BG Listing Presentation - FINAL

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CALENDAR OF EVENTS TESTIMONIALS

Exceeding expectations and creating exceptional experiences.

SUCCESS BY THE NUMBERS

As a Luxury Property Specialist with the Coldwell Banker Global Luxury® program, we are a master at our profession, exceeding expectations and creating exceptional experiences for our discerning clients every day. In 2023, Coldwell Banker® affiliated agents achieved tremendour results:

Over $200 MILLION in $1 MILLION+ sales each day*

$1.9 MILLION average sales price of $1 MILLION+ transaction sides*

39,339 SIDES

$1 MILLION+ transaction sides*

When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 40 countries and territories*, the extraordinary is possible

BRAND POWER

GLOBAL CONNECTIONS

A LEADER IN LUXURY

MARKETING MASTERS

MARKET EVALUATION

This is the Coldwell Banker Global Luxury® program at its essence

*As of 12/31/2023

LANDMARK SALES AND LISTINGS

A history of selling distinctive real estate

THE MALIBU CASTLE

Malibu

Listed at $85 million

VILLA SWALETTINA

Roquebrune-Cap-Martin, France

Listed at $84 million

THE BEVERLY HOUSE

Beverly Hills

Listed at $135 million

Bel Air

Listed at $500 million

CHARTWELL MANSION

Los Angeles

Listed at $195 million

DEL MAR ESTATE

Newport Coast

Sold for $61 million

THE PROMONTORY

Beverly Hills

Listed at $46 75 million

THE BUBBLE PALACE

Cannes, France

Listed at $390 million THE MANOR

Holmby Hills

Sold for $120 million

8/9 STAR ISLAND

Miami Beach

Listed at $80 million

901 N ALPINE

Beverly Hills

Listed at $73 million

27628 PACIFIC COAST HWY

Malibu

Listed at $127 5 million

3031/3115 BRICKELL AVENUE

Miami Sold for $106 9 million

190 PALM AVENUE

Miami Beach

Listed at $150 million

355 OCEAN BOULEVARD

Golden Beach, Florida

Listed at $95 million

POWER IN NUMBERS

The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master in franchise network located in 40 countries and territories*, we offer unmatched services in their local languages.

100,000 AGENTS

40 COUNTRIES&TERRITORIES*

Andora

Argentina

Aruba

Bahamas

Bermuda

British Virgin Islands

Cambodia

Canada

Cayman Islands

Chile

Costa Rica

Curaçao

Cyprus

Dominican Republic

Egypt

England

France

Grenada

India

Indonesia

Ireland

Italy

Jamaica

Luxembourg

Malta

Mexico

Monaco

Paraguay

Portugal

Saudi Arabia

*As of 12/31/2023

Sint Maarten

Spain

St Lucia

Turkey

Turks & Caicos

United Arab

Emirates

United States

Uruguay

U S Virgin Islands

(St Croix & St Thomas)

COLDWELL BANKER REALTY IS RANKED #1

LAGUNA BEACH

Leading OFFICE by Total Volume (01/01/2024 - 3/31/2024)

BasedonclosedsalesvolumeinformationfromOrangeCounty(CRMLS)forCity:DanaPointinpricerangefrom$0-$999999999forpropertytype(s)SingleFamily,Townhome,Condominiumasreported on5/15/2024fortheperiodof01/01/2024-03/31/2024,calculatedbymultiplyingthenumberofbuyerand/orsellersidesbysalesprice Sourcedataisdeemedreliablebutnotguaranteed Realestate agentsaffiliatedwithundefinedareindependentcontractorsalesassociates,notemployees ©2024ColdwellBanker AllRightsReserved ColdwellBankerandtheColdwellBankerlogosaretrademarksof ColdwellBankerRealEstateLLC TheColdwellBanker®SystemiscomprisedofcompanyownedofficeswhichareownedbyasubsidiaryofRealogyBrokerageGroupLLCandfranchisedofficeswhichare independentlyownedandoperated TheColdwellBankerSystemfullysupportstheprinciplesoftheFairHousingActandtheEqualOpportunityAct

We have dedicated ourselves to our craft for over the past combined 50 years, honing in on the overall experience our clients walk away with.

Real estate is an intricate process and we feel that the value of partnering with a professional advisor truly makes the difference.

In today's ever-evolving market climate, having a seasoned professional by your side is more crucial than ever. Our extensive expertise allows us to navigate the complexities of the real estate landscape with confidence and precision.

ANDREA BALLESTEROS

Team Lead

BABER Operations Manager

J.J. BALLESTEROS

Team Lead

FACINELLI - JANISCH Sales Partner

ROSIE
DUSTY

2,000+

MARKET INSIGHT

Our deep understanding of the local market trends ensures that your property is competitively positioned. We provide comprehensive market analyses, helping you set the right price and attract serious buyers

STRATEGIC MARKETING

We leverage cutting-edge marketing strategies and a vast network of contacts to showcase your property to a wide audience. Our goal is to maximize visibility and highlight the unique features of your home

NEGOTIATION EXPERTISE

With decades of experience in negotiations, we are adept at securing the best possible terms for you. Our approach is to advocate for your interests, ensuring a smooth and favorable transaction.

PERSONALIZED SERVICE

We believe in a client-centric approach, where your objectives are our top priority. Our team is committed to providing honest, transparent advisory and exceptional service throughout the entire selling process

STRESS-FREE EXPERIENCE

Selling a property can be a complex and emotional journey. We aim to make this process as seamless and stress-free as possible by handling all the details and keeping you informed every step of the way

OUR PROMISE

Our unwavering commitment is to exceed your expectations and deliver unparalleled service every step of the way.

Setting a new standard by which many of the world’s finest estates are bought and sold

PHOTOGRAPHY

If a picture is worth a thousand words, then beautiful high-quality images could be worth thousands of dollars when selling your home. We’ll make your property look its very best, thanks to professional photography that encouraged buyers who are browsing online to slow down and take notice.

PROPERTY BROCHURES

We’ll showcase your home’s unique selling points with a professionally printed property brochure filled with high-quality photography and powerful content.

SINGLE PROPERTY WEBSITE

Show buyers your home is worth the investment with a single-property website. Unlike listing sites where your home is forced to compete for attention with similar properties, ads and other distractions, a single-property website keeps the focus on your home. We will promote this unique site to potential buyers throughout the property marketing campaign and on social media

DIRECT MAILING

When paired with digital marketing, specialty marketing, like direct mailers, serves to set your listing apart and remains an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks – creating an opportunity for them to notify their family and friends who are looking for a home.

THE #1 MOST VISTED REAL ESTATE BRAND

141.2M*

SITE VISITS TO COLDWELL BANKER WEBSITES

Reflects Total Website Visits for 2024 Source: Comscore 2024 Media Treds

ELITE INTERNATIONAL SYNDICATION

THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK

ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK and India’s 99acres.

COLDWELL BANKER & BALLESTEROS GROUP SOCIAL MEDIA CHANNELS

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.

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YOUTUBE ADVERTISING

Leveraging the mass audience and highly targeted capabilities of YouTube — the second most visited website online* your property will receive optimal views on YouTube It will be seen by those most likely to be in-market to purchase a home. Interested buyers can click on the to view more information about your property and get in touch with us immediately to schedule a showing. Additionally, We will be able to update you with statistics specifically detailing your ad's performance, including total number of views and clicks.

EMAIL MARKETING

Our property announcements reach a targeted segment of our exclusive email list and are an easy yet effective way to connect with buyers, agents and their networks

TARGETED MARKETING

The Coldwell Banker Global Luxury® program enables us to identify the right affluent clientele for your exceptional home Our relationship with WealthEngine® gives us access to the largest database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interest and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.

MEDIA RELATIONS

Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury® program offers elite clients the opportunity to share their homes' unique narratives through the media.

As part of a bespoke marketing plan, we may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes, and CNBC.

Coldwell Banker® averaged 104 media mentions, touching 3.3 million consumers daily, which equates to 31.6 billion consumers reached in 2023*.

INNOVATIVE MOBILE BROCHURE

My distinct Coldwell Banker® yard sign attracts the attention of buyers, who can instantly view details of your property using the CB Mobile Brochure technology. An exclusive yard sign panel delivers your home's unique details and photos to consumer mobile phones. Every inquiry becomes a lead, allowing me to proactively engage and follow up with interested buyers.

LUXURY PROPERTY SHOWCASE

We will ensure that your extraordinary home receives the attention it deserves by positioning it as a featured property on The Wall Street Journal | Real Estate and Mansion Global websites*. It will be highlighted and appear prominently at the beginning of the search results in your specific town for maximum visibility.

STRATEGIC MEDIA AFFILIATIONS

From The New York Times to Condé Nast Traveler, the Coldwell Banker Global Luxury® program encompasses a distinguished portfolio of media affiliations to ensure your property's exposure to affluent readers the world over

FINANCIAL & NEWS

BLOOMBERG

FINANCIAL TIMES

THE DAILY TELEGRAPH

THE NEW YORK TIMES

THE WALL STREET

JOURNAL

MANSION GLOBAL

LUXURY LIFESTYLE

DREAMER

DWELL

ELITE TRAVELER

JAMESEDITION

OCEAN HOME

ROBB REPORT

CONDÉ NAST LUXURY GROUP

ARCHITECTURAL DIGEST

BON APPÉTIT

CONDÉ NAST TRAVELER

GOLF DIGEST

GQ

THE NEW YORKER

VANITY FAIR

VOGUE

WIRED

EQUESTRIAN

THE CHRONICLE OF THE HORSE

EQUESTRIAN LIVING

HORSE & RIDER

THE PLAID HORSE

PRACTICAL HORSEMAN

BOATING

BOAT INTERNATIONAL

CRUISING WORLD

SAILING WORLD

YACHTS & YACHTING

CITY LIFESTYLE & SPECIFIC INTEREST

MODERN LUXURY

THE REAL DEAL

UNIQUE HOMES

FARM & RANCH

LAND COM

THE LAND REPORT

INTERNATIONAL

CONDÉ NAST UK REAL ESTATE

HONG KONG TATLER

JUWAI

PROPGOLUXURY

SIMPLY ABU DHABI

DEDICATED GROUP CHATS

When it comes to communication, there's no better team! We understand the importance of knowing what's happening with your home in real-time, so we have tailored our systems to meet your needs.

When you list with us, we set up a dedicated group chat that includes all the key players involved in the sale of your home This ensures that your needs are addressed promptly and efficiently Through this chat, we communicate essential information such as showings, feedback from potential buyers, open house schedules, and regular updates on the selling process. This streamlined approach allows for real-time updates and seamless coordination, keeping you informed and engaged every step of the way. Our goal is to make the selling experience as smooth and transparent as possible, ensuring that every detail is managed with the utmost care

When you list with us, we set up a dedicated group chat that includes all the key players involved in the sale of When you list with us, we set up a

SELLER UPDATE WEBSITE

While our dedicated client website and group chat provide convenient and efficient ways to stay updated, nothing replaces the value of personal, one-on-one communication Rest assured, you will always have direct access to our team for personalized support and discussions tailored to your unique needs and concerns.

When you list with us, we set up a dedicated group chat that includes all the key players involved in the sale of When you list with us, we set up a

AN EXCEPTIONAL EXPERIENCE

Our service philosophy is grounded in a deep-seated passion for excellence, a profound understanding of our clients' unique needs, and an unwavering commitment to delivering unparalleled service

WE BELIEVE IN:

Client-Centric Approach | Our clients are at the heart of everything we do. We prioritize your objectives and tailor our services to meet your specific needs, ensuring a personalized and seamless experience throughout your real estate journey.

Integrity and Transparency | Honesty and transparency are the cornerstones of our business. We provide clear, accurate information and honest advice, building trust and fostering long-lasting relationships with our clients.

Expertise and Experience | With over 50 years of combined experience, our team possesses extensive knowledge of the luxury real estate market. We leverage this expertise to offer insightful advice, strategic guidance, and innovative solutions that consistently exceed expectations.

Unparalleled Commitment | Our dedication to excellence drives us to go above and beyond in every aspect of our service. From the initial consultation to the final transaction, we are committed to providing a superior experience marked by professionalism, responsiveness, and meticulous attention to detail.

Collaboration and Teamwork | We believe in the power of a united team. Our like-minded professionals work collaboratively to ensure that every client benefits from our collective knowledge, skills, and resources, delivering a comprehensive and cohesive service.

Community and Connection | As active members of the Laguna Beach and Orange County communities, we are deeply connected to the area. We leverage our local expertise and networks to provide clients with exclusive opportunities and insights that enhance their real estate experience.

In essence, our service philosophy is about forging strong, lasting relationships with our clients, built on trust, expertise, and a genuine passion for helping you achieve your real estate goals We are dedicated to providing an exceptional, personalized service that consistently exceeds expectations.

STEP BY STEP

Backed by an exclusive and comprehensive suite of luxury marketing support and resources, we have the expertise to guide you through every step of the home selling process

S T E P 1 - P R I C I N G

Prepare a strategic pricing analysis (SPA)

Review market conditions

Review other homes on the market

Discuss your home-sale goals

Determine the optimal listing price

S T E P 2 – P R E P A R I N G

Remove clutter and organize

Clean and make repairs

Stage your home for sale

Consider a home protection plan

Complete listing documents and disclosures

S T E P 3 – M A R K E T I N G

Install distinctive Coldwell Banker

Global Luxury® yard sign

Promote your home on the MLS

Syndicate your home’s listing to real estate websites nationally and internationally

Implement your customized property marketing plan

Respond to online buyer inquiries

Arrange showings

Communicate feedback

Provide market updates

S T E P 4 – C L O S I N G

Evaluate offers and negotiate best price and terms

Facilitate inspections

Coordinate closing date, time, location, and contacts

Monitor buyer financing and home appraisal

Follow up on details

Review closing statement

Close the sale

Provide copies of all closing documents

100+ WAYS WE SERVE YOU

Here is sneak peak look into our team’s backend systems This is just a glimpse of what we do for you, to ensure we don’t miss a beat with your listing & to successfully execute a smooth transaction.

NEGOTIATIONS MAKE THE DIFFERENCE IN YOUR BOTTOM LINE

Success stories

“Thanks for pushing this negotiation through. It was important to me to get the split of the transfer fee which you had positioned excellently for purposes of the negotiation. As a litigating attorney I appreciate the sophistication of the negotiation more than your other clients & I know what goes into having careful thought on how things proceed to get the intended result that’s the best for your client. And I appreciate that. Which is exactly why I would never use anyone else to buy or sell a property. and why you’re always the first person I recommend to others.”

“Andrea and team combine deep market insights with an appreciation of how to get deals done smoothly. Don’t settle for being just another client, and instead benefit from the singular focus of a really top performing local realtor. nothing is too much trouble , and where clear client goals are executed upon No wonder Andrea and the Ballesteros Group benefit from so much repeat business, including 5 successful transactions from my wife and I. We have no hesitation in wholeheartedly recommending Andrea!”

PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO

NEXT STEPS

Here is an example calendar of what it would look like to list your house.

Photos & Video of Interior
Live MLS Coming Soon MLS Active
Catered Broker/ Agent Open House
Premier Open House
Open House Open House
Open House Open House

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