000 1082 Valentine Court — $1,665,000 16536 Shannon Road — $1,570,000 2425 Briarwood Drive — $1,510,000 4131 Houge Court — $1,500,000 6701 Camden Avenue — $1,450,000 19806 Merribrook Drive — $1,420,000 2285 Cottle Avenue — $1,350,000 1225 Brace Avenue — $1,335,000 3964 Jefferson Avenue — $1,326,000 1419 Rhine Lane — $1,325,000

6408 Menlo Drive — $1,275,000 1471 Hanchett Avenue — $1,257,000 472 Richlee Drive — $1,250,000 205 Creekside Village Drive — $1,250,000 5391 Taft Drive — $1,250,000 184 Villa Avenue — $1,225,000 1914 Fillmore Street — $1,210,000 6440 Hesket Court — $1,210,000 14861 Blossom Hill Road — $1,170,000 5106 Rafton Drive — $1,105,000 135 Orchard Oak Circle — $1,100,000 175 La Canada Court — $1,100,000 651 McCarty Avenue — $1,095,000 5623 Ravenna Court — $1,090,000 1419 Rhine Lane — $1,052,000 455 Curie Drive — $1,015,000 5909 Holgate Avenue — $1,000,000 827 Lotus Flower Loop — $980,000 14 Canyon Hills Ct — $925,000 1244 Fremont Street — $910,000 5370 Garrison Circle — $900,000 38 N Almaden Boulevard, #2207 — $900,000 4606 Hampton Falls Place — $895,000 530 Cozy Drive — $877,500 530 Cozy Drive — $877,500 1367 Scossa Avenue — $800,000


My Experience is Evident in Silicon Valley

Barbara S. Werner


Service Across the Country Whatever & wherever your real estate needs are, I can help. Below are a few of the locations I’ve helped clients with resources for selling and purchasing real estate.

California Alhambra Calabasas Cameron Park Carmel El Dorado Hills Granite Bay Lake Tahoe Livermore Malibu Monterey Morro Bay Pasadena Rancho Santa Fe San Diego San Luis Obispo San Juan Capistrano Silver Lake Santa Monica San Ramon Temecula Truckee Tiberon Walnut Creek San Ramon Washington Issaquah Idaho Boise Eagle Meridian Sun Valley

Oregon Bend Portland Colorado Boulder Colorado Springs Denver Vail Illinois Pekin Virginia Chesapeake Bay Texas Austin Dallas Hartley Houston New Mexico Albuquerque Clayton Santa Fe Utah Dammeron Valley Hawaii Maui

Barbara S. Werner


Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.Â

Our leaders hail from the world's most innovative companies:


Our rank as the nation’s largest independent brokerage

11K+ Agents


Total sales volume in 2018

Barbara S. Werner

250+ Offices

Compass Concierge Exclusive to Compass, this program covers the upfront cost of select services to prepare your home for the market. From deep-cleaning to cosmetic renovations, we'll work together to assess every opportunity to elevate your home's value and unlock its potential. Payment for the services rendered is collected at the time of the property's closing. No upfront costs. No hidden fees.

Services may include: deep-cleaning cosmetic renovations decluttering landscaping interior + exterior painting staging pest control

custom closet work fencing seller-side inspections seller-side evaluations moving + storage rooďŹ ng repair water mitigation


water heating electrical work HVAC plumbing repair sewer lateral inspections sewer remediation

In Their Own Words “Barbara is amazing, honest and easy going. She is professional and makes the selling process and as stress-free as possible. We have worked with Barbara on the buying side 5 years ago and just recently on the selling side. Her team is very organized and maintained effective communication throughout the selling and escrow process. She helped in every way possible from referring us to moving companies/services to cleaning and gardening professionals. She also connected us with an amazing real estate resource in Boise Idaho where we purchased our new home. We highly recommend working with Barbara and her team. We cannot say enough about how awesome it is working with her.” Bryant and Johanna A., San Jose and Boise, Idaho “Once again Barbara has done wonders for our family. We were looking to upgrade our home since our son (second child) was born. My husband and I landed on a house we fell in love with and Barbara’s big angel wings swooped in and within three days we saw the house, made an offer and were in escrow! Just like that! Then two weeks later Barbara was already in our old house doing the groundwork to get it on the market. And again , just like that, the house was on the market for only 7 days! Barbara has been our agent for the past four years and our relationship has grown to a beautiful friendship. We love and appreciate her honesty and professionalism as well as her sincere care for our family. You would be hard pressed to find a more genuine person to help you in your real estate needs than her.” Karyn & Or P., San Jose (Willow Glen and Cambrian) “Barbara was such a pleasure to work with. My wife and I worked with Barbara on the purchase of a new home, and the sale of our current home. She was communicative, knowledgeable, and most importantly was always available to answer our questions. We had a greatly positive experience working with Barbara and would recommend her to our friends and family.” Kevin and Lisa C., San Jose “I highly recommend Barbara S. Werner as a real estate agent. Barbara helped us find out home in San Jose 6 years ago, when we moved into San Jose. We recently moved back to Southern California, and she not only handle the sale of our home in San Jose, she recommend movers for us, and found us an excellent real estate agent in Southern California to find our new home. Barbara is highly motivated, and took care of all our needs with our move to make it a painless process.” Heather and Brian D., San Jose “I met Barbara S. Werner at one of her open houses in my neighborhood. My husband and I had already decided to move and already had an agent, but had not yet signed with them. That was when I walked into the open house Barbara was presenting. Everything was flawlessly displayed. She was bright and cheerful and her enthusiasm for her product was contagious! With Barbara at the helm, we were pleased at every turn! Our home was flawless and beautifully presented! We received multiple offers—but in addition to that—unlike other agents that might try to advantage themselves by representing both buyer and seller, Barbara went out of her way to not have any conflicts of interest. I am convinced, that because of Barbara’s hard work, enthusiasm for her job, and her professionalism, we received the best offer the market would bear at the time of our house sold. I give Barbara S. Werner my highest endorsement” Jennifer K., San Jose

Barbara S. Werner

“Barbara is a rockstar. We trusted her so much we bought our house without ever seeing it in person! She knew what we wanted, took great pictures and videos. Six months later we couldn’t be more satisfied. I highly recommend her.” George I., Los Gatos

“Barbara has been an incredible marketer, salesperson, adviser, designer, and friend in pulling off the recent sale of our home in San Jose. She is incredibly knowledgeable about the local market and guided the entire process from getting the home ready for sale to marketing to negotiating. Her positive and strategic approach yielded multiple offers significantly over our listing price after only one weekend of open houses and an escrow that closed in 7 days. We couldn’t be happier. Thanks Barb for everything!” Elyssa and Frazer E., San Jose

“Barbara S. Werner, whom I affectionately refer to as Miss Super Star Realtor, has helped our family with two home sale transaction. To say that she goes over and beyond with her service is an understatement. We had our home on the market in Los Gatos two years with another realtor without success. We took it off of the market, contacted Barbara as our new realtor. Her specialty is definitely putting together an awesome marketing plan. Within 10 days, we had a solid offer on our home. As a thank you gift she presented my husband and me with a beautiful book with photos of our home and our family. I keep it on our coffee table in our new home in Placerville. When we wanted to list another home in San Jose, without hesitation we contacted Barbara. Our son who is a general contractor, remodeled the home which took 6 weeks. She stopped by several times checking on the process, bringing the workers lunch, remarking on the improvements. Barbara beautifully staged the home and put it on the MLS. Guess what… within 2 days she sold the home above the asking price! Again, Miss Super Star Barbara did a fabulous job. Selling a home can be a very stressful transaction. Barbara makes herself available to answer any questions, allay any fears, and give support whenever needed. She is always cheerful, an Energizer Bunny! Without a doubt, if you are looking for a realtor who gives of herself 110 percent, contact Barbara S. Werner, and good luck selling your home!” Margie W., Los Gatos

“Barbara was introduced and recommended to us by friends, who were also Barbara’s clients. Based on that recommendation, we met with Barbara to interview her, not intending to put our home on the market for another 9 months. At this first meeting, she was very prepared with comps and information related to the potential sale of our home. She did not push us to jump into the market, but rather encouraged us to wait until we were ready. Well, in just 3 weeks, we re-evaluated our plans and decided to move forward. Barbara was wonderful available immediately to work with us, she cheered us on, supported us, helped direct us to contractors, and one of the biggest things for us is an amazing communicator. We were constantly in touch via text, email and phone. When we had a question or needed some assistance, she was always very quick to respond, with a very steady nature. Barbara goes over and above any realtor, who merely lists your home. We had a plan for bringing our home to market, inspections or related work, staging, photography and marketing. All went accordingly to plan and we were very fortunate to have an extremely quick sale, over asking all related to the prep-work that Barbara did in marketing our home. Even once the buyer’s offer was accepted and we were in escrow, Barbara was in contact, just to check in. We highly recommend Barbara S. Werner to anyone who is ready to sell or buy. She is an extremely market savvy real estate professional, with an very positive attitude, that genuinely cares for her clients and their future.” Jane & Peter B., San Jose


Barbara S. Werner

Barbara S. Werner RealtorÂŽ 408.219.7822 DRE 01864429


Profile for Barbara S Werner First Class Real Estate

Barbara S. Werner Listing Presentation 082019  

Barbara S. Werner Listing Presentation 082019