EVERYTHING YOU NEED TO KNOW ABOUT COLOURING HAIR When it comes to hair styling, colour plays a huge part. Here at Rush, we know just what a great dye job can do; it can lift your cut and boost your confidence tenfold. So, whether you’re refreshing your roots, switching up your existing shade or going for a complete colour change, get the low-down on hair dyeing with our expert 101. A Brief History of Hair Colour Hair dyeing isn’t a modern-day phenomenon; since time immemorial, people have been tampering with their natural colour to match the trends of the day. Admittedly, they had a lot less to play with back then (alas, ancient man never got to enjoy mermaid hair), but that didn’t stop anyone from slathering DIY dyes on their scalps regardless. Yep, hair colouring goes way back. Ancient Hair Dyeing Techniques Ancient Egyptians used to camouflage greys using henna; the ancient Greeks and Romans used plant extracts to dye their tresses. In fact, the Greeks – finding inspiration in golden-haired idols like Aphrodite – formulated harsh, bleach-like soaps to lighten their hair. And the Romans were one of the earliest civilisations to create a permanent black dye; it was just too toxic to use, so they switched to a formula made with fermented leeches instead – nice. In fact, the development of chemical dye didn’t happen until much later. It can be traced back to a chance moment in the late 1800s, when English chemist William Henry Perkin created the first synthesised dye whilst trying to find a cure for malaria (fun fact). The colour it created was a purplish mauve, so Perkins called it mauveine. His chemistry professor August Hoffman then produced a colourchanging molecule from the mauveine called para-phenylenediamine or PPD – a chemical that’s still widely used in the industry today. The Invention of Synthetic Hair Dyes Having said that, a good few years passed before synthetic hair dyes began to emerge on the market. It wasn’t until 1907, when French chemist (and L’Oréal founder) Eugène Schueller first began producing chemical hair dyes – which he called Auréole – for commercial use. After initially selling his product to Parisian salons, Schueller founded his own company in 1909 and the rest, as they say, is history. Throughout the 1900s, hair colours became more advanced with better staying power; home hair dye kits were developed and sold all over the world. In 1956, Clairol introduced the first one-step colour that lightened hair without bleaching it. And, because it was an at-home hair dye, women could colour their hair more discreetly; Clairol’s product was a huge hit, and it arguably helped to change attitudes towards hair dye too. The initial stigma (or rather, secrecy) that circled hair colouring did start to dissipate. At the beginning of the century, hair dyeing was, as Victoria Sherrow says in her book Encyclopaedia of Hair: A Cultural History, ‘regarded as immodest, daring and somewhat “low class.”’ By the 1970s, attitudes towards hair had completely shifted; by the 1980s, everyone – even Hollywood A-listers – championed hair colour. With celebrity endorsements, full-page advertisements and a wider range of colours available, hair dye had become a cosmetic staple for men and women everywhere.