ISSN 1863-3595
MUNICH 2012 PRIME LOCATION FOR OCTOBER’S CELEBRATION
Bansko Bulgaria’s Best ski resort of World heritage distinction
ISSUE 32 | MARCH 2013
ISSN 1863-3595 ISSUE 31 | SEPTEMBER 2012
issn 1863-3595
issn 1863-3595 issue 30 | june 2012
issue 32 | december 2012
ISSN 1863-3595 ISSUE 29 | FEBRUARY 2012
Kempinski magazine m e d i a
DELHI VIENNA
HISTORICAL TREASURE CAFÉ CHARM CULTURE, CONTRASTS WITH MAGICAL & CLICHÉS
SIGNATURE STYLES
CHONGQING
A PEN SAYS MORE THAN A THOUSAND WORDS
YIN - YANG POWERHOUSE FOR BUSINESS AND PLEASURE
CHINESE CUISINE AS AUTHENTIC AND FLAVOURFUL AS ITS CULTURE
WINE A PRIME SELECTION OF THE WORLD’S FINEST
DISCOVER THE SPLENDID WILDLIFE AND MAGNIFICENT NATURE OF AFRICA
LAKE GENEVA
AFRICA
THE EPITOME OF SWITZERLAND’S NATURAL BEAUTY
DISCOVER THE STAGGERING BEAUTY OF KENYA
WEDDING
VIENNA PHILHARMONIC Moonstruck LONDON 2012
KempinsKi | Luxury & LifestyLe magazine
expect the unexpected
KEMPINSKI | LUXURY & LIFESTYLE MAGAZINE
MUSICAL HIGHLIGHT: SPRING FESTIVAL 2012
KempinsKi | Luxury & LifestyLe magazine
KEMPINSKI | LUXURY & LIFESTYLE MAGAZINE
U LY S S E N A R D I N S . A . - 2 4 0 0 L e L o c l e - S w i t z e r l a n d T. + 4 1 3 2 9 3 0 7 4 0 0 - i n f o @ u l y s s e - n a r d i n . c h
N A R D I N E U R O PA G M B H - 7 9 5 7 6 W e i l a m R h e i n - G e r m a n y T. + 4 9 7 6 2 1 7 7 0 0 9 8 0 - i n f o @ u l y s s e - n a r d i n - e u r o p a . d e
BUDAPEST
A SUMMER OF INSPIRATION FOR
wristwatch. Self-winding. Linear-winding automatic movement, 18K red Astronomical gold case PEOPLE FROM ALL AROUND THE WORLD with sapphire crystal sides and back. Moon phases. 18 ct rose gold case. Water-resistant Engraved gold version of the first CORUM automaticto baguette100 m. Leather strap with folding buckle. shaped movement. MEDITERRANEAN BEAUTY
CROATIA
WITH RURAL CHARM AND CULTURAL HERITAGE
GOZO
Limited of 500 pieces. www.corum.ch JOY OF THEEdition MALTESE ARCHIPELAGO, WHERE TIME STANDS STILL
00_Titel_4mm_rz.indd 1
christmas WorldWide palate pleasers, gourmet teasers
GENEVA THE GLOBAL TRAVELLER’S ULTIMATE DESTINATION
U LY S S E N A R D I N S A - L e L o c l e - S w i t z e r l a n d T. + 4 1 3 2 9 3 0 7 4 0 0 - i n f o @ u l y s s e - n a r d i n . c h
12.10.12 13:12 20.02.12 09:37
12.06.12 17:21
CHEERS! CELEBRATE THE DIVERSE WORLD OF BEER
KRONBERG ACADEMY OVERTURE TO OUTSTANDING YOUNG TALENT
MOSCOW & ST. PETERSBURG
Watch special
U LY S S E N A R D I N E U R O PA G M B H - 7 9 5 7 6 W e i l a m R h e i n - G e r m a n y T. + 4 9 7 6 2 1 7 7 0 0 9 8 0 - i nit’s f o @ u l ytime s s e - n a r dto i n - e ugo r o p a . dBack e
Corum Boutique, Place Kléberg, 1201 Geneva, Switzerland, T +41 (0)22 731 84 27 Corum Deutschland GmbH, Heinrich-Heine-Allee Germany, T +49 (0)211-130639-0 W W W . U LY4, S S40213 E - N A R DDüsseldorf, I N.COM
3275-KEMPINSKI-GB03_A4_GE+DE.indd 1 00_Titel_4mm_rz_8180C.indd 1
OLD, NEW, BORROWED & BLUE
moscoW
ODE TO MUSIC, ODE TO JOY
KEMPINSKI | LUXURY & LIFESTYLE MAGAZINE
NAMIBIA
to Black
WHERE HISTORY MEETS HIP
05.11.12 16:00
22.11.12 13:52
k i t
2 0 1 3
Magazine Profile
Kempinski Magazine is the exclusive in-room publication from Europe’s oldest luxury hotel group. The magazine reflects this through the premium Kempinski brand combined with its attitude towards life. It conveys a lifestyle philosophy regarding luxury, the enjoyment of the finest things, and travel like no other hotel group publication. The content, design, and feel of the magazine meet the high expectations of guests, allowing the
Kempinski magazine m e d i a
multi-award-winning magazine the chance to present infotainment at the highest level: extraordinary destination reports, appealing product pages, exclusive interviews with dynamic personalities, fascinating lifestyle articles, and elaborate fashion spreads. The magazine offers target-oriented entertainment for all those travelers who value that something special.
k i t
2 0 1 3
THE WORLD OF KEMPINSKI IN A MAGAZINE – THE EXPRESSION OF EXCEPTIONAL LIFESTYLES: Every issue aims to inspire readers by serving a perfectly mixed cocktail of their interests and passions.
ART & CULTURE TECHNOLOGY & CRAFTMANSHIP WINING & DINING TRAVEL & DESTINATIONS BEAUTY & WELLNESS FASHION
2013 AWARDS The uncompromising commitment to quality makes the brand and the magazine something truly unique.
Intermedia Globe Silver 2013 „Quality content, design, overall impact“, Kempinski Magazine
FOX AWARD Gold 2013 „Above-average efficeny performance“, Kempinski Magazine
Kempinski Award „Service Champion 2011“, Kempinski Hotels S. A.
Kempinski Award „Best People & Talent Management Programme“, Kempinski Hotels S. A.
Kempinski Award „Best Luxury Hotel Brand“, Kempinski Hotels S.A.
Kempinski Award „Best Service Provider 2011“, Kempinski Hotels S. A.
Coverage Area
Kempinski magazine m e d i a
k i t
2 0 1 3
Target Audience
51.000
Guests of Kempinski Hotels
EUROPE
Distribution through selected BMW dealerships Display in chauffeur-driven Sixt limousines
17.000
MIDDLE EAST, AFRICA
Display in private Avolus jets
TOTAL CIRCULATION:
at least 68,000 READERSHIP Rooms & Suites
17,594
+
Kempinski Residences
743
x
Average Occupancy
58%
x
Days per quarter
91
x
Average Guests Per Room
1,7
/
Average Overnight Stays
3,0
=
Average number of readers reached per issue
548,435
PROFILE OF TARGET AUDIENCE
Kempinski magazine m e d i a
k i t
2 0 1 3
THE READERS OF KEMPINSKI MAGAZINE >> ARE HIGHLY EDUCATED AND EMPLOYED
QUOTES: „THOSE WHO CHOOSE KEMPINSKI HOTELS KNOW TO APPRECIATE THE SPECIAL THINGS IN LIFE.“
>> ENJOY HIGH SOCIAL STATUS >> HAVE HIGH FINANCIAL FLEXIBILITY >> ARE SELF-EMPLOYED OR WORK IN TOP POSITIONS >> HAVE STRONG BRAND AND QUALITY AWARENESS
58%
19%
YEARS OLD
25%
45%
YEARS OLD
YEARS OLD
AGE
31%
FREELANCER
55 – 64 60+
GENDER
SELF-EMPLOYED, ENTREPRENEUR
YEARS OLD
45 – 54
42%
34%
35 – 44
11%
35%
iN LEADING POSITION
position
PROFILE OF TARGET AUDIENCE
223,000 Euros
Kempinski magazine m e d i a
k i t
INVESTMENTS AND PLANNED PURCHASES
AVERAGE NET INCOME
58% 58%
WATCHES & Jewelry AUTOMOBILES
74%
INVESTMENTS
32%
FASHION
54%
REAL ESTATE
2,9 MILLION EUROS NET ASSETS
83%
ELECTRONICS ART
9% 46%
BUSINESS INVESTMENTS
FINANCIAL POTENTIAL
2 0 1 3
INVESTMENTS
PROFILE OF TARGET AUDIENCE
32%
FIRST CLASS FLIGHT
68%
BUSINESS CLASS FLIGHT
29%
CRUISE
87%
LUXURY HOTELS
TRAVEL BEHAIVOR
Kempinski magazine m e d i a
70% USA, CANADA
93% EUROPE
k i t
2 0 1 3
27%
SOUTH EAST ASIA, ASIA
71%
28%
MIDDLE EAST
CENTRAL AMERICA, SOUTH AMERICA
TRAVEL PLANS / DESTINATIONS
PRICE AND FORMAT ADVERTISING FORMATS
Kempinski magazine m e d i a
ADVERTISING RATESS MAGAZINE EDITION:
Europe
2 0 1 3
SPECIFICATIONS
Trim size + 3 mm bleeding per cut edge Other formats and advertising options upon request
k i t
mEA
both
DOUBLE PAGE SPREAD TRIM SIZE: 420 x 297 mm BLEED SIZE: 426 x 303 mm TYPE SAFETY AREA: 410 x 287 mm
FORMAT
210 mm x 297 mm
TYPE AREA/ PRINT SPACE
180 mm x 257 mm
MAGAZINE CIRCULATION
51,000 copies (Europe)
MAGAZINE CIRCULATION
17,000 copies (MEA)
PRINT PROCESS Cover: sheet offset, full color, Euroscale Inside pages: web offset, SINGLE PAGE
SINGLE PAGE TRIM SIZE: 210 x 297 mm BLEED SIZE: 216 x 303 mm TYPE SAFETY AREA: 200 x 287 mm
EUR 5,200
TRIM SIZE: 105 x 297 mm BLEED SIZE: 111 x 303 mm TYPE SAFETY AREA: 100 x 287 mm
EUR 6,800
DOUBLE PAGE SPREAD
EUR 9,400
EUR 5,100
EUR 12,600
HALF PAGE
EUR 3,600
EUR 1,700
EUR 4,200
-
-
EUR 8,200
INSIDE COVER*
1/2 PAGE VERTICAL
EUR 3,400
OUTSIDE BACK COVER
EUR 6,500
EUR 4,500
EUR 9,000
full color, Euroscale BINDING Adhesive binding
TECHNICAL GUIDELINES PRINT DATA:
PDF/X-1 with embedded fonts
RESOLUTION:
300 dpi
COLOR SPACE: CMYK, 8 bit (also for images) colors: b/w, 2c/3c/4c Euroscale *only available for both editions
COLOR PROFILE: FOGRA 27 or ISO Coated v2
rates excl. VAT
TRIM: At least 3 mm bleed margin. No crop marks,
1/2 PAGE HORIZONTAL TRIM SIZE: 210 x 148 mm BLEED SIZE: 216 x 154 mm TYPE SAFETY AREA: 200 x 140 mm
1/3 PAGE VERTICAL TRIM SIZE: 70 x 210 mm BLEED SIZE: 76 x 216 mm TYPE SAFETY AREA: 65 x 200 mm
Other Advertising Options
KEY PUBLISHING DATA
TRIM SIZE: 210 x 100 mm BLEED SIZE: 216 x 106 mm TYPE SAFETY AREA: 200 x 95 mm
FONTS:
In black set to overprint
Fully embedded, or converted into
paths (curves).
We are happy to discuss other advertising specials upon request.
• SUPPLEMENTS
DATA DELIVERY
• INSERTS
balleywasl münchen
• TIP-ON CARDS
Telephone +49 89 381 92 0
Implerstraße 7 | 81371 Munich
• PROMOTIONS 1/3 PAGE HORIZONTAL
document information or color bars.
COLOR APPLICATION: Maximum 300%
FTP-SERVER: High-Res PDFs (300 dpi) can be submitted
• ADVERTORIALS
CORPORATE PUBLISHING MAGAZINE
electronically on our FTP-Server.
• GATE FOLDER
FREQUENCY OF PUBLICATION 4 issues per year 2 languages: English/German
ACCESS: ftp://mail.balleywasl.com
Length: 80 pages average
USERNAME: ftp_KM_advertise PASSWORD: Upload01
Circulation:
lt. IVW I/2013: 68.000
If a color proof is not supplied, claims or disputes in
Price per copy:
9 Euros
respect to the color scheme will not be recognized.
ACHEIVE MORE
city escapes Budapest 2/2012
Kempinski Magazine offers you the best conditions for successful advertising communication, a sophisticated, pleasure-seeking target audience, and financially strong travelers: without risk and without wastage.
Kempinski magazine m e d i a
A high quality, stirring editorial environment combined with a distinct aestheticallypleasing layout leads to a unique reading experience.
ISSUE 35 EDITORIAL PLAN:
GREAT ESCAPES THE WONDER OF SHANGHAI WINING & DINING LIQUID GOLD - HONEY Face to face CRAFTSMANSHIP: HANDBAG MANUFACTURE art & Culture SPAIN - THE CREATIVE REVOLUTION
k i t
2 0 1 3
EDITORIAL CONCEPT The magazine creates a captivating reading experience with unique perspectives and a passion for the extraordinary. Destinations, culture, wining & dining, fashion, and extraordinary personalities provide readers with a balanced mix of inspiration and entertainment.
LIFESTYLE INSPIRATION TAILORED TO THE PREFERENCES AND STYLE OF A VERY SPECIAL TARGET GROUP. LUXURY IS ALL ABOUT PERSONALITY.
ISSUE 36 EDITORIAL PLAN:
Arne JACO bSen
He is internationally considered one of Denmark’s most significant architects and designers: Arne Jacobsen (1902-1971). even decades later, his rigidly planned, functional constructions and his organically inspired chairs continue to find numerous admirers and buyers.
S
o how good was he? Despite its respectable price tag of around 370 Euros, Jacobsen designed a stool back in the ‘50s that has since been produced over 5 million times. The ‘Series 7’ stackable chair not only formed the basis for a range of practical seating, but inspired so many imitations that it is officially the world’s most copied chair. One could say that the ‘Series 7’ earned the Copenhagenbased visionary a comfortable seat amongst the design gods. Born into an upper-middle class Jewish family, Arne Jacobsen’s career kicked off as an apprentice mason. After studying architecture at the Royal Danish Academy of
Fine Arts from 1924 to 1927, he went to work for Copenhagen’s building authority. Soon after the decision to start his own firm in 1929 Jacobsen played an instrumental role in the ‘House of the Future’ project – a round residence of glass and concrete with a helipad roof. Jacobsen’s style – modern functionalism – was strongly influenced by ‘less-is-more’ architect, Ludwig Mies van der Rohe, reinforced concrete constructor, Le Corbusier and by the new practicality of Germany’s Bauhaus school of fine arts. Be it a multi-storey building or a simple chair, Jacobsen always strived for aesthetic proportions. In one of only two interviews he ever granted, Jacobsen said: ‘Proportion is what makes the ancient Egyptian temples 47
12_Design_History_rz.indd 46-47
27.06.13 11:10
great escapes SEYCHELLES - DIVING IN PARADISE wining & Dining FLOWING SUBSTANCES snow escapes HIGH TATRAS travel & style WATCH SPECIAL
BEAUTY & WELLNESS
Suncare
ESSENTIALS
While a deep tan is considered attractive in Europe, the exact opposite is a beauty ideal strived for in many parts of Asia. Healthily obtaining and maintaining either end of the skin tone spectrum requires both a knowledge of own skin type and an understanding of available applications. As we learn more and more about the importance of sunlight to our health, as well as the dangers UV overexposure can bring with it, the role sun care products play in any balanced cosmetics regiment gains considerable significance. In fact, using the correct sun protection can be more effective in preventing wrinkles than trying to remove them later using expensive creams…
T
he multitude of sun creams, gels, oils, fluids and other applications can make choosing the right product rather difficult. To top it all off, cosmetic companies are continually coming up with new ones. Some claim to offer increased protection through nanotechnology while others swear by newly discovered biological ingredients. One of the ingredients currently making health headlines is argan oil, also known as Moroccan oil. Extracted from the hard nuts of the argan fruit, the rare oil is being touted as a multifunctional ‘antiphoto-aging’ product that strengthens the skin’s collagen layer by neutralising free radicals. According to companies such as La mer, the ocean is another source for substances such as mud and algae extracts that simultaneously provide the skin with moisture while providing an effective protective barrier. Regardless of which system you place your trust in, the decision of sun protection should always be based on your skin type, the kind of activity to be engaged in and the amount of planned exposure. Avoiding sunburn this summer while achieving the desired tone is simply a matter of paying heed to these sun care tips: PREVENTATIVE PROTECTION Ideally, sun care products should be applied 30 minutes before any significant exposure. This includes cloudy days as up to 75% of the sun’s UV radiation penetrates the coverage. DRIZZLE DON’T DAB Always apply ample amounts of sun cream. Thin applications can quickly turn an SPF 30 into an SPF 8.
Kiehl’s Since 1851: The ultra-lightweight formula of ‘ACTIVATED SUN PROTECTOR™ SPF 50’ uses patented sun-filter technology and three antioxidents.
Kiehl’s since 1851: The versatile Actively Correcting and Beautifying BB Cream conceals imperfections, corrects skin tone irregularities and delivers UV protection and all day hydration.
SPORT OR SHOPPING Those underway in the city are better off applying a light fluid rather than a thick cream. Those planning on more active recreation
should apply a water resistant product without perfume or preservatives. ONGOING APPLICATION The effectiveness of any sun care cosmetic is limited by time. For this reason, it is very important that applications take place every couple of hours. This also applies to water resistant products. A moisturising lotion is always a good idea after any longer exposure to the sun. DON’T SPLIT HAIRS OVER PROTECTION While most people remember to protect their skin, many are unaware of the damage UV exposure causes to our hair. There are however, a number of sun care products specially formulated to protect against drying and discolouration. It’s also important to protect our eyes as too much UV radiation – especially deep penetrating UVB - can wreak havoc on our retinas. For this reason, it’s important to always purchase quality sunglasses with certified protection. Your optician can consult you as to which level of protection you need. SUN CARE IS FUN YEAH Only those who enjoy using sun care can be expected to regularly use it. UV protection that’s easy to apply, easy to spread and quickly absorbed by the skin simplify application while maximising results. Pleasant scents and additional anti-aging benefits ‘sweeten’ the deal. SOAK UP THE RAYS With all this talk of the sun and protection from it, it’s easy to forget how beneficial sunlight is to us. The more sun, the more ‘happy hormones’ we secrete. We also use sunlight to convert cholesterol into vitamin D which is instrumental in preventing osteomalacia and several forms of cancer. In addition to strengthening the immune sys-
28
29
07_Beauty&Wellness.indd 28-29
27.06.13 11:16
FACE TO FACE
great escapes Africa 2/2013
great escapes
saudade for AfriCA
I
We asked the host of BBC World News’ Focus on Africa to give us his insights on the Africa he knows and loves – an exclusive personal reflection from Komla Dumor:
n the years that I have worked as a news anchor and correspondent for the BBC, I have reported from some of the most exciting places in the world. Africa tops the list of the most compelling and powerful. The continent has changed incredibly over the past ten years. I have travelled to close to 40 African cities and capitals and each one has its charm. From the pristine streets of Kigali, Rwanda and Swakopmund, Namibia, to the intensity of Lagos, Nigeria and the nightlife of Johannesburg. Africa has a lot to offer the solo adventurer or the family on a journey of discovery. I am often confronted by those who know of my work with the question, ‘where do you love most?’ It is not an easy question to answer. I think of the early morning sunrise on the beaches of Freetown or the smell of plantain frying at a night market in Accra. Recently I have been studying Brazilian Portuguese in anticipation of an assignment
covering the world cup next year. One of my favourite words is Saudade, meaning a deep sense of longing for a person, place or thing. Saudade. Often when I am sitting in the an-
countless Visits neVer change that feeling chor’s chair at New Broadcasting House in London and it’s four degrees outside and our lead story is more bad news about the European financial crisis, I get saudade. Eu estou saudade da Africa. Countless visits never change that feeling. If there is one place that makes these feelings particularly strong apart from my own country, Ghana, it is definitely Kenya. For most tourists the journey to east Africa’s social, political and economic fulcrum begins in Nairobi and may consist of a connecting flight
to the Masai Mara game reserve. If you want saudade you have to try a bit harder. Nairobi is the gateway for east Africa. Like many an African city, the traffic is bad at rush hour. But the frustration of the late evening eventually gives way to some of the most incredible night life and activity I have seen anywhere on the continent. What do you like to do? What do you want to do? Those are the questions you should ask yourself before you venture out onto the streets of Nairobi. There are many great restaurants and pubs, some even offering their own distinctive home brews. For the truely carnivorous palate there are restaurants serving zebra, hartebeest, ostrich and crocodile, as well as chicken and beef for the less adventurous. Be adventurous. Ask someone who is from Nairobi for advice. There are a number of high end places where the Nairobi celebrities hang out, my many trips to this city have taught me never to follow the herd. Some of my most extraordinary experiences have been in fairly nondescript 7
03_Kenya_Far_off_rz.indd 6-7
The distinguished watch manufacturer, Omega SA has made a name for itself in a variety of ways. Whether as the choice brand for Britain’s SAS and SBS (Special Air Service / Special Boat Service of the Royal Navy), the first choice of NASA, the official timekeeping device of the Olympic Games, or as a signature of James Bond, the Swiss luxury watchmaker is known all around the world for outstanding quality and design. The company has a rich history and has been redefining state of the art mechanical watchmaking since 1848.
IMPORTANT DATES
27.06.13 11:16
CLOSING DATE FOR ADVERTISEMENTS/ CANCELLATION DEADLINE
PRINT DATA DEADLINE
FALL 2013
Beginning of September 2013
August 2, 2013
August 16, 2013
WINTER 2013
End of November 2013
October 25, 2013
November 8, 2013
ISSUE
RELEASE DATE
STEPHEN URQUHART Interview with the President of OMEGA
To find out what makes Omega really tick we caught up with Stephen Urquhart, the company’s President, and asked him about what motivates people to invest in mechanical watches, Omega ambassadors, and more …
In today’s technologically fast-paced world, where everyone carries around a mobile phone, people don’t need watches to tell the time anymore. Why do you think people continue investing in watches of the Omega quality and caliber? That’s an excellent point. In the past people needed watches for practical reasons – time wasn’t visible everywhere like it is today and it wasn’t always correct. Today, people mainly invest in mechanical watches for two reasons: to fulfill an emotional need and for the lasting value of something that will never become obsolete. A mechanical watch is something meaningful, sentimental, and something that has a lasting value. What exactly is it about mechanical watches that make them so popular? Well, the history of the watch is very interesting. You see, after the 1970s, with the emergence of quartz technology, many people actually thought that mechanical watches were on their way out. But unlike the way a PC has completely replaced a typewriter, the quartz watches could not replace the need that people have to wear something on their wrists
that is full of tradition and tells a story. A mechanical watch has a heart and soul. It is an absolute work of art. The amount of dedication, craftsmanship, and technical know-how needed to create one is astounding. That’s what gives it a soul. It is also something that you can inherit. You can’t inherit a mobile phone and continue to use it; it becomes obsolete. An Omega mechanical watch is true luxury – something that gives you lasting pleasure and value and is a very emotional investment. Speaking of luxury, what would you say connects the Omega brand to Kempinski? To me any product or brand that stands for luxury has to have a soul. Luxury is something that makes people happy and fulfills an emotional need. It’s all about the details, a sense of highest quality at every level. Kempinski does that with each and every aspect of their hotels. We do it with the fine craftsmanship of our mechanical watches. We both fulfill an emotional need and make people happy.
Omega mechanical watches tell a story of luxury, tradition, great craftsmanship, and value. Like all things symbolizing luxury, they have a soul and will therefore never become obsolete.
29
04_Face to Face_Omega_rz.indd 28-29
27.06.13 11:17
face to face OMEGA 1/2013
Comfort in a nutshell – or eggshell to be exact. One of Arne Jacobsen’s most famous creations forever in blue jeans.
FunCtiOnAl Style, OrgAniC FOrm
design history Arne Jacobsen 2/2013
Design history
Beauty & Wellness Suncare Special 2/2013
CALENDAR AND TOPICS
integrated content network
Kempinski magazine m e d i a
In addition to the print edition, Kempinski magazine also appears as an e-magazine and e-paper for free download from the app store.
LUXURY & LIFESTYLE IS JUST AN APP AWAY The iPad edition of the KEMPINSKI LUXURY & LIFESTYLE MAGAZINE communicates your advertising message in a moving, multisensory way. It is much more than a digitalized version of the print edition. In terms of content, the app offers a fusion of magazine and website. It combines the advantages of print, online, and mobile formats: layout, readability, depth and quality (print); up-to-dateness, multimedia and interactive character (online); mobility, touchscreen, and color brilliance (mobile). The Kempinski Magazine app provides you with a new advertising platform with a dynamic structure in increased quality. Promote your products with a big impact, increased information, and entertainment value, highlighted through the technical possibilites of tablet PCs.
IN COMBINATION WITH PRINTED MAGAZINE
ipad app
ADVERTISEMENT
EUR 1,000
EUR 2,000
SPLASH SCREEN
EUR 1,500
EUR 3,000
PRINT EDITION The print edition achieves a circulation of at least 68,000 copies and an average of 550,000 readers per issue. TABLET This dynamic advertising platform reaches many readers with all contents of the magazine anytime and anywhere available per mobile. E-MAGAZINE Customized reading on all devices, from the PC to tablets, to smartphones. The E-Magazine reaches an additional hundreds of thousands of avid readers each quarter.
SOCIAL A fan base of more than 26,000 followers on Facebook recieve regular updates from the world of Kempinski.
TECHNICAL DATA ADVERTISING FORMAT
2 0 1 3
WEBSITE All issues and additional information about the magazine at www.kempinski-magazine.com
RATES DISPLAY FORMAT
k i t
DISPLAY FORMAT
format (pixels)
NOTES
ADVERTISEMENT
jpg / tiff /pdf
1390 x 980 pixels
Landscape format only, double page advertisements can be converted.
splash screen
jpg / png / tiff
1024 x 768 pixels
Only static image formats, no links possible. Duration of display upon start of app: 3 seconds.
video / audio
mpg4 / mov / quicktime
max 30 sec.
The integration of video-/audio- data requires the integration of a passive advertising motif. The motif must be made active by the user.
CONTACT
ISSUED BY
Kempinski magazine m e d i a
k i t
2 0 1 3
MEDIA INFORMATION
PUBLISHING REPRESENTATION
BANK DETAILS balleywasl.muenchen gmbh Institute HypoVereinsbank München Bank ID Code 700 202 70 Account number 39 691 299
ADVERTISING MANAGEMENT balleywasl muenchen gmbh Ms. Carolin Englert phone: +49 89 38192 0 fax: +49 89 38192 111 e-mail: carolin.englert@balleywasl.com
Kempinski Hotels S.A.
publisher balleywasl* corporate publishing A department of balleywasl.muenchen gmbh Implerstrasse 7 81371 Munich Germany phone: +49 89 38192 0 fax: +49 89 38192 111 e-mail: km@balleywasl.com
For payments from outside of Germany Institute HypoVereinsbank München IBAN DE69 7002 0270 0039 6912 99 SWIFT (BIC) HYVEDEMMXXX VAT Ident Code DE 129 489 804 PAYMENT CONDITIONS Amount is due upon publication date without deduction. GENERAL TERMS & CONDITIONS The General Terms & Conditions of the publisher apply to the handling of ads, special insertions, and 3rd party accompaniments. PRINT DATA Ideally, data should be sent in digital media form as a finalized print-ready PDF or EPS. It is also possible to send InDesign files up to version CS5. Please ensure that any and all logos, image files, and fonts are included in the digital media. Please also include: • A data delivery note with all relevant information • A standard 1:1 color-consistent proof that was produced using the supplied data. Colors are to be in line with the Euroscale (Euroskala) MAILING ADDRESS FOR PRINT DATA: balleywasl.muenchen gmbh Kempinski Magazine Implerstrasse 7 81371 Munich Germany
Belgium IMS International Media Services Ms. Michèle Beeckman phone: +32 2 467 56 76 fax: +32 2 467 57 57 e-mail: michele.beeckman@imservices.be Italy ALFA OMEGA ADVERTISING SAS Ms. Paola Casella phone: +39 02 39 400 242 fax: +39 02 46 94 311 e-mail: info@alfaomegaadvertising.com Switzerland, Leichtenstein, and France Affinity-PrimeMEDIA Ltd Ms. Eva Favre phone: +41 21 781 08 50 fax: +41 21 781 08 51 e-mail: e.favre@affinity-primemedia.ch Middle East Millennium Millionaire Group Mr. Ashraf Zaalok phone: +971 4 3670383 bis 87 fax: +971 4 3672834 gsm: +971 50 6943453 satellite: +88216 88854412 e-mail: zaalok@themillenniummillionaire.com
AGBs
Kempinski magazine m e d i a
k i t
2 0 1 3
General Terms and Conditions
2. No guarantees are made with regards to the acceptance of ads for definite placements.
8. In the event that an ad be completely or partly printed unreadable, incorrectly or incompletely, the client may lay claim to a cost reduction or to a repayment, unless the deficiencies insignificantly damage the ad’s purpose. Any complaints pertaining to deficiencies must be of a cogent basis and be received by the publisher, in writing, within 2 weeks of having received the appropriate invoice.
3. Ads can be cancelled up to the deadline for ad cancellation at balleywasl* publishing. Only cancellations in writing will be considered valid. Advertisements that have been firmly reserved cannot be cancelled. 4. The client is wholly and entirely responsible for the content and usage rights of any and all text and/or image material they provide. The client accepts the responsibility for any and all consequences and damages that might arise from the publication and distribution of such content and affect balleywasl* publishing, especially those arising from infringements on publication laws and regulatory laws or regulations. The client agrees to pay the publication costs applicable to the advertisement in accordance with the appropriate advertisement price list. At their discretion, balleywasl* publishing reserves the right to reject ads due to their content, origin or technical details according to the uniform, objective or justifiable principles. 5. The client is responsible for the punctual delivery of faultless print data, inserts and/or supplements. 6. Printing proofs are only provided upon specific request. The client agrees to pay the costs of such and is responsible for the accuracy of the returned proof. Should the proof remain unreturned before the deadline, this will be taken as a confirmation to print the ad as originally received.
9. Should any deficiencies only become apparent at the time of publication but be traceable back to the print data, the client will have no claim. 10. The liability for direct or indirect damages resulting breach of contract are limited to the net price of the question, unless it can be proven that the damages arisen from deliberate violation or gross negligence pertains to the contract.
from ad in have as it
11. All prices listed within the price lists are net and will be payable including the lawfully required VAT upon receiving of an invoice, unless an individual agreement for payment extension or instalments has been reached in writing. 12. Any costs for any changes to originally agreed upon implementations are the responsibility of the client. 13. Responsibility for the storage of print data ends upon publication, unless another agreement has been explicitly reached. 14. Any changes to the advertisement price list also apply to ongoing contracts.
Delights
15. Technical changes to the magazine, for example the paper format, are at the sole discretion of balleywasl* publishing.
TEXT:CYNTHIAROSENFELD
EDWIN LUTYENS, THE EARLY 20TH CENTURY CITY PLANNER OF BRITISH COLONIAL NEW DELHI, CALLED HIS CREATION THE “ROME OF HINDOOSTAN.” 21ST CENTURY VISITORS TOO WILL FIND A RICH ARRAY OF HISTORICAL TREASURES HERE, AS ENGROSSING AS ANY ROMAN RUINS.
16. A reduction to the printing run only effects the contract when the circulation has been guaranteed and the actual circulation represents this figure, less at least 51 %. 17. Any and all invoices must be paid upon receipt, unless an individual agreement for payment extension or instalments has been reached in writing. By delays in payment, interest as well as retrieval costs will be additionally payable. Should any payment not be forth-coming, balleywasl* publishing may, at its discretion, discontinue any ongoing activities of the contract in question till such monies have been paid as well as demand payment for any outstanding insertions in advance. In addition, balleywasl* publishing reserves the right to revoke any discounts or price reductions and calculate the said contract based on the advertisement price list.
T
he capital of modern India encompasses the remnants of at least seven different cities including the Mughal city of Shahjahanabad, founded in 1638 A.D. In 1911 the British moved their colonial capital from Calcutta to a barren site southwest of Shahjahanabad. Here, under Lutyens’ direction they built an impressive European-style city and called it New Delhi. To this day, locals refer to this district as New Delhi and the historical areas as Old Delhi while Delhi is used for the city as a whole. Start at least one Delhi day at Sagar (www.sagarratna.in), a retro-chic vegetarian coffee shop with dozens of outlets rightly popular for cheap and delicious dosa, India’s ubiquitous crispy, gram-flour crepes, idli rice dumpling and vada, a fried lentil donut that regulars wash down with aromatic Tamil coffee served in a traditional metal tumbler. Then walk back in time around the
17th century walled city of Shahjahanabad where Mughal Emperor Shah Jahan, who also erected the Taj Mahal for his one true love, built the stunning Red Fort. Construction of his palace on the banks of the Yamuna River took ten years, from 1638 to 1648 and cost millions of rupees. Glimpse Delhi’s past grandeur behind these stunning red sandstone walls by wandering among marble structures like Diwan-i-Am, the emperor’s public hall and Diwan-i-Khas where he met state guests while sitting on a solid gold peacock throne. Delicate paintings and carvings throughout the fort synthesize Persian, Indian and European influences, particularly at the Rang Mahal. Part of the zenana, or women’s quarters, the lavish gathering place for women is famous for its frescoed walls and a gilded ceiling that reflects dramatically against the marble pool. Stay within Old Delhi where, amidst the kaleidoscopic bustle of Chawri Bazar Road, sits
Jama Masjid Mosque, commissioned by Shah Jahan in 1650. Still India’s largest mosque, its courtyard holds up to twenty-five thousand worshippers. A pilgrimage destination of a different sort, Karim’s (www.karimhoteldelhi.com) is an Old Delhi institution alongside Jama Masjid. Passed down through four generations of the Zahiruddin family since 1913, the unpretentious eatery serves the dishes of Mughal invaders who came from Central Asia to India in the 16th century with their creamy cuisine laden with spices, dried fruit and nuts. Plates land on the table like tossed Frisbees, but globetrotting foodies come here to feast on minced mutton kebabs with crushed green chili, badam pasanda curry, a sensual combination of succulent lamb and sweet almonds, and the renowned tandoori chicken, its psychedelic sunset hue confirmation of a slow and steady marinade. Back on the monument trail, Delhi is also home to moving memorials for two of India’s most notable leaders. The second Mughal
Emperor of India, called Humayun, travelled widely throughout the Islamic world. He brought back innovative ideas that were applied across cultural disciplines including by the architect of Humayun’s Tomb, erected in 1570. The first garden-tomb on the Indian subcontinent inspired architectural innovations that culminated a century later in the construction of the Taj Mahal. Also worth a visit is Raj Ghat, the memorial to Mahatma Gandhi. Delhi’s most meditative place, the minimalist black marble platform marks the spot of Gandhi’s cremation on 31 January 1948, a day after his assassination, with an eternal flame burning at one end. On a lighter note, little did Lutyens, the colonial city planner know how true his Roman reference would become in the 21st century. Delhi has emerged as a hub for Indian fashion, its beautiful people fabulously frocked like the high-heeled of Italy’s eternal city. Walking around Delhi however is not recom-
mended, nor is it advisable to hail taxis even during the day. Allow the Kempinski concierge to arrange a chauffeured hotel car to DLF Emporio (www.web.dlfemporio.com), Delhi’s latest shopping destination. This veritable A to Z of Indian fashion houses minimalist chic, casual separates and must have artisanal homewares at Abraham & Thakore (www.abrahamandthakore.com), the immaculately tailored menswear of Anish N Soni (www.ashishnsoni.com) plus sari-inspired sparkle at Ensemble (www.ensembleindia. com) and Malini Ramani (www.maliniramani. com) whose goddess draped frocks shimmer with mirror details. New York fashion editors head directly to Namrata Joshipura (www. joshipura.com) for her feminine, slim fitting dresses while vibrant jersey tunics by Ranna Gill (www.rannagill.com) make ideal traveling companions. Pop into Rajesh Pratap Singh (www.pratap.ws) for sublime fitted jackets that look as if they had been fitted in a Paris couture house.
Continue on to Delhi’s southern edge for a wander around the world’s tallest brick, the 72.5-meter Qutab Minar, then head to Olive Bar & Kitchen (www.olivebarandkitchen. com) for lunch in its shadow. Dine outside this Mughal mansion turned chic eatery on copious salads, goat cheese soufflé or inspired wood fired pizzas like the tiger prawn, lime chili and basil. More of India’s most daring designers can be found nearby inside Crescent at the Qutab, including Balance by Rohit Bal (www.rohitbal.com) where India’s best known designer proves his talent for ready to wear with richly-embroidered blouses for women and handsome men’s dress shirts while neighbor Manish Arora Fish Fry (www.manisharora.ws) represents the next generation of local talent with his outrageous creations like swing skirts festooned with a veritable aquarium of glittering underwater life of seahorses, octopus and starfish and statement – making coats tapestried with Indian gods and goddesses.
6
7
city escapes London 1/2012
7. The printer warrants the faultless typographical representation of the ad. Incompatible or damaged print data will be promptly returned to the client, the cost of which will be the responsibility of the client.
18. balleywasl* publishing will deliver a copy of the magazine after publication and receipt of invoice payment. 19. Any costs incurred for composition work, for example client requested corrections, will be paid for by the client. 20. The normal agency commission will be paid only once and is limited to advertising agencies or advertisement sales people. 21. Should the publication not be published due to acts of God, strikes, acts of terror or similar, the publisher’s responsibility to the client shall be considered void. 22. The invalidity of any clause(s) will not affect the overall validity of these General Terms & Conditions. 23. Place of fulfilment and court of jurisdiction is Munich, Germany.
CITY ESCAPES
MUNICH OKTOBERFEST 2012 EVERY YEAR, FOR TWO WEEKS, BAVARIA’S MET BECOMES THE HUB OF THE WORLD. AT LEAST FOR ALL THOSE WHO LOVE TO LET LOOSE AND HAVE FUN! THIS YEAR, IT IS THE 22ND SEPTEMBER WHICH FANS FROM ALL AROUND THE WORLD WILL HAVE FLAGGED IN THEIR AGENDAS. THIS DAY MARKS THE OFFICIAL START OF THE WORLD’S LARGEST PUBLIC FESTIVAL. BUT IS IT REALLY ONLY A PUBLIC FESTIVAL? WHEN LOOKING AT IT FROM A SLIGHTLY PHILOSOPHICAL PERSPECTIVE, IT CAN EASILY BE INTERPRETED AS A CONTRIBUTION TOWARDS INTERNATIONAL COMMUNICATION ... 18
balleywasl.muenchen gmbh | Kempinski Magazine | Implerstrasse 7 | 81371 Munich | Germany phone: +49 89 38192 0 | fax: +49 89 38192 111 | www.kempinski-magazine.com | km@balleywasl.com
The subway station Marienplatz is one of the main hubs of the Munich underground system, located under the square of the same name in the middle of Munich‘s city centre. More than 30,000 passengers use it per hour, at peaks during the Oktoberfest even more. The construction was started in October 1966, finishing in 1972 for the Summer Olympic Games.
19
city escapes Munich 3/2012
1. Any advertisement contract(s) with regard to the following Terms & Conditions is contract over the publication of advertising space in an advertisement driven or otherwise advertising print medium for the purpose of circulation.
great escapes Delhi 3/2012
LEAD DESTINATION