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M A G A Z I N E FEBRUARY / MARCH 2014

INSIDE

Join any one of our

COMMITTEES

SLEEPOVERS

a new way of selling

YPN LEADERS

Theresa Olson

of our tomorrow

Meet your 2014 President

A decade of

TECHNOLOGY H O M E O W N E R S H I P

Page 4 I S

T H E

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BAKERSFIELD REALTOR速 MAGAZINE

A M E R I C A N


a tree today!

YO U R GIF T W I LL ENRICH OUR COM M UN I T Y AND EN V IRONM ENT

CALL NOW!

Order your tree

661-635-2300 www.bakersfieldrealtor.org

COLLEGE SCHOLARSHIPS

We’re here to help defer the high cost of college. Apply today! Our Association champions the pursuit of higher education, because education impacts every part of our community. The Scholarship Trust Fund offers qualified students from a Kern County high school, community college or university an opportunity to apply for scholarship funds. Priority consideration is given to

those who are pursuing a course of study in real estate or a related field at the college or graduate level; however, all students who meet the qualifications are invited to apply.

GENERAL INFORMATION Scholarships are considered once a year. This year applications are due by May 1st at 5pm. Former recipients are invited to re-apply.

QUALIFICATIONS Applicants

must be a graduate of a Kern County high school or a student/ graduate of a Kern County community college or university. For complete scholarship information and application, please visit us at www.bakersfieldrealtor.org (About Us Tab)

2014 Applications are available online, go to bakesfieldrealtor.org/about us/scholarships

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BAKERSFIELD REALTORÂŽ MAGAZINE


CONTENTS Bakersfield REALTOR®

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A special message from our President! We’ve also included some things you didn’t know about her.

The Code of Ethics Updates

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Our Leaders Continue their Leadership Roles with N.A.R. and C.A.R.

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Create a welcoming front entrance

Executive Editor Linda Jay, CEO

All for under $100, we’ve included a few tips for creating a safe and stylish path to your front door.

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Magazine

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President’s Letter

Joe Newton, our Ombudsman, lists a few new updates on the Code for your notes.

Scott Tobias and Jeanne Radsick volunteer their valuable time and energy to make a difference with N.A.R. and C.A.R.

Bakersfield is a Giving Community

We’ve outlined some local charities that speak to the heart of Bakersfield.

Five Tips to prepare your home for sale Get your home ready so that it will increase its value and shorten the sales time.

2014 Inauguration Photos

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California really does have it all!

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Tax season is around the corner

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Invisible Poison

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Follow the Money

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A Decade of Technology in Real Estate

N.A.R. reveals best and worst performing housing markets. Home ownership credits outlined so that you can claim them on your income taxes. Carbon monoxide can invade your home and you would never know it. Be safe! Our local GAD shows us how our membership dues get distributed.

Designer Carol Duran, Communications and Design Development Bakersfield Association of REALTORS® 2300 Bahamas Dr. Bakersfield, CA 93309 P. 661-635-2300 F. 661-635-2317 Websites: bakersfieldrealtor.org bakersfieldrealtor.com Social Media: n facebook.com/ bakersfieldrealtors

Despite all the advancements in technology, only 41% of recent buyers believed technology skills were important in selecting a real estate agent.

n twitter.com/

bksfldrealtors

It was a fun night as many gathered to honor Theresa Olson.

2014 OFFICERS President Theresa Olson RE/MAX Magic

Vice President Bill Redmond Watson Realty ERA

President-Elect Sheri Anthes Coldwell Banker, Preferred — Ming

Secretary/Treasurer Midge Jimerson Boydstun Realty Co. Inc.

Immediate Past President David Knoeb Frontier Real Estate Services Chief Executive Officer - Linda Jay

2014 DIRECTORS Athena Collup Miramar International – Marketplace Pam Epps EPCO & Associates John Garone, Jr. Coldwell Banker Preferred - Westwind

David Gay Scott Tobias Real Estate Jacob Marquez Miramar International – Marketplace

Derek Sprague Sprague Real Estate Group

Darrell Sparks Keller Williams Realty BAKERSFIELD REALTOR® MAGAZINE

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LETTER FROM THE PRESIDENT

This year, be the change that influences our community! As we start out 2014, let us strive to put our new mantra into action: “Change your words! Change your world!” Such a simple phrase, but if put into practice, can dramatically and positively influence the quality of our relationships and our daily environment. Let our mind and words change our mental DNA so that we can become a more cohesive Association ...one that works together with a common purpose, laying aside our differences in order to fulfill that purpose for the betterment of all. The fruits of such change will be evidenced by our character, our conduct, our contributions (in terms of service), and how we communicate with others ...just to name a few. Be the catalyst that affects that change! Be engaged with your Association. Join a committee and support the fundraisers sponsored by them. Be a leader in our community. If it is politics you are interested in, get involved in our local government. If charities are your driving force, there are hundreds in our community to choose from that need people like us to lend a hand. But most importantly, let’s unite ourselves! “Change your words! Change your world” may be the first step toward attaining that goal. Now let’s go take on the year!

Change your words! Change your world!


2014 PRESIDENT Theresa is a firm believer in being able to change her reality, which is why her theme is “Change your words! Change your world!” With words like that, we were intrigued! We realized there was a lot more to know about Theresa, so we asked her to give us a few random things we didn’t know about her. If you happen to be walking the hallways of the Association, or run into her at her favorite dining place or watering hole, you’ll be able to say “I didn’t know....”. Here are a few of her random things you probably didn’t know about our new President. We asked and she delivered, boy did she deliver, and all with a grin: I was born in Cottage Hospital, which is now Mish Funeral home. Now who can say they were born and can be laid to rest in the same location.

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Since my dad was a SO K9 handler, we transferred all over Kern County. I have lived in Tehachapi, Buttonwillow, Rosamond, Greenfield, and East Bakersfield.

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I attended BHS in my freshman year. My dad then transplanted the family to Waldren Arizona, where I graduated from Waldren High.

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During my high school days, I lived on a 520 acre cattle ranch (14 acres of which was a dirt road) in the Watchata mountains of Arizona, 21 miles from the nearest town.

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I was a one-season basketball cheerleader; I was enthusiastic, but lacked coordination.

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I was on the WHS basketball team for 2 seasons (Jr and Sr years).

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We had no phone service in the vicinity of our home in Arizona… really put a cramp in my social life.

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Voted most popular the first month of my sophomore year in high school – no one knew me! I was the new kid from Cali.

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I was in the band from 6th – 10th grades, played the clarinet. Not very well mind you. My dad made me practice in the barn.

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I placed 2nd in the State of Arizona in the long jump, my junior year of High School, plus all of our relay teams on which I participated, placed first that year.

Theresa with s her daughter Kaycee, and Kendra and son Seth with ia. his wife Tric

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I was on the WHS track team. We were State Champs in my junior year.

I graduated mid-term of my senior year and came back to Bakersfield to attend college.

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My first job was at McDonalds, back when girls didn’t work the grill section. Well, I delivered 12 burgers with no meat in the middle of a rush. Hey the first original veggie burger in the 70’s! That career was short-lived… moved on to work for an attorney before I got sued.

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I worked for George Bayle, Attorney – file clerk, DA Child Support; clerk typist, Welfare Dept.; clerk typist, Ticor Title; and escrow assistant before obtaining my real estate license in 1985. Started my real estate career at C-21 America West with Brokers Mickey Garone and Frank Hinman. Continued my career as sales manager with Kyle Carter Homes, Karen Wass at KW Realtors®, and then on to Lennar Homes from 1997-2010. I raised, broke and trained my one lady’s horse “Joker”. I love horses and began riding at the age of three. I’ve owned several horses over the years.

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I have 3 children; Seth 33, Kendra 32, and Kaycee 15, who we adopted at birth. I also have 5 grandchildren ages 17-14. I’m raising Kaycee with grandkids.

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The Code Law AND THE

Our local Ombudsman, Joe Newton, updates us on the new restrictions

T

he National Association of REALTORS® adopted the Code of Ethics in 1913, following the professions of medicine, law, and engineering. REALTORS® are real estate professionals who have chosen to join the National Association and abide by its strict Code of Ethics. The Code of Ethics is a detailed document that spells out the professional responsibilities of every REALTOR®. It establishes obligations that may be higher than Joe Newton those mandated by law; however, in any instance where the Code of Ethics and the law conflict, the obligation of the law must take precedence. Joe Newton serves as our local Ombudsman. His experience and expertise in the real estate industry spans more than 37 years. He has been an active member of the Bakersfield Association of REALTORS® since 1975. His skills as a professional and educator have served the Association and its members in many capacities, including serving as a code of ethics instructor for new member orientation, scholarship trustee and a member of the grievance, professional standards and education committees. In 2010, Newton assumed the responsibilities of the Association ombudsman and also volunteers as a mediator/negotiator. On January 14, the code of ethics was amended and for your reference, Newton has listed some of those changes:

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STANDARD OF PRACTICE 3-2 Any change in compensation offered for cooperative services must be communicated to the other REALTOR® prior to the time that REALTOR® submits an offer to purchase/ lease the property. After a REALTOR® has submitted an offer to purchase or lease property, the listing broker may not attempt to unilaterally modify the offered compensation with respect to that cooperative transaction. ARTICLE 10 REALTORS® shall not deny equal professional services to any person for reasons of race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity. REALTORS® shall not be parties to any plan or agreement to discriminate against a person or persons on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity. REALTORS®, in their real estate employment practices, shall not discriminate against any person or persons on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity. STANDARD OF PRACTICE 10-3 REALTORS® shall not print, display or circulate any statement or advertisement with respect to selling or renting of a property that indicates any preference, limitations or discrimination based on race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity. (Adopted 1/94, Renumbered 1/05 and 1/06). STANDARD OF PRACTICE 11-1 When REALTORS® prepare opinions of real

property value or price they must: 1) be knowledgeable about the type of property being valued, 2) have access to the information and resources necessary to formulate an accurate opinion, and 3) be familiar with the area where the subject property is located unless lack of any of these is disclosed to the party requesting the opinion in advance. When an opinion of value or price is prepared other than in pursuit of a listing or to assist a potential purchaser in formulating a purchase offer, the opinion shall include the following unless the party requesting the opinion requires a specific type of report or different data set: 1) identification of the subject property 2) date prepared 3) defined value or price 4) limiting conditions, including statements of purpose(s) and intended user(s) 5) any present or contemplated interest, including the possibility of representing the seller/landlord or buyers/tenants 6) basis for the opinion, including applicable market data 7) if the opinion is not an appraisal, a statement to that effect 8) disclosure of whether and when a physical inspection of the property’s exterior was conducted 9) disclosure of whether and when a physical inspection of the property’s interior was conducted 10) disclosure of whether the REALTOR® has any conflicts of interest.


LETTER FROM THE CEO LETTER FROM THE CEO

Get up… Dress up… Show up… A

new year always brings with it the promise of many activities and opportunities for involvement. For our 1,600 plus REALTOR® members, 2014 is bursting forth with an exciting lineup of programs and events… familiar activities as well as new opportunities… to ignite your passions and share your skills and talents in a meaningful and effective way. One very important area of involvement for us is always in the area of politics. While politics is often considered a dirty word, the significance of the phrase “if real estate is your profession, politics is your business!” to our members, could not be more profound. Statistics show that 71% of California voters are homeowners. Our proactive advocacy efforts to protect homeownership and private property rights are important to them! How

Get to now your CEO

We see Linda scurrying the hallways attending meeting after meeting, but how much do we really know of our CEO? Here’s a few random things I bet you didn’t know about her: n I’m a native Michigander –

important are they to you? 2014 will be a very politically charged year at all levels of our government. As REALTORS®, our goal is to make sure we not only have a significant voice in policy matters affecting homeownership, but to also have a seat at the table. We have so many amazing opportunities to become more engaged and really make a difference, but as Author Regina Brett quotes… ”you need to Get up… Dress Up … and Show up.” There is a great deal of wisdom in that thought, which should challenge us to take action. Get Up… it’s time to take personal responsibility for addressing the issues affecting our industry and the people we serve. Are we doing our part to help mobilize our members to action? Are we exploring ways to include homeowners in the discussion? Dress Up… equip yourself to act. Get

a Motown classic. n I am the 2nd of four siblings – an older sister, younger sister and a younger brother. n I played clarinet from 5th grade through high school. I also played cymbals in marching band. Our high school band participated in a music festival competition in Vienna Austria

the facts and respond when asked. Download N.A.R.’s REALTOR® ACTION CENTER app on your mobile device and respond to action alerts with a touch of your finger. Consider running for public office. Participate in a candidates academy and learn about the opportunities available to represent the REALTOR® party. Show Up… Most of life is about showing up. Do your part. Support the REALTOR® Party through your voluntary Political Action Fund contribution… $ 197, The True Cost of Doing Business. Participate in calls to action. There are approximately 36,000 California REALTORS® who are not registered to vote. Be a part of the boots on the ground, grass roots effort to mobilize our members to register… and vote.

the year I graduated. n I was a recording artist twice – once in my late teens and once early twenties. n Love dancing. n I became a professional model after my 2nd daughter was born; hair model for Beverly Hills Stylist Jose Eber; tea room, runway and

mannequin modeling. n I taught a summer course at Cerro Coso College in Ridgecrest for teenagers 1993. n I have a passion for writing. n At one point in my political career, I wanted to be the first female governor of the State of California.

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Our Leaders Don’t Stop at the Local Level Past presidents continue to lead and support our industry at C.A.R and NAR

Radsick and Tobias continue to give of their time and energy in leadership positions at C.A.R. and NAR

a general manager for Mike Ferry and then worked with a major developer, building multifamily units. In 2009, Tobias was appointed to represent our Association as a C.A.R. Director. Due to his exemplary leadership, he has since earned the honor of serving as the 2014 Vice Chair of Region 12, which encompasses nine REALTOR® associations in California’s Central Valley, stretching from Yosemite Gateway in the north, to Tehachapi in the south. In the spring of 2013, our Association endorsed his candidacy to serve in this prestigious position, which was subsequently confirmed by all Region 12

SCOTT TOBIAS

Region 12 Vice Chair

SCOTT TOBIAS SCOTT TOBIAS REAL ESTATE Region 12 Vice Chair

Tobias graduated from CSUB in 1976 and received his real estate license that same year. He began managing for Watson Realty in 1992 and then began Scott Tobias Real Estate in 2007, which he owns and operates to this

present day. Over the years, he has taught real estate at Bakersfield College, worked as

Theresa Olson 2014 PRESIDENT

2 0 1 4 A S S O C I AT I O N L E A D E R S H I P T E A M

Sheri Anthes

2014 President Elect

John J. Garone

Bill Redmond

2014 Vice President

Athena Collup

Darrell Sparks

Midge Jimerson

2014 Secretary-Treasurer

David Gay

David Knoeb

Immediate Past President

Jacob Marquez

Pam Epps

Linda Jay

Chief Executive Officer

Derek Sprague

Wayland Louie

SALESPERSON OF THE YEA

Adam Belter

Kevin Dobbs

2300 BAHAMAS DRIVE | BAKERSFIELD, CA 93309 | PHONE: 661-635-2300 v www.facebook.com/bakersfieldreal

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C.A.R. Directors at their annual meeting in July. In 2015, he will automatically ascend to the position of Region 12 Chair. Tobias’ experience with C.A.R. during the past five years has taught him that the organization is very dynamic in helping our industry. He was compelled to continue serving at the state and national level and saw the Region 12 chairmanship as a way to volunteer his time and energy, and thus, accomplishing that objective. Tobias is making a change in our industry by giving back through his service. It allows him to experience firsthand the importance of our advocacy efforts in the legislative arena as well as upholding the high professional standards in our industry. Tobias states that “being in a leadership position at this level allows me to give back to this incredible industry for which I consider myself lucky enough to be a part.”

n

AR

n s

Sheri Anthes

REALTOR® OF THE YEAR

Adam Perez

Joe Muller

AFFILIATE OF THE YEAR

Rhesiric Roberson Beduya

ltor v www.twitter.com/bksfldrealtors

JEANNE RADSICK

C.A.R. & NAR DIRECTOR

JEANNE RADSICK SCOTT TOBIAS REAL ESTATE C.A.R. Director, NAR Director

Radsick currently participates in: C.A.R.: MLS Policy; Strategic Planning and Finance; Taxation and Government Finance NAR: MLS Issues and Policy Committee – Vice Chair; MLS Technology and Emerging Issues Advisory Board; Public Policy Committee and zipLogix Board of Directors Jeanne Radsick has been a member of organized real estate since 1987 and began serving on committees locally in 1989. What she experienced through her involvement was that with every meeting or group forum, something new was learned about the membership, our area and the business of the business. She felt as if she was participating in something that would really benefit both her clients and herself in terms of gaining a more in-depth understanding of the issues and trends affecting the world of real estate. When she was first introduced to C.A.R., she was astonished at the number of people whose commitment and knowledge was used for the betterment of the industry. She learned of the importance of the legislative process and the tremendous positive influence they could have on the laws and rules that affect private property rights and the way REALTORS® are able to conduct their real estate business. She was hooked! When Radsick began attending NAR in 1999, her real estate world exploded with the breadth of issues with which REALTORS® are continually faced; and again, the number of willing participants who give of their time and talents to make profound change to the laws and rules within which REALTORS® must work. The real estate business has become very complex, but we are lucky enough to have people paying attention to the issues that we need to be aware of in order to continue to help our clients. Radsick is currently involved in strategic planning and finance at the state level. This is the committee that not only monitors the

budget but comes up with new initiatives to help the members thrive. She also serves on the MLS Policy Committee, which will help her take the California perspective and issues back to the NAR meetings where she is honored to serve as the vice chair this year. This will be a year of tremendous change and angst as REALTORS® grapple with IDX feeds and the way brokers and agents disseminate their property information. Along with the “hard data” issues, the MLS Technology and Emerging Issues Advisory Board is still working on some of the issues that surfaced last year, such as agents not submitting listings to the MLS. There are other issues, but this is still one to be addressed. Radsick has admittedly become addicted to the valuable resource of information available by participating in discussions such as the 24th Street widening or the Centennial Corridor. It is essential that we participate and work with our elected officials to achieve the best outcome.

We want you…

It’s never too late to get involved!

2015 ASSOCIATION

ELECTION

The governing body of the Association shall be a Board of Directors consisting of the elected officers, eight REALTOR® members of the Association, plus the immediate Past President. All directors including the elected officers have one vote. Nominations are open for 2015 Director/Officer positions. Any REALTOR® member wishing to be considered for a Director’s seat must complete and submit the application found on our website.

Applications are due by Monday,

April 21st, 5pm

DOWNLOAD THE APPLICATION ON OUR WEBSITE

www.bakersfieldrealtor.org/Resources BAKERSFIELD REALTOR® MAGAZINE

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Join one of our Committees today! The most rewarding thing in life is your service to others

IT’S TIME for you to get involved

We’ve been challenged time and time again to make a difference in our community by getting involved. Each committee at the Bakersfield Association of REALTORS® serves in a different capacity; nonetheless, our local REALTOR® and affiliate members unite as a community. They come together for a variety of causes, all the while giving of their time and resources. Some members are involved in raising money for the American Cancer Society, some for the Golden Empire Gleaners, for The Make-a-Wish Foundation, and so many more. It’s their passion, their heart, that culminates into a camaraderie like never seen before and makes all their giving worthwhile. They come together for one cause and it’s always the same: to give back to our community to help make it a better place. Be the difference, change your world! Join a committee today!

2014 Committees and Leaders (In alphabetical order)

Affiliate Committee Chair: Mike George Agape Mortgage mikegeorge@agapemtgco.com Co-Vice Chair: Michele Cooper Chevron Valley Credit Union mcooper@chevronvalleycu. com Co-Vice Chair: Barbara Wells San Joaquin Valley Mortgage bwells@sjvalleymortgage.com Attendance & Reception Chair: Kandie Miller Keller Williams kandiemiller@kw.com Co-Vice Chair: Michele Cooper Chevron Valley Credit Union, mcooper@ chevronvalleycu.com Co-Vice Chair: Jenny Cameron Miramar International

jenny@myposhproperty.com Brokers’ Forum Chair: Darrell Sparks Keller Williams Realty sparks@bakersfieldrealtor.com Vice Chair: Derek Sprague Sprague Real Estate Group derek@spraguereg.com Commercial Investment Chair: Bruce Barnhard Scott Tobias Real Estate bruce@tobiasrealestate.com Vice Chair: Kevin Palla Watson Realty ERA kevin@kevinpalla.com Community Spirit Chair: Cheri Romero Miramar International, Marketplace Cheri4RE@gmail.com Vice Chair: Terri Vaughn Miramar International, Downtown tvrealtor@yahoo.com RSVP Chair: Cheri Romero Miramar International, Marketplace

Cheri4RE@gmail.com Vice Chair: Terrie Vaughn Miramar International, Downtown tvrealtor@yahoo.com Cultural Diversity Chair: Debra Loper Keller Williams Realty dloper@bak.rr.com Vice Chair: Rene Luna Miramar International, Haggin Oaks rene@reneluna.com Education Chair: Tony Ayon Miramar International, Downtown tony@tonyayon.com Vice Chair: Irma Nunez Mission Real Estate irma@missionrealestateca.com Equal Opportunity Chair: Cheri Romero Miramar International, Marketplace Cheri4RE@gmail.com Vice Chair: Lisa Hook Prospect Mortgage


lisa.hook@prospectmtg. com

Miramar International, Downtown judy@judycamp.net Vice Chair: Susan O’Quinn RE/MAX Golden Empire susan@kernhomes.net

Golf Tournament Chair: Mike George Agape Mortgage mikegeorge@agapemtgco. com Vice Chair: Tony Ayon Miramar International, Downtown tony@tonyayon.com

Thursday Brew Chair: Ashley Weaver Karpe Real Estate Center aweaver@karpe.com Vice Chair: Raymond Beasley Fusion Real Estate Network beasleyrealestate@gmail. com

R.GOV Chair: Athena Collup Miramar International, Marketplace athena@athenacollup.com Vice Chair: Jeanne Radsick Scott Tobias Real Estate jeanne@radsick.com

Grievance Chair: Mike Saba mikesaba71@gmail.com Watson Realty ERA Harvest/Casino Night Chair: Shari George Agape Mortgage sharigeorge@agapemtgco.com Co-Vice Chair: Nancy Harper Nancy Harper, Broker Nancy@NancyHarper.com Co-Vice Chair: Lisa Belt Watson Realty ERA lisabelt@watsonrealty.com Harvest/Relay for Life Chair: Judy Camp

info@AlyssaKnight.com Vice Chair: Nik Boone Coldwell Banker Preferred, Coffee nikboone@gmail.com

Membership Development/Orientation Chair: Kevin Palla Watson Realty ERA kevin@kevinpalla.com Vice Chair: Brian Tuttle Coldwell Banker Preferred, Coffee btuttle@cbbakersfield.com Professional Standards Chair: Glenn Porter RE/MAX Golden Empire glenn@glennporter.com

Vice Chair: Angie Trigueiro Titan Real Estate Group, Inc. trigueiro@sbcglobal.net Strategic Planning/ Finance Chair: Jeanne Radsick Scott Tobias Real Estate jeanne@radsick.com Vice Chair: Midge Jimerson Boydstun Realty Co. Inc. midgejimerson@yahoo.com Technology Chair: Alyssa Knight Keller Williams Realty

Young Professionals Network Chair: Valerie Fisher Coldwell Banker Preferred, Westwind Valerie@Thebakersfieldrealtor. com Vice Chair: Jenny Cameron Miramar International jenny@myposhproperty.com

Join a committee today!

Call 635-2300

for more information

We are here for you, just give us a call! BAKERSFIELD ASSOCIATON OF REALTORS ® STAFF

Jamey Lyster

MLS Services Manager

Claudia Bugarin Professional Standards Administrator

Cindy Kiser

Sr. Manager Member Resource Coordination & Development

Ginger Edwards Office Administrator

Cody Brown Member Services Manager

We have a vaiety of resources and infomation to help make your job a little easier. Find out how.

Member Services at

635-2300

Yanni Valdes Member Service Specialist

Rene Turner Member Service Specialist

Carol Duran

Communications Design & Development

BAKERSFIELD REALTOR® MAGAZINE

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Strategic Planning and Finance Our local leaders develop an Association plan for 2013 -2017

Founded in 1905, the Bakersfield Association of REALTORS® is a dynamic association with a dedicated volunteer leadership and a membership of approximately 1,600. Of the trade associations and the chamber of commerce in Bakersfield, it can be ranked by budget size among the top ten of business associations.

Strategic Plan 2013 - 2017

The newly adopted plan spans the period of 2013 to 2017, guiding successive volunteer leaders, committees and professional staff. Key elements of the plan include: n Purpose – Statement of purpose for the Association. n Vision – The long term outcome of how the Association should be perceived. n Values – Guiding principles for the leadership and staff. n Goals – The core competencies of the Association to which sufficient resources will be allocated. n Strategies – Approaches and programs to advance the goals. n Tactics – Performance measures, assignments and deadlines to get the work done. (These are most likely identified and tracked in an annual program of work.)

Statement of Purpose

The Bakersfield Association of REALTORS® is the leading advocate of the Real Estate Industry, its Members, and the Consumers they serve.

Vision Statement

Improving the real estate industry through professionalism and service.

Tagline

Growing a Stronger Community

Values Statement n Excellence

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BAKERSFIELD REALTOR® MAGAZINE

professional and ethical standards will govern our work and our relationships with others. n Leadership – A commitment to provide a positive and effective influence within our professional and regional community. n Diversity – A respect for serving members representing all cultures and business models. n Collaboration – A commitment to working with other organizations as a trusted and supportive community partner to benefit our member/ stakeholders. n Innovation – We will continually explore new avenues to provide better service to our members.

Our Goals for 2013 – 2017

Five goals were established as the core competencies of the Association for which resources will be allocated. Three of the goals are primary purposes; while two of the goals are the foundation that supports Advocacy, Education and Service. I. EDUCATE — Professionalism and Standards II. ENGAGE — Member Service and Value III. LEAD — Association Leadership and Operations IV. ADVOCATE — Government Relations and the Voice of Real Estate V. SERVE — Community Service

Strategies to Advance the Plan

Strategies are programs and priorities to achieve the goals and advance the mission. The strategies suggested are indicated below each goal and the main subject is underlined. I. EDUCATE — Professionalism and Standards - Maintaining the REALTOR® ethics and standards through education and knowledge.

A. Increase compliance with the Code of Ethics. B. Increase competence and success through Association education and training. C. Improve awareness of the consequences of unethical practices; considering implementation of citations for violations. D. Maintain effective and timely processes for professional standards and grievances. E. Enhance educational offerings by investing in signature quality speaker programs. F. Provide scholarships for students pursuing a course of study in real estate or some related field at the college or graduate levels. II. ENGAGE — Membership Service and Value - Serving the needs of our members by providing programs, products and services that positively impact their professional success. A. Maintain productive and responsive relationships within brokerage and agent community. B. Update and expand programs, products and services to meet the demands of an ever-changing and diversified marketplace. C. Provide a superior membership experience to all members. D. Set growth metrics to monitor recruitment, retention and market share. E. Respond to need for new forums, networks and user groups to engage diversity of members and interests. F. Promote the achievements, benefits and value of the BAR, C.A.R. and N.A.R. as a distinct and valuable member service. G. Identify, reach and provide value to industry niches, i.e. property management, commercial brokers, new construction, etc. III. LEAD — Association Leadership and Operations - Maintaining a nationally and state acclaimed


Association of REALTORS® through leadership and resources. A. Analyze programs, education and events to determine revenue, expense, perceived value and return on investment to increase income. B. Make use of the 501(c)(3) foundation to broaden purpose beyond scholarships. C. Pay off the Association mortgage by 2018. D. Allocate resources to identify, mentor and invest in future leaders of the Association and to serve on private and public boards. E. Anticipate Association office growth needs with a plan for expanding parking and classroom space. F. Maintain plan for technology investment and providing leading edge tech services to members. G. Increase professional staffing as increased programs and members service requires for customer service excellence. H. Align committees with the goals of the association, ensuring relevance of their work and outcomes.

IV. ADVOCATE — Government Relations and the Voice of Real Estate - Vigilance in monitoring and influencing issues impacting real estate. A. Develop policy platforms that correspond with strategic plan on issues impacting our industry. B. Develop a coalition with other associations to support advocacy. C. Support RPAC – “The voice and muscle of the REALTOR®.” D. Improve awareness and grassroots involvement of members in political advocacy. E. Allocate sufficient resources for an effective Government Affairs Program. F. Involvement and recognized as influential in economic development. V. SERVE — Community Service Positively impacting our community through goodwill and campaigns led by REALTORS®. A. Contribute to the community as a REALTOR® force and as a means for

involving members. B. Improve public awareness of the contributions of the Association and REALTORS® by quantifying the economic impact of direct and in kind services. C. Evaluate the Association’s involvement in community service and charities to determine direct costs (i.e. staffing, funds) and seek annual program that raises funds for REALTORS®, for instance scholarship, education, etc.

STRATEGIC PLAN FOR 2013-2017

There’s nothing like having direction for our Association. So many countless hours go into creating and developing our strategic plan for you. It’s complex, but it stands for what we as REALTORS® believe in now and in the future. If you’d like to have a digital or hard copy of the strategic plan, just give us a call at 635-2300.

BAKERSFIELD REALTOR® MAGAZINE

13


Bakersfield is a Giving Community

Cancer charities top the list for record-breaking fundraisers, including our Wine Tasting & Auction

B

akersfield would be a Gold Medal Winner if there was an Olympic event for charity and donations. There are countless local events throughout the year for a myriad of charities ranging from children’s advocacy and the homeless to serving our returning military men and women, both healthy and wounded. These and other incredibly important charities are showered with donations, large and small, from all walks of life in Bakersfield. We are a giving and generous town, like none other, and this is one of the reasons we choose to live here. People care and they show it by organizing these events and then reaching down into their pockets and giving from their personal resources. Two of the most well-known and successful charities target the cure and treatment of cancer for those affected by

B A K E R S F I E L D

this killer. Relay for Life and Links for Life are both incredibly successful, hosting record-breaking fundraisers while raising cancer awareness. Relay for Life is nationally known for their tireless efforts in the area of research in the fight against cancer. Many residents of Kern County have benefited by those efforts. Links for Life focuses on breast cancer only and is dedicated to making sure all women are screened for breast cancer. Early detection of breast cancer is crucial, and Links for Life helps provide testing to those women who otherwise would not be screened. Links for Life also offers assistance for patients, caregivers and families affected, provided by multiple support groups. There is a new and essential organization in Kern County, now in its second year, called The Kern County Cancer Fund (KCCF). KCCF is devoted to providing

A S S O C I A T I O N

financial support to cover insurance, pharmaceutical and patient services, to residents in Kern County undergoing cancer treatment. Residents seeking assistance must complete the application process, and once approved, KCCF makes payments directly to the vendor for their services. In 2013 alone, they provided assistance to 84 Kern County patients. It would be hard to argue who is at the top of the Bakersfield fundraising list. The American Cancer Society’s Relay for Life is an annual event embraced by the entire community and is evidenced by the amazing totals raised each year! In 2013 Bakersfield Relay for Life raised an astounding $1,600,000!!! The Bakersfield Association of REALTORS® joined this effort in 2013 with their Bringing Home the Cure Team. The

O F

Continued on page 22

R E A L T O R S

®

Help in our fight to save a life!

Enjoy a taste of wine from the Central Coast, savory food and a silent auction. AN EVENING OF FUN! Purchase a ticket today for

only $6000

H O L LY W O O D S T Y L E

SAVE THE DATE

You can get your tickets at: The Bakersfield Association of REALTORS® n Motor City Lexus n Imbibe Wine and Spirits Merchant n

APRIL 12

RELAY FOR LIFE

4 - 7 P M AT M O T O R C I T Y L E X U S

“ B R I N G I N G 14

BAKERSFIELD REALTOR® MAGAZINE

PROCEEDS BENEFIT

H O M E

T H E

C U R E ”


M

embers of The A Team! Collectively, these individuals form a group of loyal, hardworking Affiliate members who serve the Association in a variety of ways. Over a long period of time, they consistently: n Attend activities and events such as 1st Thursday Brew & Breakfast.

THEATEAM

Over the years we have developed a special partnership with our Affiliates in Action who have given so much to our members!

n Volunteer their time and energy to

support the Association’s programs and activities. n Promote Association activities to

other members.

n Contribute raffle items and door

prizes as well as sponsor various programs and special events. For all their efforts, A Team Members earn these opportunities: n Featured in all five issues of Bakersfield REALTOR® Magazine.

SHERYL GALLION

MONA CIMENTAL

sgallion@ticortitle.com

mcimental@propertyid.com www.propertyid.com

Ticor Title 661.342.7802

Property I.D. 661.220.0159

MICHELE COOPER

Chevron Valley Credit Union 661.587.7250 ext. 314

mcooper@chevronvalleycu.com

n Complimentary advertising through

The A Team contact list on the Association website.

n Complimentary recognition on the

Association Reception TV.

n First opportunity to sponsor

key events. If you’re interested in joining The A Team contact Mike George, our Affiliate Chair!

LISA HOOK

Prospect Mortgage 661.301.5472

lisa.hook@prospectmtg.com www.myprospectmortgage.com

Mike George, Chair Agape Mortgage

mikegeorge@agapemtgco.com www.agapemtgco.com 661-324-2427

SAM JABUKA

Jabuka Home Inspections 661.664.8629 jabuka@sbcglobal.net

TERRI MAYS

BARBARA WELLS

tmays@firstam.com www.firstamericantitle.com

bwells@sjvalleymortgage.com

First American Home Buyers Protection 661.808.7612

BEN SOELBERG

SMRT Home Inspections 661.747.3337

smrthomeinspections.com ben@smrthomeinspections.com

San Joaquin Valley Mortgage 661.703.2227

ASHLEY WEAVER

Karpe Real Estate Center 661.847.4982 karpe.com Aweaver@karpe.com

You can be a part of the A Team too! Call Mike George at 324- 2427 for more information

BAKERSFIELD REALTOR® MAGAZINE

15


design for living

HO ME S E L L I N G T I P S FO R R E A LTO R S ® A ND C

5 TIPS to prepare your home

FOR SALE

G. M. FILISKO, HOUSELOGIC

Working to get your home ship-shape for showings will increase its value and shorten your sales time.

1.

Have a home inspection

Be proactive by arranging for a pre-sale home inspection. For $250 to $400, an inspector will warn you about troubles that could make potential buyers balk. Make repairs before putting your home on the market. In some states, you may have to disclose what the inspection turns up.

2.

Get replacement estimates

If your home inspection uncovers necessary repairs you can’t fund, get estimates for the work. The figures will help buyers determine if they can afford the home and the repairs. Also hunt down warranties, guarantees, and user manuals for your furnace, washer and dryer,

16

BAKERSFIELD REALTOR® MAGAZINE

dishwasher, and any other items you expect to remain with the house.

3. 4.

Make minor repairs

Not every repair costs a bundle. Fix as many small problems—sticky doors, torn screens, cracked caulking, dripping faucets—as you can. These may seem trivial, but they’ll give buyers the impression your house isn’t well maintained.

Clear the clutter

Clear your kitchen counters of just about everything. Clean your closets by packing up little-used items like out-of-season clothes and old toys. Install closet organizers to maximize space. Put at least one-third of your furniture in storage, especially large pieces, such as entertainment centers and big televisions. Pack up family photos, knickknacks, and wall hangings to depersonalize your home. Store

the items you’ve packed offsite or in boxes neatly arranged in your garage or basement.

5.

Do a thorough cleaning

A clean house makes a strong first impression that your home has been well cared for. If you can afford it, consider hiring a cleaning service. If not, wash windows and leave them open to air out your rooms. Clean carpeting and drapes to eliminate cooking odors, smoke, and pet smells. Wash light fixtures and baseboards, mop and wax floors, and give your stove and refrigerator a thorough once-over. Pay attention to details, too. Wash fingerprints from light switch plates, clean inside the cabinets, and polish doorknobs. Don’t forget to clean your garage, too. G.M. Filisko is an attorney and award-winning writer who has found happiness in a Chicago brownstone. A frequent contributor to many national publications including Bankrate.com, REALTOR® Magazine, and the American Bar Association Journal, she specializes in real estate, business, personal finance, and legal topics.


C LIEN TS

A New Way to Sell a Home

ARRANGE A SLEEPOVER S

Daily Real Estate News | February, 2014

ome home buyers are making an unusual request: They’re asking to spend the night at a home before they make an offer on it. HGTV’s “Sleep On It,” which follows potential buyers as they stay overnight in two homes with the sellers’ approval before deciding which one to buy, hasn’t seemed to spark a national trend. But it has prompted such proposals to surface more often, real estate professionals say. The sleepovers can help buyers gain a better perspective on what it actually would feel like to live at the home, whether the kitchen is the right size, the noisy neighbors are too distracting, or the water pressure just isn’t right. Corlie Ohl, a real estate professional at Citi Habitats in New York City, recalls a client who requested to take a shower in an $865,000 apartment he was considering to buy. He wanted to make sure the place had adequate water pressure. “It’s the strangest request I’ve ever experienced in my life for someone who wanted to purchase an apartment,” Ohl says. “The seller said, ‘Yeah, I guess, as long as he brings his own towel.’” Nick Jabbour, a real estate agent in New York City, says that in 10 years of business, he’s only had three clients request sleepovers in listings. One buyer paid $1,000 so that the owner could stay in a hotel, as well as a $1,000 security deposit in order to test out the home for one night. He was concerned about possible nearby noise, but after one night there, he ended up buying the $2.5

million Wall Street apartment. Contracts are a good idea for any buyer sleepovers to protect both parties from liabilities, such as loss of personal belongings, say real estate professionals. A couple in Boulder, Colo., were staying at a condo when they decided to check out the condo’s parking area at night. But, “as they exited the elevator, they were abruptly confronted by two police officers, weapons drawn,” says real estate professional Bob Gordon. The neighbors had thought they were burglars. But the incident prompted the couple to put in an offer

immediately on the home, “knowing the neighbors would be concerned enough to call police,” Gordon says. SOURCE: “When Homebuyers Insist on Staying the Night,” U.S. News (Feb. 3, 2014)

BAKERSFIELD REALTOR® MAGAZINE

17


2014

THERESA OLSONINAUGURAL CELEBRATION

theresa OL S O N 2014 PRESIDENT

F

F

F

F

Photos: ABBYS PHOTOGRAPHY, 661 342-4945

Our YPN’ers

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BAKERSFIELD REALTOR® MAGAZINE


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BAKERSFIELD REALTOR速 MAGAZINE

19


11 WAYS To Create a Welcoming Front Entrance for

Under $ 100 20

BAKERSFIELD REALTOR® MAGAZINE

CARA GREENBERG, HOUSELOGIC

Wouldn’t it be nice to approach your home’s entrance with a grin instead of a grimace? Take our tips for beating a clear, safe, and stylish path to your front door. 1. Clear the way for curb appeal. The path to your front door should be at least 3 feet wide so people can walk shoulder-to-shoulder, with an unobstructed view and no stumbling hazards. So get out those loppers and cut back any overhanging branches or encroaching shrubs. 2. Light the route. Landscape lighting makes it easy to get around at night. Solar-powered LED lights you can just stick in the ground, requiring no wiring, are suprisingly inexpensive. $45 for a pack of 8, lowes.com. 3. Go glossy. Borrow inspiration from London’s lovely row houses, whose owners assert their individuality by painting their doors in high-gloss colors. The reflective sheen of a royal blue, deep green, crimson, or whatever color you like will ensure your house stands out from the pack. Consult Bonnie Rosser Krims’ book, The Perfectly Painted House, for ideas. 4. Pretty up the view. A door with lots of glass is a plus for letting light into the front hall — but if you also want privacy and a bit of decor, check out decorative window film. It’s removable and re-positionable, and comes in innumerable styles and motifs. About $5.25 per running foot, decorativefilm.com. A less expensive way to get the look of stained glass without doing custom work or buying a whole new door: Mount a decorative panel on the inside of the door behind an existing glass insert, $92 for an Arts and Crafts-style panel 20” high by 11” wide. 5. Please knock. Doorbells may be the norm, but a hefty knocker is a classic that will never run out of battery life, and another opportunity to express yourself (whatever your favorite animal or insect is, there’s a door-knocker

in its image). $39, potterybarn.com. 6. Replace door hardware. While you’re at it, polish up the handle on the big front door, or better yet, replace it with a shiny new brass lockset with a secure deadbolt, $57. 7. Ever-greenery. Boxwoods are always tidy-looking, the definition of easy upkeep. A pair on either side of the door is traditional, but a singleton is good, too. About $25 at garden centers. In cold climates, make sure pots are frost-proof (polyethylene urns and boxes mimic terracotta and wood to perfection). $80, frontera.com. 8. Numbers game. Is your house number clearly visible? That’s of prime importance if you want your guests to arrive and your pizza to be hot. Stick-on vinyl numbers in a variety of fonts make it easy, starting at about $4 per digit. 9. Foot traffic. A hardworking mat for wiping muddy feet is a must. A thick coir mat can be had at the hardware store for less than $20, or spring for something fancier, like a decorative halfround that promises weather and mildew resistance, $45, frontgate.com. 10. Go for the glow. Fumbling for keys in the dark isn’t fun. Consider doubling up on porch lights with a pair of lanterns, one on each side of the door, for symmetry and twice the illumination. $69 each, shadesoflight.com. 11. Snail mail. Mailboxes run the gamut from kitschy roadside novelties masquerading as dogs, fish, or what-haveyou to sober black lockboxes mounted alongside the front door. Whichever way you go, make sure yours is standing or hanging straight, with a secure closure, and no dings or dents. The mail carrier will thank you.


GOLF 52nd Annual

TOURNAMENT HITS A HOLE-IN-ONE

We broke another record in 2013! It was a history-making year for fundraising. Proceeds from donated to the Golden Empire Gleaners were in the amount of $4,689,87. Proceeds from the Helicopter Golf Ball Drop were donated to the Bakersfield Ronald McDonald House, Wounded Heroes and the Make-a-wish Foundation. The three organizations received $6,486.67.20.

SAVE THE DATE: OCTOBER 24th IS THIS YEAR’S TOURNAMENT

Photos by: Midge Jimerson THE DRIVING FORCE BEHIND OUR 2013 GOLF TOURNAMENT & HELICOPTER GOLF BALL DROP

Bruce Barnhard

Joe Muller

Michele Cooper

David Knoeb

Sam Jabuka

Mike George

Shari George BAKERSFIELD REALTOR® MAGAZINE

21


California Has it All

NAR Survey reveals best, worst performing housing markets.

P

Daily Real Estate News | February 2014

ro Teck released its picks for the top 10 best performing real estate markets, taking into account several real estate market indicators such as sales and listing activity and prices, months of remaining inventory, days on market, sold-to-list price ratios, and foreclosures and REO activity. Based on those factors, the metros that

emerged as Pro Teck’s top real estate market performers are: n Nassau

n Santa

County-Suffolk County, N.Y.

Angeles-Long Beach-Glendale, Calif. Arbor, Mich.

n Anaheim-Santa n

Ana-Irvine, Calif.

Oxnard-Thousand Oaks-Ventura, Calif.

n San

Diego-Carlsbad, Calif.

n San

Luis Obispo-Paso Robles-Arroyo

Maria-Santa Barbara, Calif.

n Ashville,

n Los

n Ann

Grande, Calif.

N.C.

n Houston-The

Land, Texas

Woodlands-Sugar

On the other hand, the metros landing at the bottom of Pro Teck’s list are Jacksonville, Fla.; Homosassa Springs, Fla.; Saginaw, Mich.; Mobile, Ala.; and Jacksonville, N.C. Tom O’Grady, CEO of Pro Teck, says that Jacksonville, Fla., fell at the bottom of the list mostly because 81 percent of its sales were foreclosures – compared to 3 percent for the top performer, Long Island. SOURCE: “The Best and Worst Housing Markets in America Right Now,” HousingWire (Feb. 4, 2014)

Continued from page 14

Association’s team raised over $71,000! Our goal for 2014 is $101,000. . . . and we are well on our way! The main fundraiser for Bringing Home the Cure is a Wine Tasting and Auction held at Motor City Lexus of Bakersfield. This year’s theme is “Hollywood Style.” The chic and sophisticated atmosphere of the Lexus facility is the perfect backdrop for this prestigious event. The opportunity to taste outstanding wines is a great way to find a new favorite without traveling far from home. To accompany the wine, there will be delicious favorites from a number of Bakersfield’s most popular restaurants. The evening wouldn’t be complete without both a live and silent auction with items ranging from small and affordable to “out of this world fabulous”! Come and walk the red carpet and join us in the fight to save lives on April 12 from 4:00 to 7:00 p.m. at Motor City Lexus of Bakersfield. Tickets are available at The Bakersfield Association of REALTORS®, 2300 Bahamas Drive; Imbibe Wine and Spirits Merchant, 4140 Truxtun Ave, and Motor City Lexus of Bakersfield, 5101 Gasoline Alley. For more information please call the Bakersfield Association of REALTORS® at 661.635.2300.

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BAKERSFIELD REALTOR® MAGAZINE


®

Give them a big welcome!

new realtors ® october 2013

Lucas Enrique Alindajao–Tholco Real Estate Group, Inc., Adriana Aguirre–Coldwell Banker Preferred, Coffee, Richard Edward Demarest–Miramar International, Coffee, Karen Sue Foster–Scott Rivera Real Estate Team, Dean Gardner–Gardner Construction Dewey Hinds–RE/MAX Magic, Michael Zaiden Jilani–Premier Realty Homes, Mary Ortiz–John Balfanz Homes, Inc., Alfonso Gomez Sanchez Jr.–Power House Realty, Angela Siegfried–EPCO & Associates, Inc., Sherry Storms Simpson–Truth Realty, Elizabeth Guerrero–Miramar International, Marketplace, David Knoeb, 2013 President

new realtors ® november 2013

Bill Sidhu–Golden Valley Property Management, Sandra Santiago– Golden Valley Real Estate Group, Hector Gomez–Urbania Real Estate Group, Aaron McMurtrey–McMurtrey Realty, Mary Allen–Keller Williams Realty, Heather Hughes–McKinzie Nielsen Real Estate, Joseph Doty–Miramar International, Coffee, Elizabeth Doty – Miramar International, Coffee, Laura Vega–Westside Real Estate & Property Management, David Knoeb, 2013 President and Linda Jay, CEO, The Bakersfield Association of REALTORS®

Member Care Report A review of the past and a look at today MEMBERSHIP

2007 2008 2009 2010 2011 2012 2013

REALTOR Brokers

385

332

320

304

293

290

REALTOR® Agents

1,557

1,463

1,434

1,359 1,174

1,188

1,243

TOTAL REALTORS®

1,942

1,795

1,754

1,663 1,462

1,481

1,533

MLS only Brokers

457

301

270

227

190

177

180

MLS Only Agents

250

142

115

100

80

79

75

TOTAL MLS ONLY

707

443

385

327

270

256

255

®

288

new realtors ® january 2014

Trevor Keller–Coldwell Banker Preferred, Coffee, January Lau– Urbania Real Estate, Kelly Mueller–Watson Realty, ERA, Gerardo Ortiz – Coldwell Banker Preferred, Ming, Aman Sahami–TNT Real Estate, Nicole Villalobos–Keller Williams Realty, Theresa Olson, 2014 President and Linda Jay, CEO, The Bakersfield Association of REALTORS®

BAKERSFIELD REALTOR® MAGAZINE

23


I

The Future of Real Estate

Get involved with our Young Professionals Network, Our Leaders of Tomorrow

n a field that is a second career for many people, younger real estate professionals often strive for a way to connect with each other and tap into valuable resources that will help them gain business savvy and succeed. REALTOR® Magazine launched the Young Professionals Network (YPN) in 2006 as a way to help the younger generation of REALTORS® build a stronger link with the real estate industry and the community. Through networking events, fundraisers and an engaged YPN Committee, the program gives its members the tools they need to advance their careers — and have fun in the process. YPN helps young real estate professionals excel in their careers by giving them the tools and encouragement to become involved in four core areas: REALTOR® ASSOCIATIONS. Attend REALTOR® conferences and pursue leadership roles with their local, state, and national association. REAL ESTATE INDUSTRY. Take an active role in policy discussions and advocacy issues; be informed about the latest industry news and trends. PEERS. Network and learn from one

24

BAKERSFIELD REALTOR® MAGAZINE

YPN ADVISORY COMMITTEE

Valerie Fisher, Chairman Coldwell Banker Preferred — Westwind Jenny Cameron, Vice Chair Miramar International Freddy Perez — Sprague Real Estate Group Aimee Jones — Watson Realty, ERA Tony Ayon — Miramar International, Downtown Derek Sprague — Sprague Real Estate Group Ashley Weaver — Karpe Real Estate Center Alli Fountain — Keller Williams Realty Aileen Saucedo — Urbania Real Estate Theresa Olson — 2014 Bakersfield Association of REALTORS® President, RE/MAX Magic Linda Jay, RCE, Chief Executive Officer Bakersfield Association of REALTORS® Cody Brown, Staff Liaison If you have any questions please contact Cody Brown, at (661) 635-2301 or cody@bakersfieldrealtor.org

another by attending events, participating in online communication, and seeking out mentoring opportunities. COMMUNITY. Become exceptional members of their community by demonstrating a high level of REALTOR® professionalism and volunteering

for causes they feel passionate about. While most members of YPN are under 40, there is no age restriction. Any member who thinks he/ she would benefit from membership is welcome to join. We would love for you to be a member of our group (there is no cost for membership). So if you’re as excited as we are about this dynamic group of young Pick up a YPN Brochure leaders, stop by today with application. to pick up a brochure and fill out the application inside! Become a YPN’er, where fun is a must at every event — all for a good cause, and that is giving back to our community.

YPN SPONSORSHIP OPPORTUNITIES Looking to position yourself in front of one of the hottest growing professionals in Bakersfield? Here is your opportunity to get in front of bright, career-driven young real estate professionals. Call 635-2300 for more information.

Visit us: Websitebakersfieldrealtor.org | facebook.com/bakersfieldypn | twitter.com/bksfldrealtors


Arts

2014

Contest Spread the word!

The Arts Contest is our way of helping students in our community understand the importance of Fair Housing in a fun and creative way. We’d love to get the word out to any and all of the teachers you may know. Teachers with award-winning entries will receive all of the net proceeds from this event. The 2013 Fair Housing Student Arts Contest was a great success and with the support of sponsors, 16 teachers were awarded gift cards to use toward educational materials for their classrooms. Your help in getting the Arts Contest information distributed to the teachers and after-school programs is a great part of the success of the Arts Contest.

DEADLINE FOR ENTRY SUBMISSION:

MARCH 7th

You will find the following information on our website ready to download and distribute. Help get teachers involved! n Rules and guidelines for each Teacher n Letter to Teachers n Recommended Fair Housing lesson plan, if needed If additional materials are needed, please feel free to contact the Equal Opportunity/Fair Housing Committee. We are here to help make this a fun and educational experience for all students.

We encourage students to express their creativity through the arts. Last year we had 386 art submissions, and we’d love to have more this year! Your interest in the 2014 Fair Housing Students Arts Contest is a big part of this. Reach out to the Art Instructors from Kindergarten through 12th grade encouraging their classroom participation. Help us spread the word about our 2014 Fair Housing Student Arts Contest! FOR MORE INFORMATION: Claudia Bugarin, 661-635-2311. Cheri Romero, Chairman, 661-342-7309. Terri Vaughn, Co-Chairman, 661-496-9090

BAKERSFIELD REALTOR® MAGAZINE

25


State of the

Housing

Market

2012 Compared to 2013 by MLS Area Area

# Sold

Dollar Value

Average Sold Price*

% of List Price*

2013

2012

2013

2012

2013

2012

10

202

213

$26,738,147

$22,150,146

$136,752

$109,870

45

53

98.29

98.88

21

142

127

$11,389,119

$7,248,409

$84,708

$58,136

46

40

96.6

97.4

22

202

237

$27,404,933

$25,882,071

$140,065

$113,109

34

52

99.18

98.1

2013 2012 2013

2012

23

21

25

$6,698,388

$6,335,923

$321,419

$262,330

48

101

95.84

97.36

31

243

272

$28,803,412

$23,804,747

$118,533

$87,518

40

58

98.09

99.25

32

538

607

$77,417,972

$70,176,039

$146,437

$116,850

43

52

98.59

98.14

33

184

206

$31,500,343

$28,532,632

$178,355

$143,289

45

51

99.76

98.58

34

107

66

$31,003,748

$15,750,310

$293,540

$248,892

54

64

97.66

96.32

41

118

182

$11,080,134

$14,045,967

$95,821

$77,672

47

46

100.25

99.73

42

138

194

$17,673,496

$17,508,850

$133,992

$90,796

38

52

100.4

98.68

43

11

19

$1,644,525

$3,014,199

$149,502

$163,261

28

68

96.81

91.68

51

645

759

$81,707,622

$70,300,070

$132,028

$94,459

38

50

100.42

99.38

52

1235

1413

$217,387,130

$206,158,662

$184,110

$152,287

38

52

99.87

99.28

53

718

674

$211,104,959

$158,055,569

$295,560

$236,526

37

54

99.03

98.79

54

4

10

$899,050

$1,952,400

$224,763

$195,240

90

86

97.93

100.75

61

202

199

$47,513,467

$37,293,380

$235,460

$189,925

37

47

100.29

99.7

62

1010

1016

$270,781,811

$232,204,664

$268,270

$228,571

35

54

100.31

99.61

63

350

361

$113,603,452

$105,912,782

$327,101

$295,639

38

54

99.84

98.76

64

16

17

$4,458,591

$4,537,975

$278,662

$294,028

54

56

100.05

99.14

80

91

114

$16,750,692

$18,152,128

$189,690

$164,609

75

78

96.86

97.51

81

16

11

$2,636,500

$1,873,500

$163,767

$170,318

203

116

92.1

94.71

82

35

37

$2,772,679

$3,699,748

$90,014

$103,184

80

70

94.23

94.87

83

41

49

$4,686,884

$4,736,230

$122,808

$98,962

73

68

96.31

91.81

91

73

145

$8,231,864

$12,560,350

$113,845

$86,711

56

59

98.25

99.02

92

6

4

$1,891,000

$655,900

$368,200

$163,975

58

180

98.35

97.63

93

21

19

$2,585,896

$2,974,300

$123,138

$158,022

47

32

98.21

94.67

94

19

18

$2,196,501

$1,695,500

$127,107

$107,857

48

81

99.83

96.57

95

205

290

$29,937,750

$33,476,014

$146,038

$115,861

36

62

98.39

97.53

96

150

152

$12,747,715

$11,580,446

$87,646

$76,211

51

54

96.79

98.07

98

238

273

$35,988,286

$32,218,540

$150,205

$119,030

48

57

97.78

97.07

99

156

228

$33,379,480

$37,626,311

$223,152

$180,411

71

71

96.61

97.82

* Figures from Single Family Homes Only. Statistics were run on January 15, 2014.

26

DOM*

BAKERSFIELD REALTOR速 MAGAZINE


The numbers tell the story

Monthly Stats

Active, Pending and Sold - All Areas

1,600

1,600

1,400

1,400 2013

1,200

2012

1,000

800

600

600

400

400

200

200 ACTIVE

CONTINGENT

PENDING

0

SOLD

NOVEMBER 2013 November November 1,600 Areas All

2013

2013

2012

37

37

All Areas

% Year over % Year Year over Year 2012 Change Change

% Year over Year over Year 1,428 909 2012 909% Year57.1% 57.1% 2013 1,428 2013 2012 Change Change Contingent Contingent 423 423 783 783 -46.0% 2013 -46.0% Active Active 1,428 1,428 909 909 57.1% 57.1% 1,200 PendingPending 1,005 1,005 1,127 1,127 -10.8% -10.8% 2012 -46.0% Contingent Contingent 423 423 783 783 -46.0% Sold Sold 559 559 596 596 -6.2% -6.2% 1,000 PendingPending 1,005 1,005 1,127 1,127 -10.8% -10.8% Total Volume Total Volume Closed Closed $113,669,134 $113,669,134 $99,019,410 $99,019,410 14.8% 14.8% Sold Sold 559 559 596 596 -6.2% -6.2% Median Sales Price Sales * Price *$182,550 $182,550$142,000 $142,000 28.6% 28.6% 800 Median Total Volume Total Closed Volume Closed $113,669,134 $113,669,134 $99,019,410 $99,019,410 14.8% 14.8% AverageAverage DOM * DOM * 37 37 50 50 -26.0% -26.0% Median Sales Price Sales * Price *$182,550 $182,550$142,000 $142,000 28.6% 28.6% 600 Median

400

50

50

-26.0% -26.0%

December December 1,600

* Single Family Only

AverageAverage DOM * DOM * * Single *Family SingleOnly Family Only

SOLD

2013

2013

2012

% Year over % Year Year over Year 2012 Change Change

43

AverageAverage DOM * DOM *

400

43

54

54

2013

2012

-20.4% -20.4%

Bakersfield 200 2013

2013

CONTINGENT

2012

% Year over Year % Year over Year 2012 Change Change

PENDING

SOLD

over % Year Year over Year Sold November 488 2013 488 503 2012 503% Year-3.0% -3.0% November 2013 2012 Change Change Total Volume Total Volume Closed Closed $103,644,908 $103,644,908 $86,936,471 $86,936,471 19.2% 19.2% Sold Sold 488 488 503 503 -3.0% -3.0% Median Median Sales Price Sales * Price *$190,000 $190,000$150,000 $150,000 26.7% 26.7% Total Volume Total Closed Volume Closed $103,644,908 $103,644,908 $86,936,471 $86,936,471 19.2% 19.2% AverageAverage DOM * DOM * 36 36 50 50 -28.0% -28.0% Median Median Sales Price Sales * Price *$190,000 $190,000 $150,000 $150,000 26.7% 26.7% Sold

PENDING

over Yearover Year % Year Active December Active December 1,383 940 2012 940% Year47.1% 47.1% 2013 1,383 2013 2012 1,400 Change Change Contingent Contingent 415 415 745 745 2013 -44.3% -44.3% Active Active 1,383 1,383 940 940 47.1% 47.1% 1,200 Pending Pending 866 866 1,099 1,099 -21.2% -21.2% 2012 Contingent Contingent 415 415 745 745 -44.3% -44.3% Sold Sold 481 481 588 588 -18.2% -18.2% 1,000 PendingPending 866 866 1,099 1,099 -21.2% Total Volume Total Volume Closed Closed$99,606,576 $99,606,576 $99,196,176 $99,196,176 -21.2% 0.4% 0.4% Sold Sold 481 481 588 588 -18.2% -18.2% Median Median Sales Sales * Price *$190,000 $190,000 $150,000 $150,000 26.7% 26.7% 800 Price Total Volume Total Closed Volume Closed$99,606,576 $99,606,576 $99,196,176 $99,196,176 0.4% 0.4% AverageAverage DOM * DOM * 43 43 54 54 -20.4% -20.4% Median Median Sales Sales * Price *$190,000 $190,000 $150,000 $150,000 26.7% 26.7% 600 Price

Bakersfield 200 November 0 November ACTIVE

CONTINGENT

ACTIVE

DECEMBER 2013

Active November Active November 1,400

AverageAverage DOM * DOM *

2012

1,000

800

0

2013

1,200

36

36

50

1st Qtr 2013

50

-28.0% -28.0%

1st Qtr 2012

2nd Qtr 2013

December 0 December

2013

ACTIVE

CONTINGENT

% Year over Year % Year over Year 2012 Change Change

PENDING

SOLD

over % Year Year over Year Sold December 396 2013 396 502 2012 502% Year -21.1% -21.1% December 2013 2012 Change Change Total Volume Total Volume Closed Closed$88,127,924 $88,127,924 $89,518,996 $89,518,996 -1.6% -1.6% Sold Sold 396 396 502 502 -21.1% -21.1% Median Median Sales Price Sales * Price *$206,500 $206,500 $162,000 $162,000 27.5% 27.5% Total Volume Total Closed Volume Closed$88,127,924 $88,127,924 $89,518,996 $89,518,996 -1.6% -1.6% AverageAverage DOM * DOM * 40 40 52 52 -23.1% -23.1% Median Median Sales Price Sales * Price *$206,500 $206,500 $162,000 $162,000 27.5% 27.5% Sold

40

AverageAverage DOM * DOM * 2nd Qtr 2012

3rd Qtr 2013

40

52

3rd Qtr 2012

52

-23.1% -23.1%

4th Qtr 2013

4th Qtr 2012

New Listings * Single *Family SingleOnly Family Only Contingent

2,366

2,901

2676

2,730

2,713

2,608

2,176

954

1,528

951

1,293

748

1,151

662

810

Pending

1,857

2,282

2005

2,243

1,884

1,991

1,581

1,759

Sold Total Volume Closed Median Sales Price * Average DOM * Average Sale Price/SqFt *

2,074

1,679

1,902

1,927

2,232

1,866

1,922

1,665

1,881

$294,127,897

$263,941,751

$371,541,913

$337,643,258

$373,273,007

$301,735,651

$333,672,729

$308,793,102

$160,000

$122,101

$179,950

$132,500

$188,700

$140,000

$182,000

$145,750

45

58

43

56

37

51

40

52

103.80

85.21

112.01

90.51

116.63

93.97

119.19

95.86

Bakersfield uses the following Zip Codes: 93301, 93302, 93303, 93304, 93305, 93306, 93307, 93308, 93309, 93310, 93311, 93312, 93313, 93314. Statistics were run on January 15, 2014. BAKERSFIELD REALTOR速 MAGAZINE

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Don’t Miss the Home Tax Credits For you or your clients, know what you can claim on your income taxes

FOR YOU OR YOUR CLIENTS — DON’T MISS THE HOME TAX CREDITS Dona DeZube, January 10, 2013

From the mortgage interest deduction to energy tax credits, here are the tax tips you need to get a jump on your returns. MORTGAGE INTEREST DEDUCTION One of the neatest deductions itemizing home owners can take advantage of is the mortgage interest deduction, which you claim on Schedule A. To get the mortgage interest deduction, your mortgage must be secured by your home — and your home can even be a house trailer or boat, as long as you can sleep in it, cook in it, and it has a toilet. Interest you pay on a mortgage of up to $1 million — or $500,000 if you’re married filing separately — is deductible when you use the loan to buy, build, or improve your home. If you take on another mortgage (including a second mortgage, home equity loan, or home equity line of credit) to improve your home or to buy or build a second home, that counts towards the $1 million limit. If you use loans secured by your home for other things — like sending your kid to college — you can still deduct the interest on loans up to $100,000 ($50,000 for married filing separately) because your home secures the loan. realtor ® news in a nutshell

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BAKERSFIELD REALTOR® MAGAZINE

PMI and FHA mortgage insurance premiums Helpfully, the government extended the mortgage insurance premium deduction through 2013. You can deduct the cost of private mortgage insurance as mortgage interest on Schedule A — meaning you must itemize your return. The change only applies to loans taken out in 2007 or later. What’s PMI? If you have a mortgage but didn’t put down a fairly good-sized down payment (usually 20%), the lender requires the mortgage be insured. The premium on that insurance can be deducted, so long as your income is less than $100,000 (or $50,000 for married filing separately). If your adjusted gross income is more than $100,000, your deduction is reduced by 10% for each $1,000 ($500 in the case of a married individual filing a separate return) that your adjusted gross income exceeds $100,000 ($50,000 in the case of a married individual filing a separate return). So, if you make $110,000 or more, you lose 100% of this deduction (10% x 10 = 100%). Besides private mortgage insurance, there’s government insurance from FHA, VA, and the Rural Housing Service.

Some of those premiums are paid at closing and deducting them is complicated. A tax adviser or tax software program can help you calculate this deduction. Also, the rules vary between the agencies. PREPAID INTEREST DEDUCTION Prepaid interest (or points) you paid when you took out your mortgage is 100% deductible in the year you paid them along with other mortgage interest. If you refinance your mortgage and use that money for home improvements, any points you pay are also deductible in the same year. But if you refinance to get a better rate and term or to use the money for something other than home improvements, such as college tuition, you’ll need to deduct the points over the term of the loan. Say you refi for a 10-year term and pay $3,000 in points. You can deduct $300 per year for 10 years. So what happens if you refi again down the road? Example: Three

years after your first refi, you refinance again. Using the $3,000 in points scenario above, you’ll have deducted $900 ($300 x 3 years) so far. That leaves $2,400, which you can deduct in full the year you complete your second refi. If you paid points for the new loan, the process starts again; you can deduct the points over the term of the loan. Home mortgage interest and points are reported on IRS Form 1098. You enter the combined amount on line 10 of Schedule A. If your 1098 form doesn’t indicate the points you paid, you should be able to confirm the amount by consulting your HUD-1 settlement sheet. Then you record that amount on line 12 of Schedule A. ENERGY TAX CREDITS The energy tax credit of up to a lifetime $500 had expired in 2011. But the Feds extended it for 2012 and 2013. If you upgraded one of the following systems this year, it’s an opportunity for a dollar-fordollar reduction in your tax liability: If you get the $500 credit, you pay $500 less in taxes. n Biomass stoves n Heating, ventilation, air conditioning n Insulation n Roofs (metal and asphalt) n Water heaters (non-solar) n Windows, doors, and skylights n Storm windows and doors Varying maximums Some of the eligible products and


systems are capped even lower than $500. New windows are capped at $200 — and not per window, but overall. Read about the fine print in order to claim your energy tax credit. Determine if the system is eligible. Go to Energy Star’s website for detailed descriptions of what’s covered. And talk to your vendor. The product or system must have been installed, not just contracted for, in the tax year you’ll be claiming it. Save system receipts and manufacturer certifications. You’ll need them if the IRS asks for proof. File IRS Form 5695 with the rest of your tax forms. VACATION HOME TAX DEDUCTIONS The rules on tax deductions for vacation homes are complicated. Do yourself a favor and keep good records about how and when you use your vacation home. If you’re the only one using your vacation home (you don’t rent it out for more than 14 days a year), you can deduct mortgage interest and real estate taxes on Schedule A. Rent your vacation home out for more than 14 days and use it yourself fewer than 15 days (or 10% of total rental days, whichever is greater), and it’s treated like a rental property. Those expenses get deducted using Schedule E. Rent your home for part of the year and use it yourself for more than 14 days and you have to keep track of income, expenses, and divide them proportionate to how often you used and how often you rented the house. HOME BUYER TAX CREDIT There were federal first-time home buyer tax credits in 2008, 2009, and 2010. If you claimed the home buyer tax credit for a purchase made after April 8, 2008, and

before Jan. 1, 2009, you must repay 1/15th of the credit over 15 years, with no interest. If you used the tax credit in 2009 or 2010 and then sold your house or stopped using it as your primary residence, within 36 months of the purchase date, you also have to pay back the credit. Example: If you bought a home in 2010 and sold in 2012, you pay it back with your 2012 taxes. Repayment rules are less rigorous for uniformed service members, Foreign Service workers, and intelligence community workers who get sent on extended duty at least 50 miles from their principal residence. Members of the armed forces who served overseas got an extra year to use the first-time home buyer tax credit. If you were abroad for at least 90 days between Jan. 1, 2009, and April 30, 2010, and you bought your home by April 30, 2011, and closed the deal by June 30, 2011, you can claim your first-time home buyer tax credit. The IRS has a tool you can use to help figure out what you owe. PROPERTY TAX DEDUCTION You can deduct on Schedule A the real estate property taxes you pay. If you have a mortgage with an escrow

account, the amount of real estate property taxes you paid shows up on your annual escrow statement. If you bought a house this year, check your HUD-1 Settlement statement to see if you paid any property taxes when you closed the purchase of your house. Those taxes are deductible on Schedule A, too. This article provides general information about tax laws and consequences, but shouldn’t be relied upon as tax or legal advice applicable to particular transactions or circumstances. Consult a tax professional for such advice; tax laws may vary by jurisdiction.

Reprinted from HouseLogic.com with permission of the NATIONAL ASSOCIATION OF REALTORS®.

A DEEPER LOOK AT THE LATEST EXISTING HOME SALES DATA On February 3, 2014, in Economic Updates, by Michael Hyman, Research Assistant

NAR released a summary of existing home sales data showing that overall existing home sales for 2013 reached a 7 year high of 5.09 million. December showed a slight decrease of 0.6% from a year ago. Existing home sales increased by 1.0% from November 2013 to December 2013. The national median existing-

home price for all housing types was $198,000 in December, up 9.9 percent from December 2012. Annual price for an existing home in 2013 was $197,100, up 11.5% which was the best price increase in the last 8 years. All regions showed growth in prices, but the West had the biggest gain at 16%. The Northeast had the smallest price again at 3.6%. December’s inventory figures dropped 9.3% from November, but up 1.6% from a year ago. Prices will continue to increase if there is no considerable increase in inventory. A boost in housing starts should also help to stabilize price growth. With sales up this month, the year concluded on a high note giving the housing market a strong year of home sales. We can still expect mortgage rates to rise as well as home prices for this new year. With the changes in mortgage rules, there is still a positive outlook for a healthy housing market for 2014. See the full NAR Existing Home Sales press release here and data tables here. Find a full graphical summary of the data here at this link: http://goo.gl/iQ7GBV

BAKERSFIELD REALTOR® MAGAZINE

29


Invisible Poison Carbon monoxide poisoning: a year round danger

Detectors are a must for every home, new or old… they save lives BY: BEN SOELBERG, SMRT HOME INSPECTIONS

One of the most popular cable events every year is Shark Week on the Discovery Channel. Millions are glued to their screens, watching special after special, and becoming increasingly terrified of sharks. The reality is that sharks are only responsible for one death every two years. A much deadlier threat exists in nearly every home in California – carbon monoxide. According to the Federal Centers for Disease Control and Prevention, the gas kills 500 people every year. Carbon monoxide is an invisible, odorless, tasteless gas that is slightly less dense than air. It is created when fossil fuels are burned in appliances like water heaters, furnaces and gas cooktops. Most of these appliances are equipped with ventilation systems that are designed to direct the carbon monoxide out of the home. If the ventilation fails, however, the carbon monoxide builds up inside the home until it reaches dangerous levels. Mild carbon monoxide poisoning symptoms are lightheadedness, headaches and dizziness. The most severe cases cause heart and brain damage that ends in death. Because of the dangers posed by carbon monoxide, the state passed the Carbon Monoxide Poisoning Prevention Act of 2010. This legislation requires that all dwelling units that have gas appliances be equipped with

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BAKERSFIELD REALTOR® MAGAZINE

carbon monoxide-monitoring devices. This requirement affects real estate agents, because missing carbon monoxide monitors are some of the most common findings mentioned in home inspection and appraisal reports. Over the last few months, we’ve been asked about the specific requirements of what type of carbon monoxide monitors need to be installed, and where they should be placed in the home. Carbon monoxide monitors may be battery-operated, hard-wired, or even

plugged into a wall receptacle. New homes require that the monitors be hard-wired and interconnected, so that when one monitor is triggered, all of the monitors in the home begin to sound. This method provides the most security and can be easily installed in existing homes that currently have smoke detectors that are hard wired. The batteryoperated monitors and plugin variety are also acceptable as long as they are placed in the correct location and tested regularly. At the very least, carbon monoxide monitors should be placed in the hallway outside sleeping areas. This means that if the home is a split wing, a separate monitor is required outside of each sleeping area. Care should be taken to not place the carbon monoxide monitor within three feet of the return or supply vents, or exterior doors and windows because the air flow will inhibit the proper function of the sensors. Likewise, monitors should not be installed in damp areas, in or below cupboards, or within five feet of cooking surfaces. When looking at a home, new buyers are always concerned with the condition of the roof and the plumbing. They are worried about the big money items that may require replacing in the near future. It is easy to understand why they think that way, but no one ever thinks to ask about the small, easily overlooked device on the wall that may just save their life. Check your carbon monoxide monitors to make sure that the batteries are working, and that they are installed in the correct places.


FOLLOW THE MONEY KNOW WHERE YOUR DOLLARS GO WHEN YOU PAY YOUR MEMBERSHIP DUES

H

ave you ever wondered where your dues go and just what exactly they get you? Your annual dues of $497 go toward a variety of programs and services designed to strengthen the real estate industry and help individual REALTOR® members succeed in their practice. Your individual annual commitment is a critical part of the REALTOR® organization, and our real estate industry is made stronger because of that commitment.

Donna Carpenter

GOVERNMENT AFFAIRS DIRECTOR

Annual dues are comprised of mandatory and optional contributions to the California Association of REALTORS® (CAR), and National Association of REALTORS® (NAR). The majority of the $184 CAR mandatory dues are member dues of $115. These dues fund many programs including: n Legislative/regulatory advocacy n Economic and technical research n Publications (REALTOR® Magazine, Realtor.org)/communications n Code of ethics/legal policy, enforcement n Volunteer leadership, governance, community activity n Education/convention The REALTOR® Action Assessment (RAA) fee of $49 was established in 2011. This is a mandatory fee that can be satisfied in one of two ways: (1) By either making a voluntary contribution to CAR’s political action committees [California Real Estate Political Action Committee (CREPAC) and/ or the California Real Estate Independent Expenditures Committee (CREIEC)], or used

for other political activities; or (2) by opting to send the funds to the CAR general fund for political purposes. Monies are used to support candidates and elected officials who are advocates for the real estate industry, regardless of political affiliation. Like all of CAR’s various political action committees, CREPAC is neither Democrat nor Republican – we like to think of it as supporting the “REALTOR® party.” CREPAC is one of the most respected, bipartisan, business interest PACs in the state, and it supports candidates and incumbents who understand and are sympathetic to issues that are important to REALTORS® and their industry. The California Real Estate Independent Expenditures Committee also is neither Democrat nor Republican, but makes independent expenditures on campaigns and issues that are of interest to CAR and its members. The Issue Action Fund (IAF) fee of $10 was established in 1994 to promote and enhance CAR’s public policy agenda. IAF pays administrative costs for CREPAC/BORPAC (California Real Estate Political Action Committee/Board of REALTORS® Political Action Committee) and Issues Mobilization Political Action Committee (IMPAC). Any unused IAF funds are allocated to IMPAC. The Political Activities Fund (PAF) fee of $10 was established in 1999. The mission of PAF is, “To enhance the California Association of REALTORS®’ political and legislative effectiveness by evaluating proposals and allocating funds in the following areas: member education; enhancements to the Member Mobilization Program; and other political activities.” The majority of PAF dollars are used to educate REALTORS® on CAR’s governmental affairs program and to encourage participation in all levels of government. VOLUNTARY CONTRIBUTIONS: The REALTOR® Action Fund (RAF) is the vehicle to raise money to advance the goals of

our REALTOR® PACs at the local, state and federal levels of government. Your investment in RAF does the following: n Helps get good laws passed and bad laws defeated n Helps put REALTOR®/business-friendly candidates in office n Helps us work with our elected officials n RAF is nonpartisan, which means we are neither Democrat nor Republican. We are the “REALTOR® Party”! n Encourages REALTORS® to vote in every election n Encourages REALTORS® to become legislative liaisons and respond to Red Alert emails, which are sent when CAR is working to defeat or pass a bill that will affect your ability to do business. Every member is encouraged to support Bakersfield Association of REALTORS’® legislative efforts by making a voluntary contribution to CAR’s REALTOR® Action Fund. CAR recommends that you contribute at either the $197 level – the true cost of doing business – or the $49 basic PAC contribution. The $197 level includes $49 for PAC Contributor, $49 for CREPAC/Champion; $99 for CREPAC/ Federal and an invitation to the Capitol reception held in Sacramento every June. The Housing Affordability Fund (HAF) was established in 2002 as a charitable nonprofit fund whose purpose is to provide direct assistance to address the housing crisis in California. The state suffers from both a chronic long-term housing shortfall and a chronic housing affordability problem. CAR already has a long track record of achievements on the housing affordability front in the policy/legislative arena. The HAF will support statewide and local efforts to make a direct impact on the housing affordability problem.

Continued on page 34

BAKERSFIELD REALTOR® MAGAZINE

31


Prevent, Detect and Report

Real Estate Fraud Don’t let real estate fraud scam you out of house and home. Know who to contact in case of fraud

So you know who to contact in the case of fraud, we’ve listed some valuable resources for future reference stopfraud.gov: Federal Fraud Task Force – news, information, report fraud and more preventloanscams.org: victims can enter information and initiate leads consumerfinance.gov: loan scam information, tips, reporting and more ftc.gov: phone and

various scam information, tips and reporting

counterfeit DVDs/CDs/videos

ftc.gov/idtheft: identity theft information, prevention, response and reporting

oig.ssa.gov: Social Securityrelated fraud

ic3.gov: National White Collar Crime Center and FBI – Internet-related scam/crime and mass marketing fraud oig.hhs.gov: Office of Inspector General – medical fraud, health and human services fdicoig.gov: fraud with FDICinsured banks mpaa.org: Motion Picture Association of America –

irs.gov: IRS – tax fraud

fcc.gov: Federal Communications Commission – TV, radio, cable, satellite, cellphone cloning usda.gov/oig: United States Department of Agriculture Office of Inspector General – food stamp fraud and agriculture-related fraud oag.ca.gov: State of California Department of Justice – California scam and crime information and reporting

U.S. Secret Service – counterfeit money, ATM, debit/ credit card fraud, counterfeit money orders U.S. Postal Inspection Services – fraud or crime relating to post office/mail U.S. Department of Education - OIG - Fraud or corruption relating to colleges California State Bar fraudulent attorneys California DMV investigations – California Department of Motor Vehicles fraud We have the warning signs (as shown above) available to purchase from our REALTOR® Store for only $1.50

Get the information you need

www.reaackern.org Stay Informed. Stay Protected


AT YOUR FINGERTIPS

TECHNOLOGY FOR REALTORS® AT T E N D A N Y ON E OF OU R TUG C LAS S ES FOR HANDS -ON TRAINING

A Decade of Technology in Real Estate REALTORS® are taking advantage of new technology to further their business

BY MICHELLE WARDLAW, NATIONAL ASSOCIATION OF REALTORS®

M

ore buyers than ever are taking advantage of the latest technology and online tools to search for a place to call home. As a result, REALTORS® are leveraging new technologies to better assist their more tech savvy clients. A 10-year history of the National Association of REALTORS® annual Member Profile shows REALTORS®’ evolving use of technology, the Internet and social media and the essential role that technology plays in the real estate transaction. There are noticeable differences between the 2003 and 2013 member surveys; one difference is that smartphones didn’t exist as a technology tool on the member survey a decade ago. Smartphones are so widely used today that it’s hard to imagine life without them; but in 2003, mobile devices were a fairly new technology that hadn’t yet gained widespread use among REALTOR® members. Ten years later, nearly nine in 10 REALTORS® reported that they use smartphones daily or nearly every day, and they rank among the most frequently used communication and technology tools used by REALTORS® after e-mail and desktop or laptop computers. “Technology has transformed the way REALTORS® do business, but in real estate, high tech doesn’t come at the expense of high touch,” said NAR President Gary Thomas, broker-owner of Evergreen Realty, in Villa Park, Calif. “Despite advances in cell phones, e-mail and Internet capabilities, real estate is still grounded in relationships. Technology allows REALTORS® to better serve their clients by providing them with information and resources quickly and efficiently.”

TECH TID B ITS

The use of GPS technology has also grown in the past decade, helping REALTORS® save their clients time as they navigate through neighborhoods; in 2013, nearly 40 percent reported they use GPS daily or nearly every day. Blogs, social media and professional networking websites were nearly nonexistent in 2003; back then real estate business websites were a growing trend for REALTORS®. Eighty-seven percent of REALTORS® in 2003 reported that their firm had a website; only 46 percent of REALTORS® had a personal website for their real estate business. Fast forward to 2013 and

Research Reports BY NATIONAL ASSOCIATION OF REALTORS®

The National Association of REALTORS® does research on a wide range of topics of interest to real estate practitioners, including market data, commercial, international, home buying and selling, NAR member information, and technology. Use the data they contain to improve your business through knowledge of the latest trends and statistics. Visit the website at: www.realtor.org/ research-and-statistics/research-reports

64 percent of REALTORS® have a personal business website, 12 percent have a blog and 56 percent use social media. Despite all the advancements in technology, only 41 percent of recent buyers believed technology skills were very important in selecting a real estate agent, according to NAR’s 2012 Profile of Home Buyers and Sellers. More than four realtor ® out of five home buyers considered technology their agent’s honesty, integrity, knowledge of the purchase process, responsiveness, knowledge of the real estate market, and communication skills to be more important characteristics. As new and more advanced ways of leveraging technology emerge in the decade ahead, there is no doubt that REALTORS® will continue to adopt those technologies to improve their business and better serve their clients. In fact, NAR’s recently created Predictive Analytics group will be working closely with the Center for REALTOR® Technology to leverage the information gleaned from these and other technology trends to give REALTORS® insights into ways they can better meet the needs of their clients and customers. In 2001, NAR established the Center for REALTOR® Technology to provide technology leadership, guidance and assistance to REALTOR® associations and members. Through its mission of evaluating, implementing and applying emerging technologies, CRT makes available informed industry insight, research and opensource applications. The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries. BAKERSFIELD REALTOR® MAGAZINE

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Commercial I

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R E TA I L n I N D U S T R I A L n O F F I C E n AG R I C U LT U R A L n I N V E S T M E N T S n D E V E L O P M E N T n L A N D

Local Multifamily Expert

Join us in welcoming our Guest Speaker Marc Thurston BY HOWDY MILLER, TICOR TITLE

The Bakersfield Association of REALTORS® Commercial/Investment Committee … proudly presents … in 15 years when did I last use that intro … try never! The best of the best! The only person who really has a handle on the multifamily housing situation in Kern County! Not Alan Tandy … Not Harvey Hall … Not David Couch (They all definitely need attorneys) This man needs no attorney to cover his tracks. He’s married to the federal magistrate here in the patch. He comes from a great “Stable” A.S.U. & Associates and he has been king of the multis for many years! Not wives,

not cars, not drugs, but multifamily units, duplexes, triplexes, hundred-plexes, any size apartments, condos and pup tents! MR. MARC THURSTON Born and raised in Kern County (fourth generation), Thurston enjoyed a stellar career on the tennis courts of CSUB only later to double fault and enter the real estate industry in 1990 with Watson Realty. His first real estate “buddy” was another longtime “patcher,” David Gay. This is Thurston’s 100th presentation (perhaps a

slight exaggeration) for the Association and he always, and I mean always, brings fresh and honest assessments of the multifamily formula. He also ventures into the development and marketing of multifamily homes for investment purposes. Thurston is an owner of property, so is able to cry along with you all that had to deal in the property management industry. Ladies and gents, Friday, Feb. 21 at 8 a.m., Bakersfield Association of REALTORS® office. Be there or be left behind. Coffee, doughnuts and all kinds of uplifting substances to be served! RSVP: Claudia@bakersfieldrealtor.org or call 661.635.2300

E D U C AT I O N A N D N E T W O R K I N G A L L I N O N E

Continued from page 31

The California Association of REALTORS’® Housing Affordability Fund plays an active role in addressing the ongoing housing affordability crisis facing our state. The fund will raise and distribute funds and partner with other groups to promote housing and homeownership and address all housing opportunities locally and statewide. As a member of the National Association of REALTORS® (NAR) you also receive incredible business benefits as well as the support and guidance of more than 1 million other real estate professionals and world-class staff, all focused on helping you succeed. NAR makes sure that your membership dollars work for you in many ways, particularly in the following key areas:

34

BAKERSFIELD REALTOR® MAGAZINE

n Advocating

for issues that matter to REALTORS® n Economic and market research n Helping REALTORS® understand their

2014 MEMBERSHIP DUES BREAKDOWN OF YOUR DUES:

REALTOR® Action Fund (Optional), $148.00, 30%

2014 REALTOR® Dues - CAR $135.00, 27%

2014 REALTOR® Dues - NAR $155.00, 31% Housing Affordability Fund (Optional), $10.00, 2%

CREPAC Assessment Mandatory, $49.00, 10%

industry and improve their business n Helping the public understand the value of working with a REALTOR® n Supporting REALTORS® at the state and local level Not one penny of members’ dues goes to the leadership and governance of NAR. All dues go to advocacy and programs, products and services. The leadership of the Bakersfield Association of REALTORS® thanks you for your ongoing support and pledges that the organization will work every day to deliver the kind of member services that make a positive difference in your professional livelihood. We invite you to explore bakersfieldrealtor.org or to contact our staff to learn more about the wide range of services and benefits available to you.


Advertise Your Message Now! We offer a variety of opportunities to showcase your company!

The Bakersfield Association of REALTORS® has over 1,600 REALTORS® and Affiliate members. We offer many ways for you to actively communicate your company’s brand and marketing message directly to our members. Every week we host a variety of activities, classes, and events. Reach your target market in smart, effective and affordable ways. Please consider one of our many opportunities.

PUBLIC WEBSITE

Classes

n Networking

Activities

n Community

Outreach

n Special

Eblast: Member Newsletter

Advertising Rates Feature Ad (2 week period)

$200

Home Page (2 week period)

$150

bakersfieldrealtor.com REALTOR WEBSITE Advertising Rates

$60/blast

4x consec. run

$200/mo

REALTOR ® MAGAZINE

1/4 page

$150

1/2 page

$250

Home Page Ad

$125/mo

Full Page

$350

Entire Site Ad

$85/mo

Inside Front Cover

$450

Inside Back Cover

$450

Back Cover

$550

bakersfieldrealtor.org [Non-member rates are also available]

Events

1 time run

Advertising Rates

®

SPONSORSHIP OPPORTUNITIES: PRICES RANGE PER ACTIVITY n Newsletter n Educational

CONNECTIONS NEWSLETTER

MEMBER RATES

*Rates subject to change

MAKE IT HAPPEN! Call now 661-635-2305 CALENDAR OF EVENTS FEBRUARY

Brokers Forum February 26, 10am (Brokers & Sales Managers Only) Cultural Diversity Program Panel of Experts February 26, 11:30am

Woolgrower’s Luncheon April 15, 11:30am WCR Hoedown April 24, 6pm CAR Meetings/Legislative Day Sacramento April 30 - May 3

MAY

Relay for Life May 2 - 4 NAR Midyear Conference Washington D.C., May 12 - 17

MARCH

Casino Night March 13, 5:30pm Career Booster March 18, 8:30am

APRIL

Fair Housing Arts Carnival April 5, 1pm RELAY for LIFE Wine Tasting and Auction April 12, 4pm

Brokers Forum May 28, 10am (Brokers & Sales Managers Only)

2014 HIGHLIGHTS

JUNE

Annual Association Meeting June 25, 10am

JULY

53rd Annual Golf Tournament October 24 Economic Forecast with Joel Singer October 29, 9am

Woolgrower’s Luncheon July 15, 11:30am

WCR Sip & Shop October 30, 11am

WCR Martini Mixer July 17, 5pm

NAR Conference/Expo New Orleans November 5 - 10

Cultural Diversity Program Date to be determined

NOVEMBER

Legal Update with Gov Hutchinson November 18, 9am

SEPTEMBER

Career Booster September 16, 8:30

OCTOBER

CAR Fall Meetings/Expo San Diego, October 8 - 11 Woolgrower’s Luncheon October 21, 11:30am

BAKERSFIELD REALTOR® MAGAZINE

35


Prsrt Std U.S. Postage PAID Bakersfield, CA Permit #70

Enjoy a night of Vegas in Bakersfield! It’s a night of fun and high rolling! So why not try a round of play, spin the roulette, roll the dice, or press a bet. Double or nothing, it will be a night of gambling fun. Everyone wins at Casino Night Bakersfield as all the proceeds go to the Golden Empire Gleaners.

WHEN: Thursday, March 13th, 6 - 10pm DINNER SERVED: 6:30 - 7:30pm BAND: Kelly Jean & The Hit Machine, Kelly Sarratt WHERE: Fleur de Lis (424 24th Street — ­ Look for the REALTOR® banner)

TICKETS: $25 each

TICKETS MUST BE PURCHASED IN ADVANCE! (They will not be sold at the door) Catered by Hodel’s Country Dining

CALL CINDY AT 635-2300 FOR MORE INFORMATION

Realtor Magazine February March 2014