Editorial
Our focus on long-term sustainability links directly to our “Drive for 10” strategy.
Jim Peterson | Vice President, Marketing and Corporate Affairs Ball Corporation
“Creating long-term vaLue”
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Scan it and watch the video interview with Jim Peterson on your Smartphone. For detail information see page 36
ustainability has always been important at Ball. During our long history, we have identified and pursued sustainable practices in our businesses as a matter of course. Recycling, lightweighting our products, reducing our energy usage, eliminating waste – all have been part of Ball for as long as there has been a Ball. Striving to become a more sustainable enterprise requires that we think long term. We have been around for 132 years and we want to be successful for another 132! Since issuing our first sustainability report in 2008, we have focused on measuring and improving our sustainability performance within our facilities. We have also broadened our scope to collaborate with customers and suppliers to determine opportunities for the greatest sustainability impact within the supply chain of our products. We are making progress, and you can see that in our new sustainability report that was published recently and is available on www.ball. com/sustainability.
Our focus on long-term sustainability links directly to our “Drive for 10” strategy. Drive for 10 requires a proactive, “One Ball” global approach to long-term growth for our company so that we can continue to create value for our shareholders, customers, employees and other stakeholders. The beverage can is the most frequently recycled beverage container in the world. Wherever we are operating – whether in the Americas, Asia, Europe or other markets, we actively endeavour to increase the recycling rates of our products. We do that by means of information for the consumers and our customers, by campaigns and with support for take-back systems. We at Ball take our responsibility seriously. Jim Peterson Vice President, Marketing and Corporate Affairs, Ball Corporation
1-2012 p Can courier p 3