Briefing: OnlyFans FY 2024 August 2025
In 2024, spend on OnlyFans topped $7.2B (2019 –2024 is $27B!). Since 2021, annual subscription spend is down $207MM ( -12%), but transactions are up $1.5B (+95%)
Gross User Spending on OnlyFans by Fiscal Year (USD; Year -End November 30)
OnlyFans pays 80% of gross revenues directly to creators. In 2024, royalties edged $5.8B and beat out 2023 by 9% (or +$479MM). 2019 –2024 totals $21.6 billion
OnlyFans Creator Payouts by Fiscal Year (USD; Year -End November 30)
In 2024, U.S. OnlyFans users spent $4.64B, roughly 64% of total platform revenues, down from 73% in 2020 and 67% in 2020
OnlyFans User Spending by Geography (USD; Year -End November 30)
There are now 377.5 million registered OnlyFans user accounts, up 72 million YoY (though not all accounts are active, and some users have multiple accounts)
OnlyFans Registered User Accounts by Fiscal Year
(Excludes accounts deleted by the user or OnlyFans; Not de -duplicated; Not all accounts are active; Year -End November 30)
There are now 4.63 million registered OnlyFans creator accounts, up 516K YoY (though not all accounts are active, and some creators have multiple accounts)
OnlyFans Registered Creator Accounts by Fiscal Year
(Excludes accounts deleted by the creator or OnlyFans; Not de -duplicated; Not all accounts are active; Year -End November 30)
In 2024, OnlyFans revenue grew 9% YoY, down from 19% in 2023 (and the slowest in at least six years). Operating profit grew only 3% (down from +22% in 2023)
Summary OnlyFans P&L by Fiscal Year (Year -End November 30)
Creator Distributions (i.e. Creator Gross Revenues)
OnlyFans Operating Profit
Over the last five years, OnlyFans has accumulated $2.4B in operating profits, with $666 million in 2024 alone
OnlyFans Operating Profit by Fiscal Year (Year -End November 30)
From 2019 to mid -2025, OnlyFans’ sole owner, Leonid Radvinsky , took home over $1.8 billion in dividends. The company also paid $578 million in corporate taxes
Annual Dividends to Leonid Radvinsky , OnlyFans’ Sole Owner (Year -End November 30)
OnlyFans has hundreds of contractors but employs only 46 people. In 2024, it generated $31MM in net revenue per employee and $14MM in operating profit
Number of OnlyFans Employees
Revenue and Profit per Employee
In 2024, total OnlyFans creator royalties exceeded the payrolls of the EPL, NBA, MLB, and NHL (though the NFL still has the highest body count)
OnlyFans Creator Royalties (Fiscal 2024) versus Select Professional Sports League Payrolls
(Yes, Yes, of course there are more athletes making millions in each league than there are OnlyFans creators making millions, and there are way more OnlyFans creators, too)
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Est. Distribution of 2024 OnlyFans Creator Royalties
On a weighted average basis, OnlyFans’ millions of creators averaged $1,325 in fan spend in 2024 — but spend is highly skewed. The Top 0.01% (438 creators) garnered 6.8% of all spend (an average of $900K) and some took home tens of millions Source:
Estimated 2024 OnlyFans Payouts by Creator Tier
OnlyFans pays 80% of gross revenues to Creators, with Cost of Sales taking up 7.6% of revenue and Admin Expenses another 2.7%, leaving 9.2% for profit
OnlyFans 2024 P&L Breakdown (Year -End November 30)