AU G U S T / S E P T E M B E R 2 017
Victory over PACE
local battle comes to an end
C.A.R. President-Elect Candidate
Community Service rewarding for YPN’ers
Boys & Girls Club at the Association
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President Midge Jimerson Boydstun Realty Co., Inc.
Bakersfield REALTOR® Magazine
President-Elect Derek Sprague Mossy Oak Properties Vice President Athena Collup Miramar International — Mill Rock Secretary/Treasurer Ronda Newport Miramar International — Mill Rock Immediate Past President Bill Redmond Watson Realty ERA Chief Executive Officer Linda Jay, RCE
2017 Directors Anna Albiar Coldwell Banker Preferred, Coffee William Chicas Watson Realty ERA Scott Knoeb Frontier Real Estate Services, Inc. Wayland Louie RE/MAX Golden Empire Kevin Palla Broker Darlene Tobias Century 21 Tobias Real Estate Brian Tuttle Coldwell Banker Preferred – Coffee Ashley Weaver Karpe Real Estate Center
ON THE COVER
REALTORS® innately have a heart to serve others, which can also be reflected in one of our five goals established by leadership at the Association. Goal V. SERVE — Community Service Positively impacting our community through goodwill and campaigns led by REALTORS®.
Legislative Day in Sacramento
LOCAL LEADERS CONTINUE TO SERVE Leadership continues to lead and support our industry at C.A.R. and NAR.
SALLY’S PLACE Committee purchases groceries, prepares food, cooks and serves hot meals to senior citizens in our community.
WELCOME NEW OFFICERS & DIRECTORS Often seen giving generously of their time to support Association programs and services.
THE HEART OF GIVING REALTORS® give back to the Association and the Community by volunteering their time and resources.
NEW TECHNOLOGY INTRODUCED Many business tools in play to help streamline your business. Even a few apps from C.A.R. & NAR.
STRATEGIC PLAN MIDYEAR ASSESSMENT Leadership meets to review progress on the newly adopted 20172020 strategic plan.
OMBUDSMAN Joe Newton speaks about seller’s disclosures and their responsibilities.
BOYS AND GIRLS CLUBS Young teens in blue storm the Association for a day.
SMART HOME DEVICES Learn a few tips on how to protect yourself from hacks in your home.
AGENTS ARE STILL THE FUTURE OF REAL ESTATE Technological advances that seek to eliminate the human element often fail.
Executive Editor - Linda Jay, CEO, RCE Managing Editor - Carol Duran Contributing Articles Editor - Tiffany Waldowski Statistics - Jamey Lyster Graphic Designer - Carol Duran Bakersfield Association of REALTORS® 2300 Bahamas Drive, Bakersfield, CA 93309 P. 661-635-2300 F. 661-635-2317 www.bakersfieldrealtor.com facebook.com/bakersfieldrealtors twitter.com/bakorealtors
LETTER FROM THE PRESIDENT
REALTORS have Heart! ®
t was July 12, 2017, the time 5:15pm. This was the night the Bakersfield City Council was to make a decision whether to end the Property Assessed Clean Energy program also known as PACE! The room was packed with standing room only. Those standing were sent out to view the session on the lobby TV. The room was filled with contractors. REALTORS® and people wearing arm bands that said “My home, My choice”. You could feel the room thick with emotion and anticipation. It felt like it was REALTORS® vs. the community. What a hot topic! Those speaking to keep the PACE program worked hard at trying to make REALTORS® look as if they were whining about the impact the program has on their transactions and commissions! Their chant was that REALTORS® just don’t understand the good PACE is doing for home owners and for job creation. Say what??????? I don’t know of a single REALTOR® that would be against job creation or helping a home owner make their home more energy efficient. Sounds a bit lopsided, doesn’t it? When it was time for the opposition to speak… REALTORS®, lenders and homeowners got in line! Leading the charge was the articulately spoken Sheri Anthes,Vice Presidnet of Operations for Coldwell Banker Preferred, REALTORS®. The material she provided was meticulously concise and very compelling. She laid out facts with passion and conviction. To her, this had become a personal fight in protecting our community from predatory practices. Next to speak was Jeanne Radsick, REALTOR® with
Century 21 Tobias Real Estate, who laid out more information on the predatory practices, super liens and the devastation PACE was creating and would continue to create in the future, if not stopped. The continuous line of speakers continued until we had used all of our allotted time. Every REALTOR® and every lender that spoke did so as a volunteer. Definition of volunteer: a person who does something, especially helping other people, willingly and without being forced or paid to do it. I have to say, REALTORS® are amazing… they have such a giving heart! I am speaking purely from my own observation. From the moment I started in real estate and joined the Bakersfield Association of REALTORS®, I began to learn about the generous giving of our members’ time and resources in outreach to the community. The fight to stop the PACE program demonstrates the level of commitment REALTORS® have to protect and fight for the community in which they live and work. Over the years, I have had the honor and privilege to volunteer and work on a variety of committees of the Bakersfield Association of REALTORS® whose outreach has enriched out community in so many ways. Just to name a few - collecting canned foods, Toys for Tots, fill the school bus, Habitat for Humanity, Boys and Girls Club, and feeding the elderly at Sally’s place. We also have fundraising events like the Golf Tournament, Bringing Home the Cure Wine Tasting Event, and United We Sing! All these outreaches and events take passion, dedication and commitment, as well as countless
volunteer hours, all of which our REALTORS® and affiliates put into making these community outreach projects successful! But it doesn’t stop at our Association level. Many REALTORS® give countless hours of their time and resources to our community through their church, service club, or other local organizations! My passion for volunteering is the Alzheimer’s Day Care Association of Kern County! When my family discovered that my mother had Alzheimer’s, ADAKC became our support system. They had classes for mom and counseling for the family, along with a wealth of ways to help manage the progression of her disease. Also, because my dad was a World War II Veteran, I developed a passion for the Honor Flight of Kern County and attended their monthly breakfast. This breakfast helps to support their cause of making sure all WWII and Korean War Veterans are given an opportunity to visit Washington DC and see the memorial that was dedicated to Veterans, recognizing their time and dedication of service to our country. It is at the honor flight breakfast that I consistently find two other REALTORS® volunteering and serving breakfast to these very deserving Veterans! There is a passion that REALTORS® have to volunteer and give of themselves to help others in need… REALTORS® are good at it… and we want others to know about it! So where do you volunteer? Why do you volunteer? And, if you have one, a defining moment when you knew that’s exactly why you volunteered. Share your story! Send it to carol@ bakersfieldrealtor.org
“Volunteer’s do not necessarily have the time, they just have the heart” – Elizabeth Andrew BAKERSFIELD REALTOR® MAGAZINE
Influential Leadership G
ood leaders must communicate vision clearly, creatively and continually. However, the vision doesn’t come alive until the leader models it. – John C. Maxwell “Leadership is influence… nothing more… nothing less.” Such a simple yet profound statement. John Maxwell is a world-renowned and respected teacher, coach, speaker and author. The principles of leadership and teamwork he embraces and shares have been a great source of inspiration and encouragement to me for many years. Look again at his quote… “Leadership is influence…” For those of us who tend to see the glass half full, we are likely to see this statement in a positive light. But the sad truth is that influence is not always for good. In 2016 when President Bill Redmond challenged his leadership team to partner with the Boys and Girls Club of Kern County to help enable the young people of our community to reach their full potential as productive, responsible citizens, there was not even a hint of hesitation to get involved. They recognized this as a great opportunity to demonstrate their leadership by inspiring, mentoring and challenging the youth of our community to become individuals of positive influence in their family, school and community. From that partnership came the creation of our REALTORS® “Launching Youth for Success” Event, which piggybacked on an internship program of 55 students sponsored by PG & E through the Boys & Girls Club. Highlights of this one day event, hosted by our Association, included interactive leadership and team
Sheri Anthes, 2015 Association President
Leadership is influence… nothing more… nothing less
– John C. Maxwell
and Vice President of Operations for Coldwell Banker Preferred, REALTORS®, shared lessons from Authors John Maxwell and Jim Dornan’s book on Becoming a Person of Influence regarding the Four Levels of Influence:
building exercises, as well as presentations by influential and inspirational speakers from our Community. Two of our noted speakers were Jeremy Adams, Bakersfield High School Teacher and California State University Bakersfield Adjunct Professor, who shared his wisdom and insights about four important topics: 1. Achievement - it’s not about the public awards and recognition one might receive. Achievement happens because of what you do when no one is watching. 2. Learning how to fail – growth and learning happens when we fail. 3. Meaning and Happiness are choices meaning is derived from contributing to others or society in a bigger way; You can choose (or not) to be content or happy in whatever your circumstances. 4. The American Dream Belongs to Everyone – Dream Big – keep striving to attain that dream and never give up!
Modeling, Motiviating, Mentoring and Multiplying; and Leading by Influence: I – Integrity Your compass, your internal GPS N – Nurture – Positive energy, significance F – Faith – to believe in something you cannot see L – Listen – silence the noise in your head U – Understand – nobody cares how much you know until they know how much you care E – Enlarge – Tap into your passion N – Navigate – think ahead. . . plot your course C – Connect – find common ground, then communicate from the heart E – Empower – permission to succeed, then expect it R – Reproduce – multiply, develop leaders not followers Two very important questions were presented to the students for their reflection: Who are you allowing to lead you? Who is following you? Today matters… How you live today will impact tomorrow’s successes. What a tremendous opportunity and responsibility we have been given. We look forward to our continued partnership with the Boys and Girls Club to help “Launch Students for Success”. BAKERSFIELD REALTOR® MAGAZINE
Region 12 Meetings back in Bakersfield as Our Local
Leadership Continues to Serve at C.A.R.
ur leaders don’t stop serving at the local level, they continue to lead and support our industry at the California Association of REALTORS® and National Association of REALTORS®. Each July, Region 12 holds their annual business meeting which includes conducting their 2018 election. Region 12 includes seven associations including Bakersfield, Fresno, Kern River-Lake Isabella, Kings County, Madera, Tehachapi and Tulare County. The region will be led by 2018 Chair David Knoeb from our Association. Here are just a few highlights about David Knoeb: David has been Broker Owner of Frontier Real Estate Services, Inc., since June 2007. He specializes in HOA Management, Property Management, Investment Housing (Rent to Own & Flipping), and helping Buyers and Sellers. Knoeb was recognized as REALTOR® of the Year in 2014, and served as Past President of the Bakersfield Association of REALTORS® in 2013. His current positions with the Bakersfield Association of REALTORS® includes Director for the GE/MLS and the Bakersfield Association of REALTORS® Charitable
C.A.R. Directors and Staff include: Federal Committee: Jeanne Radsick, Century 21 Tobias Real Estate; Legislative Committee: Sheri Anthes, Coldwell Banker Preferred Ming; Local Government Forum: Athena Collup, Miramar International – Mill Rock; Membership Committee: Scott Knoeb, Frontier Real Estate Services, Inc.; Professional Standards Committee: Ronda Newport; Transaction and Regulatory Policy Committee: Midge Jimerson; AE Advisory Committee, SPF 2017-2019: Linda Jay; SPF 2017-2019: Derek Sprague; Housing Affordability Fund: Theresa Olson
Foundation; REALTOR® Orientation Ethics Instructor. He also serves as a C.A.R. Director; C.A.R.-appointed Region 12 Vice-Chair and CREPAC Alternate for 2017. In 2018 he will serve as Chair of Region 12 and CREPAC Trustee. David spends all of his spare time with his wife, Joanna, who he has been married to for over 32 years, and their 3 children, 8 grandchildren, 2 dogs and a lot of birds. Other appointed positions received by our
C.A.R. DIRECTORS FOR LIFE Jim Antt, Pacific Management John Garone, Coldwell Banker Preferred, Coffee
PHOTOS: Courtesy of Mira Torres BAKERSFIELD REALTOR® MAGAZINE
he REALTOR® Party is a powerful alliance of REALTORS® working to protect and promote homeownership and private property rights. The REALTOR® Party speaks with one voice to advance candidates and public policies that build strong communities and promote a vibrant business environment. REALTORS® also swear by a Code of Ethics and have an obligation and responsibility to protect their clients and community. As many of you aware, we have been engaged for several months in a tough policy battle. Because of the REALTOR® Party and our passionate membership, the Bakersfield Association of REALTORS® can claim two major policy victories at the local level. Authorization for Property Assessed Clean Energy (PACE) financing as allowed by California legislation has been revoked by both the Kern County Board of Supervisors, as well as the Bakersfield City Council this month. Property Assessed Clean Energy financing was authorized in the City of Bakersfield and County of Kern with the intent to help homeowners easily finance energy efficiency and water conservation upgrades through PACE financing that requires a super-lien be placed in priority of the mortgage. Over the past year, it has become increasingly apparent how irresponsible vendors utilizing PACE financing can be. For example, it was discovered that 59 homes current in tax default, were approved for a PACE lien. These are homeowners already facing a serious financial threat to keeping
their homes, and still PACE qualified them to add thousands of dollars to an already delinquent tax bill. Without legislative reform, the program is not one that betters our community. Homeowners are being preyed upon; people are being hurt, and many face losing their homes. This has the long-term potential of impacting not only those who fall victim to the program, but also their neighbors. As we know all too well, a distressed property in your neighborhood has an immediate impact. The overall market value of surrounding homes will fall as a result of just one short sale or foreclosure. The largest issue with PACE financing could be resolved if the PACE lien was made subordinate to the mortgage. The amount borrowed is structured as a “superpriority” lien on the property, which means that in the event of default, the PACE loan takes repayment priority over even the first mortgage. This arrangement violates the conditions spelled out in most mortgage agreements, negatively affects the owner’s
ability either to sell the property or to refinance it, and restricts a buyer’s ability to qualify for a new mortgage on the property. The Bakersfield Association of REALTORS®, California Association of REALTORS®, and the National Association of REALTORS®, along with mortgage bankers and appraisers, support current legislation, S. 838 (Cotton, R-AR) and H.R. 1958 (Royce, R-CA; Sherman, D-CA), both entitled the “Protecting Americans from Credit Entanglements Act of 2017,” extend consumer disclosures to PACE loans. The PACE Act would also bring PACE financing under the Truth in Lending Act among other consumer protections. Sometimes doing the right thing is difficult. Members of the Bakersfield Association of REALTORS® stood up for homeowners even when the opposition was firm and unrelenting on this very divisive issue. The Bakersfield Association of REALTORS® was able to make its case because of the contributions to the REALTOR® Action Fund (RAF) from members like you. It’s because of your generous commitment that the REALTOR® Party has the means to fight these tough battles and protect homeownership. The efforts of the Bakersfield Association of REALTORS® and its members, as well as the leadership from both the Kern County Board of Supervisors and the Bakersfield City Council will prevent many other residents from falling victim to the deeply flawed policy known as PACE in our community. BAKERSFIELD REALTOR® MAGAZINE
Welcome, New Officers & Directors!
Election results bring in some familiar faces along with new ones who will be serving on the 2018 Board
s a result of our recent election, we have 4 new Officers: Derek Sprague, 2018 President; Athena Collup, President Elect; Ronda Newport, Vice President; and Scott Knoeb, Secretary/Treasurer. We also have three new Directors who will be serving a 3-year term on our Board of REALTORS®: Brian Tuttle, Wayland Louie, Glenn Porter and Michele Cooper who will be serving a 1-year term. They are all often seen giving generously of their time to support programs and services provided by the Association. Here are a few highlights about each of them, if you haven’t already met them:
Mossy Oak Properties California Farm & Ranch
Sprague is Vice President and Broker of Sprague Real Estate Group, Inc. and Mossy Oak Properties California Farm & Ranch in Bakersfield, CA. His focus is on the sale and leasing of real property investments across California’s Central Valley. Derek has
represented small businesses and national firms in successful transactions of a variety of property types for over a decade. He has earned the Certified Commercial Investment Member (CCIM) designation, which is generally awarded to recognized experts who have demonstrated their proficiency of the commercial and investment real estate industry. As “America’s Land Specialist”, Derek’s focus with Mossy Oak Properties is on agricultural, recreational, and rural properties throughout California. In addition, he is an expert in Industrial (Office-Warehouse, Distribution, Manufacturing & Land), Land (Raw, Entitled, & Agricultural), Office (Medical, Professional, Non-Profit & Specialty Offices), and Retail (Free-Standing, Strip Center, & Grocery-Anchored). In 2015, Derek was recognized in the 30 Under 30 issue of REALTOR® Magazine, the official publication of the National Association of REALTORS®. The following
year, he was also recognized at the Greater Bakersfield Chamber of Commerce’s Beautiful Bakersfield Awards for his role in the renovation of a pediatric medical office. In addition, he was honored as the 2016 REALTOR® of the Year by the Bakersfield Association of REALTORS®. Derek holds a Bachelor of Science Degree in Business Administration with a concentration in Marketing from California State University, Bakersfield (CSUB), and holds his license as a California Real Estate Broker. Currently, Derek serves as President of the GEMLS, a wholly owned subsidiary of the Bakersfield Association of REALTORS® and President Elect of the Bakersfield Association of REALTORS® and is on the Board of Directors for the California Association of REALTORS®. He has also served on the Research Committee, Commercial Committee, the Commercial Real Estate Research Advisory Board for the National Association of REALTORS®, Chair of the
Congratulations to our 2018 Officers and
2018 President Moss Oak Properties
2018 President Elect Miramar International –Mill Rock
2017BAKERSFIELD - 2019 Director REALTOR 8Coldwell Banker Preferred
MAGAZINE 2017 - 2019 Director
Watson Real Estate ERA
Vice President Miramar International –Mill Rock
2018 Secretary / Treasurer Frontier Real Estate Services, Inc.
2018 - 2020 Director Coldwell Banker Preferred – Coffee
2018 - 2020 Director RE/MAX Golden Empire
Immediate Past President Boydstun Realty Co., Inc.
2018 - 2020 Director RE/MAX Golden Empire
Commercial Investment Forum, as Regional Liaison for the Land Use & Environmental Committee for the California Association of REALTORS®, and has led and participated in a variety of roles with the Bakersfield Association of REALTORS®.
Miramar International – Mill Rock
Collup has served Kern County buyers and sellers for over 20 years, specializing in residential and relocation. She is a native of Bakersfield, and along with her husband Steven, has raised 3 sons and 9 grandchildren. They are both proud that “They all own a home of their own without borrowing money from Mom and Dad”. Athena has served the Association her entire career including serving as Member or Chair of LGR/R. Gov, Cultural Diversity, Community Spirit, Professional Standards, Grievance, Education, Director for the GEMLS, as well as Director for Bakersfield Association of REALTORS® and current member of the Executive Board as 2017 Vice President. Athena was honored as the 2015 Salesperson of the Year. Athena is a 2012 graduate of Kern Leaders Academy sponsored by Kern Taxpayers Association and has contributed time and
16 - 2018 Director arpe Real Estate
18 - 2020 Director e Real Estate Center
2016 - 2018 Director Tobias Century 21 Real Estate
efforts to various local organizations including Alliance Against Family Violence, Bakersfield Homeless Center, Relay for Life, Gleaners, Habitat for Humanity, Families of Fallen Warriors and Wounded Heroes Fund of Kern County. Athena believes continuing education is critical to service and leadership and received her GRI designation in 2014.
Miramar International – Mill Rock
Newport joined our Association as a REALTOR® member in 2008 after a lengthy, successful career with the Kern County District Attorney’s Office. She currently serves on the Executive Board of the Bakersfield Association of REALTORS® as Secretary Treasurer. Her volunteer involvement with the Association began in 2012 serving as the chair of the RSVP committee with a focus on community service. Ronda worked side by side with her colleagues to prepare and serve hearty meals to the seniors at Sally’s Place, an outreach of the Salvation Army, and partnered with Habitat for Humanity with their building and refurbishing homes project. Ronda eagerly accepted the task of Co-Chairing the 2016 and 2017 Team Bringing Home the Cure’s Wine Event benefiting Relay for Life as well as Kern County Cancer Fund. She has also chaired the Membership Development/ Orientation Committee and Career Booster. Ronda currently is the Chair for Strategic Planning and Finance, and Oversight Director for The Association’s Educate Strategic Goal. She proudly serves as a C.A.R. Director and Regional Rep for the Homeownership Housing Committee at the State level. Ronda is a good steward of her community as well. She is a volunteer for the Kern County Wounded Heroes Fund, California Federation of Republican Women, and is a Director of the Real Estate Professionals Family Relief Fund. She also enjoys being a member of the Christian Real Estate Fellowship group. The love she has for her profession drives her to be an informed member of our Association. Every day she strives to be an ethical, fair and a well-respected member of the Association and her community. Her commitment is to provide a high standard of ethical and professional leadership to her colleagues, the industry and the community we serve.
Frontier Real Estate Services, Inc.
After attending Legislative Day in Sacramento several years ago, Knoeb realized what it truly takes to protect our industry, our professional career and the rights of private property owners. This experience has inspired him to take his involvement in the Board of REALTORS® to the next level. He has been on a committee every year for the past 8 years, which has given him the experience and knowledge to fully take on the challenges of our Board. Scott is currently the Vice Chair of the California Association of REALTORS® Expo Committee, Board of Director for Bakersfield Association of REALTORS® and the Bakersfield Association of REALTORS® Charitable Foundation, Chair of the YPN Advisory Committee and Co-Chair of RGR. Scott also serves as Chair for Kern County Heritage Commission and Vice Chair of the Bakersfield Ronald McDonald House. Following in his father David Knoeb’s footsteps, Scott is part owner of the family’s business, Frontier Real Estate Services, Inc..
Coldwell Banker Preferred – Coffee
Brian is a native of Kern County and began his real estate career in 2001, after managing in the hospitality industry for two local national franchise hotels. He became a sales associate with Coldwell Banker Preferred and remains there today, acting as Sales Manager. As a member of the Bakersfield Association of REALTORS®, he has served on several levels. Brian has served as Chair and Vice Chair of various committees and as Director for the Golden Empire Multiple Listing Service and the Bakersfield Association of REALTORS®. He is currently a Director for the Real Estate Professionals Family Relief Fund, which is a local non-profit, assisting families within the real estate industry during times of crisis or need. In his time away from work, Brian enjoys spending time with family, friends and particularly his daughter. They enjoy camping, traveling and especially spending time along the central coast. Most of his family lives in Kern and San Luis Obispo counties, with the remaining in Missouri, Texas and southern California. LEADERSHIP, Continued on page 32
Chief Executive Officer, RCE
BAKERSFIELD REALTOR® MAGAZINE
Welcome, New Members!
Your journey as a REALTOR® has just begun in making a positive impact in the lives of families in our community
Lisa A. Arreola, 661 Realty; Anthony R. Ausbie, Miramar International; Matthew P. Bishop, Open Door Real Estate; Rebecca N. Cabrera, Bahena Real Estate Group Inc.; Jose L. Cisneros, Intero Real Estate Services; Jan Marlowe De Guzman, Keller Williams Realty; Lissette DeJesus, Watson Realty ERA; Raquel Fuentes, Magic Real Estate; Eduardo Garcia, Intero Real Estate Services; Sandra Guzman, Coldwell Banker Preferred - CO; Sofia D. Hare, Stratton Davis Realty; Mark A. Keyser, Keller Williams Realty; Maria Lopez, Watson Realty ERA; Gloria Manzano, Dream Home Realty; Darwin A. Murphy, My Realty; Robert E. Murray, Mission Real Estate & Property; Jose M. Ocampo, Solutions Realty, Inc.; Joseph B. Peters, Kern Realty; Cherie D. Riehle, Keller Williams Realty; Claudia B. Salazar, Stratton Davis Realty; Charles R. Shorter, Keller Williams Realty; Jansen G. Wood, Century 21 Tobias Real Estate
Jane M. Alcala, Coldwell Banker Preferred, Ming; Diana Azar, Stratton Davis Realty; Janice A Blanton, Realty Dimensions; Alexis R. Cobar, Magic Real Estate; Ali Daredia, Intero Real Estate Services; Kenneth E. Davis III, Bridget Cunningham Real Estate; Alfredo Diaz de Leon Jr., Stratton Davis Realty; Shawn S. Edwards, Keller Williams Realty; Freddie Gomez-Rivera, Alliance Investments Group, Inc.; Leona S. Guidace, Keller Williams Realty; Alexis Heninger, Keller Williams Realty; Maxine Henry, Coldwell Banker Preferred, Ming; George H. Hernandez, Performance Realtors, Inc.; Madeline A. Hoffman, Keller Williams Realty; Terrianna J. Johnson, Stratton Davis Realty; Lisa C. Jorgenson, Coldwell Banker Preferred, Ming; Ander E. Knudsen, SearchKern.com; Kyle A. Lawson, Miramar International; Leticia Macias, Majestic Palm Realty; Joshua A. Macias, Intero Real Estate Services; Mario Mariscal, Metropolitan Real Estate; Nathan D. May, Keller Williams Realty; Steven A. McCann, Keller Williams Realty; Jose L. Meza, Stratton Davis Realty; Christa J. Miller, Keller Williams Realty; Bashar Y. Nesheiwat, Bakersfield Real Estate Service; Jose N. Olmos, RE/MAX Golden Empire; Jalessa L. Parker, Keller Williams Realty; Valeria A. Puente, D. Best Realty, Inc.; Cherise F. Robles, Platinum Real Estate, Inc.; Robert A. Townley, Century 21 Tobias Real Estate; Mr. Judd A. Welte, Miramar International - Mill Rock
Who is Jeanne Radsick and why is she running for
C.A.R. 2019 President-Elect
CENTURY 21 TOBIAS REAL ESTATE
s a 30-year practicing REALTOR®, I have had the pleasure to work with many different members locally, around the state and across the country. One of the most striking things about these folks is their attitude. There is nothing that we cannot do, or will not do, for those among us that have a need; whether that need is to purchase or sell property, or a disaster that has created a needed response. Without hesitation, REALTORS® step up! I am included in that group. As a declared candidate for the position of California Association of REALTORS® (C.A.R.) President-Elect for 2019, it is important that we continue to be that type of organization. An organization of care and empathy, but also one that is willing to step into the fray to get things done. We have the legislative front where we have developed clout because of our participation on multiple levels, and we have the care front. Just ask any of the Boys and Girls Club members how they feel about the REALTORS® who volunteer their time and talents. Then we have the issues that continue to plague our country like the lack of affordability for housing. There are many facets to what continues to shape that problem, but trust me when I tell you that REALTORS® will be at the table to help frame the discussion on solutions. We are trusted, and one of those continuing things that we need to impart to all of our members is that we do not want to tarnish that respected status. It is incumbent upon each of us to follow the Golden Rule and ensure that all parties are treated fairly. Finally, we need to be sure our members are involved. Pick something that motivates you, and offer your time and talents. I know that not everyone can get excited about the legislative process, but surely you can donate time to a school, a shelter, a civic organization, or the Association of REALTORS®. The wealth of friendships and gratitude from the recipients of your
O U R F U T U R E B E G I N S T O D AY !
generosity is something that cannot be measured, but is certainly immeasurable. So, the main tenets that drive me are: do the right thing, follow the Golden Rule, and lead by example. Lofty perhaps, but I have faith this organization will continue to be a shining example, and I want to be at the table!
Who is Jeanne Radsick? REALTOR® Jeanne Radsick of Century 21 Tobias Real Estate has announced her candidacy to join the California Association of REALTORS® (C.A.R.) leadership team as 2019 President-Elect. Radsick resides in Bakersfield with her husband, Michael, of 43 years. Together, they have raised seven beautiful children and have 11 wonderful grandchildren. Jeanne has always had a career outside of the home and has been successful in her business since entering the real estate industry in 1987. Jeanne has found real estate especially rewarding, as she has assisted hundreds of families achieve their dreams of homeownership. During her time as a REALTOR®, Jeanne has been deeply involved in advocacy and education; following in her father’s footsteps. She has never been one to be afraid to roll up her sleeves, and take on hard issues. She is always optimistic and willing to do the work that needs to be done. Service and volunteerism are important cornerstones of her life. Jeanne has served at the local, State,
and National levels of organized real estate and has also demonstrated her leadership by giving back to her community in many ways. Her long service record and leadership roles speak for themselves. Jeanne truly believes that the California Association of REALTORS® and its members are one of the most forceful and respected groups within the real estate industry because of the passion from every corner of our organization. REALTORS® are natural leaders who seek to do what is right for the future of homeownership, our communities, and the clients we serve. Jeanne will bring an unparalleled passion for the business, undergirded by a corresponding vision. Jeanne knows that if we want our industry to continue to grow and thrive, we must be vigilant about recognizing the dangers and threats to the industry and stay on the forefront of advocacy, education, and ethics. The real estate industry will continue to have challenges as we move forward, and organized real estate must be willing to transform as necessary to keep up with outside competition. Jeanne is a proven leader that possesses the skills, experience and work ethic to lead C.A.R.. If given the opportunity, she will undoubtedly lead by example and inspire others by demonstrating thoughtful leadership, professionalism, resolve, and courage. BAKERSFIELD REALTOR® MAGAZINE
GIVING BACK TO THE COMMUNIT Y ®
An amazing group of Young Volunteers serve at both
the Association and in the Community YPN’ers Find Community Service Rewarding The Young Professionals Network (YPN) prides itself on giving back to the community. This year the YPN decided to make Habitat for Humanity their Charity of the Year. With this decision, we feel we are doing our part to spread awareness and support for Habitat. Recently, at Give Big Kern, we had five YPN Advisory Members become active fundraisers, using their social media platforms for Habitat. Michelle Valverde was one of our members giving back and she wanted to share her reasons for doing so. Valverde commented, “I believe in economic growth in Kern County and support non-profit organizations. One of my bigger focuses are with Habitat for Humanity. The organization has a parallel vision to mine for Kern County with respect to home ownership. I’m blessed to be able to assist my clients with purchasing their home, and most of them are buying a home for the very first time. This organization creates hope and builds homes for those that need a hand up, not a hand out. Lastly, they help families achieve the American dream of home ownership.” Another advisory member we would like to highlight is Elizabeth Jimenez for her
About the Young Professionals Network (YPN) We are an organization of young, careerminded, real estate professionals who focus on the importance of education, technology, community service and building relationships through networking, so that we can succeed as leaders of tomorrow. While most members of our local YPN are under 40, there is no age restriction. Any member who thinks he/she would benefit from membership is welcome to join. We would love for you to be a member of our group (there is no cost for membership). Get involved in the YPN, call now to sign-up at 635-2300.
dedication and passion for giving back. She had this to say, “I was born and raised in Kern County and this is my home! A couple years ago I lost my older brother and it brought a new meaning of life to me, the true purpose. It does not matter what you leave behind, but the hearts and souls you touched. I realized this is what life is all about. After my enlightenment, I vowed that I would help as many people in anyway God would allow me to. Nothing makes my heart happier than helping someone in need. As the old saying goes, do something today to
The last person we will be highlighting is Scott Knoeb. When asked about working with charities, Knoeb had this to say, “Growing up I have always wanted to make a difference, but figuring out what that truly means was my hardest challenge. I had to ask myself what kind of impact do I want to make and who would I want to help? After doing research I decided that I would do my part to help kids, Veterans and the Real Estate Industry. Once I had that, I did more research. After all that, I found my passion was with The Ronald McDonald House, Wounded Heroes Fund and our Bakersfield Association of REALTORS®. At first I really thought it was me helping them, but as I started giving more time to the organizations, I realized that it was the other way around. Giving back is very rewarding in so many ways. If you have never gave your time for a charity, I challenge you to do some research, find a charity or organization that you personally want to be involved with and then just one time spend your day giving back. It just might change your life forever!” The YPN is so grateful to have such amazing volunteers on the YPN Advisory Committee. With our young professionals getting this involved in our community, we think it is safe to say we have a bright future ahead of us!
Michelle Valverde 12
BAKERSFIELD REALTOR MAGAZINE ®
BAKERSFIELD REALTORÂ® MAGAZINE
Association introduces new Technology Business tools incorporated to help streamline your business including those from NAR & C.A.R.
Bakersfield Association of REALTORS® AGENT INBOX (now live) The real estate shift to messaging. Agent Inbox is the world’s leading real estate messaging platform Highlights include: n Agent Inbox is a modern messaging experience for agents, brokerages, and customers. n Message-Centric MLS GOMLS (coming soon) Everything you need in the palm of your hands. GoMLS app highlights include: n New Gallery view n Any property type filter n Mortgage calculator n Agent branding n Nearby properties n Public record integration REALSATISFIED (now live) Allows you to send customer satisfaction surveys to both buyer and seller clients at the close of transactions, and collect valuable testimonials to help generate new business. Your complimentary RealSatisfied Agent LITE account includes unlimited surveys and feedback, connects to realtor.com, automated social media publishing to Facebook & Twitter, widgets for online sharing, and the collection of three
BAKERSFIELD REALTOR® MAGAZINE
testimonials for marketing purposes. Here’s just a few highlights: n Receive client feedback n Capture testimonials n Reporting tools and more RATEPLUG (now live) Provides real-time housing payment information within the MLS in order to help real estate agents and homebuyers more effectively search for affordable properties. It also gathers and displays monthly real estate taxes, insurance, private mortgage insurance (PMI), and association fees in order to render an accurate estimate of the ‘total’ monthly housing payment for each property which is viewed. This valuable tool allows homebuyers to understand real affordability before scheduling showings or making offers on homes. PUBLIC & MEMBER WEBSITE (now live) Take a moment to maneuver through our newly designed website for ease and full functionality in your business. There are many resources, services and links available just for you. Website highlights include: n MLS Sign-on n Accessing zipForms and so much more
C.A.R. Emojis & Stickers Take your texts and photos to a new level with the CARmojis app, presented by C.A.R.
Both the emojis and stickers offer fun new ways to add some interest and excitement to texts and photos between clients, prospects, and other REALTORS®. C.A.R. LEGAL HOTLINE APP Connects members to C.A.R. Legal. The App will include C.A.R.’S “What’s New” articles, Recent Laws and News, all of the legal articles, information on new and revised Standard Forms, webinar videos, quick access to zipForm® mobile, direct dialing capabilities: to the Legal Hotline, Customer Service, the Finance Helpline, the Ombudsman Hotline and so much more. CONNECT RIGHT WHERE YOU ARE WITH ZIPFORM® MOBILE! zipForm® Mobile keeps transactions readily accessible. From a mobile device, you can create transactions, import listing data, send e-signatures and much more.
MEMBER GUIDE Log-in to review your benefits; read the latest information from your local, state and national associations; customize and display your membership card, and more. EBOOKS FROM NAR’S VIRTUAL LIBRARY Download EPUB eBooks and MP3 audiobooks directly to your device. realtor.com MORTGAGE & FINANCE Understand exactly what you can afford, and see your monthly payment with easy-to-use financial tools.
Meals Cooked & Served Sally’s Place Special to Senior Citizens
CHERI ROMERO MIRAMAR INTERNATIONAL
LISA HOOK-ESTES THE MORTGAGE HOUSE
n late 2011, Misty Jeffries invited us to the Salvation Army Kettle Kick off. During our lunch conversation she mentioned the Salvation Army was looking for a team to cook and serve lunch for senior citizens at Sally’s Place. We formed a team to cook and serve once a month which consists of Cheri Romero, Lisa Hook-Estes, Wayland Louie and Misty Jeffries. Our group started serving in January of 2012. The seniors have always been very appreciative of their meals and the time we take to help them. This wonderful group of people shop, prepare and serve monthly. We enjoy coming up with creative menus to surprise our senior citizens. This is a fun way for us give back to our local community. This group donates countless hours of time and money towards this cause. Salvation Army does reimburse these meals, that is when the group decides to submit their receipts. Salvation Army would like the meals to cost under $1.50 per person served, but since we would like this meal to be substantial, we often generously donate many of the supplies to ensure we stay at or below our budget. Our committee/team, began a fundraising campaign of collecting additional funds from our wonderful REALTORS® and Affiliates
for “Santa Clause for a Senior Cause”. These funds are distributed via a Walmart gift card to the approved low income senior citizens during our Christmas lunch. This gift card has afforded them items that they would normally be unable to afford. We were told by many of the senior citizens that it allowed them to purchase a special toothbrush, a gift for a grandson, printer ink for a grandchild to use for school work, an electric blanket, just to name a few. This last year we were able to provide one gift card per approved couple or individual. This year our goal is to collect enough to give each approved person a gift card. This would put our collection budget at $3,200.00 for 80 gift cards at $40.00 each. We appreciate The Bakersfield Association of REALTORS® continued support of this committee and standing behind our team to allow us the opportunity to support our local Bakersfield senior citizens.
What is Sally’s Place: Sally’s Place provides a free lunch to senior citizens twice a month. Lower income approved senior’s, individual’s with an annual income of no more than $11,025.00 and a couple with an annual income of no more than $16,800.00 also receive a bag of perishable and staple foods after lunch. For some seniors this will be their only hot meal of the week. Sally’s Place is located in the Salvation Army building on Wilson Road.
Cheri Romero and Lisa Hook-Estes share a moment, antlers and all, while serving seniors at Sally’s Place last December.
Santa Clause for a Senior Cause
Watch for it! In November we will be collecting donations for our seniors at Sally’s Place again. In the year’s past, REALTORS® have been generous in helping us celebrate the Christmas spirit with a giving heart. Adopt-a-senior at Sally’s Place is where we can share in the magic and joy of the holiday season. Although Christmas won’t be here for several months, we’re always collecting to make this a memorable day for our seniors. We will be accepting donations, which will be used to purchase gift cards for seniors. It’s a great way to provide a jolly Christmas for those less fortunate, home-bound or isolated seniors in our community. Funds will be given to qualified Seniors with an annual income of no more than $ 11,025 – Individual; $16,800 – Couple FOR MORE INFORMATION CONTACT: Cheri Romero 661.342.7309 or cheri4RE@gmail.com
Misty Jeffries, Lisa Hook and Wayland Louie (l-r) prepare meals for senior citizens at Sally’s Place. BAKERSFIELD REALTOR® MAGAZINE
Build the Company You Want You may not realize it, but you’re running two companies—the company you have and the company you want to become.
BAKERSFIELD REALTOR® MAGAZINE
LARRY KENDALL | AUTHOR OF NINJA SELLING AND CHAIRMAN OF THE GROUP, INC.
hat is the biggest challenge we face in building the company we want to become? It’s the urgencies of the company we have. It’s our day job that we call the whirlwind. It takes so much energy just to keep the day-to-day operation of our current company going that it’s hard to execute anything new. The goals we’ve set for moving forward are important, but when urgency and importance clash, urgency will win every time, and we fail to progress. The whirlwind consumes us, and we get frustrated. But, we can’t ignore the whirlwind either. Daily tasks need to get done. There’s an old saying, “If you ignore the urgent, it can kill you today. If you ignore the important, it can kill you tomorrow.” How do you make progress amid the whirlwind? Have you heard of 4DX? This is a process from the excellent book, The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling. Many companies, including our own, are experiencing great success with 4DX. Here’s how it works. Discipline 1. Focus on the Wildly Important. The more you try to do, the less you accomplish. If your team is trying to execute five or ten important goals, their lack of focus magnifies the intensity of the whirlwind. Focusing on the wildly important requires you to focus on less so that your team can achieve more. You start by selecting one (or, at the most, two) extremely important goals. We call this wildly important goal a WIG, and it’s the goal that matters most. It needs to be a battle that will win the war. Discipline 2. Act on the Lead Measures. Your progress and success will be based on two kinds of measures: lag and lead. Lag measures are the tracking measurements of the wildly important goal, and they are usually the ones you spend most of your time praying over. Revenue, profit, market share and customer satisfaction are all lag measures. When you receive them, the performance that drove them is already in the past. By the time you get a lag measure, you can’t fix it. It’s history. A good lead measure has two basic characteristics: It’s predictive of achieving the goal, and it can be influenced by the team members. For example, in the Ninja Selling System, we know that an associate’s flow (frequency of interaction) with his or her sphere of influence is a lead measure that will determine income (lag measure). If they focus on the lead measures (flow
activities), their income (lag measure) will take care of itself. The same is true for your company. Focus on your lead measures and revenue, profit, market share and customer satisfaction (lag measures) will be the result. Discipline 3: Keep a Compelling Scoreboard. People are more enthusiastic when they are keeping score. It’s not about you keeping score for them. The scoreboard keeps track of the lead measures, not the lag measures. The score-board must be simple so that team members can deter-mine instantly if they are winning or losing. If the score-board isn’t clear, the game you want people to play will be abandoned in the whirlwind of their other activities. One of our Ninja companies determined that their sales associates’ lack of databases was holding them back from engaging in flow—calls, mailings, emails. Studies show that associates with a database earn 251 percent more than those without one. The company decided one of their lead measures would be the size of their associates’ databases. Each manager helped their associates build their databases. In some cases, they hired temps to complete data entry. The managers kept a scoreboard on two lead measures each week: size of the databases and amount of flow (calls, mailings, etc.) Revenue, profits and market share quickly followed. Discipline 4: Create a Cadence of Responsibility. The cadence of responsibility is a rhythm of regular and frequent meetings of the team. The meetings should happen at least weekly and last no more than 20 to 30 minutes. In that time, team members hold themselves and each other responsible for producing results, despite the whirlwind. They report their results for the week and then ask this simple question: “What are the one or two things I can do in the next week (outside the whirlwind) that will have the biggest impact on the scoreboard?” It’s important that these weekly meetings not be mixed with regular meetings about the whirlwind. Have your whirlwind meetings after your WIG / scoreboard meeting. In this brief book report, we’ve provided you with the basic outline of the powerful 4DX process. We highly recommend you purchase the book, The 4 Disciplines of Execution, for your leadership team and get started building the company you want to become. This article reprinted with the permission of Real Trends Inc. Copyright 2017
BAKERSFIELD REALTOR® MAGAZINE
T H E R E A R E M A N Y WAY S T O G I V E B AC K The
Heart of Giving
REALTORS Take Time to Care You can make a difference in the lives of others, join a committee today! ®
We’re gearing up for 2018 and our committees are beginning to form. Make a commitment today and join any one of the Committees listed below. After all, it’s the heart of a REALTOR® that changes our community.
EDUCATION Serves members by providing, promoting and developing timely, high-quality educational opportunities for members. Provides courses that will assist members in maximizing their ability to successfully conduct their individual businesses. Chair: Debi Roberson, Miramar International, Mill Rock Vice-Chair: Carrie Williams, Chaddick Williams COMMERCIAL INVESTMENT Plans and organizes monthly Commercial Investment meetings, including pitch sessions and educational speakers geared towards commercial and industrial real estate. Chair: Clint Bear, RE/MAX Golden Empire Vice-Chair: Kevin Palla, Broker MEMBERSHIP DEVELOPMENT/ORIENTATION Promotes membership in the Association by presenting benefits of membership, encouraging participation, and seeking ways to enhance the value of membership. Plans and conducts orientation sessions for new members of the Association. Chair: Tammi Jo Marchand, Magic Real Estate Vice-Chair: Jenny Magana, Miramar International, Downtown DIVERSITY & EQUAL OPPORTUNITY Identifies the challenges, opportunities and benefits of diversity and inclusiveness in our multicultural community and real estate market. Provides education and best practices for members on how they can effectively work with our diverse population and enhances awareness as to the importance of equal opportunity in housing. Chair: William Chicas, Watson Realty ERA Vice-Chair: Anna Albiar, Coldwell Banker Preferred, Coffee TECHNOLOGY Increases the comfort and skill level of our
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A few members from Team Bringing Home the Cure. Front row (l-r): Jenny McLean, Michele Cooper, Ronda Newport, Debi Roberson, Anna Albiar, Janette Ramsey, Kaitlyn Rudaick. Standing (l-r): Connie Wydell, Kris Mika, Sheryl Gallion, Marcella Ives, Mike Grigg, Jessica Szezech, Patti Brubaker, Tish Debenham, Virginia Jeffries, Stacy Estes, Suzie Beaty, Barbara Bogner, Deana Witwer, Kym Plivelich, Shelly Meadows, Jennifer Woods, Shari George, Derek Sprague and Linda Jay.
members with technology. Advocates best use practices which will enhance member professionalism and efficiency. Chair: Ashley Weaver, Karpe Real Estate Vice-Chair: To be determined
identify opportunities to enhance services for our Broker partners. Chair: Glenn Porter, RE/MAX Golden Empire Vice-Chair: Saul Bernal, Miramar International, Panama
BROKERS FORUM Provides a forum for dissemination of information to brokers and sales managers. Fosters communication between designated REALTORS® by setting regular, informal meetings for the purpose of sharing ideas. Provides input to the Board of Directors on industry policies and practices. Brokers and Designated Managers only. Chair: Tony Ayon, Miramar International, Downtown Vice-Chair: Vali Nemitz, John Balfanz Homes, Inc.
AFFILIATES Affiliate support and participation has always been a vital part of our Association’s success and membership experience. Chair: Jeff Aguilera, Cornerstone Mortgage Vice-Chair: Deana Witwer, Built Right Home Inspection ATTENDANCE & RECEPTION Promotes attendance at Association events. Encourages membership participation in programs and activities that enhance cooperation and harmony among all members. Assists in planning and arranging for special events. Chair: Martha Johnson, Keller Williams Co-Vice-Chair: Vanessa Hartwig, Ascend Real Estate Co-Vice-Chair: Shari George, Agape Mortgage BROKERS ADVISORY GROUP (Invitation Only). Drawing on the experience, knowledge and strategic wisdom of our Broker community, this forum is a vehicle for the sharing of ideas and perspectives in order to
COMMUNICATIONS & PUBLIC RELATIONS (CPR) The CPR committee is to keep a strong pulse on our membership and our community through effective communication and feedback. Chair: Derek Sprague, Mossy Oak Properties Vice-Chair: Ronda Newport, Miramar International, Mill Rock
K T O O U R C O M M U N I T Y – J O I N A C O M M I T T E E T O DAY ! MLS OPEN FORUM Forum engages our MLS participants and subscribers for educational purposes, sharing of information and obtaining feedback regarding ways to improve MLS services. Chair: John Houchin, Coldwell Banker Preferred, Ming Vice-Chair: Melinda Clemmer, Clemmer and Company Real Estate YOUNG PROFESSIONALS NETWORK (YPN) Focused on building tomorrow’s leaders by being inclusive and proactively engaging our younger REALTOR® members. Helps members excel in their careers through leadership opportunities, gaining industry knowledge, networking with their peers, and participating in community activities. Chair: Nik Boone, Ascend Real Estate Vice-Chair: Michelle Valverde, Performance REALTORS®, Inc.
GRIEVANCE Analyzes complaints involving alleged violations of the Code of Ethics, membership duties or bylaws, and makes recommendations regarding disposition of said complaints. Chair: Frank Abbot, Broker Vice-Chair: Fabby Dees, Forward Real Estate LEADERSHIP ACADEMY (Presidential Appointment). Team of seasoned Association leaders whose objective is developing effective leaders, who create value within our Association. Chair/Dean: Sheri Anthes, Coldwell Banker Preferred – Ming Vice-Chair: Bill Redmond, Watson Realty ERA PROFESSIONAL STANDARDS Promotes and enforces the Code of Ethics of the National Association of REALTORS® and conducts ethics and arbitration hearings. *Note: Consists of REALTORS® with sufficient background to make informed and objective determinations. Chair: Bill Mell, Miramar International Vice-Chair: Traci Garza, Broker STRATEGIC PLANNING AND FINANCE The committee coordinates the planning and budgetary activities of the Association. It is responsible for setting the long-term direction for the Association by identifying critical issues. Chair: Scott Knoeb, Frontier Real Estate Services, Inc. Vice-Chair: Wayland Louie, RE/MAX Golden Empire
NOMINATING COMMITTEE (Presidential Appointment). A committee of REALTOR® members specially appointed for the purpose of reviewing, vetting and interviewing Officer and Director Candidate applicants. Chair: Midge Jimerson, Boydstun Realty Co, Inc. YPN ADVISORY A team of successful young REALTOR® professionals, plans and promotes YPN educational programs and provides insights to Association leadership when requested, and offers overall directions for YPN activities. Chair: Nik Boone, Ascend Real Estate Vice-Chair: Michelle Valverde, Performance REALTORS®, Inc.
LCRC Our local political action committee, funded by voluntary contributions from REALTORS® to support candidates for public office who understand the importance of REALTOR® issues and who will take positions on those issues that help promote the cause of housing and private property rights. Chair: Wayland Louie, RE/MAX Golden Empire RGR Creates a forum for members to engage in local, regional and national issues that affect our industry. Members meet to review local government policies, ordinances and programs that impact real estate transactions. They serve as advisors to the Board of Directors regarding the Association’s position on issues. Chair: Sheri Anthes, Coldwell Banker Preferred, Ming Vice-Chair: Bill Redmond, Watson Realty ERA
Co-Vice Chair: Pam Epps, Miramar International, Truxtun Co-Vice Chair: Misty Jeffries, Chicago Title SALLY’S PLACE A seniors hot lunch program. It’s a partnership with the Salvation Army where volunteers prepare and serve hot meals to the elderly in our community. Chair: Cheri Romero, Miramar International – Mill Rock Vice-Chair: Lisa HookEstes, The Mortgage House GOLF TOURNAMENT Plans, promotes and coordinates the annual REALTOR® Golf Tournament. Brings together members in a relaxed setting and environment that promotes goodwill and fellowship. Proceeds benefit local organizations. Chair: Tim Roberts, Watson Realty ERA Vice-Chair: Walt Newport, Miramar International, Mill Rock BRINGING HOME THE CURE n Relay for Life n Campout Against Cancer n Wine Tasting Event Each year our members come together to raise funds and awareness to save lives from cancer through the Relay For Life movement and the Campout Against Cancer Event. Chair: Debi Roberson, Miramar International, Mill Rock Co-Vice Chair: Michele Cooper, Karpe Real Estate Co-Vice Chair: Kym Plivelich, Marcom Real Estate
How to Join a 2018 Committee It’s as easy as 1-2-3
REALTORS CARE ®
BOYS & GIRLS CLUB Plan and promotes outreach activities to support the noble work of the Boys and Girls Club of Kern County to enable the young people of our community, especially those who need assistance the most, to reach their full potential as productive, caring and responsible citizens. Our efforts include hosting a “Launching Youth for Success” Event to encourage, inspire and challenge boys and girls as they prepare to enter college or pursue a career path. Chair: AJ Bhuee, Watson Realty ERA
1. Download the committee application at our website 2. Submit your application to Cindy Kiser at Cindy@ bakersfieldrealtor.org 3. Show up to the scheduled committee meeting.
That’s it! Don’t wait, sign-up today!
Take advantage of the many learning opportunities offered at the Association… take a class or join a committee
A knowledgeable and ethical REALTOR®
Volunteer for any one of our “REALTORS® CARE” committees to better serve our community
Our Technology committee increases the skill level of our members for increased efficiency. Hands-on training offered through our TUG classes
Building a strong community
Library books and videos available for member check-out
Strategic Planning & Finance committee
Our Board of Directors develops the strategic direction of the Association
RGR/LCRC – engagement on political issues regarding our industry
MLS Open Forum engages participants to share information regarding ways to improve our MLS services
The CPR committee helps develop a marketing strategy for the Association
THE SECRET to Dominating the
Real Estate Industry 20
BAKERSFIELD REALTOR® MAGAZINE
Share your ideas, whether it be improvements on the MLS or classes you’d like to attend we’d love to hear from you!
It all begins with REALTOR® Orientation. From there, we offer many opportunities of continuous learning to help you grow and succeed as a REALTOR®
2017 - 2020 STRATEGIC PLAN M I D - Y E A R A S S E S S M E N T
LINDA JAY | CEO, BAKERSFIELD ASSOCIATION OF REALTORS®
EO’s will attest to the fact that strategic planning is critical to the success of every business. It all begins with identifying where you want to go as a company, then purposefully creating a roadmap to guide current and successive volunteer leaders, committees and professional staff along the way as you strive to successfully arrive at that destination. In 2005, 100 years after our Association was established, our leadership dared to take on the daunting task of taking a deep dive into the established purpose and vision of our organization to determine the following: Were we staying true to the core values on which we were founded; and with the ever-changing landscape of our industry and marketplace, were we still as relevant and focused as we needed to be to continue our success into the next century. It was an extremely meaningful process that helped us learn a great deal about who we were, where we had been, and the direction we wanted to go in order to deliver the highest level of service to our members and the community! From that point forward, our Association has dedicated the time and resources to ensure that roadmap has remained purposeful, viable and measurable, year-after-year. Our strategic plan went through a major revamping in 2013 when the following foundational goals were identified by our Leadership Team and we proceeded to align all of our efforts through the lens of those goals: namely, I. EDUCATE – Professionalism and Standards - Maintaining REALTOR® Ethics and standards through education and knowledge. II. ENGAGE – Membership Service and Value - Serving the needs of our members by providing programs, products and services that positively impact their professional success. III. LEAD – Association Leadership and Operations Maintaining a nationally and state acclaimed Association of REALTORS® through leadership and resources. IV. ADVOCATE - Government Relations and the Voice of Real Estate - Vigilance in monitoring and influencing issues impacting real estate. V. SERVE – Community Service - Positively impacting our community through goodwill and campaigns led by REALTORS®. This also aligned perfectly with the Core Standards Requirements established by the National Association of REALTORS® in 2014 and enabled us to achieve compliance quickly and efficiently. If the plans, policies, or procedures of our Association were not aligned with our Strategic Plan and the established Core Standards, changes were imminent! But it’s not enough to have a plan in place that sits on a shelf to collect dust, it is consistency and vigilance in monitoring the progress of that plan, making adjustments as needed, that creates success. It is with gratitude we recognize and thank the 2017 Leadership Team of our Association for their continued vision, courage and commitment to exemplary service to our members, our industry and the community we serve.
Seated (l-r): Bill Redmond, Athena Collup, Midge Jimerson, Ronda Newport and Derek Sprague. Standing (l-r): William Chicas, AJ Bhuee, Paul Robles, Melinda Clemmer, Cindy Kiser, Terri Collins, Doreen Lane, Bill Mell, Leslie Walters, Darlene Tobias, Tina Price, Glenn Porter, Jenny Magana, Anna Albiar, Scott Knoeb, Jeanne Radsick, Brian Tuttle, Scott Tobias, Jamey Lyster, Kim Schaefer and Linda Jay BAKERSFIELD REALTOR® MAGAZINE
Disclosing All Known Defects to a Property is Seller’s Responsibility
obligation to deal honestly with each other. Every property has defects, some are small and some large, some obvious and some not Sellers of property must be upfront and honest so obvious. Some sellers have lived with a about the condition of their property. A seller of defect that they view as unimportant, but that residential real estate, as well as the seller’s agent, same defect may be important to the buyer. has a responsibility to disclose all known defects In virtually all cases, a buyer will and matters that may affect the value discover any problems present once or desirability of the property being the buyer occupies the property. By sold. The seller is responsible to the disclosing all problems up front, buyer for any failures in disclosing the seller can avoid the surprise the extent of the property’s defects. that many times leads to legal This requirement is founded both by action. It has been stated that if the the common law as well as statutory seller doesn’t disclose the problem, provisions in the California Civil the neighbor probably will. Code (1102-1102.7) Since 1968 it has been required These requirements separately when selling 1 to 4 residential units, extend to the real estate licensee in Joe Newton the transfer disclosure statement the California Civil Code (2079.3) to (TDS) will ask the seller to state what is included visually inspect all physically or visually accessible in the sale, deficiencies, identifying known issues, areas of the property for sale in a “reasonable, and asks for seller awareness. competent and diligent “ manner. The inspection C.A.R. forms, such as the Buyer’s Inspection should be thorough, thus allowing the agent to Advisory (BIA), when filled out don’t create complete and sign the required Agent’s Disclosure obligations for the seller, but informs the buyer that will be provided to any potential buyer of of potential concerns. the property. The Seller Property Questionnaire (SPQ), Items that need to be disclosed are those which is used to supplement the TDS, includes of “sufficient materiality to affect the value or 50 questions and a dozen categories where more desirability of the property”. When in doubt information is learned early in the transaction about whether an item should be disclosed, and minimizes disputes between buyer and go ahead and disclose it anyway. The seller’s seller. Other forms through C.A.R., such as the responsibility, as well as the agents involved, is Statewide Buyer and Seller Advisory (SBSA) is an to simply “tell the truth”. The legal standard is to extension of the previous BIA, has 40 paragraphs comply with the California Civil Code and the that discuss various elements of the property and common law precedent. is signed by buyer and seller. The Supplemental Buyers, sellers, and licensees have an Statutory and Contractual Disclosures (SSD) uses the first 10 questions on the SPQ, and if completed, the SSD is unnecessary.
A buyer must take an active role in the inspection transaction. Rather than passively waiting for the seller to volunteer information, a buyer has an obligation to inspect the property and ask questions. Buyers should review all disclosures and review any “unanswered” or “unknown” references on the disclosures. An independent home inspection by appropriate professionals will be important to ascertain other conditions related to the property. Since a buyer may have a wide range of concerns, including non-physical aspects of the property, the buyer desiring additional information or investigation of issues should discuss these with his/her agent. Directing the buyer to the appropriate inspector or consultant may satisfy the buyer’s concerns. Property is sold “as-is” but is also sold “asdisclosed”. Sellers do not warrant any system, component, or aspect of the property unless it is specifically agreed upon to do so in writing. If defects are properly disclosed prior to the close of the transaction, then any defects or problems that occur after the close of escrow are generally the responsibility of the new owner. The seller and agent’s objective is to be certain all relevant facts are within the diligent attention of the buyer and are actually known to them. Two previous articles in the REALTOR® magazine, titled “Recognizing Inspection Red Flags” and “The Law and You: Find and Conquer Red Flags”, are available to assist members in better understanding the agent’s role in disclosing material facts to buyers.
2017 OMBUDSMAN REPORT n
MAY - JUNE 184 calls were received by our Ombudsman
39 calls were grievance/ethics complaints against agents that were resolved n
3 calls were grievance/ethics complaints against agents that could not be resolved n
3 calls were arbitration complaints against agents that were resolved n
65 calls requesting information on real estate procedures n
BAKERSFIELD REALTOR® MAGAZINE
45 calls requesting information on deposits
1 anonymous call
17 cases referred to Association mediation
6 Tehachapi calls
5 Kern River/Lake Isabella calls
555 Year-to-date total
Do You Have a Team with Value? Are you a convenience, personality or business team? It matters when it comes to valuing your team
SCOTT WRIGHT DIRECTOR OF MERGERS AND ACQUISITIONS
More and more teams are coming to REAL Trends to find out their value. When we do work with teams, we first find out what type they are, and like brokerages, they come in all shapes and sizes. After peeling away the layers, we typically find that teams fit into one of three categories; convenience, personality and business teams. Convenience and personality teams mostly rely on leads directly generated from the personal database of the team leader. This leader is typically a rainmaker who generates so much business from personal referrals and sphere marketing that he or she needs help. While these teams can be financially lucrative, they don’t carry any more transactional value than that of an individual top-producing sales associate. The business of this team lives and dies by the rainmaker.
Business Teams Have Value Business teams are an entirely different story. Under this team type, most business
is generated through a marketing system (online, direct mail or other) that is independent of the team leader’s personal database and referrals. If this system is structured correctly, leads can be generated, and business can be closed regardless of who owns it (assuming there’s a talented listing agent in the fold). The business of a business team is transferrable, thus giving it transactional value. As most in the real estate industry are fully aware, we’ve seen a big increase in the number of successful business teams in recent years. Many of these teams are realizing that they have value beyond the team leader.
Value Beyond the Team Leader In the valuation of a team, it’s critical to separate sphere and system, and thankfully most teams are good about tracking their sources of business. Since the sphere portion is considered personal goodwill, this source has minimal value. If a brokerage, team or
sales associate acquires this business, there would be little, if any, upfront cash. The majority of the purchase price would be in the form of an earn-out over time. A team’s business system is valued much like a traditional brokerage firm. The most common valuation model is the income approach, which is simply a multiple of net operating cash flow. Teams aren’t yet at the point where they’re getting multiples that are as high as what brokerage firms see, but in several recent transactions, business systems are selling at a premium. The bottom line: If you’re a team leader who operates a business system capable of generating quality leads independent of your sphere, then you likely own a business with transactional value. If your goal is to monetize this business, then continue to work to reduce your personal value to this team. Develop and build your system so that somebody else can successfully run it. This article reprinted with the permission of Real Trends Inc. Copyright 2017 BAKERSFIELD REALTOR® MAGAZINE
THE “A TEAM” AFFILIATES IN ACTION
Agape Mortgage 661.324.2427
San Joaquin Valley Mortgage 661.703.2227
CHEREYL NUNN Wells Fargo Home Mortgage 661.664.5300 email@example.com www.wfhm.com/loans/chereyl-nunn
SUZI BEATY Fidelity National Home Warranty 661.477.3906 firstname.lastname@example.org
Built Right Home Inspection 661.377.7777
The Bakersfield Californian 661.395.7263
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PARTNERSHIPS Becoming an Affiliate Member of the Bakersfield Association of REALTORS® gives you the chance to network with REALTORS®. The relationships you create gives you the opportunity to expand your network and assist you in business development. The Association has many activities and events where Affiliate Members have the opportunity to participate. Collectively, we have a special group of individuals who form a group of loyal, hard-working Affiliate Members called the A Team, who serve the Association in a variety of ways. To achieve the A Team status, the Affiliates must meet the JEFF AGUILERA, Chair following criteria: Cornerstone Mortgage n Attend monthly 661.578.9259 Affiliate meetings email@example.com n Attend activities and www.cornerstonemortgage.com events such the MLS Open Forum, Commercial Investment, Career Booster and others representing their company n Volunteer their time and energy to support many of the Association’s programs and activities n Help with grassroots marketing by promoting the Association activities to other members n Contribute raffle items, door prizes, and sponsor programs and special events when possible For their contributions, the A Team Members earn the following opportunities and perks: n Affiliates are highlighted in a feature page in all issues of the Bakersfield REALTOR® Magazine n Affiliates are highlighted in a feature page in all five issues of Bakersfield REALTOR® Digital Magazine n Affiliates are highlighted in our REALTOR® Orientation Workbook n Highlighted on our website with a photo and contact button, along with business information and a redirect button to their website n Affiliates are featured on a constant loop at the Association lobby and community room n Affiliates are given the first opportunity to sponsor key events n Featured on Social Media n Affiliates are listed on our Affiliate roster If you’d like to be part of this special group of Affiliate Members, the A Team, contact Jeff Aguilera, Affiliate Chair, or Linda Marie Carutachugue, staff liaison.
Launching Youth for Success
Association partners with the Boys & Girls Clubs of Kern County WILLIAM CHICAS COMMITTEE CHAIR | WATSON REALTY, ERA
AJ BHUEE COMMITTEE VICE CHAIR | WATSON REALTY, ERA PG&E’s Launching Youth for Success Program As chair and vice chair of the Diversity and Equal Housing Opportunity Committee we have had the pleasure of working with many wonderful team members. We were once again able to partner with the Boys and Girls Clubs of Kern County in their PG&E Launching Youth for Success Program. This 10-week summer job program helps kids from the ages of 15 to 18, intern with various businesses in an effort to teach them important job skills. The program sparked a huge response of interest among teens in the area. Nearly 360 teens attended the orientation that was held at the onset of the program, which would help train them to be prepared for the real world. Of the 360 kids at orientation, 55 were chosen to participate in a summer internship with various companies in Kern County. It is a challenging program and there is a lot of hard work that the kids must complete. This year, the committee had a great time mentoring and assisting the kids every week, for eight weeks, in preparation as interns. Each committee member volunteered 2 hours a day for one week during the 10-week process to teach the class and give life experiences to help the kids learn. Each participant started their first job as an intern with several different employers in Bakersfield, where they were able to receive the experience that is needed for them to move forward in life. It was a pleasure to be able to assist all the teens that are looking for the opportunity to grow and become great employees, or even successful small business owners. We were impressed by all the kids who participated. They are the future of our community, and some of them our future leaders. Each one of the participants in the program are involved in some form of leadership at their school, whether it be as a club president, team captain,
Front row (l-r): Lisa Hook-Estes, Michele Cooper, William Chicas, Victoria Limbean, Kevin Oliver and Claudia Bugarin. Back row (l-r): Linda Jay, Loren Hall, Cindy Orloff, Robin Rossi, Sandy Shergill, Paul Steele, AJ Bhuee and Midge Jimerson. See photos on page 26
or some other leadership role. They all showed an interest in being a leader in our community as well. Every one of us who participated as a committee member are so proud of the kids that completed this program… congratulations to all of you! In addition to the 10-week class with the kids, we organized our 2nd Annual “Launching Youth for Success” event at the Bakersfield Association of REALTORS® for the selected 55 students. The event consisted of life stories told by William Chicas, Loren Hall and Kevin Oliver; information on fair housing by Victoria Limbean from GBLA; a special presentation from teacher and author Jeremy Adams; Q&A with three amazing CSUB Basketball players; a presentation about Leading by Influence by Sheri Anthes; and finishing off the day with raffles, prizes, backpack school supplies and gift card giveaways.
Homes of Hope Rejuvenation Project This year we also worked with the Boys and Girls Club and assisting them with supplies for the rejuvenation of their library. The library was in need of repairs and a huge face lift. We joined forces with other boards from the community to help them clean, paint, change ceiling tiles, fix books shelves, and so much more. They even received new chairs for
the library. It was a huge success! The library is a very important place not only for the kids who want to improve their reading skills, but for all kids. Personnel at the library also help the kids with their homework, as many don’t have the help they need at home.
Influential Partnerships Thank you to all the committee members for their generous donations, support, and time they have given to educate the public of the importance of equal opportunity in housing, and recognizing that everyone has rights and responsibilities to uphold fair housing laws and providing equal professional service to all. Without the support of the committee, this would not be possible. Committee volunteers were: Jeff Aguilera, Michele Cooper, Stacy Burt, Jenny Mclean, Fortino, Robin Tossi, Joy Dorotheo, Paul Steele, Susi Klassen, Sandy Shergill, Elizabeth Livingston, Christa Martinez, Loren Hall, and William Chicas and AJ Bhuee. They are the reason for this year’s success. Thank you all for your time and commitment to make this year’s program such a huge success for the kids at the Boys and Girls Clubs of Kern County. A big shout-out to everyone who donated and to our sponsors: San Joaquin Valley Mortgage, Signature Home Lending, Wayland Louie and Kevin Oliver for their generous donations as well! BAKERSFIELD REALTOR® MAGAZINE
SNAPSHOTS CAPTURING FUN, LOTS OF FOOD AND GREAT MOMENTS
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E BOYS & GIRLS CLUB PG&E SUMMER JOBS CAREER LAUNCH PROGRAM
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2016 Compared to 2017 by MLS Area
APRIL 2016 JUNE 2017
MAY 2017 All Areas
% Year over Year 2017 2016 % Year over Year % Year over Year Change May 2017 2017 2016 2016 Change Change Active 1,572 1,837 -14.4% Active 1,572 1,837 -14.4% Active 1,572 1,837 -14.4% Contingent 298 307 -2.9% Contingent 298 307 -2.9% Contingent 298 307 -2.9% Pending 1,136 1,303 -12.8% Pending 1,136 1,303 -12.8% Pending 1,136 1,303 -12.8% Sold 679 692 -1.9% Sold 679 692 -1.9% Sold 679 692 -1.9% Total Volume Closed $156,044,035 $158,666,073 -1.7% Total Volume Closed $156,044,035 -1.7% Total Volume Closed $156,044,035 $158,666,073 $158,666,073 -1.7% Median Sales Price * $225,000 $219,250 2.6% Median Price * $225,000 $219,250 2.6% Median Sales Price * Sales $225,000 $219,250 2.6% Average DOM * 43 45 -4.4% 4345 45-4.4% -4.4% Average DOM *Average DOM * 43 May May
Median Sales Price *
1st Qtr 2017
Pending Sold Total Volume Closed Median Sales Price * Average DOM *
June June Active Sold Contingent Total Volume Closed Pending Median Sales Price * Sold Average DOM * Total Volume Closed
Median Sales Price *
Average DOM *
1st Qtr 2016
2nd Qtr 2017
% Year over Year Change
1,688 1,984 680 663 306 319 $166,245,612 $164,359,645 1,139 1,237 $233,975 $236,975 785 773 37 43 $190,349,762 $186,884,730 $229,900
% Year over Year Change
$373,370,870 585$498,374,466 599 $487,444,709
Bakersfield uses the following Zip Codes: 93301, 93302, 93303, 93304, 93305, 93306, 93307, 93308, 93309, June 2017 93310, 93311, 93312, 93313 93314. Sold 680
$137,567,974 $142,586,234 $215,000 $228,000 $220,000
Total Volume Closed
Median Sales Price *
Average DOM *
Total Closed Median Sales Price * Volume $216,500 Price * Average DOM * Median Sales53 Average * Average Sale Price/SqFt * DOM 137.56
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$230,000 50 132.97 40
$225,000 42 138.09 43
% Year over Year % Year over Year Change Change -14.9% 2.6% -4.1% 1.1% -7.9% -1.3% 1.6% -14.0% 1.9%
* Figures from Single Family Homes Only. Statistics were run on July 27, 2017
2nd Qtr 2016
Sold$379,702,040 Total Volume Closed
Average DOM *
% Year over Year % Year over Year May 2016 May 2017 2017 % Year over Year % 2016 Year over Year Change Change May 2017 2017 2016 May 2016 Change Change Sold 585 599 -2.3% Active 1,572 1,837 -14.4% Sold 585 599 -2.3% Sold 585 599 -2.3% Total Volume Closed -3.5% Contingent$137,567,974 $142,586,234 298 307 -2.9% Total Volume Closed $137,567,974 $142,586,234 -3.5% Total Volume Closed $137,567,974 $142,586,234 -3.5% Median Sales Price * $230,000 $225,000 2.2% Pending 1,136 1,303 -12.8% Median Sales Price * $230,000 $225,000 2.2% Median Sales Price * $230,000 $225,000 2.2% 679 692 -1.9% Average DOM *Sold 40 43 -7.0% Average DOM * 40 43 -7.0% Average DOM * 40 43 -7.0% Total Volume Closed $156,044,035 $158,666,073 -1.7%
2,167 % Year over Year 2,107 Change
2017 YEAR-TO-DATE STATS Area
Average Sold Price*
% of List Price*
* Figures from Single Family Homes Only. Statistics were run on July 27, 2017
BAKERSFIELD REALTORÂ® MAGAZINE
Common Types of Cybercrime PAUL SALLEY MANAGER OF MARKETING STRATEGY & BUSINESS DEVELOPMENT
a false sense of urgency that a payment is needed, along with wiring
ybercrime is on the rise.
instructions. Steps that brokerages
Unfortunately, most of these
can take to prevent these complex
crimes stick around long
forms of fraud include:
after the infraction is committed. It’s
important to understand the most
common methods of cybercrimes
in the real estate industry to know
indicate a threat
exactly what and where to monitor
for these security breaches.
The most common cybercrimes
cybersecurity training familiar with red flags that
wiring large sums of money customers up front that
you will not request wiring changes
committed in our industry are
elaborate phishing scams targeted at
buyer or seller transactions. Many of
these scams are so elaborate, that
it’s difficult to distinguish whether these individuals are members of the brokerage or not. Hackers take over a sales associate’s email address and use it to correspond with the buyer or seller. The messaging in these scams usually involves
present when the client out cybercrime insurance a cybersecurity audit
Cybercrimes will only become more sophisticated. It’s more important than ever to invest in understanding and preventing these potentially disastrous infractions. This article reprinted with the permission of Real Trends Inc. Copyright 2017
JEREMY COOK | REALT RENDS CONTRIBUTOR
hen looking at houses, potential buyers may be interested in built-in smart home devices such as programmable thermostats, smart appliances or security systems. While they can certainly make your customers’ lives easier, and even save money in many cases, there are security issues to consider. IoT (Internet of Things) devices are quite sophisticated, comparable in many ways to full-fledged computers of several decades ago. If neglected, their connectivity means they can be ripe for hacking, perhaps even becoming part of a botnet that can be used to attack other systems. Here’s how to make sure your customers and their devices are protected. 1. Change the Default Password. You may remember a particularly bad DDOS (distributed denial-ofservice) attack in October 2016 that affected internet traffic in parts of the United States. This attack was in part accomplished by a botnet named “Mirai,” which runs on, and propagates through, smart devices. DDOS attacks like this use a network
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Smart Home Devices
Protect Yourself from Hacks of computers—or IoT devices as it were— to flood another computing system with superfluous data requests. This makes it impossible, or at least extremely slow, for legitimate traffic to get through. Though smart devices have become more and more sophisticated at preventing hackers, password management has not always kept up. Mirai obtained access to other devices—and spread—using a list of just 62 username/password combinations, including the username of “admin,” along with the password “admin.” In other words, it’s an extremely good idea to change the device password to something non-default. It would be even better to input something that you haven’t used anywhere else, and is complicated enough to make it difficult for a machine to guess, but nearly anything different would be a huge improvement. 2. Keep Systems Updated. In a more recent example, the WannaCry ransomware attack that was first observed last month encrypted important files on the victim’s computer. Once files are encrypted, the ransomware demands payment of $300 or $600 to get these files back. As reported by Reuters, over 300,000 computers had been infected as of May 19.
found a way to decrypt these files, though it’s “not a perfect solution,” according to Matthieu Suiche, a hacker who helped develop this fix. The other good news is that a patch for this exploit was released on March 14. If your computer was updated properly, this shouldn’t be an issue. Although this isn’t an IoT problem per se, it’s a good reminder to make sure that the devices and Wi-Fi routers in a home are updated as needed. Make sure the router’s software is current, or encourage homeowners to purchase a new router with extra security features. 3. Open Devices. If you set up your devices as open, then anyone can see what’s going on. Perhaps you would like others to view a security camera view of nonsensitive areas or some other type of data, but obviously, you’d like some control over what’s seen. In fact, a site called Insecam features a directory of publiclyaccessible network
security cameras. Though cameras are generally public, on the Insecam homepage, it’s noted that “Only filtered cameras are available now. This way none of the cameras on Insecam invade on anybody’s private life.” This would imply that some people set cameras up without thinking about whether someone could be looking in on them—a scary thought. Other IoT Considerations Though securing these devices—cameras, DVRs, thermostats and more—is a relatively new concept, taking an active role in one’s security shouldn’t be. Just as you wouldn’t set a key in plain view outside of your house, there’s no reason to give out the digital keys to your devices either! As an engineer, Jeremy Cook writes for The Home Depot and explores technology topics. He provides advice on everything from how to keep your wireless router from being hacked to powering your home with alternative energy. This article reprinted with the permission of Real Trends Inc. Copyright 2017
The good news is that security researchers
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LEADERSHIP, Continued from page 9
RE/MAX Golden Empire
Wayland is a Broker Associate at RE/MAX Golden Empire. In 2013, he was honored as the Association’s 2013 Salesperson of the Year. Wayland has been a Director of both the Bakersfield Association of REALTORS® and the Golden Empire Multiple Listing Service (GEMLS) since 2010. He has served on the Budget and Long Range Planning committee for both Boards and currently serves on the Strategic Planning and Finance Committee as Vice Chair. He also serves on other committees: Commercial Investment Forum, Membership Orientation, MLS Open Forum and the Cultural Diversity and Equal Opportunity. He has conducted ethics orientation sessions since 2013 and has been assisting in mediation sessions at the Association since 2014. Wayland also stays active in the community as a volunteer, feeding lunch to senior citizens at the Salvation Army/Sally’s Place monthly. He is also a member of the Wounded Heroes Fund of Kern County. Wayland is very thoughtful and analytical, he always considers the membership as a whole when making decisions as a Director.
RE/MAX Golden Empire
Glenn is Broker/Owner of RE/MAX Golden Empire Realty. He started his real estate career in 1984 as a salesperson with Century 21 America West and quickly became one of Bakersfield’s top producing real estate agents. Porter has achieved many professional designations, including: Graduate REALTORS® Institute (GRI), Certified Residential Specialist (CRS), Quality Service Certified (QSC), Certified Distressed Property Expert (CDPE), Military Residential Specialist (MILRes), and is a RE/MAX Hall of Fame Broker and the 2016 REALTOR® of the Year. He proudly served his country in the United States Marine Corps, which he considers the greatest individual honor in his life. Glenn’s greatest joy’s, however, are the 38 years of marriage to his precious wife Chanh, and the surprising birth of his daughter Cassidy, who is currently completing her Junior year at Stockdale High School.
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Porter’s primary goals for our Association are centered around the creation of additional certificated courses for young REALTORS®, geared towards helping them succeed by acquiring and practicing the timeless skills utilized by most successful real estate professionals. Porter believes that “we owe it to future generations” to preserve our business by sharing the “secrets” of client satisfaction, through education and training. Glenn has worked in nearly every type of residential and commercial real estate and openly shares his experience with anyone needing help with a transaction. Porter has served on numerous committees including the Broker Advisory Group, Grievance Panel, Pro-Standards, and on several Presidential Advisory Groups. Glenn also volunteers as a Board Member with the Wounded Heroes Fund, Valley Baptist Church, and volunteers with The Cooks from the Valley which brings a taste of home to the brave men and women who serve America on the front lines. Porter has also volunteered as a 5th Grade Sunday School Teacher for over 20 years and as a 5th/6th Grade Girls AWANA Leader for over 14 years. That is the same dedication and commitment that Glenn wants to bring to the Bakersfield Association as it continues to be the shining example of REALTOR® professionalism.
Karpe Real Estate Center
Michele was born in Martinez, California and moved to Bakersfield in 1970. She married her high school sweetheart, Tim, in 1988
and they have 2 beautiful daughters Hannah & Meghan. Her oldest is graduating from CSUB with a Bachelor’s Degree in Business Marketing and her youngest is attending Taft College. Michele and her family love to go camping and she enjoys playing golf with her husband. Michele joined our Association as a REALTOR® member in 2016 after a lengthy, successful career in the mortgage lending world. Her volunteer involvement at the Association began in 2009, serving on many committee’s such as New Member Orientation, Equal Opportunity, Golf, Education, Commercial Investment, Attendance and Reception, MLS Forum, Harvest, Partnership, Bringing Home the Cure and Affiliates. Community service has been and continues to be a big part of her career, serving for several years on the Women’s Council of REALTORS®, which includes serving as the current President. She has been active with JJ’s Legacy, Ronald McDonald House and Sally’s Place, an outreach of the Salvation Army, and helped establish the Real Estate Professional Family Relief Fund in 2014, serving as a founding Director and CFO. Michele is very proud to be a part of the REALTOR® organization, and the passion she has for her profession drives her to be an involved and informed member of our Association. She feels that it is very important to contribute a portion of our time to the betterment of our industry by being involved with the Association.
Agents are still the future of Real Estate
JOE LONSDALE AND DREW OETTING | 8VC
isintermediation is often overrated. Technological advances that seek to eliminate the human element often fail. Instead, we believe that manmachine symbiosis is what typically defines a successful venture. A popular opinion in the technology community is that real estate agents will soon be replaced by software—whether in the form of direct consumer-to-consumer marketplaces, or programs that automate many of an agent’s basic functions. But the traditional, agentcentric model has staying power. While new technology will accelerate the closing process and empower agents to make more sales per year, it is likely that human agents will remain critical, albeit in augmented capacities. Humans Help Making Final Decisions The massive proliferation of search portals has dramatically increased the amount of information available to consumers but has not provided them with the context necessary to make final decisions. Media company models optimizing for page views fail to support crucial channels of information exchange between agents and clients. These models only incrementally improve real estate transactions, as evidenced by the fact that the advent of Trulia and Zillow has not dampened demand for agents. Despite the rise of popular platforms such as Trulia and Zillow, demand for real estate agents
has continued to rise over the last two decades. There are several reasons for thinking that real estate professionals will remain essential in the coming years. First, you’ve heard it before—buying a home is typically the largest transaction in a person’s life. It’s a highly emotional and infrequent event. Consumers want practical, cultural and emotional guidance as they navigate this decision. Companies such as Opendoor have shown it’s possible to reduce reliance on agents in certain home seller markets, but home buying (and much selling) will remain agentcentric for the foreseeable future. Second, agents perform many functions that software can only partially eliminate. Certain tasks should and will be automated, such as scheduling and paperwork. But coordinating with other agents, staying up-todate on local politics, gauging sentiment and persuading clients requires a human touch. Third, agents remain the most cost-effective method for sellers to find home buyers. Hyper-geographic expertise allows agents to offer homebuyers smooth access into the semi-private residential real estate marketplace. While automated brokerages seem elegant and low-touch, when you aggregate the various conversion points necessary to convince a person to buy a home (marketing, filtering real buyers from the noise, mid-escrow negotiations, etc.) these platforms are far less efficient. Although they are not scalable,
agents are a fundamentally cheap way to acquire customers. Given these observations, we believe that successful real estate platforms will augment agents with data and tools to accelerate their business and serve their clients better. One example of a company aligned with this view of the future is RealScout, which allows brokers and agents to protect and make use of buyer demand data through proprietary home search platform and listing tools. Advances in real estate technology will improve the agent’s ability to educate clients by interpreting data and using it to tell stories. Homebuyers will want someone who can tell narratives about past neighborhood public works initiatives, draw attention to unusual features of a property, and help frame the price of a new home regarding financial and demographic trends. Real estate agents with sophisticated tools will likely perform these functions better than automated brokerages. Technological solutions that enhance natural human talents are often a better way to create value than attempts to remove humans entirely. In real estate and other markets, technology will continue to complement distinctly human facilities, and provide consumers with richer, more meaningful experiences. To read this article in its entirety, go to www.goo.gl/fsif4o. This article reprinted with the permission of Real Trends Inc. Copyright 2017 BAKERSFIELD REALTOR® MAGAZINE
RISE HIGHER THIS FALL
It’s a time-honored tradition of recognizing members of our Association for their exemplary service to our Association, profession and community. Please take a moment to nominate one of your colleagues for this honor.
A T T H E 2 0 1 7 R E A L T O R S® CONFERENCE & EXPO REALTORS® have always been a group of business professionals who have dreamed bigger, reached further and worked harder to achieve their goals. This year, you will have the opportunity to do just that at the 2017 REALTORS® Conference & Expo. Catch up on the latest industry trends from 100 education sessions, explore the hottest technologies from over 400 exhibitors, and network with 20,000 of the industry’s most successful real estate professionals — all under one roof.
OUR 2016 AWARD RECIPIENTS
R E A LTO R S® C O N F E R E N C E & E X P O
NOV. 3 - 6 | CH ICAGO MCCORMICK PLACE - WEST BUILDING
REALTOR of the Year ®
Salesperson of the Year
Affiliate of the Year
OUR 2016 RISING STARS
Download the 2017 Nomination forms at bakersfieldrealtor.com/resources/nominations and submit them to firstname.lastname@example.org
Return the forms by September 15th
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R E G I S T E R AT W W W. R E G I S T E R . R E A LTO R L E A R N M O R E AT W W W.CO N F E R E N C E . R E A LTO R
PRIVATE MONEY LOANS 100% PURCHASE MONEY LOAN PROGRAM* n No n Quick
Appraisal – local n ITIN - OK
Approvals n Close in Days, Not Weeks
n Residential n Commercial/Industrial n Investment
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*Call now for details on this blanket loan program
Mark Augustine (661) 706-0446
Call Now for Any One of Our
LENDING SOLUTIONS n FHA n VA n USDA n Close
in Days, Not Weeks
n 1% Down Conventional Purchase
Anita Calvillo (661) 432-0258 email@example.com Se habla español NMLS#287171 | BRE#01731835
Steve Fenton (661) 706-0399
5100 California Ave., Ste. 110 Bakersfield CA 93309
firstname.lastname@example.org NMLS#246696 | BRE#01196341
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Prsrt Std U.S. Postage PAID Bakersfield, CA Permit #70 GROWING A STRONGER COMMUNITY
ANNU A L C H A R I T Y G O LF TO U RNAMENT: O C T. 20 th
SAVE THE DATE October 20th Riverlakes Ranch GOLF SPONSORSHIPS ARE NOW AVAILABLE! n
Ben Hogan Tee Sign Sponsor* - $100
Banner Sponsor - $50 (sponsor provides their banner) n
* Logos must be submitted in a .eps format (preferrably) or high resolution jpg
We want to join the fun! Name __________________________________ Company ________________________________ Address _________________________________ City ____________________________________ State / Zip ________ ______________________ Phone __________________________________ Email ___________________________________ Method of Payment q Bill Me q Check o Credit Card: Type________________________ Number _________________________________ Expiration _______________________________
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CONTACT CONTACT LINDA LINDA MARIE MARIE AT 661 AT635.2314 661635.2314 FORFOR MORE MORE INFORMATION INFORMATION TAX ID#47-3299859 TAX ID#47-3299859