2025 SuperK Fundraising Toolkit

C A L L I NG A LL SUPERHER OES Un lock your fundraising superpower !

BENEFITING

Fundraising Toolkit October 25, 2025 BakerSuperK.com | 1

Welcome to The Baker SuperK Walk, Roll & Fun Run! On Saturday, October 25th, The Baker Center will host our Annual SuperK – inspired by our superheroes: the children and families we serve and their stories.

This family-friendly 1K/5K is the perfect chance to connect and engage with other families and professionals.

The SuperK brings together the community for a fun morning on the Charles River Esplanade as well as raises critical funds for The Baker’s Center’s programs and services. We are thrilled to have you part of this special event!

It works in three easy steps: 1

Set up and personalize a fundraising page of your own at bakersuperk.com

2

Ask your friends, family, and co-workers for donations that support The Baker Center’s life-changing programs for children and families.

3

Join us on Saturday, October 25th on the Charles River Esplanade, and walk, roll or run to the finish line!

Why the SuperK? Thank you for being part of a community of superheroes. By getting involved, you’re helping to shine a spotlight on the importance of mental health and special education.

Lace up, grab your cape, and walk, roll, or run – any way you move – to acknowledge the distance that children and families face in accessing mental health supports. Every dollar you raise will contribute to a future where every child has access to the highest quality care, improving their health and opportunity.

What will the funds raised support?

Your efforts will benefit The Baker Center’s programs that help children and families break through the stigmas and barriers that hold them back, expanding access to mental health support, improving health and wellness, and fulfilling hopes and dreams. For more information about where your money goes, see the section “Your Donations at Work” in this document.

How much do I have to fundraise?

There is no required fundraising minimum for the SuperK Walk, Roll & Fun Run, but we recommend setting a $250 fundraising goal to start – because fundraisers with a goal simply raise more money than those without one.

Prizes will be awarded to the top adult and child fundraisers.

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Setting Up Your Fundraising Page The easiest way to collect donations is to set up a Classy fundraising page. Head to bakersuperk.com (or scan the QR code) and select ‘Register’. Then follow our simple tips below to be on your way to fundraising success!

Set Your Fundraising Goal Don’t be afraid to go big!

Update Your Pictures Adding a profile picture and cover photo could boost your fundraising by 23%

$250 Story

Supporters

Tell Your Story

Thank Your Donors

Let everyone know why you're taking part in this important event.

A simple thank you can go a long way, make sure you thank anyone who donates to your fundraiser!

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Five Easy Steps to the Fundraising Ask

1

2

Identify the need you are trying to address.

Explain why it is important to you.

3 Share what you are doing about it.

4 Ask your donor to take a specific action.

5 Pause and give your donor a chance to consider and respond.

Here’s an example of a great “ask,” using the steps above: There is a youth mental health crisis. Far too many children and teens are struggling with their mental health and unable to get the support they need. I’m grateful that my family has access to resources like therapy that allow us to manage our mental health. And that’s why I’m participating in The Baker SuperK Walk, Roll & Fun this year, to ensure that children everywhere have access to the best possible care. Will you support me by donating $50?

STEP: 1

“There is a youth mental health crisis. Far too many children and teens are struggling with their mental health and unable to get the support they need.”

STEP: 2

“I’m grateful that my family has access to resources like therapy that allow us to manage our mental health.”

STEP: 3

“And that’s why I’m participating in The Baker SuperK Walk, Roll & Fun this year, to ensure that children everywhere have access to the best possible care.”

Identify the need you are trying to address.

Explain why it is important to you.

Share what you are doing about it.

STEP: 4

Ask your donor to take a specific action.

STEP: 5

Pause and give your donor a chance to consider and respond.

“Will you support me by donating $50?”

Don’t talk yourself out of a donation! Give your donor time to think and respond.

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Start A Facebook Fundraiser It’s one of the easiest ways to expand your donor reach and hit your fundraising goal!

Once you have registered on our SuperK fundraising website, you will be ready to set up your Classy for Facebook Fundraiser. Please be sure to follow these steps exactly to ensure that your Facebook Fundraiser is connected to your fundraising page:

1

Access your fundraising page

2

Login at the top-right of the page if you haven’t already

3

Select Manage at the top-right of your page

4

Select the Facebook tab

5

Select the Create button

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When the Facebook login prompt appears, log in if you haven’t already

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Make sure the Manage your Fundraisers toggle is on

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Once you complete these steps, your Facebook fundraising page will be created automatically and appear on your Facebook activity feed. Select View on the tile that appears to visit your Facebook fundraising page.

Any Facebook fundraiser that is set up directly on Facebook will not be linked to your Classy fundraising page and your funds will be transferred by Facebook to The Baker Center. If you have any questions about the setup process or troubleshooting please contact us at giving@bakercenter.org.

Click here for a step-by-step tutorial with pictures

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Beyond The Ask: Seven Tips For Fundraising Success

1

Make A Self-Donation Donate to your own fundraiser to get the momentum started and set the tone.

Fundraisers who make a self-donation are proven to raise more than those who don’t.

2

Ask Everyone When you are fundraising, you need to ask everyone you come into contact with in the course of a day, a week, a month or a year. And we mean everyone: your friends and family, your neighbors, your local delivery driver, your barista, literally everyone! Be sure to ask anyone you pay for a service, like your doctor, your dentist, or your dog’s veterinarian.

3

Ask BIG If you ask someone for $10 you will probably get $10. But if you ask for $100 or $200 you might get it, or a smaller amount like $50; they probably won’t donate just $10.

You don’t lose anything if someone gives less than you ask. But you are losing out on big donations if you don’t ask for very much. Remember — you are doing something BIG here. So ask BIG.

4

Make It Urgent Create a sense of urgency by setting an overall fundraising deadline that is just a few weeks or months away. The sooner the deadline, the more urgent the call to action.

5

Use Social Media Direct donors to your fundraising page on social media. By linking directly to your fundraiser, you make it easy for them to donate, and their gift can be just one click away.

6

Follow Up Haven’t heard back from someone you asked for a donation? Reach out again! We’re all busy, and a reminder can help ensure that you don’t lose any opportunities. Be sure to include a link to your personal fundraising page!

7

Pursue Matching Gifts Many companies have matching gift programs that will match all or part of their employees’ donations to charitable organizations like The Baker Center. Programs vary by employer, so ask your donor to check with their Human Resources department to find out if they are eligible.

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Your Donations At Work

The Center for Effective Therapy An outpatient mental health treatment center that provides high-quality, evidence-based care to help children, teens, young adults, and their families gain the tools they need to succeed.

Manville School A K-12 therapeutic day school for students who experience emotional or learning difficulties.

Camp Baker An evidence-based summer treatment program for children ages 6 to 12 with ADHD and related challenges, where children participate in typical, fun summer camp activities.

Next Step: College Success A college prep program for neurodiverse individuals who struggle with social communication, anxiety or executive functioning.

Quality Care Initiative A research, training, and education program that works to create lasting improvements in the quality of mental health care for children, teens, young adults, and their families.

The Importance of Teams There are three reasons why participating in the SuperK Walk, Roll & Fun Run is better as a team: Participants on a team typically raise more money than individuals.

Being on a team can strengthen existing relationships and create new ones.

The team environment provides companionship, support and motivation.

If you aren’t already participating in the SuperK with a team in your community, company or organization, consider leading your own as a team captain.

Team Captain Guide Team-building timeline: 1

Decide to be a team captain!

2

Set up a team fundraising page.

3

Decide how big you’d like your team to be (this is called your “recruitment goal”).

4

Decide whom you’ll invite to join your team. Start with your closest connections – friends, coworkers, family members, or those people you see on a weekly basis.

5

Ask people to join your team! Pick up the phone or set a coffee date if you can, because in-person asks are the most effective. If you can’t call, then email me! The number one reason people join your team is that they are asked.

6

Follow up with anyone who hasn’t given you a “yes” or “no” to join your team.

Post messages on social media to let people know about your team building.

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Contact Us We’re here to help you Your participation matters to us, and we are here to help. Contact our Development Team at giving@bakercenter.org or (617) 485-9635 if you need assistance helping your team reach amazing fundraising heights.

Thank you again for your commitment to The Baker Center for Children and Families!

Make sure you follow all of our social channels to keep up to date on all things SuperK! @bakercntr BakerSuperK.com | 9