Spark Impact Report 2026 by Baltimore Peninsula

SHAPING WHAT’S

2025 was a year of real momentum for Baltimore Peninsula and for the Baltimore Peninsula Partnership. As this district continues its transition from long-term redevelopment into a lived and activated neighborhood, our role as the Business Improvement District has become clearer and more purposeful.

This Impact Report brings together three lenses on that progress. It includes our annual report and budget performance, a State of Baltimore Peninsula as a district snapshot with market data and performance metrics, and the stories and experiences that shaped the year. Together, these sections provide both the quantitative and qualitative view of where Baltimore Peninsula stands today and where it is heading. The focus in 2025 remained on delivering meaningful experiences, strengthening core services, and expanding our team in alignment with our strategic framework.

This past year, we welcomed nearly 100,000 visitors to the waterfront through programming that brought people together and energized public spaces. Yoga on the waterfront, Sunset Salsa, Movie Nights, Tides and Vibes, cultural celebrations like Asia in a Bite and the Ukrainian Festival, and signature community events including Oysters Blues and Brews, Cottontail and Cocktails, and Halloween helped define Baltimore Peninsula as a place people intentionally came to, stayed in, and returned to.

Our work to support waterfront parks and public space continued with placemaking that reinforces the Peninsula as a dynamic neighborhood. We saw community engagement grow around parks and trails, and the activation of new shared gathering spaces like Baltimore Pawinsula Dog Park and Elijah’s Park Little Library became part of the district’s emerging identity.

Keeping the district clean, green, and welcoming remained essential. Our clean and green teams delivered operational results that supported everyday use of public space. Safety and hospitality work supported a

secure and inviting environment for all, with dedicated patrols and community-facing tools that helped build confidence in the district’s daily experience.

We also strengthened the Partnership itself. As part of executing our strategic plan and building operational capacity, we added three new staff members. This growth was aligned with our foundational priorities: cleanliness and maintenance, events and programming, safety and hospitality, placemaking, and economic development. Adding talent to the organization enabled us to expand services and better support the district’s evolving needs.

Baltimore Peninsula’s broader development ecosystem also saw notable shifts. Throughout its tenure on the project, MAG Partners played a central role in shaping the early phases of the development that now comprises the neighborhood we are stewarding. Their work contributed to over a million square feet of mixed-use space coming online, with residential and commercial assets beginning to stabilize within the larger master plan. We acknowledge their contributions and thank them for helping bring the Baltimore Peninsula vision closer to reality.

Looking ahead, the Partnership remains focused on the fundamentals. We will continue building operational reliability, expanding programming that brings community to the waterfront, and advocating for district needs as Baltimore Peninsula grows. The progress outlined in this report reflects careful, consistent work that supports residents, businesses, visitors, and partners alike.

Baltimore Peninsula is still becoming, and the Baltimore Peninsula Partnership is growing alongside it.

CLAUDIA JOLIN Executive Director of the Baltimore Peninsula Partnership

ANNUAL REPORT

Molly's Dog Care is raising the bar for dog care in Baltimore. 7 17 43 23 65

Our mission, our work, and our impact. Baltimore Peninsula Partnership’s year in review.

PUPS OF THE PENINSULA

STATE OF BALTIMORE PENINSULA

A glimpse into the key metrics and milestones of 2025 as our neighborhood continues to grow.

IT TAKES A VILLAGE

Impact Village is empowering entrepreneurs and artists like Takia Ross and Lumina Theatre Co. to turn vision into opportunity.

PAINT THE TOWN RED

A season of signature moments, shared experiences, and celebrations that bring our waterfront to life.

THINGS ARE PERKING UP Daily Grind is brewing their next chapter in Baltimore Peninsula.

WHERE GUESTS BECOME NEIGHBORS

A hotel experience designed for connection, community, and a true sense of place.

MEET THE TEAM

Get to know the people behind the Baltimore Peninsula Partnership.

35 BY THE NUMBERS

The latest facts and figures about the work we do.

RESILIENCE BY DESIGN

Innovative partnerships protecting our waterways and wildlife.

A SEAT AT THE TABLE

Baltimore Peninsula is setting the table, and the world is pulling up a chair.

A NEW NEIGHBOR ON THE WATERFRONT

The Frank brings modern residences, standout amenities, and community-driven living to Baltimore Peninsula.

EXPERIENCES AROUND EVERY CORNER

Baltimore Peninsula invites you to discover, connect, and enjoy life here.

63 THE RHYTHM IS GONNA GET YOU

How SalsaNow transformed our pier into Baltimore’s hottest dance floor.

FERRY

2025 ANNUAL REPORT

BPENINSULA

altimore Peninsula is a 235-acre redevelopment project envisioned by Under Armour founder Kevin Plank to turn a former industrial port into an economic engine for Baltimore City through the creation of a vibrant, activated neighborhood.

Baltimore Peninsula is committed to supporting local small businesses and entrepreneurs in the South Baltimore region and the city as a whole. The development team is dedicated to creating a purpose-driven, sustainable Impact Community powered by diversity and committed to creating opportunities for all.

Through Baltimore Peninsula’s memorandum of understanding (MOU) with the City, the team has already delivered $21 million in funding to support Baltimore City and South Baltimore communities, $134 million committed in contracts to Baltimore City-certified MBE/ WBE firms; and more than 50% of newly hired construction employees are Baltimore City residents.

In 2016, Baltimore Peninsula signed a historic Community Benefits Agreement (CBA) with the South Baltimore 6 (SB6) communities, valued in excess of $130 million.

Since then, Baltimore Peninsula and the SB6 created the SB7 Coalition – a 501(c)(3) nonprofit entity responsible for administering the CBA that represents a unique conjoining between developers and community leaders from the surrounding South Baltimore neighborhoods.

ABOUT BALTIMORE PENINSULA PARTNERSHIP

Through Baltimore City Ordinance, the Port Covington Community Benefits District was established in May 2020. Since then, PCCBD has been doing business as Baltimore Peninsula Partnership. Historically, BPP was created by developers and property owners committed to achieving the district’s full potential as a premier and vibrant destination.

BPP has identified cleanliness and maintenance, events and programming, safety and hospitality, placemaking, and economic development as its foundational priorities. These priorities reflect the fundamental needs of the Baltimore Peninsula neighborhood and the organization’s commitment to fostering a vibrant, clean, and thriving community.

As a newly formed BID, BPP acknowledges that its resources are currently limited, which necessitates a phased approach to achieving its goals. While all focus areas are integral to the district’s success, not all activities can be implemented to their fullest extent during the BID’s initial years. Instead, BPP will prioritize foundational activities while setting aspirational goals for the future as resources and capacity grow.

VISION: MISSION:

The Baltimore Peninsula Partnership envisions a vibrant, inclusive waterfront community where businesses, residents, and visitors thrive in a clean, safe, and dynamic urban environment. We strive to be a model of collaboration, sustainability, innovation and inclusion, enhancing quality of life for all.

Our mission is to elevate Baltimore Peninsula by providing unique experiences and programming in a safe and wellmaintained district.

GUIDING PRINCIPLES:

During our first years of operations, the Baltimore Peninsula Partnership will:

Maintain clean, safe and green public spaces for all members of the community.

Encourage collaboration between residents and businesses to create meaningful engagements.

Respond quickly to stakeholder and customer needs.

Respect the waterfront and natural amenities within the neighborhood.

EVENTS OF 2025

Through strategic partnerships and year-round programming, BPP produced and supported events that welcomed more than 100,000 visitors.

BPP EVENTS

Wellness on the Waterfront

Sunset Salsa

Tides & Vibes

Outdoor Movie Nights

SIGNATURE EVENTS

Oysters, Blues, & Brews

Cottontail & Cocktails

Community Halloween

COMMUNITY & PARTNER EVENTS

Sagamore Spirit Annual Tree Lighting

Futbol v Football

Peninsula Playhouse

LLS Light the Night Walk

NAMI Walk

Pawliday Market

OTHER 2025 EVENTS

Asia in a Bite

Le Dîner en Blanc

Ukrainian Festival

Mooooncake Festival

PLACEMAKING: PARKS & PUBLIC SPACES

Baltimore Peninsula Partnership continues to shape vibrant parks, public art, and outdoor experiences throughout our waterfront neighborhood.

Baltimore Pawinsula Temporary Dog Park

Elijah’s Park: Little Library

Rye Street Park

Swann Park

South Point

Ferry Bar Park

The Pier: Oyster Sculpture, Painted Bollards

The Lawn: Candy Cane Corner

The Shoreline Walk: Floating Wetlands, Kayaking

John Newman Honeybee Company Apiary

A singer performs at Peninsula Playhouse, hosted by Lumina Theatre Co.

Lush greenery the playground

Dancers fill The Pier on a summer evening for Sunset Salsa.

MARKETING & COMMUNICATIONS

Marketing and communications amplified Baltimore Peninsula’s story across local, regional, and national platforms in 2025—expanding visibility, strengthening brand awareness, and driving meaningful engagement. From earned media to social storytelling, our strategy translated into measurable growth and sustained momentum.

764K estimated views of press coverage

114 pieces of coverage

Combined publication-wide audience of 115M

3.6M social media impressions

172K social engagements

Net audience growth of 11,187 across social platforms in 2025

CLEAN & GREEN

Keeping Baltimore Peninsula clean, green, and welcoming takes daily dedication and long-term investment. In 2025, our operations and maintenance teams delivered measurable impact across every corner of the neighborhood—from shoreline restoration to landscape enhancements—ensuring Baltimore Peninsula remains a vibrant, well-cared-for waterfront community.

69,200 lbs. (34.6 tons) of trash removed

30,000 lbs. (15 tons) of recycling diverted to local facilities

16.3 tons of driftwood cleared from shorelines

Nearly 2,000 lbs. of pet waste removed from turf and sidewalks 900 lbs. of scrap metal collected 1.6 acres of new grass seeded

Green roofs cultivated & native plantings added in key areas

SAFETY & HOSPITALITY

While BCPD maintains public safety citywide, Baltimore Peninsula requires private security for added protection. As the area grows, ensuring a secure, welcoming environment is essential to continue to make Baltimore Peninsula the safest neighborhood in Baltimore.

24/7 Private security complements BCPD, addressing unique challenges with frequent patrols, rapid response, and proactive crime deterrence. These services enhance safety while fostering community engagement. The Baltimore Peninsula Public Safety Portal gives the community direct access to our team. Users can report via app any activity that our team will investigate.

Security Patrols: Visible presence deters crime and responds to incidents

Armed & Unarmed Guards: Strategic placement for surveillance and public assistance

Supervision & Coordination: Oversees operations, liaises with law enforcement

Real-Time Camera Monitoring: Supports swift incident response

Technology-Enabled Response: Ensures rapid communication with authorities

In 2025, our public safety team scanned 127,880 checkpoints, conducted 600 proactive business checks, and provided 54 courtesy assists and safety walks to support a safe and welcoming Baltimore Peninsula.

Great Blue Heron barrier mural on The Pier, painted by local artist, Collin Cessna.

greenery and landscaping surrounds playground at Elijah’s Park.

Executive Director, Claudia Jolin on WJZ.

FINANCIAL SUMMARY

This budget was presented at our Board meeting on Monday, May 12th 2025, and was unanimously approved by the board. PCMA has submitted the following financial plan for review that is detailed below. A review of PCMA’s Fiscal 2026 Financial Plan for the Port Covington Community Benefits District with reassessed values indicates overall revenues of $850,086.75 over the 12 month period. The proposed budget through Fiscal 2026 includes $800,086.75 in surcharge tax revenue and $50,000 in sponsorship. The operating Pro Forma for this period estimates $850,000 in total expenses, which results in a surplus of $86.78

FISCAL YEAR 2026 APPROVED BUDGET

USES

ORGANIZATIONAL STRUCTURE

As required by Ordinance number 19-0465, which created the Port Covington Community Benefits District, we are sending the Department of Finance our FY2026 Budget in the required month prior to the beginning of the upcoming Fiscal Year. The proposed FY2026 property tax surcharge is $0.19 per $100.00 of assessed value. This rate is the same as it was at the creation of the district. The total FY2026 budget for Port Covington is set at $850,086.75, as this is the estimated surcharge tax revenue and a $50,000 summer event sponsorship. This budget was presented at our Board meeting on Monday, May 12th 2025, and was unanimously approved by the board. PCMA has submitted the following financial plan for review that is detailed below. A review of PCMA’s Fiscal 2026 Financial Plan for the Port Covington Community Benefits District with reassessed values indicates overall revenues of $850,086.75 over the 12 month period. The proposed budget through Fiscal 2026 includes $800,086.75 in surcharge tax revenue and $50,000 in sponsorship. The operating Pro Forma for this period estimates $850,000 in total expenses, which results in a surplus of $86.78

The Baltimore Peninsula Partnership is funded through Business Improvement District (BID) receipts, which provide the financial foundation for its operations and initiatives. The Partnership oversees three distinct entities to fulfill its mission: a 501(c)(6) organization that enables lobbying and advocacy efforts, and a 501(c)(3) the nonprofit organization, and the Port Covington Collector INC (PCCI). All three entities are managed by the BPP Executive Director and staff, ensuring seamless coordination across all activities. Oversight is provided by a board composed of diverse stakeholders, ensuring accountability and alignment with the district’s strategic goals. PCCI was formed on January 28, 2020 as a nonstock, nonprofit, corporation under Maryland law to function as the Community Fund Administrator. PCCI is responsible for the collection and distribution of revenues generated by the community benefit annual charges and the community benefits transaction charges.

PCCDMA BOARD MEMBERS

ROB BOIDOCK, CHAIR MAG Partners

JENNIFER HEARN, VICE CHAIR MAG Partners

ALAN ROBINSON

Baltimore Mayor’s Office

ZAC BLANCHARD

Baltimore City Council

PHYLICIA PORTER

Baltimore City Council

RYAN NORWOOD Sagamore Spirit

CARLY EUTSLER

Nick’s Fish House

ZACH BOYDA, RESIDENT CFG Bank

LAURIE DAVIDOW MAG Partners

BRENDAN TIZARD Sagamore Ventures

MATT BROWN South Duvall

RYAN WATTS Bozzuto

THE HEART OF THE

Peninsula

A look at the people, brands and spaces that make up the fabric of our neighborhood.

Peninsula

THINGS ARE PERKING UP

Daily Grind is brewing its next chapter in Baltimore Peninsula.

On any given morning at Baltimore Peninsula, the waterfront life now comes with the unmistakable aroma of freshly roasted coffee. Inside Daily Grind’s café on House Street, people gather over breakfast sandwiches, office teams kick off their day with an espresso in hand, and visitors linger a little longer to take in the view. Daily Grind has been a Baltimore brand and name for more than three decades, and in its time operating at Baltimore Peninsula, it feels like it has always belonged here.

Founded in Fells Point in 1991, Daily Grind was Baltimore’s first coffee shop that opened its doors well before specialty coffee became cool, trendy and a part of everyday life. At the time, few could have predicted the explosion of café culture, and Daily Grind helped lay the groundwork for what would become a thriving local coffee scene.

“We were just a small shop with a big belief in Baltimore,” said owner David Key. “We believed people wanted more than just a cup of coffee. They wanted a place to connect. That’s really what we set out to build.”

And it’s that commitment to connection that continues to define the company today. With nine locations across the city and their beans roasted locally in Little Italy, Daily Grind has remained steadfast in its identity: locally owned, quality-driven, and deeply rooted in Baltimore neighborhoods.

Its café at 2455 House Street embodies that spirit. Open daily from 6:00 a.m. to 5:00 p.m., the space hums with activity from morning through the early evening. The menu features freshly roasted drip coffee, handcrafted espresso drinks, smoothies, breakfast sandwiches, and a range of lunch offerings, including wraps, salads, and melts, providing options for early commuters, remote workers, office employees and waterfront visitors alike.

“As Baltimore’s first coffee shop, we’ve seen firsthand the incredible growth and vibrancy of this city,” David shared. “Being part of Baltimore Peninsula feels like being part of the next chapter. It’s exciting to see so much energy here and to be able to contribute to it.”

With restored waterfront access, expansive parks and green space, and a growing collection of residential, retail, and office offerings, Baltimore Peninsula’s waterfront neighborhood is quickly becoming a hub for innovation, entrepreneurship, and everyday life.

Daily Grind’s presence has added something uniquely meaningful to the mix: a homegrown brand that reflects the authenticity and resilience of Baltimore itself. As new businesses open and the community expands, Daily Grind offers a reminder that local legacy and forward-looking growth can, and should, go hand in hand.

“We’ve always said we’re ‘born in Baltimore, growing in Baltimore,’” David shared. “That’s not just a tagline. It’s how we make decisions. Expanding here wasn’t about going somewhere new for the sake of it, but about continuing to invest in our city.”

Already, the café has become a hot gathering space for residents and workers across the neighborhood. It’s the type of place where morning regulars are greeted by name, conversations stretch across tables, and patrons read and relax in the afternoon light. It represents the kind of organic community-building that can’t be master-planned, but simply grows where there’s care and consistency.

Coffee is what brings people through the door, but it’s the community that keeps them coming back. If we can be part of someone’s daily routine — part of their story in this neighborhood — that means everything to us.”

-DAVID KEY, OWNER OF DAILY GRIND

For David, the most rewarding part of the expansion isn’t the square footage or the foot traffic. It’s the people.

“At the end of the day, we’re in the relationship business,” he reflected. “Coffee is what brings people through the door, but it’s the community that keeps them coming back. If we can be part of someone’s daily routine—part of their story in this neighborhood—that means everything to us.”

As Baltimore Peninsula continues to evolve along the waterfront, Daily Grind stands as a powerful example of what it means to grow with intention. More than 30 years after opening its first café, the company is still doing what it has always done best when it comes to serving quality coffee, fostering connection, and investing in the city it’s so proud to call home.

Where Guests Become Neighbors

An extended-stay experience designed for connection, community, and a true sense of place.

At the heart of any thriving neighborhood is a place where people can land — comfortably, confidently, and with intention. At Baltimore Peninsula, that place is The ROOST Baltimore.

With more than 80 fully furnished apartment-style suites, ROOST has introduced a modern extended-stay hospitality model to the Peninsula — blending the warmth of home with the polish of boutique design. Since opening, the hotel has welcomed thousands of guests, from corporate travelers and relocating families to creatives and weekend explorers discovering Baltimore’s newest waterfront neighborhood.

But ROOST’s impact extends beyond overnight stays. Its thoughtfully designed communal spaces and rooftop terrace have hosted corporate gatherings, milestone celebrations, and neighborhood events — reinforcing its role as both anchor and amplifier within the community. Vessel, its refined private event space, adds another layer to the Peninsula’s growing culinary and social scene — hosting curated gatherings, celebrations, and corporate events that bring people together in meaningful ways.

Little Wing, ROOST’s coffee café and provisions market, reflects a thoughtful commitment to local artisans and makers, offering curated goods, specialty coffee, and locally sourced products that showcase Baltimore’s creative community and give guests a true taste of place.

As occupancy continues to grow and repeat guests return, ROOST has become a quiet driver of neighborhood vitality — supporting nearby retailers, restaurants, and programming simply by bringing people here and encouraging them to stay longer.

In a neighborhood defined by growth and possibility, ROOST provides something essential — not just a place to stay, but a place to belong.

A glimpse inside ROOST Baltimore’s warm, artfully designed lobby.

PUPS OF THE PENINSULA

Molly’s Dog Care is raising the bar for dog care in Baltimore

A playful mural by local artist Okay Everything featuring Baltimore landmarks.

When Molly’s Dog Care opened its doors at Baltimore Peninsula in May 2025, it marked more than the launch of a new small business. It signaled the arrival of a deeply personal dream rooted in care, community, and connection.

Owned by Eric Brown with Ali Pappas driving the marketing and creative, Molly’s Baltimore Peninsula location was born at a whirlwind moment in the couple’s lives.

They were married just weeks before opening day, and the energy of that season—equal parts joy, risk, and commitment—carried directly into the business. From day one, Molly’s set out to raise the standard for dog care in Baltimore, blending hospitality, safety, and heart in a way that feels as welcoming to people as it does to their dogs.

Molly’s found a natural home at Baltimore Peninsula. The modern, walkable setting and strong mix of residents, offices, and destination businesses made it easy for the brand’s values to come to life. For many clients, Molly’s fits

“We set out to raise the standard for dog care, and I think we’re surpassing that goal.”

-ERIC BROWN

seamlessly into daily routines, whether dropping off a dog on the way to work at Under Armour or another nearby business, or for the many reasons why residences and community members alike use these services.

“People who are attracted to this area are attracted to the way we run our business,” Eric says. “Clean, modern, thoughtful—that’s our whole thing.” The visibility, accessibility, and contemporary aesthetic of Baltimore Peninsula align closely with Molly’s high-touch approach to care.

But what truly sets Molly’s apart is its commitment to community, human and canine alike. With a deliberately

Owner of Molly’s Dog Care, Eric Brown.

small capacity and intentional, round-the-clock care, Molly’s prioritizes quality, safety, and trust. “We wanted people to feel like family,” Eric explains. “We wanted them to feel like we were really going the extra mile for their dogs.” At Molly’s, dogs aren’t just boarded or groomed; they’re known, supported, and helped to grow more confident and social. It’s now almost tradition for owners to linger in the lobby long after pickup, chatting with staff and fellow clients—an organic reflection of the warm, welcoming culture Ali and Eric have built.

That sense of belonging extends beyond the walls of the facility. From Halloween and pre-opening events to a memorable dog happy hour at the Peninsula dog park and outdoor movie nights, Molly’s has quickly become a gathering point for neighbors and an integral part of the neighborhood’s community culture. Ali remembers watching clients and their dogs come together at the dog social hour and thinking, “We had created a community in such a short window of time.” Those moments, dogs playing, owners connecting, and staff pitching in alongside clients, have helped foster a genuine sense of connection in less than a year.

Molly’s has also become deeply integrated into the fabric of daily life at Baltimore Peninsula, building meaningful relationships with neighboring businesses and showing up for the moments that make the neighborhood feel like home. No matter the event or occasion, Molly’s brings a thoughtful, dog-friendly touch that makes these experiences welcoming for everyone, especially man’s best friend.

“It never feels transactional here,” Ali says. “It feels like everyone genuinely wants to support each other.” That spirit of collaboration between businesses, residents and the broader community has helped make Baltimore Peninsula not just a destination, but a place people and their dogs truly belong.

Want to join the pack? Molly’s Dog Care offers daycare, boarding, grooming, and training services for pups of all sizes. Find out more at MOLLYSDOGCARE.COM

POVS FROM OUR PENINSULA PUPS

FINN:

I’m Finn, an Aussiedoodle, and I go way back with Eric. Before Molly’s opened, he walked dogs around the neighborhood and I was his very first dog. I’ve been with him ever since. Now I come to Molly’s a few days a week, where I like to keep an eye on things. As the dog who knew Eric first, it feels only right that I help show the other dogs the ropes.

BIRDIE:

I’m Birdie. Nine months old and already managing a very full social calendar. I believe every dog is just a friend I haven’t sprinted toward yet, and reuniting with my littermate Tuna at Molly’s was the plot twist of the year. If you need me, I’ll be smiling at the camera and running toward my next best friend.

MOOSE:

I’m Moose, a lab mix who comes to Molly’s during the week while my dad works across the street, so we commute to our respective offices together. I’m a big dog with a soft heart and I love a good wrestling match. In between play sessions, I like to stand back and survey the yards. Esha is my favorite person here. She calls me Bestie and always makes time for me!

THOR:

I’m Thor, a two year old Yorkshire terrier, and size is mostly a mindset. I might be seven pounds, but I spend my time jumping around and directing dogs several times my size. My ears are impossible to miss, and tend to give away my moods before I say a word. I show up in a new outfit every day complete with my gold necklace and bell. The staff always compliment me, which is exactly as it should be.

JUNO:

I’m Juno, a six-year-old black lab and Molly’s original inspector. I supervised construction before the doors ever opened and made sure everything was up to my standards. These days, you might find me working the front desk, napping under Dad’s desk, or making my rounds to check on friends. I love that my mom and dad started a business that conveniently houses all of my best friends in Baltimore. At first I wasn’t so sure about this whole Molly’s thing, but now it feels like home. I’m pretty proud of my parents for building a place that’s just as much for dogs like me as it is for the people who love us.

For Ali, a Baltimore native who returned home after years away, Molly’s is also a way to give back to the city she loves. “It’s always been my dream to do something that benefits the Baltimore community,” she says.

“Our clients and their dogs are the best thing that’s happened to us. Watching those relationships form has been amazing.”

-ALI PAPPAS

For Eric, whose long-held dream was to work with dogs, the Peninsula location represents both a professional milestone and a belief in Baltimore’s future. Supported by the Baltimore Peninsula team and surrounded by fellow small businesses, Molly’s has grown alongside the neighborhood, benefitting from shared energy, collaboration and mutual support.

As Baltimore Peninsula continues to evolve, Ali and Eric are excited about what’s next, from expanded programming to larger, dog-centered community events that celebrate the city’s deep love for its four-legged residents. “Baltimore loves dogs,” Ali said with a smile. Nearly one year in, Molly’s Dog Care has already become a trusted neighbor, proving that when passion, place, and purpose align, something truly special can take root.

MOMENTUMBuilding

Strong leasing, residential demand, and new retail openings are redefining what growth looks like in Baltimore.

Designed as the heart of Baltimore Peninsula, Rye Street Market continues to attract leading employers. Rye Street Market secured 50,000 SF of office leases in 2025, strengthening Baltimore Peninsula’s position as a premier destination for growing companies.

Baltimore Peninsula State of

A glimpse into the key metrics and milestones of 2025 as our neighborhood continues to grow.

Baltimore Peninsula continues to define Baltimore City’s evolution in 2025 as a premier mixed-use neighborhood, combining residential, office, retail, and hospitality growth in a single dynamic district. Amid citywide office vacancies and shifting hybrid work patterns, the Peninsula has emerged as the leading location for new office leases, capturing over 60% of the city’s new leasing activity in 2025. With major corporate tenants committing space, residential occupancy exceeding 95%, and an expanding roster of retail and leisure offerings, Baltimore Peninsula demonstrates both resilience and momentum, setting a benchmark for urban development in the region and signaling the neighborhood’s long-term potential as a high-density, amenitized waterfront hub.

In 2025, the Baltimore Peninsula office market experienced strong absorption relative to the broader Baltimore MSA. Over 60% of the initial 1.1 million square feet of new commercial space has been leased, with key office buildings achieving 60%–75% occupancy. Anchors include CFG Bank, PwC, Newmark, and Ayers Saint Gross, reflecting a tenant mix of both established corporations and growing professional services firms. Leasing velocity remains high, with ~90,000 sq. ft. of office space signed at Rye Street Market and 2455 House Street in 2025 alone, including commitments from the University of Maryland and other new-to-market companies. Baltimore Peninsula’s residential pipeline remained robust in 2025.

Market-rate rental units maintained occupancy above 93%, while popular developments such as Locke Landing continued to attract buyers. The district also remains committed to inclusive housing, with 20% of units offered at 80% AMI or less, ensuring long-term community diversity. The arrival of new residents has spurred increased demand for retail, dining, and leisure, further solidifying the Peninsula’s position as a mixed-use neighborhood.

Retail activity continued to thrive, even as Baltimore City faced record-high availability rates. Baltimore Peninsula distinguished itself with high-profile openings, including Molly’s Dog Care, the beloved Baltimore coffee shop Daily Grind, Ben & Jerry’s, and Jersey Mike’s, demonstrating strong occupancy growth. The district’s curated retail environment contributes to its appeal as a destination for residents, office tenants, and visitors, creating a vibrant, experiential urban ecosystem.

2025 marked a pivotal year for development leadership. MAG Partners exited the project, and Bank OZK assumed ownership of the undeveloped land, signaling a new phase of capital and governance. Texas-based firm Hines has taken over master development responsibilities. Despite these leadership changes, development activity continues unabated, with over 2,000 workers active on site as of September 2025, reinforcing confidence that Baltimore Peninsula’s mixed-use vision remains on track.

Local art installations in the lobby of Rye Street Market. Pieces were selected in partnership with Maryland Art Place.

OFFICE & EMPLOYMENT

Baltimore Peninsula’s office market continued to evolve in 2025, cementing the neighborhood’s role as a leading destination for new office leases in Baltimore City. With a total office space of 896,297 sq. ft., the district has achieved significant leasing momentum, despite a national and regional office market facing uncertainty over hybrid work trends and occupancy patterns. While Peninsula vacancy appears elevated relative to city and metro averages, this reflects its newly delivered, modern office inventory entering the market, which continues to attract tenants seeking customizable, amenitized space. The district’s design-forward approach enables companies to tailor office layouts precisely to their operational needs, a distinct advantage as older properties face ongoing reductions or conversions.

NOTABLE LEASE TRANSACTIONS

Sources: Baltimore Peninsula: open source; Baltimore City: CBRE, Cushman & Wakefield, JLL, MacKenzie, Transwestern; Baltimore Metro: CBRE, Cushman & Wakefield, MacKenzie, Newmark, Transwestern; National: CBRE, Cushman & Wakefield, JLL, Newmark, Transwestern

2455 House Street; home to CFG Bank, Ayers Saint Gross, and Insight Global.

HOUSING

Baltimore Peninsula’s residential market remains strong in 2025, with 93% occupancy across existing units. The neighborhood offers a diverse mix of apartments, townhomes, and condos at Locke Landing, Rye House, 301 Mission, and a new 420-unit building, The Frank, by Greystar. Waterfront views, modern design, and direct access to the district’s dining, retail, and leisure amenities make the Peninsula especially attractive for renters and buyers seeking a high-quality urban life-

style. All residential units and public spaces are ADA compliant, ensuring accessibility for residents and visitors of all abilities.

High demand is supported by proximity to office, retail, and leisure amenities, attracting a mix of professionals and households. Combined with limited citywide supply, strong absorption, and ongoing new deliveries, the Peninsula is positioned to remain a leading Baltimore City submarket for residential growth through 2026.

93.0%

INTRODUCING THE FRANK

Overlooking the Patapsco River, The Frank is now leasing and welcoming its first residents. With 420 units and standout amenities like a state-of-theart fitness center and rooftop pool, The Frank’s opening marks a major milestone in Baltimore Peninsula’s residential growth. Find out more about The Frank on page 53.

Homes in the Frank offer designer kitchens and open living spaces.

The Frank’s interior courtyard featuring lush greenery and comfortable cabanas

RETAIL

Baltimore Peninsula’s retail scene in 2025 continues to bring energy and variety to the waterfront. The district continues to feature new leases for a curated mix of dining, entertainment, and personal services that reflect the neighborhood’s dynamic, live-work-play identity. This year brings the opening of Live-K Karaoke, Urbano Tex-Mex, Slurp Noodle Bar, and Eggspectation, each adding a unique flavor and personality to the streetscape.

From late-night karaoke sessions to casual brunches, international flavors, and boutique services for residents and their pets, the Peninsula’s retail mix will create a vibrant and interactive experience that keeps visitors coming back. Coupled with flagship tenants like Under Armour Brand House and Molly’s Dog Care and beloved staples such as Rye Street Tavern and Slutty Vegan, the neighborhood has established itself as a destination where waterfront living meets exceptional shopping, dining, and entertainment.

*Approximately 90% of retail space is committed. Source (for National): Integra Realty Resources,

Marcus and Millichap

(for Baltimore Metro): Integra Realty Resources, Marcus and Millichap, MacKenzie Commercial

Coming soon, Live-K Karaoke

Rendering of Eggspectation, coming soon to the ground floor of ROOST

Rendering of Slurp Noodle House. Read more about Slurp’s offerings on page 51.

2025 OPENINGS ON THE PENINSULA

Baltimore Peninsula welcomed a wave of new retail spots this year: Daily Grind, Molly’s Dog Care, Ben & Jerry’s, Jersey Mike’s, M&T Bank, Bar V, and Strayer University all opened their doors over the course of 2025. These additions have already transformed our neighborhood, bringing energy, community, and local favorites— and we look forward to even more exciting openings in 2026.

NOTABLE RETAIL OPENINGS & LEASES

Molly’s Dog Care

Bar V

From keeping the streets clean to providing spaces for small businesses to thrive, our team works every day to make Baltimore Peninsula safer, greener, and more resilient.

DESIGNED FOR Impact

Our beloved Blue Crab playground designed by MONSTRUM; the focal point of the play area in Elijah’s Park.

MEET THE TEAM

Five questions. Four team members. One shared purpose. Get to know the people behind the Baltimore Peninsula Partnership.

CLAUDIA JOLIN

ROLE: EXECUTIVE DIRECTOR

1. In one sentence, what do you really do for Baltimore Peninsula — beyond your job title?

I convert real estate investment into actual neighborhood value: foot traffic, trust, repeat visitation, and long-term economic activity to reduce the gap between what was promised in a pro forma and what people actually experience on a Tuesday night.

2. What’s a moment at Baltimore Peninsula that made you stop and think, “This is why this work matters”?

Watching 100,000+ people show up over a season and realizing we didn’t just host events, we changed behavioral patterns. People chose this place with their time. That’s market validation. When families come back without being incentivized, you know you’ve shifted from novelty to utility.

3. If Baltimore Peninsula were a person, how would you describe its personality right now?

High-potential, image-conscious, still in its growth phase, and very aware that performance has to match the valuation. It’s confident but understands that reputation is earned quarterly, not declared at a ribbon-cutting.

Behind every vibrant event, welcoming space, and meaningful partnership in Baltimore Peninsula, there’s a team of people working with intention, care, and a deep belief in what this place can be. Here, leadership isn’t just about strategy and operations; it’s about shaping experiences, building connections, and creating a neighborhood where community and opportunity meet.

In this edition of Spark, we’re introducing you to the people helping guide that vision forward, sharing the moments, motivations, and hopes that fuel their work every day.

4. What’s one thing people might not realize goes into making this place feel welcoming, active, or impactful?

Activation is an economic strategy. Programming is demand generation. Safety is risk mitigation. Curation is brand management. What looks like “vibes” is actually layered operational discipline designed to stabilize perception and increase the love for our city as a whole.

5. What do you hope someone feels the first time they experience Baltimore Peninsula?

Confidence. That this is stable, safe, and worth their time. If people return consistently, the neighborhood sustains itself. When a place moves from “let’s check it out” to “let’s just go there,” you’ve achieved long-term viability.

CHENIRE CARTER

ROLE: CHIEF ENGAGEMENT STRATEGIST

1. In one sentence, what do you really do for Baltimore Peninsula — beyond your job title? I connect vision to people — ensuring that as Baltimore Peninsula grows, community voice, opportunity, and belonging grow with it. I love to turn stats into stories.

2. What’s a moment at Baltimore Peninsula that made you stop and think, “This is why this work matters”?

Watching thousands of families gather at Elijah’s Park — kids in costume at Halloween, neighbors dancing at Sunset Salsa, elders smiling at the Tree Lighting — those moments remind me that we’re not just activating space, we’re building shared memories. That’s when you know a place is becoming a neighborhood.

3. If Baltimore Peninsula were a person, how would you describe its personality right now? Curious. Bold. Creative. Still finding its rhythm — but confident enough to invite everyone to the table while it does.

4. What’s one thing people might not realize goes into making this place feel welcoming, active, or impactful?

Intentionality. Every event, partnership, mural, and small business placement is thought through with the community in mind. We ask: Who benefits? Who feels seen? Who gets access? That intentionality is what turns development into impact.

5. What do you hope someone feels the first time they experience Baltimore Peninsula? Possibility. I want them to feel like they’ve discovered something fresh and forward-thinking — but also familiar and welcoming. A place where they can gather, grow, celebrate, and see themselves reflected in the story being built.

ALEX SNIDER

ROLE: VP OF

OPERATIONS

1. In one sentence, what do you really do for Baltimore Peninsula — beyond your job title?

I encourage creativity, curiosity and community. We try to provide a wide range of offerings for people to get involved in, from large-scale festivals to educational events and art-based workshops. There is a little something for everyone down here. Sometimes that just means a place to be at peace while you take in all the nature that we are blessed with. I want people to be exposed to new possibilities, to make this place their own, and remember why people are at their best when we are working and celebrating together.

ELEANOR CANBY

2. What’s a moment at Baltimore Peninsula that made you stop and think, “This is why this work matters”?

Fortunately for me, this “Aha!” moment has happened a few times, but it always manifests itself in the simple, quiet moments of day-to-day life. We have this beautiful spot along the water under a couple of trees and one day I decided to put a couple of our benches there; it was begging to be used! I can’t tell you how excited I am every time I see people sitting on those benches having their lunch. Another time, I was waiting for the Circulator to go home in the evening, and I looked across the street and saw about 10 kids in the playground, they were running and jumping and growing up in a place that didn’t exist a few years ago, but a place that we have put so much heart into making real. Finally, last year at our Oysters, Blues, & Brews event, I started chatting with a dad, whose son was fishing. He told me they came to one of our fishing events 3 years ago, and his son has been “hooked” ever since, after never once fishing prior to that. The fact that we introduced this kid to an activity he can do for the rest of his life is all I can ask for. Having been here since this place was just drawings on a page, in the last year, I’ve learned that Baltimore Peninsula has become a living, breathing thing. People come here and change it; they leave their imprint, and it has grown with our residents and businesses and visitors and will keep growing over the years.

3. If Baltimore Peninsula were a person, how would you describe its personality right now?

Baltimore Peninsula is a person who is well-traveled and has learned so much on those adventures, and now is back home and wants to share it with everyone. It has adopted bits and pieces from the places it has seen, but it remains true to the hometown that raised it.

4. What’s one thing people might not realize goes into making this place feel welcoming, active, or impactful?

People might not realize that our team cares so passionately for this neighborhood, and we want to see it fully blossom like we know it should. Each of us comes from a different background, and we don’t agree on everything, but we are all so eager to learn from each other and collaborate to make this neighborhood a place for everyone.

5. What do you hope someone feels the first time they experience Baltimore Peninsula?

I want people to be surprised that this place exists and be so excited for their next trip back. I want them to feel that it is a mostly blank canvas; it’s a place that doesn’t belong to anyone and therefore belongs to everyone.

ROLE: VP OF MARKETING & COMMUNICATIONS

1. In one sentence, what do you really do for Baltimore Peninsula — beyond your job title?

Working in marketing means wearing many hats, but one of my favorites is being the voice and creative engine behind @baltimorepeninsula – creating content, answering your DMs, and making sure our story shows up consistently and authentically in everything we do.

2. What’s a moment at Baltimore Peninsula that made you stop and think, “This is why this work matters”? Halloween is an event that always makes me proud. Thousands of kids come to the neighborhood to Trick or Treat in Elijah’s Park, and everyone is so genuinely thankful & joyful. I feel lucky to be able to give Baltimoreans a safe place to celebrate Halloween and have fun. It’s an absolutely exhausting day of hands-on preparation + running

the event, but well worth it to know the work we do is creating memories that will last a lifetime.

3. If Baltimore Peninsula were a person, how would you describe its personality right now?

It’s authentic and a little eager, but in the best way. Baltimore Peninsula is the kind of person who’s excited to meet you, quick to invite you in, and somehow makes you feel like you’ve known each other for years.

4. What’s one thing people might not realize goes into making this place feel welcoming, active, or impactful?

Honestly, the amount of time, heart, and energy our small team pours into this place. There’s a lot that happens behind the scenes, from long days planning activations, to rolling up our sleeves to plant 1,000+ bulbs or stuff 2,000 Easter eggs,

and of course, constantly thinking about how to make the neighborhood feel more welcoming and alive long after the workday ends. We’ve had to overcome plenty of skepticism (and still do), but that just pushes us to work even harder to create something that truly feels exciting, unique, and worth showing up for, while still true to Baltimore.

5. What do you hope someone feels the first time they experience Baltimore Peninsula?

My biggest hope is that people feel like they belong. Baltimore Peninsula is built for everyone, and so I hope everyone who visits our neighborhood finds an event, a business, an activity, or a small moment by the water that makes them feel welcome…and want to keep coming back.

Bythe

28,000

Hours worked by landscaping teammates in Baltimore Peninsula to maintain our beautiful landscape, enhance the neighborhood, and provide general upkeep.

50,000

Number of bees in a healthy, mature honeybee hive during an active summer. (Read more about John Newman Honeybee Company and our neighborhood apiary on page 41.)

Number of new trees planted in the neighborhood throughout 2025.

The number of concrete barriers painted by local artist Collin Cessna with murals of native waterfront wildlife. (Read more on page 60!)

1.2M

Number of Instagram Reel views in 2025. Follow @baltimorepeninsula on social to stay connected!

60%

Percentage of Baltimore Peninsula retail employees who are Baltimore City residents. We are proud to exceed our local hiring goals set in partnership with the City.

600

Number of business checks performed by Baltimore Peninsula Public Safety officers at our neighborhood retailers.

98,518

Square footage of office and retail space leased in 2025. We were pleased to announce 7 new office tenants and 2 new restaurants throughout the year.

Number of new retailers that opened their doors in 2025.

2,000

Number of Easter Eggs hunted on The Lawn at our first ever Cottontails & Cocktails signature event.

Number of Ice cream flavors to choose from at Ben & Jerry’s, who opened their doors in January 2025.

420

Number of residential units at The Frank. (Read more about The Frank’s offerings on page 53.)

1,200

Number of flower bulbs planted by the Baltimore Peninsula Partnership team.

150

Number of new hires at our neighborhood retailers between June-December 2025.

Number of courtesy assistances and safety walks provided by our Baltimore Peninsula Public Safety officers.

16,690

Total number of flowers planted by our landscaping team throughout the year to beautify the neighborhood.

Resilience by Design

INNOVATIVE PARTNERSHIPS PROTECTING OUR WATERWAYS AND WILDLIFE

CLEAN & GREEN

Resilience doesn’t happen by accident. It is imagined, built, and sustained through partnership. Across Baltimore Peninsula, our clean and green initiatives reflect a shared commitment to protecting the waterways and wildlife that define this place. From floating wetlands and oyster nurseries to community-rooted beekeeping and innovative trash interception, each effort plays a distinct role in strengthening our local ecosystem. Together, these four stories highlight how thoughtful design and collaborative action are shaping a healthier, more resilient waterfront.

As a key partner in the Reimagine Middle Branch initiative, Baltimore Peninsula plays an active role in advancing a more connected, climate-ready shoreline for the entire South Baltimore community. Through coordinated planning, habitat restoration, improved public access, and long-term resilience strategies, this work extends beyond our boundaries to support a continuous network of parks, trails, and restored wetlands along the Middle Branch. By aligning district-scale investments with citywide environmental goals, we are helping to transform the waterfront into infrastructure that protects against sea level rise, strengthens biodiversity, and creates equitable access to nature for generations to come.

Restoring from the Water Up

Our clean and green initiatives don’t just live on land — they begin in the water.

In partnership with Baltimore ToolBank, we launched prototype floating wetlands along our waterfront, building eight individual wetland platforms, each home to 12–15 native grasses, and more than 100 plants in total. These grasses may look simple above the surface, but beneath the water, they send out long, intricate root systems that quietly do powerful work.

The wetlands provide multiple ecosystem benefits. They absorb excess nutrients like nitrogen and phosphorus that don’t belong in the water. They create habitat and nourishment for marine species, including grass shrimp, gobies, bristle worms, and skillet fish. They also help capture phytoplankton, a small but essential organisms that support the broader aquatic food chain.

And perhaps most remarkable? Their buoyancy comes from recycled plastic soda bottles filled with air. Something often harmful to our waterways has been repurposed into a foundation for renewal, turning waste into an ecosystem supporter and creator.

Combined with more than 100 oyster nursery cages, supported by the Oyster Recovery Partnership, these floating wetlands represent a first step toward a more resilient, thriving waterfront. It’s education in action. It’s restoration with intention. And it’s how we begin building a lush ecosystem that truly provides for marine life.

REIMAGINEMB

more about Reimagine Middle Branch’s community-led initiative to reconnect South Baltimore to 11+ miles of shoreline along the Patapsco River.

Pollinating Possibility

Our environmental work is about more than restoring ecosystems; it’s about restoring connection.

Founded by Cherry Hill native Nikkia Rowe, The John Newman Honeybee Company — named in honor of her grandfather — is more than a honey brand. It is a community-rooted movement grounded in stewardship, legacy, and education. Raised just across the Hanover Street Bridge, Rowe’s ties to South Baltimore run deep. Her journey into beekeeping reflects a tradition of self-sufficiency and excellence instilled by the elders of her historically Black community.

Today, her bees are partially located right here at Baltimore Peninsula.

Honeybees play a life-giving role in our ecosystem, responsible for every third bite of food we take. Through careful cultivation and deep respect for the craft, Rowe and her collective of trained beekeepers are preparing for their first harvest of raw, local honey from the Peninsula in 2026. Last season, honey was intentionally left on the hives to ensure strong, healthy colonies, which was a decision rooted in care over convenience.

Beyond production, the mission is education. From training new beekeepers to hosting future community “sunshine days” where neighbors can engage with the hives, Nikkia’s work is about reconnecting people, especially historically marginalized communities, to the ancestral art of beekeeping and to the earth itself. John Newman Honeybee Company proves that stewardship isn’t passive. It’s practiced. And here, it’s buzzing with purpose.

EVERY THIRD BITE

One out of every three bites of food we take exists because of pollinators. Bees support crops, sustain ecosystems, and strengthen biodiversity across the planet. Without healthy pollinator populations, food systems weaken, crop yields decline, and entire habitats become vulnerable. Protecting our pollinators helps ensure food security, climate resilience, and ecological balance for future generations.

Turning the Tide

Some impact floats. And sometimes, it has a name.

Baltimore’s beloved Trash Wheels have become more than infrastructure — they are symbols of innovation, environmental responsibility, and civic pride. Designed to intercept debris before it reaches open waterways, these solar- and water-powered systems quietly remove thousands of pounds of trash from local rivers each year.

At Baltimore Peninsula, we are proud sponsors of Gwynnda the Good Wheel of the West, launched in 2021 as the westernmost member of Baltimore’s Trash Wheel family. Positioned to capture trash flowing through the Gwynns Falls before it reaches the Patapsco River, Gwynnda plays a critical role in protecting the health of our shared waters.

Her work is both practical and powerful — stopping bottles, bags, and debris in their tracks while raising awareness about the impact of litter and runoff. She is a reminder that environmental stewardship is a shared responsibility and that creative solutions can inspire real change.

Supporting Gwynnda aligns with our broader clean and green initiatives — from floating wetlands and oyster nurseries to pollinator habitats and native plantings. Together, these efforts reflect an overarching commitment to protecting the water that shapes our neighborhood and sustaining the ecosystems that depend on it.

It Takes A Village

By providing free office space and a built-in community of support, Impact Village is empowering entrepreneurs and artists like Takia Ross and the Lumina Theatre Co. to turn vision into opportunity and create meaningful impact far beyond their walls.

Founded in 2021, Impact Village was created to remove one of the biggest barriers facing small businesses and nonprofits: space. By providing free office space within Baltimore Peninsula, Impact Village gives entrepreneurs, startups, and mission-driven organizations the stability to focus on building their business, growing their organization, and serving their communities. More than a building, Impact Village is a platform for growth, connection, and shared success. The following stories highlight two tenants who are using that opportunity to expand access, spark creativity, and strengthen Baltimore from the inside out.

MEET TAKIA ROSS

YOUR EXPERIENCE BEING PART OF BALTIMORE PENINSULA:

Being part of Baltimore Peninsula has given me the space to do more than run a business. It has allowed me to build an ecosystem.

Having been born and raised in Cherry Hill and Westport, having an office at Baltimore Peninsula is more than just having a place to work. It represents the fulfillment of my childhood dreams of becoming a “businesswoman” and being an example of what’s possible for little girls like me growing up in South Baltimore.

From operating my cosmetics company to launching entrepreneurial education programs and workforce training initiatives, Baltimore Peninsula has become my home base where creativity and economic opportunity meet. It’s where I’ve been able to not just run a business, but to serve the community I love. For me, it’s not simply a location. It’s a launchpad for community-centered entrepreneurship.

WHAT YOU DO AND WHY IT MATTERS:

I am a beauty entrepreneur, educator, and workforce developer who builds pathways to economic independence through business

ownership.

As the founder of Accessmatized Make-Up Artistry and KiKi Thunda Cosmetics, I create products that help people feel confident and represented. Beyond beauty, my work focuses on

-TAKIA ROSS “

I don’t just build brands — I build confidence, skills, income pathways, and people.

teaching others how to build something of their own.

Through So You Want to Pitch® and my consulting and education firm, McCoy Row, I train entrepreneurs, students, and small businesses to plan, prepare, and pitch their ideas so they can access customers, capital, and real opportunities. I turn “I have an idea” into “I have a business.”

I also work with organizations to incorporate pitch training into their entrepreneurial initiatives, helping them build sustainable, supportive programs that create meaningful outcomes. In addition, I developed a workforce initiative in partnership with another SB7 business, Life, Inc., where we provide hands-on job training for the differently abled community inside a working cosmetics company. We teach operations, fulfillment, teamwork, and professional readiness.

This work matters because talent is everywhere in Baltimore, but access isn’t. Not everyone grows up knowing how to start a business, pitch for funding, or navigate professional spaces. I help close that gap. I don’t just build brands. I build confidence, skills, income pathways, and people. When people gain the tools to earn, create, and lead, entire communities grow with them.

HOW YOUR WORK CREATES IMPACT:

I build brands. I build pathways.

Through Accessmatized Make-Up Artistry and KiKi Thunda Cosmetics, I create beauty products and experiences centered on confidence, culture, representation, and ownership. Our customers feel seen, leave empowered, and are ready to take

From Cherry Hill to your makeup bag… Discover confidence, community, and colorful lipstick looks at KIKITHUNDA.COM.

Spreading the Red Lip Energy

Through her consulting and education firm, Takia Ross is empowering young entrepreneurs and teaching them the skills they need to launch their own businesses.

A

Talent is everywhere in Baltimore, but access isn’t. I help close that gap.

-TAKIA ROSS

So You Want to Pitch® turns big ideas into real opportunities by teaching entrepreneurs how to plan smart, pitch boldly, and get funded. These high-energy programs mix hands-on training, live pitch moments, and real-world connections that open doors to capital and community. With over $1M raised and a growing family of youth and adult founders, this is where confidence, creativity and capital collide.

on the world. What started as makeup artistry has grown into a full cosmetics brand and production operation that creates jobs, hands-on training, and real economic opportunity in Baltimore. In true Baltimore spirit, our lipsticks have names like Steam Crabs, Egg Custard, and Cherry Hill.

Through So You Want to Pitch® and McCoy Row, I teach entrepreneurs, youth, and small businesses how to turn ideas into income by learning to plan, prepare, and pitch.

My brands also power workforce development. In partnership with Life, Inc., we provide handson job training for the differently abled community inside a real cosmetics company, building operational skills, confidence, and employment pathways.

GROWTH, MILESTONES, AND PROUD MOMENTS:

Since coming to Baltimore Peninsula in 2024,

I’ve used my space to support more than 66 youth entrepreneurs ages 14 to 18 and over 300 adult entrepreneurs, who have collectively raised more than $350,000 in capital through So You Want to Pitch® trainings.

We’ve expanded our partnerships to include Maryland Institute College of Art, University of Baltimore, FSC First, M&T Bank, Chase Bank, Anne Arundel Community College, Enoch Pratt Free Library, Howard County Office of Workforce Development, Vital Voices, and more.

In December 2025, I was instrumental in advocating for Baltimore City to pass a resolution declaring December Small and Minority Business Month. That work continues into 2026 as I collaborate with elected officials to create stronger pathways and pipelines for small business growth in our communities.

cohort of young So You Want to Pitch® entrepreneurs

YOUR EXPERIENCE BEING PART OF BALTIMORE PENINSULA:

Being part of Baltimore Peninsula has been an exciting and expansive experience for Lumina. For many of us, it was our first time producing and performing outdoors, which came with a learning curve — but it was absolutely worth it. The setting, energy, and openness of the community made it clear this was the right place for something new.

“In a time when technology can make connection feel distant, live performance is more important than ever.

-LUMINA THEATRE CO.

What stood out most was the vibrancy: artists, businesses, residents, and organizations all coming together to celebrate creativity. For some of us, this part of the city felt like a “best kept secret,” and being involved at this early stage felt like participating in a revival — a new chapter of Baltimore that is inclusive, collaborative, and full of possibility. Baltimore Peninsula proved to be more than a backdrop; it became a partner in dreaming big. From the beautiful scenery to the welcoming atmosphere and spirit of artistic expression, it was the perfect setting for a festival. We’re excited about bringing even more outdoor productions and shared artistic experiences here in the future.