Eye catching trade booth ideas to attract visitors

EYE-CATCHING TRADE BOOTH IDEAS TO ATTRACT VISITORS 2017 Shenzhen Expo

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Trade shows or exhibitions like 2017 Shenzhen Expo are excellent platforms for a company to be able to reach out to a larger customer base. It acts as a wonderful marketing solution to attract target audience when they are not in an odd position. You should grab this opportunity and stand out in such a setting to be the brand booth that all visitors run to.

DO NOT BE LOST AMIDST THE MONOTONOUS STALLS 

At exhibitions, a line of boring stalls with fabric draped on tables and a dull banner displaying the name of the company are usually witnessed.

Most people walk by these booths without even bothering to look in. When you have made the commitment to show up at the exhibition or have sent your representatives to it, you might as well make proper use of this opportunity. You have made an investment of time and money in this event, so do not let that go to waste.

THINK OUT OF THE BOX 

People look out for your booths which stand out of the rest. Invest in a booth that makes a statement.

Even if it is expensive, it can always be reused in future exhibits or publicity stunts. If you do not want a purchase a brand new set up, amp up the old one to use it in the 2017 Shenzhen Expo. You must be creative since a lot of international competitors will be present at this convention who have mastered their marketing skills. Choose a booth that is flexible and versatile so that it can be increased or decreased according to the trade show’s needs while keeping in check that your booth attracts attention.

INVOLVE THE VISITORS No one wants to watch a representative go on and on about his brand while reading off a PowerPoint presentation. To not ask for active participation from the crowd results in below optimum audience engagement. Without any customer feedback, the demographic response cannot be analysed. Host a quiz or a lottery to attract spectators where the winners get a special prize. Utilise the participant’s response to obtain their contact details to follow up later. Keep the activities oriented to your company’s objectives to make it a learning experience for the visitors. Insert demonstrative clips from your factory or operate your company’s gadgets live to engage everyone.  When followed, the techniques listed above make your booth the best booth in any exhibition, may it be the world renowned 2017 Shenzhen Expo or a local trade show. 