Banbao Brand Profile

Brand Profile

BanBao the Brand BanBao has experienced significant growth over the past decade and is now widely recognised as a global brand.

BanBao stands out from the competition for its exceptional high quality, with products offering tried and tested educational play at price points reflecting true value for money.

At the brand’s current rate of growth and ever-increasing consumer demand, BanBao looks firmly set to gain fast recognition as a worldwide leader in construction toys.

Vision Creating a world where every child has the opportunity to access educational

development in a fun and free-thinking environment.

Mission To provide children with colourful and inspirational products, carefully designed to stimulate young imaginations and built with quality to last a lifetime providing true value for money.

Product development BanBao’s design team is passionate about its products and aims to create innovative play sets which not only stimulate young imaginations, but encourages spatial awareness fostering a child’s educational development.

To ensure that every play set achieves this aim, BanBao conducts market research

and

product

testing

and

continually

development and children’s play experiences.

monitors

packaging

Worldwide Distribution Our distributors around the world are focused on building solid relationships with both retail and educational partners. Today, the BanBao brand is distributed in more than 46 countries and distributors provide a level of sales service to both the retailer and the end-user. Distributors also offer marketing support to ensure on-going success of the brand in their stores.

Production Facility The BanBao range continues to grow offering a comprehensive range of high quality products – all building bricks are made from 100% ABS plastic and are manufactured using the most advanced CAD/CAE/CAM technology.

BanBao production facility is based in Shantou, China, established in 2003 using an existing moulding development plant and the exclusive distribution rights of ’Chi mei’ with an advance production plant of 30,000 square

meters.

ToBees Unique to BanBao is its extensive community of ToBees characters, inhabitants of BanBao World, each with their own personality, distinctive short legs and friendly appealing faces. ToBees add a new play dimension to the brand by creating a population of figures which children can relate to, encouraging an added level of imaginative role play to each construction activity.

Every current BanBao play set includes relevant ToBees figures, from

fire

fighters and police officers, to shop owners, train drivers, brides and grooms – and it is this exclusive community of characters which is core to the success of the BanBao brand and will be key to future marketing activities.

In Store Marketing Eye-catching, effective Point of Sale (POS) is imperative to the success of every brand and the reason that BanBao has invested in creating targeted in-store communications available to all retailers stocking its products.

Working with retailers around the world, BanBao is constantly expanding and developing its in-store marketing initiatives and continues to implement new programs to encourage growth. BanBao offers a range of POS including instore display units, display models, store events, posters, TV commercial and much more.

POS-Material

Scan the QR code for the Hi-Tech commercial

- TV C OMMER CIAL

Eye-catching, effective Point of Sale (POS) is imperative to the success of every brand and the reason that BanBao has invested in creating targeted

in-store

communications available to all retailers stocking its products.

Working with retailers around the world, BanBao is constantly expanding and developing its in-store marketing initiatives and continues to implement new programs to encourage growth. BanBao offers a range of POS including in-store display units, display models, store events, posters, TV commercial and much more.

- SHELF STRIP

- DISPL AY

- WOBBLERS

Video Marketing - In-house development

- TV-commercials - E-commerce marketing ( Youtube, Vimeo, Yahoo etc. )

BanBao Hi-Tech series

BanBao Trendy City series

BanBao Raceclub series

Internet Store Combination - More value through a combination between retail sales and internet sales.

- Exclusive “internet only” products.

- Internet presentation with banners, products pictures, product video’s.

- In store communication about internet sellings.

Store Presentation Wall shelving - 2 meters of shelf presentation - Including promotion material and tv-display.

Presentation box ( 70x70x70cm )

Store Presentation Wall shelving - 3 Meter of Shelf presentation

Store Presentation Shop in shop

Store Presentation Worldwide shop photos

Product Development Hi-Tech - The second generation of the BanBao building system - Age : 6 years and older

- 8 Different building sets

Product Development Eco Farm - New eco farm theme - Age : 5 - 11 years - 7 Different building sets

Product Development Creatables - 3 in 1 building - Age : 5 - 11 years - 4 Different building sets

Product Development Safari - New theme: safari - Age : 5 - 11 years - 7 Different building sets

Product Development Tang Dynastie - New theme : Tang Dynastie - Age : 5 - 11 years - 10 Different building sets

Product Development Mission Eagle - New theme: Mission Eagle - Age : 5 - 11 years - 9 Different building sets

Product Development Raceclub - 16 Different Racecars - 8 Different Tracks - One box includes a racecar, play card and race track

Bring your building blocks to life with augmented reality.

BUILD

SCAN

PLAY

Product Development Build your own Trendy City - Attract more girls to construction play.

- 10 Different building sets - Age: 4 - 11 Years - Colorful bricks

Build Your World - Age Category: 4-10 Years.

- Learning while building and playing - Endless creations with the BanBao building system

Young Ones - Educational - Age Category: 2-6 Years.

- 4 different themes: Letters, numbers, fruit, animals - Learning while building and playing

Kids Promotion Days - Promotion days in retail stores - Promotion days on events - Introducing the BanBao building blocks through play and fun

Marketing Support - TV Commercials - Support in (kids) magazines - Support on the internet, throughout social media, kids club website and blogs

- BA N BAO G I V E AWAY

- SOCIAL MEDIA - TV C OMMER CIAL

Educational Development BanBao works closely with educators and child

development specialists

throughout the design process prior to launching new products. This ensures that every play set is not only a great source of fun and entertainment, but incorporates numerous educational benefits too, such as logic, co-ordination

inspiring imagination and creativity through role play.

In fact, more and more education providers are including BanBao toys in their toolbox of learning resources and consequently, BanBao is keen to work closely with them to provide support and advice when choosing and introducing BanBao’s Products to an educational environment.

eir ly ng

Fairs

Product Safety

BanBao is present at all the global major toy fairs.

Besides designing and creating toys to stimulate and challenge a child’s imagination, safety is paramount and all of BanBao’s play sets are tested for

•ABRIN Brazilian Toy Fair •American International Toy Fair •Australian Toy Hobby and Nursery Fair •Canadian Toy and Hobby Fair •Hong Kong Toys & Games Fair •International Tokyo Show •Juguetes Expo International •New York Toy Fair •Paris International Toy Fair •Salone Internazionale del Giocattolo •Shanghai Toy Expo •Spielwarenmesse International Toy Fair •The Middle East Toy Fair •UK NEC Spring Fair Show

quality to ensure they reach the highest safety standards.

Product development is carried in-house and consequently, BanBao can guarantee that every product leaving its factory has passed through a stringent testing process ensuring that each specified essential requirement set out in relevant international directives is met. BanBao has been rewarded with a positive ICTI examination by the International Council of Toy Industries.

•Western States Toy and Hobby Show

International toy fair, Germany

Canton fair , China

Shanghai toy fair, China

Unique partnership with UK theme park - BanBao Building Zone in three of Gullivers Theme Parks.

- Gulliver family theme parks have been creating magical family memories since 1978!

- The BanBao building zone is designed for children aged 2-13 years.

- Future expanding

BanBao USA 25 Ida Red Ave. Sparta, MI 49345 http://us.banbaoworld.com info@banbaousa.com All rights reserved. BanBao ©, BanBao packaging ©, TOBEES ©, TOBEES design ©.