A PUBLICATION FOR CUSTOMERS AND FRIENDS OF FIRST FEDERAL BANK
Also inside:
• Hear from CEO and President Jason A. Meyerhoeffer
• First Fed’s Support of the Twin Falls Co. Fair Foundation
• Meet Market President Jim Reames
Staff
Nick L. Popplewell Editor-in-Chief
Tereasa L. Bendele-Nichols Executive Editor
Carli Hobson/CB Creative Photography
Chad Biggs/Red Sky Copywriter
First Federal Bank Board
Thomas E. Ashenbrener Chairman; Twin Falls, ID
Jason A. Meyerhoeffer Twin Falls, ID
Jeffery O. Williams Ketchum, ID
Jess A. Flynn Boise, ID
Stephen D. Westfall Burley, ID
Lori H. Ward Twin Falls, ID
Jay P. Dodds Twin Falls, ID
First Federal Bank Executive Team
Jason A. Meyerhoeffer President and Chief Executive Officer
Brenda K. Hughes
Senior Vice President, Chief Operating Officer
Michael D. Traveller
Senior Vice President, Chief Financial Officer
Jeff C. Jardine
Senior Vice President, Chief Information Officer
Michael W. Worthington
Senior Vice President, Chief Risk Officer
Shane T. Jenkins
Senior Vice President, Chief Credit Officer
Melanie Weir
Senior Vice President, Magic Valley Market President
James M. Reames
Senior Vice President, Treasure Valley Market President
Mark D. Stevens
Vice President, Human Resources Director
Nick L. Popplewell
Vice President, Marketing Director
Jason A. Meyerhoeffer | First Federal Bank President and CEO
Halloween has become a big event in the U.S. In my neighborhood, Halloween decorations have been on display since August. For whatever reason, many of us love the spooky, ghoulish themes of the holiday. We even pay money to scare ourselves at haunted houses and horror movies! We like the thrill of being scared when we know the danger is not real.
As bankers, we deal with a real and much scarier risk every day—fraud. Unfortunately, financial fraud is a rapidly growing problem. It is a big challenge and a constant source of frustration. As a mutual bank, our mission is to enhance the financial wellbeing of our customers. There is nothing more important to a person’s financial wellbeing than helping them avoid losing their savings, operating funds, or retirement money through fraud.
I would imagine most of you know of somebody who has been affected by fraud, or even been a victim yourself. You have probably thought, “I need to do something about that or look into that.” I also know we are human. We are busy with life, work, family, etc. Even though we know we should do something, we have not got around to it. Well, I encourage you to start educating yourself today.
I am not a fraud expert, but after seeing hundreds of cases, I have learned a few simple things that can help prevent a significant percentage of frauds we see:
y Do not conduct financial transactions or conversations by email. As we see regularly, email can be breached very easily.
y If you are ever instructed to change the account number of where you are sending payments, call a known number not included in the email to verify the information.
y Be leery if somebody “overpays” you for a service and asks you send money back to them.
y Do not send money to a person who you met online unless you are able to independently verify their identity.
I encourage you to inform yourself by reading the list of most common financial frauds published by the FBI, https://www.fbi.gov/how-we-can-help-you/scams-andsafety/common-frauds-and-scams.
Banks and financial institutions invest millions of dollars protecting their systems and information from cyber risk. It is really hard to breach a bank’s security. So, the bad
guys focus on easier targets. I hate to inform you, but the easier target is YOU—busy people who do not focus on financial security daily. The frauds we see are almost exclusively customers falling victim. We hope to help you avoid becoming a victim.
I also want to dispel a common misperception that if a fraud happens in which a bank payment system was used, like an ACH or a wire, the bank will somehow be able to remedy it or indemnify you from loss.
As I mentioned earlier, we work hard to help customers avoid becoming a victim of fraud. It is part of our mission. We look for warning signs; we ask questions that sometimes annoy you; we have systems that look for unusual activity. But there is no way we can stop all fraud. And if you are tricked into sending money or giving confidential information to a fraudster, there is a good chance we will not be able to recover that money for you. It is very difficult to fix a fraud after it has happened.
I apologize for my somewhat blunt and sober comments, but we take fraud very seriously. We also take it personally when a customer loses money due to a fraud. You need to understand the risks out there and take responsibility for your financial protection.
So, enjoy the thrill of scary, pretend dangers, but do not fall victim to the real nightmare of financial fraud.
We look forward to talking with you soon about more positive things, like helping your business grow, helping you buy a home, or helping you grow your savings or investments.
COMMITMENT TO Community
Twin Falls County Fair Foundation
Preserving Traditions and Building Future Leaders
A dump truck. A sheep wash basin. New roll-up doors at the food booth.
While Magic Valley residents have been enjoying the Twin Falls County Fair for more than a century, it takes a lot of time, effort and resources to make the event happen each year. That includes some key donations from the community.
This is where the Twin Falls County Fair Foundation plays a crucial role. Just as the Fair celebrates the region’s deep agricultural roots, its Foundation works to support and enhance everything the fairgrounds needs to operate year-round, including programs that shape the next generation of leaders.
“Our focus has always been on helping young people grow,” says Ray Strolberg, who works closely with the Twin Falls County Fair Foundation. “We want to provide a space where kids can develop skills and showcase their hard work.”
This dedication is reflected by the Foundation’s efforts to fund projects like the newly constructed Longhorn building. The facility, which supports the nation’s largest Longhorn 4-H program with over 58 members, provides a place for students to care for and display their animals.
The Foundation’s impact extends beyond physical improvements. It also funds educational initiatives in financial literacy, animal care, and business management to shape well-rounded leaders. Thanks to partnerships with local organizations like First Fed, the Twin Falls County Fair Foundation enables students to gain practical skills, build confidence, and contribute to their community.
First Federal Foundation’s recent grant to install new roll-up doors at the 4-H Food Booth, which serves thousands, has been instrumental in keeping the fairgrounds functioning smoothly. It also contributed to an 18% increase in sales this past year. “First Federal has been a great partner,” Strolberg says. “Their support allows us to keep moving forward on projects that directly benefit the kids and the community.”
Events at the fairgrounds, ranging from rodeos to family reunions, generate income to support ongoing maintenance and new initiatives. However, there’s always more to be done. Upgrading electrical systems, enhancing accessibility, and expanding facilities are ongoing needs that require additional funding and support.
One of the most recent and impactful projects was the upgrading of the sheep wash basin, which now accommodates up to 28 animals at a time, reducing wait times and improving conditions. “It’s amazing to see the community rally together to support these projects,” says Strolberg.
Looking ahead, the Twin Falls County Fair Foundation is planning upgrades to RV parking facilities and expanding camping areas for families.
“The fairgrounds are more than just a venue,” Strolberg concludes. “It’s a place where people come together to learn, grow, and celebrate what makes the Magic Valley unique.”
Chad Biggs | Red Sky
COMMENTARY C-SUITE
Chad Biggs | Red Sky
Protecting You and Your Finances: First Fed’s Cybersecurity Commitment
As digital transactions increase and cyber threats evolve, protecting customer information is more critical than ever. As we recognize Cybersecurity Awareness Month, we spoke with our Chief Information Officer Jeff Jardine to learn how First Federal Bank combines technology, education, and a culture of vigilance to protect customers.
“Cybersecurity is no longer just a back-office concern—it’s a boardroom priority,” Jeff explains. “We’re constantly evolving our strategies to stay ahead of new and emerging threats.”
Specifically, First Fed has adopted a multi-layered security strategy combining advanced technology and proactive monitoring. “We use real-time threat detection, anomaly analysis, and continuous monitoring to identify and mitigate risks before they impact our customers,” Jeff shares.
A significant threat today is social engineering attacks, where fraudsters manipulate individuals into divulging personal information or bypassing security measures. “Social engineering can come in many forms—emails, texts, phone calls—but the goal is always the same: to trick people into giving up sensitive information,” Jeff says.
To combat this, First Fed regularly updates its security training for employees and customers. Topics include recognizing phishing attempts, securing accounts with multi-factor authentication, and staying vigilant against suspicious online activities. “Think of your digital security like home security,” Jeff suggests. “You lock your doors, install cameras, and keep an eye out for unusual activity. The same principles apply online.”
Staying Ahead in a Changing Landscape
The ever-changing nature of cyber threats means that what works today may not work tomorrow. First Fed’s cybersecurity team works around the clock to stay a step ahead. “We’re not just defending against hackers in basements anymore,” he says. “We’re dealing with organized crime networks that operate like businesses, using advanced tools and tactics.”
To stay proactive and informed, First Fed collaborates with national and regional cybersecurity task forces, shares threat intelligence, and participates in industry-wide initiatives.
A Community Approach to Cybersecurity
While technology is crucial, Jeff believes that people are at the heart of strong cybersecurity practices. First Federal Bank actively encourages customers to be part of the solution. “The best security comes from a combination of advanced systems and a vigilant community,” Jeff notes.
One of the bank’s goals is to help customers view cybersecurity as an ongoing effort. “Security is not a ‘set it and forget it’ initiative,” Jeff says. “It requires constant evaluation and adaptation.”
Protecting Idaho’s Financial Future
First Federal Bank’s commitment to cybersecurity is ultimately about ensuring Idaho residents can bank with confidence. “We’re a local institution, and our customers are also our neighbors,” Jeff shares. “Their financial security is personal to us, and we’re dedicated to providing the tools and support they need to stay safe.”
As the bank continues to evolve its cybersecurity strategies, Jeff emphasizes the importance of maintaining open communication and providing resources to help customers protect themselves. “Whether it’s through workshops, community outreach, or our online resources, we want to empower our customers to take an active role in their digital security.”
For more information about fraud protection and security, visit BankFirstFed.com/fraud-protection.
COMMITMENT TO Community
PAPER ROCK
Nick Popplewell | First Federal Bank
First Federal’s Annual Rock Paper Scissors Tournament of Champions
First Federal Bank recently hosted its annual Rock, Paper, Scissors Tournament of Champions events in Twin Falls and Meridian, resulting in $25,600 provided to 11 different local non-profits. First Fed partnered with 64 businesses, 32 in Magic Valley and 32 in the Treasure Valley, to pull off the creative fundraising events. As the name suggests, businesses squared off in a best of three, single elimination competition of rock, paper, scissors to determine winners. 1st, 2nd, 3rd and 4th place finishes were awarded as well as cash prizes for the best team introduction and a consolation winner drawing. All prize money was provided to the victors’ charity of choice.
ROCK
“The Rock, Paper, Scissors tournaments have always been about providing a unique fundraising avenue for local non-profits as well as engaging our business community in the spirit of philanthropy,” stated Jason Meyerhoeffer, President and CEO of First Federal Bank. “We are fortunate to live in Idaho and enjoy this place we all call home. However, there is also a lot of need, especially from charitable organizations as they try to continue their critical work. It is important that we do as much as we can to support them and their efforts.”
SCISSORS
To participate, each business paid an entry fee of $200 which was then matched by First Federal Bank to create the pool of funds that was ultimately awarded to the non-profits. Businesses also provided their charity of choice, who would then receive a contribution should the business win. The competitions took place at the Downtown Twin Falls Commons on Thursday, September 5 and at the Julius M. Kleiner Memorial Park Amphitheater in Meridian on Thursday, September 12.
Broken Hearts Rescue, one of the benefiting charities, remarked, “Huge shout out to First Federal Bank for this wonderful, local charity event.” The Twin Falls Chamber of Commerce, who won 2nd place in the Magic Valley tournament, exclaimed, “Great event! Thank you (First Federal Bank) for giving money and providing awareness to all the great charities in our area.”
Established in the Magic Valley in 2019, followed by the inaugural Treasure Valley version taking pace in 2021, First Federal Bank’s Rock, Paper, Scissors Tournaments have become philanthropic staples in the region. Overall, the tournaments have been able to drive more than $80,000 to local charities. In addition to being friendly competitions for a great cause, the events themselves are a spectacle. They are open to public and free to
SCISSORS
attend, with event-goers able to enjoy various food vendors, a beer garden, photo booth, giveaways, and the pageantry each participating business brings to stage when they are introduced prior to competing.
PAPER
“If you have never been to one of these tournaments, you’re really missing out,” stated Nick Popplewell, Director of Marketing at First Federal Bank. “They are fun-filled, not only for those actually competing but also for anyone who attends. It’s part carnival, part game, part talent show, and part fundraiser, all rolled into one. The best part though is the overall purpose – to benefit charities.”
Below are results of each of the 2024 tournaments, including the winning businesses and the benefiting non-profits. Magic Valley Rock, Paper, Scissors Tournament of Champions Results
Treasure Valley Rock, Paper, Scissors Tournament of Champions Results
1st Place $5,000 Concrete Craft of Treasure Valley Make-A-Wish Idaho
2nd Place $3,000 Warner Construction Inc. MiniJoys
3rd Place $2,000
4th Place $1,000
Best Intro $1,000
S3rd
Elite Restoration Meridian Firefighters Burnout and Benevolence Fund
Pioneer Title First Tee of Idaho
CBH Homes Leukemia & Lymphoma Society
Consolation Drawing $800 Air Filter Superstore Idaho Wildlife Federation
For more information about First Federal Bank’s Rock, Paper, Scissors, please visit www.BankFirstFed.com/RPS.
BANKER BI FEATURING
Jim Reames
TREASURE VALLEY MARKET
PRESIDENT
Chad Biggs | Red Sky
Banking on Relationships
How Jim Reames’ Philosophy Fuels First Fed’s Growth
“Banking, when done right, is the most influential voice in the ear of a customer. We’re the accountability partners, the voice of reason, and the advocates for our clients’ financial well-being.”
For Jim Reames, achieving this relies on a philosophy of building and developing relationships within his team and with clients in his role as First Federal Bank’s Senior Vice President and Treasure Valley Market President.
“I always tell my team that we are not just bankers—we’re partners in our clients’ financial success,” Jim explains. This belief led First Federal to invest in the Treasure Valley market and grow its footprint in the area, reaching nearly $300 million in assets in less than four years. “It’s about being the local team that understands the unique needs of our community and clients.”
Deeply Rooted in the Treasure Valley
As a lifelong resident in the Treasure Valley, Jim has seen firsthand how the area has evolved from a small community to a vibrant economic hub. His leadership and dedication to customer and employee growth, combined with nearly three decades of expertise in the financial industry, have been instrumental in expanding the bank’s presence and impact in the region.
Jim’s goal is to make a difference in the community— whether it’s financing a start-up or helping a family plan for their future. He’s proud to be part of a bank that values relationships and takes the time to understand the people and businesses it serves.
“Our clients’ challenges and opportunities are really ours,” Jim explains. “It’s our responsibility to help them navigate and achieve their goals.”
When he’s not at the bank, Jim’s love of Idaho recreation is readily apparent. His beloved English Springer Spaniel often accompanies him on drives, hikes through the foothills and other adventures. When winter arrives, you’ll find Jim snowmobiling through the Idaho backcountry, eagerly anticipating those Fridays when he can pack up his gear for a weekend of adventure.
“Idaho is home and I cannot fathom living anywhere else,” Jim shares.
Innovation and Strategic Growth
Jim has been pivotal in driving the bank’s strategic growth and innovation in the Treasure Valley. With a background in both business management and advanced banking practices, he has led initiatives that have positioned First Fed as a market disruptor known for its high level of execution and communication.
“We’re laser-focused on being the best in the market, at every level possible,” Jim notes. He attributes this success to the cohesive team he has built, professionals who share his vision and dedication. “Leading a team that embraces a culture of caring and commitment is more rewarding than any single accomplishment.”
For Jim Reames, banking is about more than just numbers—it’s about building lasting relationships and making a positive impact. With his deeply rooted community ties, innovative mindset, and dedication to his clients and team, he is positioning First Fed as a leader in the Treasure Valley for years to come.
Nick Popplewell | First Federal Bank Marketing Director
Second Grant Application Period of 2024 is Open
The First Federal Foundation has announced the beginning of the second and final grant application opportunity of the year, occurring now through November 22. Non-profits looking to apply should visit www.Bankfirstfed.com/Foundation to review the process and access the grant application portal. Funding requests will be reviewed in early December with results being shared with applicants prior to the end of the year. During the first grant process of 2024, the Foundation contributed over $52,000 to 17 different organizations.
Nick Popplewell, Marketing Director of First Federal Bank, shared, “As we look ahead to the holiday season and a time of giving, we are excited to provide this opportunity for support. The needs of non-profits and charities are always significant, especially during the holidays and colder months. We hope to assist as many organizations as possible in their missions. They play a such a critical role in our communities.”
In order to be considered for funding, applicants must be a local, Idaho-based nonprofit and their request must include a capital project. Additionally, applications are reviewed for their community impact, any humanitarian consideration, if matching funds have been obtained, overall project plan and timeline, budget, and if any background or specific project objectives are included.
Boys and Girls Club of the Magic Valley: Indoor Play Structure
Typically, the minimum amount awarded is around $1,000 and the maximum approximately $5,000.
The Idaho Food Bank was one of the selected recipients during the last grant cycle, applying for funds to make updates to their food loading docks. When she learned of their selection, Amy Luginbill from the Idaho Food Bank, excitedly shared, “We are so honored and thrilled to receive this support!” The Meridian Library Foundation received funds for a chime wall and furniture in their youth activity area. Eryn Turner from the Meridian Library Foundation, said, “We are overjoyed to receive this support for our project and see its positive impact on our community.”
Since 2003, the First Federal Foundation has awarded over $1.4 million to more than 200 Idaho-based non-profits, supporting community initiatives and enriching the lives of Idahoans. Specifically, the Foundation’s primary focus is community improvement for educational, civic, health, human services, social, and cultural organizations.
For more information about the First Federal Foundation, visit www.BankFirstFed.com/Foundation.
Hagerman Bike Trail: Drinking Fountain and Charging Station
SEASONS Scenic
Highlighting Businesses and Individuals who Contribute to the Grandeur of the Gem State
Chad Biggs | Red Sky
Haunting for a Cause in the Magic Valley
As the crisp autumn air settles over the Magic Valley, one local tradition stands out as a must-visit Halloween destination: The Haunted Swamp.
The origins of The Haunted Swamp can be traced back 16 years, when the Miller family, owners of Magic Mountain, helped create the fundraiser for their volunteer ski patrol. What started as the Haunted Forest on the mountain quickly evolved into a larger-than-life experience that needed a new home.
Evolution and Expansion
Since relocating to Twin Falls, The Haunted Swamp has transformed from a modest half-mile trail into a sprawling one-mile-long haunt that’s recognized as one of the top-rated haunted attractions in Idaho. The attraction features an intricate maze of bridges, dark rooms, and themed areas that change year over year to keep guests on their toes. As a result, The Haunted Swamp has been nominated nearly every year by IdahoHauntedHouses.com and recently won the title of the state’s top haunted attraction for two consecutive years.
“We always strive to keep things fresh,” says Suzette. “A lot of our bigger props we make ourselves, and every year we’re on the lookout for new decorations. We want The Haunted Swamp to feel different every time people visit.”
“When we were up at Magic Mountain, it was much harder. We were getting home at 2 a.m., and sometimes dealing with snow,” explains Suzette Miller, co-founder of the Haunted Swamp. “Moving it down to Twin was the best decision we could have made. It’s easier for people to reach us, and it’s grown beyond what we ever imagined.”
Kiddie Day
In response to feedback from families, The Haunted Swamp introduced “Kiddie Day” a few years ago—a special, less spooky daytime event that’s become a favorite for young children and their parents. On this day, local sponsors set up trick-or-treat stations, and children can play games, win prizes, and explore the haunt with the lights on.
Volunteers and Family Bonds
One of the unique aspects of the Haunted Swamp is its volunteer program. The attraction relies heavily on local volunteers, many of whom have been involved since its early days at Magic Mountain. In fact, Suzette notes that families often come together to work at the haunt, earning perks like free admission tickets and even season passes at the ski hill.
“If volunteers work almost every night, they can earn a season pass for their family to Magic Mountain,” says Suzette. “It’s a fun incentive, and it really brings families closer together. They get to bond over scaring people in the Swamp and then enjoy skiing or tubing together during the winter.”
Supporting a Greater Cause
Beyond providing a unique Halloween experience, The Haunted Swamp remains dedicated to its roots of supporting the Magic Valley community. Proceeds from ticket sales continue to fund the volunteer ski patrol at Magic Mountain, providing them with much-needed equipment and training.
Like many things about The Haunted Swamp, its focus and reach have evolved over the years. Its commitment to the community now extends beyond the ski patrol to include fundraising for equipment and training for Magic Mountain’s ski school and its instructors, as well as donations to the Valley House, Rising Stars Therapeutic Center, and other local non-profits. Haunted Swamp also hosts a canned food drive.
“We donate to causes that are close to our hearts and help those in need,” Suzette shares. “It’s rewarding to see how much we can give back to the community.”
This spirit of community involvement is a core value that aligns perfectly with First Federal Bank’s own mission. As a longtime financial partner of the Miller family, First Fed has been a steady supporter of the Haunted Swamp, recognizing its importance as a beloved local tradition.
Suzette’s relationship with First Fed spans decades, mirroring the growth of the Haunted Swamp itself. “My husband and I have been married for 45 years, and we have always banked with them from the very beginning,” Suzette explains.
The bank’s commitment to the community also resonates deeply with Suzette. “They’ve built a park, every time I turn around they are doing so much for our community, and I support that.”
Although The Haunted Swamp is both established and award winning, Suzette and her team continue to find ways to enhance the experience and give back even more. “Our newest attraction is the dark room which we’re really excited about bringing back,” she mentions. “It’s been a hit so far, and we’re already brainstorming what to add next year.”
As it builds on its success and expands its contributions to the Magic Valley, The Haunted Swamp cements its place not just as a Halloween tradition, but as an annual force for community good.
BE SCAM SMART
Chad Biggs | Red Sky
WORKING TOGETHER TO FIGHT FRAUD IN A DIGITAL WORLD
In today’s rapidly evolving digital landscape, fraud has become a persistent threat that impacts individuals and businesses alike. For Mike Worthington, Chief Risk Officer at First Federal Bank of Idaho, safeguarding customer assets is more than just a job—it’s a personal mission.
“I think I was always destined to be in banking,” Mike reflects, recalling how he used to help his grandmother balance her checkbook and cut up her old credit cards when she received new ones. From those early experiences to his current role overseeing risk at First Fed, Mike’s career path has been rooted in a passion for protecting others’ financial well-being.
Understanding Evolving Threats
Fraud has transformed significantly over the years, keeping pace with advancements in technology and shifts in transaction methods. While some age-old tactics like check fraud persist, new schemes are constantly emerging or evolving based on emerging payment tools that may not be as secure or regulated as banking platforms.
Persistent and evolving fraud poses challenges for businesses and individuals alike. Businesses, for instance, are prime targets for scams like business email compromises and payroll fraud. Meanwhile, individual customers face threats that can be much more personal, such as romance scams and elder exploitation.
“One of the most concerning trends is the added fraud risk involved with same-day payment processing through channels like ACH and wire transfers,” Mike says. “Fraudsters are constantly looking for new avenues to exploit, and these same-day transfer channels are a prime target.”
Applying a Multi-Layered Defense
First Federal Bank takes a proactive approach to combating these threats, combining advanced technology with customer education. “Our technology scans for suspicious activities in realtime, which helps us detect and prevent fraudulent transactions before they can cause harm,” Mike notes.
However, technology alone is not enough. Customer education plays a crucial role in First Fed’s fraud prevention strategy. Because most fraud relies on gaining access to accounts, everyone needs to be very cautious about sharing information no matter the scenario. “If it seems too good to be true, it probably is,” Mike advises. “Our best advice is to remain vigilant and always question unsolicited requests for financial information or urgent money transfers.”
Collaboration and Community Engagement
The bank’s efforts extend beyond just technological defenses. Mike and his team collaborate closely with other financial institutions, law enforcement, and industry groups to share information and best practices. “No bank operates in isolation,” Mike emphasizes. “Sharing information and staying updated on the latest trends is critical to staying ahead of fraudsters.”
At the same time, the bank encourages customers to take an active role in protecting themselves by setting up alerts and regularly reviewing account activity. “You don’t have to be an expert to protect yourself,” Mike explains. “Just being aware of what’s happening with your accounts can make a world of difference.”
Practical Advice for Businesses and Consumers
For businesses, establishing strong internal controls is key to preventing fraud. Mike recommends working closely with bankers to implement tools like positive pay and ACH monitoring, which can mitigate risks. “Businesses should also update their controls regularly to address new threats as they arise,” he notes.
For individual customers, the advice is simpler: be cautious and skeptical. “If you didn’t initiate the contact, be skeptical. Call your bank directly using a number you know is legitimate, not one provided in the suspicious communication,” Mike advises.
The Human Side of Fraud Prevention
Mike’s personal connection to his work is evident when he discusses the impact of fraud on victims. “When I hear about someone losing money because of a scam, that really eats away at you,” he admits. His motivation comes from wanting to protect his customers’ financial futures—just as he has always been driven to help his own family.
The bank’s hands-on approach with customers reflects this dedication. “Our staff is trained to recognize red flags and ask questions if something seems off. We’ve stopped a lot of fraud that way, simply by engaging with our customers and understanding their normal activity,” he shares.
A Commitment to Idaho’s Financial Well-Being
First Fed’s mission extends beyond preventing fraud; it’s about fostering a secure financial environment for all Idahoans. The bank’s proactive measures and community-focused approach ensure that customers are not only protected but also empowered to take control of their financial security.
By working together, customers and banks can stay one step ahead of fraudsters and safeguard their hard-earned money. As Mike puts it, “Fraud may be inevitable, but that doesn’t mean we can’t win the battle.”
For more information about fraud protection and security, visit BankFirstFed.com/fraud-protection.
PRODUCT HIGHLIGHT: WEALTH & INVESTMENT MANAGEMENT
Chad Biggs | Red Sky
“A Dedicated Part of Our Clients’ Lives” –A Relationship-Driven
Wealth Strategy
“Finding the right wealth management partner can be tough. We know we’re not for everyone—and that’s fine,” says Ben Duncanson, Director of Wealth Management at First Federal Bank. “We’re here for clients who value more than just returns.”
As First Fed established its wealth management division, it was clear the goal was to do more than just help customers invest. It was understanding customer needs first to ensure the fit is right, then personalizing strategies to help them build financial security and longterm wealth.
Ben, who brings a decade of experience from Vanguard and Charles Schwab, joined First Fed to lead a team of wealth advisors dedicated to serving communities across Southern Idaho. His approach is centered on a client-first philosophy, offering comprehensive wealth management solutions to both individuals and businesses.
“We always strive to add value beyond traditional investment planning,” Ben explains. “That means helping clients with tax planning, retirement strategies, risk management, and more.” This holistic approach allows Ben and his team to understand clients’ complete financial pictures and work toward their unique goals.
A Different Approach to Wealth Management
Transitioning from the corporate world to a communityfocused bank has been both rewarding and eye-opening for Ben. “We’re more than just financial planners. We’re a dedicated part of our clients’ lives,” he notes. “It’s about building trust and understanding what’s important to them beyond their financial portfolio.”
First Fed’s wealth management services emphasize creating strategies that align with clients’ values and goals. This personalized approach means that every recommendation is tailored, making each client’s financial journey unique.
The team’s physical presence in both the Magic and Treasure Valleys , demonstrates First Federal’s commitment to being accessible to clients. “Whether it’s meeting on-site with a business owner or attending local events, we want our clients to feel confident about their financial futures,” Ben says.
Innovating with Technology and Personal Connection
While personal touch is a feature of First Fed’s approach, Ben and his team also leverage advanced technology to enhance their service – and portfolios. “Using sophisticated financial planning software, we can provide a clearer picture of their financial health and make informed decisions together,” he explains. They also keep tabs on emerging opportunities and technologies, including currently offering AI-centric portfolios for interested clients.
Beyond Wealth Management
Outside of work, Ben enjoys exploring Boise’s greenbelt system and playing golf. He sees his role as an educator in wealth management, bringing a sense of fulfillment similar to what he might have found as a teacher. “Sharing knowledge is at the heart of what I do, whether it’s guiding clients through complex financial strategies or explaining the basics of wealth building.”
Ben’s passion for teaching and building relationships continues to shape the direction of First Fed’s wealth management team. Ben is committed to helping Idaho families and businesses achieve their financial dreams, wherever they are in their planning process and physically located. He and team has ambitious plans for growth, including efforts to expand services into new regions across Southern Idaho.
“We’re here to create a lasting impact—not just for today, but for generations to come,” Ben concludes.
For more information about Wealth and investment strategy at First Fed, visit www.BankFirstFed.com/wealth.
DO YOU PRACTICE SAFE CHECKS?
Reports of check fraud have soared – in fact, they’ve nearly doubled since 2021, despite the fact that people are using fewer checks. Criminals are becoming more sophisticated and finding new ways to steal your hard-earned money, which is why First Federal Bank is committed to helping you learn to use checks safely.
Here are some tips to protect yourself, just like you do when you’re on a plane:
Use Permanent Gel Pens
Just like wearing a seatbelt when you fly, use permanent ink when you write a check to protect yourself.
Avoid Blank Spaces
Fill those overhead bins before takeoff, and make sure you fill out every blank space on a check so criminals can’t fill them in instead.
Withhold Personal Information
The person in the middle seat doesn’t need to know your whole life story, just like you don’t need to add personal info to your checks.
Angle Angle
Falling Leaves, Rising Trout
When is the best time to fish? Any time you can. When asked what my favorite season is, I’d have to say autumn. The rivers are low, easy to wade, and the trout eat at respectable times. Gone are the hot days that force fish to feed early and late. Now is the time of “banker’s hours” (so to speak). The fish seem to get prettier and the places we fish take on an array of color, from red to orange to gold.
With that said, fishing in the fall isn’t an easy affair. With skinny rivers and a summer of getting chased by anglers, the trout can get pretty wary. Additionally, the insects of fall tend to be smaller than those of summer, with only a few notable exceptions. You’ll be fishing small flies, thin leaders, and stalking fish in shallow water. It can be a challenge for a lot of anglers. But it’s worth it.
To gear up for fall, consider longer leaders to start. Keeping your fly further from your fly line will help you avoid “lining” the fish. If the wind stays down, consider using your 4-weight versus your 5 or 6-weight. When the fish are up on the hatch, fishing dry flies using a “down and
Review Accounts
Monitor your account activity online or in our mobile app as attentively as you await a safe arrival message from a loved one. Regular reviews ensure you quickly notice anything out of the ordinary.
Check Your Checks
Using a digital boarding pass is easy, and so is reviewing your paid checks online and in our app, regularly. Ensure the endorsement, intended payee, and amount listed are correct.
Use Digital Payment Options
Consider switching to First Fed’s online Bill Pay for fast and secure payments.
Follow Up
Just as you confirm your flight details, make sure to follow up with payees to confirm they’ve received and deposited your check.
For more tips, resources, and videos on how to #PracticeSafeChecks, visit www.PracticeSafeChecks.com.
across” approach can be easier than an “upstream” approach. Upstream casting is ideal when you can pull it off because you’ll be setting the hook back into the fish’s mouth (meaning hook ups are easier to manage) but it takes a lot more finesse to keep from putting the fish down. Downstream drifts are better for not spooking fish, but you’ll be setting the hook upstream (which can pull the hook out of the fish’s mouth). Fall hooksets require patience.
Dressing for fall takes some thought. Sweaters and coats can be necessary in the chilly hours of the morning but oftentimes, you’ll be shedding them in the afternoon. My advice, start cold, grin and bear it, and feel comfortable later in the day. Dealing with where to put that expensive coat when you want to be fishing can be a drag.
Fall fishing is technical, challenging, and rewarding. It takes practice but it’s worth it. Sadly, it goes quickly. So, get out as often as possible before winter’s chill takes hold. Tight lines!
Mark Stevens | First Federal Bank Human Resources Director
