JANUARY 2015
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10 8-9
E
ntrepreneurs are forward thinkers. They cultivate new ideas and inspire those around them to use innovation to discover new opportunities for new products, services or intellectual solutions. Entrepreneurs show initiative that is selfmotivated based on their inner vision and drive to take action. For businesses, having such inspiration and energy can keep fellow employees motivated and willing to meet organizational goals. The entrepreneurial spirit can assist companies to weave together a seamless workflow between and among various
The Entrepreneur
company departments. The entrepreneurial spirit also encourages self-pride and recognition for each individual’s contribution to a corporate end product. In the long run, such a spirit breathes necessary vitality into long-term organizational life-spans.
10-11
If you are considering starting an entrepreneurial business, or expanding your leadership capabilities in your current business, take a look at our advertising services. Bajan Sun Marketing is a great method of exposure and easy to incorporate into any marketing plan.
18-19 9 New Years Resolutions For Every Entrepreneur
Looking Ahead - 2016
12-13 Revisiting Your New Years Resolutions 14-17 Peta Odini Sutherlan Fashion Designer Menswear
20 Physique Pro Fitness Consultancy 22-24 The Entrepreneurs Guide: Healthy Eating Top Tips for 2016 26-27 Skin Guru Trichotillomania
28-29 Fundamentals for Success In Life
49
68
30-31 What Should Entrepreneurs Wear? 32-33 Third Chances
34-37 How To Speed Up Your Computer 39-40 Is It Time To Upgrade Your Website?
30
60
52
42-47 Strictly Roots - Morgan Heritage 49-50 Is It Love of Infatuation 52-53 In The Spotlight: Lorenzo Harewood
58-59 Destination Barbados 60-63 The 7C’s of Communication 64-65 Rum Shop - Onomics
42
68
66-67 Strictly Bajan Rum Shop Tours 68-69 Beyond The Dish - Chef On Duty - Jamell Small 70-71 First Look: Top 5 Mobile Ad Trends for 2015 72-73 Benefits of Private Tutoring 74-75 Top 5 Mobile Technology Trends in 2016 76-77 Authors Corner Wilmont St. Cyr 78-81 Highlighting Black Women Artist Brinna McCarthy
14
22
There are many things to do in Barbados! But, we recommend embarking on an exciting Bajan Island Tour. Our tours allow you to fully explore the exotic coral island, with excellent beaches, rolling hills and many deep ridges, completed with a fascinating distribution of flora and fauna. Among the anomalies that make this island unique is the phenomenal formation of the two land masses that form this truly amazing island paradise.
JANUARY 2015
THE
www.bajansunonline.com/MAGAZINE/ | info@bajansunonline.com | @BajanSunOnline
I
t is brings us great pleasure to introduce you to the Bajan Sun Online Magazine - Caribbean Entrepreneurs. Haven’t heard about our magazine before? Well, it’s not too late and here is your chance! The Bajan Sun Online Magazine is a magazine geared towards highlighting and promoting the ENTREPRENEUR. Regardless of the nature of business or the types of products and services offered, the Bajan Sun Online Magazine is where Entrepreneurs are the spotlight. This magazine, highlights the risk takers, the ones who dear to dream, the creators, the go getters, the ones who have faced challenges but have persist, the ones who’ve said I must succeed, my dreams must become my reality. Whether the Entrepreneur is an entertainer, chef, author, poet/spoken word artist. photographer, fitness guru, health physician, sex expert, body builder, musician, charitable organization, hotel, restaurant and bar, motivational speaker/writer, music producer, music studio owner, tutor, bar tender, dog whisperer, jewellery and fashion designer, hair dresser, catamaran cruise owner, personal trainer, florist, or actor; each has his or her place to shine within our magazine. How we see the Entrepreneurial Spirit The spirit and initiative of entrepreneurial people will be the key to overcoming the current crisis; thereby paving the way for the Caribbean to become a dynamic and competitive economy. This view is taken by the Bajan Sun Online Magazine Team, which has included fostering the entrepreneurial spirit in its strategy to boost the region's economic competitive capacity. Entrepreneurial people generate and promote innovation; and they also contribute with greater flexibility and capacity of adjustment to the economy as a whole. This makes the entrepreneurial spirit an irreplaceable part of the growth engine, and driver of job creation. Without it, the objectives of competitiveness and prosperity are simply unattainable for any given society. With this in mind, we wish to present to you the Bajan Sun Online Magazine www.bajansunonline.com/MAGAZINE/ | info@bajansunonline.com | @BajanSunOnline
T
here is, of course, no magical time to take up a
Set realistic goals to increase your sales. Set specific
new endeavor or recommit to an old one, but the
goals: How will you increase sales of each of your
New Year always seems to offer a fresh start.
products or services? As several economists are talking
about a possible recession, it's important to realize goals The New Year is a good time entrepreneurs can set
sometimes aren't achieved not because of lack of effort,
business resolutions. Evaluate the old. Consider the
but because of business conditions. Understanding the
new. Each entrepreneur will need to consider the nature
causes of success and failure in business isn't always
of her business and decide upon what goals or
easy. For this reason, some entrepreneurs recommend
directions to take. Here are some general ideas for
setting activity based goals, rather than broader sales
resolutions that could apply to most businesses:
targets. What will you do each day, week, or month to increase your sales? Have measurable activity-based
1) Increase sales. Always a good goal! Entrepreneurs
goals.
often tend to quantify the goals they want to achieve. www.bajansunonline.com/MAGAZINE/ | info@bajansunonline.com | @BajanSunOnline
JANUARY 2015
company add any new products or services in 2008? How will you decide which new avenues to pursue? 4) Groom an employee for a higher role within your organization. For most companies to grow, you'll need to have good employees. Finding them from within and moving them up to higher levels of responsibility is often a good plan. Evaluate how you promote.
Evaluate
how
you
evaluate
your
employees. Who are your biggest stars and why? 2) Drop some unprofitable products or services. Drop
some
unprofitable
sales
channels.
Entrepreneurs too often want to do more. But, time is limited. No matter how good you are, you can't do it all! Especially for smaller companies, consider if your business engages in areas not justified by the financial or personal reward.
5) Decrease costs. For many businesses, this isn't as important as it use to be. Low margin businesses are always hyperaware of costs. But, informational companies, many service companies, and those with higher profit margins tend to be less sensitive to changing prices. Every company should evaluate its costs of doing business. The end of the year is a great
For example, in the world of small, self-publishers
time to really review your company's financials. Can
today, many individuals are following the lead of
significant cost reductions be made somewhere? Can
POD pioneers like Morris Rosenthal and Aaron
modest cost reductions be made somewhere?
Shepard. Rather than fulfilling orders themselves or hiring
employees,
these
author-publishers
are
outsourcing all fulfillment to POD companies. This can allow greater sales with far less infrastructure than traditional publishing. This allows the authors to focus on marketing and writing.
Unfortunately,
some
costs
are
not
in
the
entrepreneur's control. Rising oil prices today lower profits directly in trucking, for example. These companies charge more for their services. These costs can work their way into the products or services of many other businesses. Evaluate how
Dropping areas of endeavor is usually more difficult
sensitive your company is to various inputs and
in larger companies, where institutional shake-ups
resources. What is on the horizon that could lower
occur. But, for smaller companies, it's often more
your profitability, and how can you deal with it?
psychological. It's easy to fall into doing things one way and not change. Stop and reevaluate the "why" of what you're doing. Ask: "Is there a better way?"
Many entrepreneurs would argue you should be doing all of the above every single day. In reality, change often occurs in fits and starts. A New Year is
3) Add new products or services. Even the smallest
a natural time to re-evaluate your business and your
companies need to grow and change. Will your
entrepreneurial activities.
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By John Boitnott
I
t's a time when people the world over are resolving to improve. Why should your business be any different?
1. Improve Your SEO Search engine optimization (SEO) and local SEO can
Lose weight? Go for Michelle Obama arms? Those
constantly be improved upon, whether you're a startup or
kinds of resolutions are for the everyday person.
one of the biggest retailers in the country. Since Google
Possibly
to
is constantly making updates to its algorithm, you're
underemphasize "work-life balance," for better or for
never "done" with SEO. You may want to review some
worse, most entrepreneurs will devote most of their
of the best SEO companies out there in case you need
energy to meeting business goals in the new year. So, in
help. Many SEO professionals claim that you soon may
that vein, 2015 is all about resolving to make wise
need to start optimizing for Amazon in addition to
business choices. In 2014, it became more and more
Google and other major search engines. Unless you have
important to have a mobile strategy (which means it's
the top ranking for all of your keywords (you don't),
time to get that responsive design, app, or mobile
SEO should be a top priority.
because
many
entrepreneurs
tend
version of your website in order). The economy continued to recover, the housing market steadily
2. Maximize Your Deductions and Credits
improved, and "crowdsourcing" became even more of a
This can only be done with a skilled CPA. Are you sure
household word.
yours is up to the task? While many Americans miss out
What does the coming year have in store for entrepreneurs? That's up to you--but here are a few resolutions to get you started:
on deductions and tax credits throughout the year, nobody enjoys more of them than small business owners. Start shopping around for a killer CPA if you don't already have one, and meet with them before tax season gets crazy to see where you can save.
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JANUARY 2015
3. Get Mobile Ready
5. Aim for Work/Life Balance
Chances are, most every entrepreneur could look at
No matter where you are on the entrepreneurial journey,
ways to build a more thorough mobile strategy next
there's a good chance that you're leaning a little too
year, complete with creating a more responsive design
heavily on the work side of this balancing act. If you
for your site. Maybe the site would benefit from a
felt over-worked in 2014, commit yourself to carving
mobile version, or maybe you should add an app to your
out at least one day per week that's work-free, and a
digital presence. It is highly recommended that your site
certain number of hours per day for sleep (it's crucial!)
load beautifully and quickly on every single device
and no-work, friends/family/hobby time. After all,
(mobile or not) and browser. Your web developer or
what's the point in working for yourself if you can't
manager should be testing for this on a regular basis.
enjoy the life you've built?
4. Revisit Your Business Plan
What resolutions do you have on deck for 2015? As an
Whether you just drafted it last month or it's been three years, go back to your business plan and see where you've succeeded, where you haven't, and re-draft it to reflect your current situation. Haven't drafted a business plan yet? Q1 of 2015 is the time to get on it. If you need help, the Small Business Administration has offices around the country that offer complimentary services.
entrepreneur, yours might be a little different than others, but as long as they're feasible, achievable, and still a bit of a challenge, you'll be on a better business track by the end of the year. Focus on resolutions that set a better foundation for your business, and you'll ensure that every new challenge (and resolution) goes a little smoother.
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JANUARY 2015
The Peta Odini Long Sleeved Shirt on Super Producer Alex Barnwell aka @kubiyashi Credits: Photography by: Antony Scully Shirt by: Peta Odini Sunglasses by: Emporio Armani Shoes by: Aldo Headphones by: Sennhieser
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F
ashion especially in the Caribbean has mainly been a female playfield. While menswear designers like Millhouse, Ecliff Elie and a few others have been carving their own niche it’s not generally an area most young fashion designers are attracted to, but in the last 10 years the fashionable man has been making a comeback and a statement for themselves in bolder ways and that movement and trend has like many trickled down out of Europe and the US to the islands. This has inspired not only the dress code of the male population but Caribbean fashion students as well.
Designer Peta Odini Sutherland is the designer behind the Menswear brand “Peta Odini”. Peta was born and raised in St. Vincent & the Grenadines. Having studied fashion at Ravensbourne in London, UK, she graduated in 2012 having specialized in Menswear after spending a year on the textile pathway of the BA (Hons) Fashion course. For the debut collection Sans Peur which translates to Without Fear, Sutherland teamed up with Trinidadian designer Kern Saunders who inspired by her "mild"
sweet addiction created a very bold candy laden print that walked the Style Spirit runway in June 2014. Peta Odini aims to fit into that niche of young Caribbean menswear, however there is mild exploration in womenswear as the challenge is to create feminine silhouettes from a menswear POV. Overall, Peta Odini is clothing that must be experienced as it is purely wayward at its very best and always up for a good time! We also learnt that Peta started off studying Civil Engineering at the University of the West Indies and hated it. Perhaps the stint could not have been that bad since her true love is construction of another variety. Inspired by textile and pattern. Vincentian born, Peta Odini's design process starts from the choice of fabric and the design evolves from play. We first saw Peta's work at Trinidad Lookbooks Style Spirit 2 event in 2014 at the old Piarco airport. Then she presented a dynamic sweet temptation of a line literally covered in candies…
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JANUARY 2015
Peta Odini is a slightly wayward spin on what menswear ought to be. Tailored influences with a healthy dose of Caribbean cool. It is something to be experienced (and worn).
Peta Odini Sutherland Creative Director & Owner at Peta Odini Saint Vincent and the Grenadines
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Petra is also looking for opportunities to have her clothing stocked within the Caribbean region as well as doing personal styling & design projects for persons or groups. She is interested in networking and collaborative opportunities in fashion within the Caribbean and short term branding/ advertising project management contracts.
Photography by: Tanya Marie Williams | Designer Island |
Peta Odini is currently available in Trinidad at The Shop at the Marketplace at The Normandie Hotel and Exhibit A by Anya Ayoung-Chee. New stockists to be added soon.
Photography by: Thomas Gallagher |
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by Stephen Key
N
ew Year’s resolutions serve an important purpose. After all, you can’t write a resolution
without reflecting on the past. I think New Year’s resolutions should be thought of as a good excuse to put the year you’ve just had into perspective and to explicitly declare what you want for the future.
However, New Year’s resolutions are tricky. When they are too specific or too unachievable, we inevitably abandon them.
that this isn’t a list of my goals. In my mind, goals are different. They are less about the kind of person I want to be and more specific to figures and numbers. These are my resolutions. 1. Stop listening to my haters.
In our lives, there are individuals who hold us back and who do not have our best interests at heart. Unfortunately, sometimes these individuals are our oldest friends or even our family members. It’s
I started thinking about my resolutions for this year and I wanted to share them with you. I think they’re applicable to all entrepreneurs, actually. Please note
important to recognize when we just need to tune someone out. Make an effort not to engage. Break old patterns. Don’t confide in anyone who isn’t on your team.
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JANUARY 2015
2. Embrace a “garbage in, garbage out” mentality. I am going to try to eliminate the negative thoughts and information that enter my brain and prevent me from moving forward as quickly as possible,
4. Get regular medical checkups. Preventative medicine is the key to health. I want to continue growing my business, so
I’m
committed to staying on top of my health.
including the news.
5. Keep up with the news.
3. Eat foods that fuel my body and brain.
As I’ve written before, staying current is a must for
To be a superstar entrepreneur, you need to have
energy. Drinking a lot of coffee shouldn’t be a point of pride. Start each day by drinking warm water with lemon squeezed into it. I know you’ve read the research!
entrepreneurs. You need to know what’s going on in the world to make smart, forward-thinking decisions for your business as well as grow your social network. 6. Be more physically active. Walk, bike or run -- do something. You will have more energy if you do. 7. Be patient. Being quick to judge has only caused problems for
me in both my professional and personal life. Make it a point to get all the facts before forming an opinion in 2015. 8. Have empathy for others. How much better would the world be if people had more empathy? 9. Give more of my time.
I’ve offered my insight and advice to budding entrepreneurs before, and it was incredibly worthwhile. The person you help will be eternally grateful and you’ll feel great for doing so.
What are your New Year’s resolutions?
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JANUARY 2015
Physique Pro Fitness By: Jerome "The Trainer" Greenidge
P
hysique Pro Fitness Consultancy (PPFC) is a per sonal training business which was established in the year 1999 and caters to everyone from the professional person to the average housewife. Since the demand for this type of business is high Trainer - Jerome Greenidge sought to differentiate himself from all the other trainers plying their trade. As such, Jerome committed himself to studying the most popular training concepts and testing them on his clients to determine which ones worked most effectively. After a couple years of combining concepts and experimenting, Jerome created his own training style which can be modified to fit any body type. Most of his clients see him on average two or three times a week at their home or office, as his business goes where ever the client is interested in being trained. Needless to say, most of Jerome’s clients train at home. Given his passion to share knowledge, Jerome educates his clients on not only proper nutrition but how to train on their own with minimum equipment, which is always a hit as his clients wouldn't have to further expense themselves. The service Jerome and by extension PPCF offers covers everything from when to train, target setting and constant assessments to see what works and what is not working.
Over the years Jerome have found that consistency is the main reason people stop training. In response to this, Jerome has devised a strategy which works and works well. The workouts in this strategy take no longer than 5 to 8 minutes, with minimum equipment requirement. What is more is that, the results from this method have been nothing short of outstanding and Jerome’s clients love it. Short intense workouts work great especially when combined with adequate nutrition. More importantly, this method has been such a hit that his clients have encouraged him to do a fitness app which is called the ‘8 Min Burn’, carded to be released August 2014. All in all Jerome ensures that his clients are happy and see results quickly. In his words “it doesn't matter if my clients are vacationing in France or staying in a beach house on the east coast. If they or the general population want a workout or tips on everything from how to acquire muscle, lose weight or get stronger, they can do so by visiting this facebook link: http://www.facebook.com/ provenphysique.” Jerome is looking forward to hearing from you soon so that he can help you achieve your best ‘bod’ ever!
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ACHIEVING YOUR FITNESS GOALS JUST GOT EASIER
Do you want to lose weight? Do you want to feel more energized?
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Have you been working towards your goals with little to no success?
Tel: 246 830 3893
Contact me today and take a step in the right direction.
By: Amy Margules
A
s we enter into a new year, we can never seem
spring.” A better goal is: “I want to eat healthy foods
to avoid making resolutions. We know they’ve
every day.”
failed us in the past, but for some reason we feel compelled to keep making them. With the hectic work and travel schedule of an entrepreneur, making your
Once you choose a realistic goal, here are 10 tips for healthy eating that will help you achieve it:
health a priority starts with a well thought-out plan.
1. Start the day with a healthy breakfast.
The first thing to consider is the limit of your
Try whole grain cereals (cold or hot) with skim milk
willpower. Just because you want to cut calories and
and fruit. Stock up either at home or at the office,
exercise more, simply banking on your willpower to
wherever you eat breakfast most consistently. Some
do it is not going to work. Relying on willpower is
suggested brands include: Kashi Go Lean, Go Lean
like putting yourself on defense. Instead, go on the
Crunch and Barbara’s, which are full of flavor and
offense with a plan.
fiber. You can also keep Kashi or Kind bars in your
Of course, any plan starts with an achievable, realistic goal. A good goal is not: “I want to lose 40 pounds by
briefcase or desk for emergencies. Just add a piece of fresh fruit and your breakfast is complete.
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JANUARY 2015
2. Pack lunch if possible to save time, money, and
Be sure to consume fruits or veggies at breakfast and
calories.
lunch, cover half of your dinner plate with
Just a simple turkey and low-fat cheese sandwich with tomatoes and lettuce on whole grain bread can save you hundreds of calories if made at home. Buyer beware: regular cheese at most restaurants contain at least 8 grams of fat and 94 calories per slice. Low-fat cheese can cut this to approximately 4
vegetables, and bring some fruits or veggies to work for snacks. Spending a little more money for prechopped and ready-to-eat fruits and vegetables is worth it. You make up for it with the time and calories you save by having them readily available. 4. Keep healthy snacks accessible at work.
-5 grams of fat and 70 calories per slice, or by over
Stock a fresh fruit bowl, 100-calorie packs of
70 calories per 3-ounce serving. Fat-free cheese can
almonds or pistachios, and healthy nutrition bars
save you even more fat and calories, at 0 grams of
(Luna bars are another good brand).
fat and 75 calories for a 3-ounce serving — a savings of over 200 calories.
5. Set alarms in your smartphone for meals and snacks.
As for condiments, add any flavor mustard for some zing at only 0-5 calories and 0 grams of fat per tablespoon, compared with 15 grams of fat and 150
calories per tablespoon of mayonnaise.
Daily reminders will help you stay on track. If you miss a meal or snack, you will be starving by the next meal and will have set yourself up for overeating. A good daily goal is to eat five times a
Load up on veggies. The more veggies you eat, the
day. It may sound like a lot, but the goal is to eat less
more you will be satisfied and the fewer calories
at each point. And that’s only possible by eating
you’ll consume. Not a huge fan of tomatoes? Buy a
more frequently.
jar of roasted peppers and throw some on your sandwich for extra crunch and flavor. Skip the chips. If you need a salt “fix”, pack yourself baked chips or whole grain pretzels. One ounce of
regular chips is a minimum of 7 grams of fat, while baked chips are about 2 grams.
6. Have a plan for business dinners. Find out your options ahead of time, and figure out the healthiest option that appeals to you. To be satisfied, you must actually want to eat what you are eating. Try to build a “perfect plate”. A perfect plate is 50% produce (vegetables and fruit), 25% lean
Finally, pack some fresh fruit or even a low-fat
protein (such as chicken or fish), and 25% whole
cookie (like Snackwell brand cookies) to get your
grain
sweet fix minus the love handles.
couscous or brown rice). This may not always be
3. Make vegetables or fruit 50% of every meal and snack.
carbohydrates
(including
whole
wheat
possible, but be creative when you need to be. Ask for what you want.
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JANUARY 2015
7. Eat a healthy snack before dinner.
9. Track your progress.
This strategy will help keep your appetite in check,
Weigh yourself every day. Log your food daily. You
as well as help you make better choices at a function
can use one of many online food logging sites, or log
or dinner. Think about the last business dinner you
wherever is most convenient for you. Just keeping
went to. Did you “save” most of your calories that
track of food intake has been proven to lead to
day because you knew you would be out and
success.
indulging? Think instead of how you will be most successful eating healthfully. Taking the edge off
10. Stay on course.
your appetite pre-dinner will definitely give you the
When you see a change on the scale or food log that
advantage. Don’t let the offerings win!
is either a weight gain or a pattern of bad choices, do
8. Schedule a workout with a colleague instead of lunch or dinner when possible.
not throw in the towel. Get right back on your plan — the sooner the better. 2016 is here, so make a plan and hold yourself to it. Start today!
Go for a walk, play racquetball or tennis, or hit a round of golf (without the cart).
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JANUARY 2015
By Dr. Andrew Forde
T
richotillomania is a self-induced form of hair
are broken with blunt ends, some broken mid-shaft,
loss. Dermatologist Francois Hallopeau coined
some new growth with tapered ends, or some uneven
the term derived from the Greek: trich (hair), tillen (to pull) and mania (an abnormal love for a specific object, place or action).
stubble.
Most
children
outgrow
this
condition
with
conservative management. Behaviour modification
This disorder is often seen in children ages 9-13yrs. In
programmes and sometimes referral to psychologists
this age group it represents a repetitive fiddling,
and psychiatrists are required.
twisting and pulling of the hair. These bad habits result in hair breakage. Fortunately these behaviours are not usually permanent. Trichotillomania in adults often represents
varying
degrees
of
anxiety,
depression,
unhappiness, post traumatic stress and even psychosis. Sometimes poor impulse control and obsessive-compulsive tendencies are involved. The scalp is the most common site of involvement and usually one or two areas develop. The hair loss is asymmetrical and it often corresponds with the dominant hand. Patients exhibit hair of differing lengths; some
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Did you know that your body’s largest organ
the last time you visited a dermatologist?
is its skin? That’s right, the skin that covers
We’ll, if you’re like many Barbadians the
you from head to toe is an organ of the body
answer is probably never. At Skin Deep
that performs many vital procedures and
Dermatology, we’re here to remind adults
processes to help you live a healthy life.
about the importance of quality dermatologic
Despite the scope and importance of your
care.
skin, many people neglect to give this organ
dermatologist, it’s about time to stop into our
the specialized treatment it needs. When was
dermatology clinic in Bellville St Michael.
If
you’ve
never
visited
the
Dermatology is the branch of medicine dealing with the skin, nails, hair and its diseases. It is a specialty with both medical and surgical aspects. A dermatologist treats diseases, in the widest sense, and some cosmetic
problems of the skin, scalp, hair, and nails.
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by Dr. Adrian Daisley
1. Thought Creation and Responsibility
2. Be a Good Leader
Since we have the power to choose our experience,
We cannot be effective in any area of life unless we
we also need to accept responsibility for this. Perhaps
have good leadership skills. Leadership is an art and
not that everything that comes our way is a direct re-
each of us needs to find our own approach to it. Pri-
sult of our own thinking (though some might say it is)
marily, we need to understand how to lead ourselves,
but what we attract into our life is, largely, a reflec-
and this means having a compass, a direction which
tion of our thinking. Much of this occurs on a sub-
guides all our actions. This compass often takes the
conscious level, but the subconscious takes its lead
form of a personal mission statement, a document
from the thinking mind, so changing our thoughts
spelling out the values we live by.
will change our world, and we are responsible for this.
As we lead others, whether as parents, bosses, in families or organizations of which we are a part, we need
Our behavior is a natural outcome of our mental im-
first and foremost to lead by example, making it clear
ages, and so we are responsible for our behavior too,
what our values are and that we live by them. Any
and also for the behavior we tolerate in others. If we
inconsistency in our professed values and our behav-
allow others to ride roughshod over us, then we have
ior will be spotted, seen through and will ruin our ef-
ourselves to blame.
fectiveness. Personal complicity and double standards are the nails in the coffin of our ability to lead. www.bajansunonline.com/MAGAZINE/ | info@bajansunonline.com | @BajanSunOnline
JANUARY 2015
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BY ADAM FRIDMAN
D
o we now expect startup entrepreneurs to wear the 'uniform'? Would we take a tech pitch less seriously if the presenter wore a suit? Barbie is an entrepreneur. Without any sarcasm whatsoever, seriously, good for her. When you think of Barbie, you likely think of the outfits. The fashion. The accessories. Which triggered a discussion in our office recently-what do entrepreneurs wear? It's tricky because the entrepreneurs in our mental images are sporting hoddies and black v-necks and squishy running shoes. Sometimes all at the same time. Tom Tancredi, Co-Founder Dom & Tom, Inc., a recent addition to the Inc 500 list, illustrated the issue nicely. "A client recently walked into a proposal meeting and looked around saying 'I can't figure out your culture where the CEO is in flannel shirt and jeans, and the Account Manager is wearing a three-piece suit with a bow-tie and pocket insert.'" "Frankly," Tom told me, "the dress code in the tech
industry tends to change from role to role, department to department and office to office." The idea of what entrepreneurs do or should wear is becoming so locked-in that Banana Republic recently launched a entrepreneur clothing line. And another company is selling the black v-neck--as in ONLY the black v-neck. There's even an official entrepreneur hoodie. The discussion is tricky though because so many of today's entrepreneurs got that way being--or at least presenting the image of being--mavericks. That is to say, not doing things they way they had been done before, including the way they dressed. For many entrepreneurs, they started their own ventures in part because they didn't want to do the 'suit-and-tie' office thing. In entrepreneur culture, it became perfectly acceptable to don a hoodie and ironic t-shirt to board meeting or to pitch investors. It was its own kind of rebellion and non-status status. But now, with companies literally selling that non-conformity, has it lost that value?
30
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JANUARY 2015
And do we now expect start-up entrepreneurs to wear the 'uniform?' Would we take a tech pitch less seriously if the presenter wore a suit? Or has the rebellion symbolism of entrepreneurship fashion left nowhere to go but beachwear? Will our next tech titans be unveiling their new products in flip flops? Before we have meltdown over what entrepreneurs can and cannot wear, let me offer my personal rulesof-thumb on high-tech couture. In the office. Be comfortable. If it's your company and your office, wear what makes you most at ease. Running a company is hard enough--don't add to the stress by being uncomfortable. Whether that's jeans or heels, go with what suits you (no pun intended).
the investment, sale or new relationship. Keep your business and personal goals, as well as your audience, in mind. Leave the office or the meeting with them talking about your vision and your product --not your socks.
But remember, if you're the founder and/or CEO, your employees will look to you for leadership and what you wear will be the floor, not the ceiling, of their attire. There's value in looking the part and setting an in-office standard for what people wear. At a meeting. Dress better. Keep in mind that you represent your company and your product. Even though you're most comfortable in sweat pants and your college sorority shirt, the people you're meeting are probably expecting something different. Don't let your comfort cause them to be uncomfortable. Dressing better also says you take the meeting, and those you're meeting, seriously. That's especially important if they are potential investors or customers. The bottom line is that I don't believe there is an entrepreneurship uniform--or should be. But don't let what you choose to wear trip-up your business goals. "The most important thing is to dress for your environment--if I am in a meeting with an investor, I wear a dress and heels. If I am in one of our factories, I wear jeans and a t-shirt," said Heather Hasson, CEO of medical uniform FIGS. "Our customers wear scrubs to work. It is important to understand your surroundings and wear what makes sense without losing your identity and individuality." Most entrepreneurs I know would wear a purple toga and hot pink fedora if they thought it would get them
31
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Dr. Anita Davis-DeFoe
A
nother New Year, the process of making New
your life to take. Reflect on your talents, your gifts and
Year’s resolutions has begun, and many of us will
those things that bring you pure joy. These are your
once again decide which aspects of our lives we hope to
personal roadmaps to happiness.
improve during the months of the New Year. This time
identified this personal vision for your life, commit seven
the year will be 2016, but this time vow to do things
to ten goals to paper, and do it now. You should not wait
differently. Time sure flies whether you are enjoying
for New Year’s Eve, and do not make the excuse of
your life or not. With that in mind, it is much better if you
waiting for the New Year to start fresh. Each day that we
exert
wake is a new opportunity, each day is another chance, a
energy
passionately
pursuing
all
of
your
possibilities.
Once you have
fresh start; each new day is yet another opportunity for each of us to seek joy in our work and personal lives.
I have decided to choose joy, and I urge you to do the same. I have decided to reach for the chance to create the
Far too many of us let the past hold us back. Broken
life that I want and to dig deep within my spirit and
hearts, broken promises, past mistakes and past failures
seriously seek to uncover my most heartfelt desires.
I
too often dominate our daily thoughts. Letting go and
sincerely urge you to please consider doing the same
moving on is difficult but necessary if we are really going
thing; certainly it is time for you to be true to yourself,
to enjoy today; the present. Straddling the fence between
time is your most valuable possession.
the past and the present is difficult, not to mention draining. Vow to leave the past where it belongs, back
Spend a few days, even a few weeks for that matter, and
there. Learn from it, grow from it, but refuse to dwell in it.
earnestly make some decisions about the path you want
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JANUARY 2015
or endeavor. Be totally committed to achieving your goals A chance is a likelihood that something will happen; a
and do not let obstacles break your spirit.
real opportunity to make something happen. Often we
Lack
of
Accountability.
The
highest
form
of
hear people say, “If only I had a second chance.� Well the
accountability is self-accountability.
truth of the matter, your chances to achieve your goals are
accountable for pursuing your dreams, for the quality of
limitless; in fact your chances only cease when you
your life.
choose to give up. Herein is where the problem lies; the
Procrastination. Do not wait; do not put it off until
majority of humankind gives up far too soon, and
tomorrow. You know what you want, so go for it!!!
definitely too often because of some mental snapshots of
Effort. You will reap what you sow, and you are your own
events from the past.
gardener. Do not let the weeds overtake your spirit and
Make yourself
choke your dreams. The list of common barriers that can hold us are many,
Lack of Vision. Without a vision, some idea what you
but often the simple removal of just one of these barriers
want out of life, you will probably end up with whatever
can end up making the difference in our quest for personal
someone chooses to give you or nothing at all.
progress.
Lack of Concentration. Concentrate on your life and focus on your goals daily. Refuse to sleepwalk through life;
Unclear or No Goals. Define your goals and write them
decide instead to be an active participant in the course of
down. Make a plan listing the things you need to do to
events in your life.
accomplish your goals, and then simply work your plan.
Remember do not let these common barriers rob you of
Revise your plan as needed and add new goals as you
your personal joy. Choose to take action now because
achieve goals already on your list.
whatever you desire, you are the only one that can make it
Limited Attitude Regarding Your "Chance for Success".
happen.
Believe that you can achieve your goals; having a can do
visualize in your mind, believe in your soul, and actively
attitude and being persistent will bring you success every
purse with vigor will eventually come to pass. Take that
time.
third chance if you need it and use a fourth if necessary.
Lack of Commitment.
Commitment means doing
everything possible to bring about success in a certain area
Remember chances are that whatever you
Enjoy this journey we call life, and learn to relish the beauty of each and every day.
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BAJAN SUN MAGAZINE
DEC 2014
Tel: 1-246-830 3893 Email: pcmaintenence@gmail.com www.facebook.com/NerdTechBIM
BY CALLUM TENNENT
I
t's only natural that your computer should get slower
for example, reorganizes this data in a more logical
as it gets older. Like your house, your computer can
fashion,
so
your
computer
performs
quicker.
benefit from a thorough spring clean. Over time, PCs get clogged up with temporary internet files, unused
software
and
other
digital
debris.
With computers, prevention is better than cure, and many problems can be avoided if you follow a routine of simple housekeeping steps. Here are some must-do activities to keep your PC in tip-top condition. Keep software up to date
Check for viruses and other malware Run your antivirus software regularly. Viruses can slow down your computer and cause data loss, while spyware can compromise security by monitoring your activity and collecting information about you. Launch your antivirus software and make sure it's up to date. Then run
a
full
scan
of
your
hard
disk.
Spring clean your web browser
Make sure all your software is up to date. This includes web browsers, applications, drivers for devices such as printers and, most importantly, Windows itself, as Microsoft issues regular updates to plug security holes or fix glitches in the operating system. Regularly defragment your hard drive When your PC saves a large file to the hard drive, it breaks it into smaller pieces and stores them across several locations. This means the hard drive works
slightly slower. Windows 7’s Disk Defragmenter tool,
Every time you visit a webpage, your web browser stores or ‘caches’ it as a small file in your Temporary Internet Files folder. Over time, the volume of these files can build up. Periodically clearing out your browser’s cache will help it to work faster when loading pages and reduce the amount of valuable disk space these cached files take up. In most browsers these settings can be found within the History menu, labelled something along the lines of Clear browsing data or
Clear cache & cookies.
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Limit startup programs
want to make sure that your computer is running fast
How fast your computer starts up depends on several things, including the hardware you’re using, the version of Windows installed and how many programs are also scheduled to start up when Windows does. Here's how you can take control of it. Many programs will start running invisibly in the background when you turn on your computer, slowing down the system startup time and potentially causing software crashes. Yet, you can easily disable programs that you don’t need to start straight away: Click Start, type msconfig in the search bar and press Enter. In the System Configuration window, click the Startup tab. From the list of programs that appears, untick the box next to those you don’t need to launch automatically at startup. Only deselect programs that you don’t use regularly or know that you don’t need. Click Apply and then click OK. Now restart your system.
when you're using it, too. Here's a few key pointers. Free up storage space and memory by uninstalling
programs that you don’t use. These may include trial versions of software that came with the computer when you bought it, out-of-date antivirus programs, old software or games that you no longer play. Click Start > Control Panel > Uninstall a program. From the list of programs that appears, click the program you want to uninstall, then click Uninstall. Remove temporary files
Window’s Disk Clean-up utility can help boost your computer’s performance by removing temporary files and unnecessary system files: Click Start. In the search box, type disk clean up and, from the list of results that appears, click Disk Clean-up. In the list of Drives, click the hard disk drive that you want to clean. For most people this will be the C: drive. Click OK. In the Disk Clean-up box, select the type of files
Get rid of unwanted programs
that you want to delete and then click OK and then
Speed increases don't end with startup times. You'll
click Delete files.
36
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JANUARY 2015
37
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BAJAN We build Creative, Effective & Professional Websites
Tel: 1-246-245-6629 | Email: info@bajansunonline.com www.bajansunonline.com/WebDesigns
designs
BY ADRIENNE CREGAR JANDLER
U
sually, it takes one of two different situations
team can do for you.
to drag you out to an auto dealership to look at
new cars: either you have been driving something
Here are seven features that you could add to your
that has unexpectedly broken down, or seeing what’s
business website simply by upgrading to a newer
available on the new model years has made you think
“model year”:
that going with something newer might be worth the expense.
1. An SEO plan with more horsepower. The higher you rank in the major search engines for your most
Believe it or not, the same thing can happen with
important keywords, the easier it is to gain leads and/
business websites. There are times when the owner or
or direct sales over the Internet. While off-site
management team of a company decides to look at
elements have a key role in impacting your rank, the
layouts because what they currently have is visually
structure, organization, content, and load times for
or functionally outdated. In other situations, however,
your website are also important factors. For that
it’s not a matter of anything being particularly
reason, a good SEO plan can often help make a new
“wrong” with the website, except that it isn’t as
business website worth the cost all by itself.
effective a marketing tool as it could be.
2. More comfortable landing pages. Studies have
Either way, as with shiny new cars on the dealer’s
shown time and time again that, once a visitor finds
lot, seeing what’s available for sale can be an eye-
your website, you literally have seconds to convince
opening experience. In fact, if you haven’t had your
him to stay. Better design and copywriting on your
business website designed or upgraded in a while,
landing pages can help you convert a higher
you may be amazed at just what the right creative
percentage of searchers into clients/buyers.
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JANUARY 2015
3. Social media integration for better customer
your website fresh.
handling.Connecting with your customers via social media sites is a little bit like having them meet you
7. That new website smell. In some cases, the best
for
your
reason to redesign your business website is simply
relationship. If your site doesn’t have links to your
because your old one doesn’t look as great as it used
social profiles, then you aren’t taking advantage of
to. If you need a fresh look and layout, then why wait
some of your best opportunities.
any longer? While your business website might not
coffee—less
formal,
and
great
for
show wear and tear the same way a car does, that
4. Online videos that allow for better online
doesn’t mean you shouldn’t update it periodically to
marketing mileage. What’s great about online
take advantage of the latest features. Want to “walk
videos? They let you control your message and its
the lot” to see what’s new? Just give us a call to see
timing while making it more memorable. Plus,
how the right design and programming could keep
there’s potential for your colleagues, clients, and
you in a smoother ride towards profitability in 2016
friends to spread them around for you. 5. Mobile compatibility for all kinds of information-superhighway vehicles. It isn’t just that mobile computing is growing; tens of millions of people are already accessing the internet using smart phones daily— including most executives and key decisionmakers. If your site doesn’t load quickly and correctly for mobile users, it could cost you business in 2012. 6. A CMS for higher efficiency. Tired of calling your business web design team every time you need to make a simple change to your pages? A content management system (CMS) puts control into your hands. By allowing you to make edits and additions inhouse, instantly, it will extend the life of your business website while reducing its costs. Further, a good CMS not only gives you the capability to update your website in real
time, but makes the task easy and keeps
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JANUARY 2015
Having fully recharged their momentous journey in the past year and a half, and having unquestionably established themselves as the premiere live group on the reggae circuit, Morgan Heritage is now on another phase of their indomitable mission. The Royal Family of Reggae has taken the impressively significant step forward by releasing their upcoming album, Strictly Roots.
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JANUARY 2015
Guided by sheer acumen and a passionate desire to make their already rich musical legacy even more impactful, Morgan Heritage, after much deliberation and contemplation, triumphantly delivers their latest album exclusively on their very own label CTBC (Cool To Be Conscious) Music Group. Undoubtedly one of contemporary reggae’s most powerful forces on the global stage, the sensational roots reggae quintet, which comprises siblings Peetah Morgan (vocals), Una Morgan (keyboard/ vocals), Roy “Gramps” Morgan (keyboard/vocals), Nakhamyah “Lukes” Morgan (rhythm guitar) and Memmalatel “Mr. Mojo” Morgan (percussion/vocals) has embraced the challenges that come with empowerment of this nature. According to Gramps, “Strictly Roots, our 10th studio album is particularly significant. It represents our first album released independent of VP Records, on our very own label CTBC Music Group. VP has been great for the group and we're grateful for our years with them. We just felt it was time to approach the release of our music differently.”
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JANUARY 2015
Possessing that unmistakably authentic Morgan Heritage organic roots sound with an expansively eclectic mix that takes it seamlessly into hybrid valleys and mountains, Strictly Roots interestingly pays homage to the elders, while ironically, also blazes the trail towards the exciting future of roots. “We know what our fans want; we know exactly where we want to take them and we know precisely how to get them there,” shrewd lead singer, Peetah Morgan, says confidently of the ground-breaking album which is set for a Spring release. Among the heavyweight co-producers with Morgan Heritage on Strictly Roots are Don Chandler and BBC One/BBC 1Xtra's Seani B who co-produced the compelling lead single, Perform and Done which is now available on iTunes; Shane C. Brown(Juke Boxx Produc-
tions); multiple Grammy nominee, Jason “JVibe” Farmer; French reggae/dancehall production duo MatthieuBost and Jérémie “Bim” Dessus; guitarist Andrew “Simmo” Simpson and DJ Fras. Contributing to the brilliant instrumentation for which a Morgan Heritage album is renowned, is multi-faceted studio and touring drummer, American Gil Sharone, whose DVD, Wicked Beats, incorporating ska Adding their vocals to infectious rhythms with empowering and stimulating lyrics are platinum selling Pop/Dancehall phenomenon Shaggy; American reggae and R&B vocalist, J Boog; third generation ambassadors from the Morgan and the Marley families, Jemere Morgan and Jo Mersa Marley; reggae sensation, Chronixx; rock, world and reggae band, Rebelution and Bumble Bee from the American Grammy-nominated pop reggae band SOJA.
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JANUARY 2015
Like its predecessor, Here Come The Kings, Strictly Roots successfully incorporates R&B and a hint of dancehall, but it goes a step further with this synergy and almost effortlessly fuses a type of roots, pop and dancehall majesty that could only be truly achieved by the Royal Family of Reggae. The journey for Morgan Heritage is an exciting one filled with history and culture and grounded in roots of authentic talent. It is this very journey the Bajan Sun Magazine wishes to explore and share with you our readers. Our team had a chance to speak with percussionist and vocalist Memmalatel “Mr. Mojo” Morgan to take a look back at their journey forward. Driven by the shared purpose to spread the message of love, peace, unity, equal rights and justice for all mankind; this second generation group of ambassador’s biggest supporters includes their dad, mothers, wives/husband and children. As Mr. Mojo shared; “it’s because they are so kind to lend us to our fans that truly keep us going night in and night out on tour.” Playing music together since 1983-1984, Morgan Heritage has come to know various places as home. Based between St. Thomas, Jamaica and the Southeast region of the United States, Morgan Heritage has performed in places as diverse as their homes. From China, Australia, and Brazil, to Argentina, and India, the talent of Morgan Heritage have been shared worldwide and embraced heartily.
first time, where they performed for over 35,000 people in 2003 and saw their pictures plastered on billboards and on the sides of buses all throughout the country. This must have been a remarkable encounter indeed! As a group, Morgan Heritage has accumulated worthy awards and recognition over the past 15 years from all the different Reggae Award shows. Morgan Heritage has also been awarded Ambassadorships to events they’ve played at and cities they have been to over the years. For Mr. Mojo, his love for music and performing was cultivated at the age of four when he would dance with his dad, Denroy Morgan during performances in the United States. He shared further, “as most children do, our parents were our first idols and since our father did music; naturally some of us decided to follow in his footsteps.” Proudly acclaiming thanks to the Most High, Mr. Mojo shared: “It’s only because of His grace and mercy that we are able to see inspiration in life all around us.” What is inspiring is the humility which exudes from Mr. Mojo’s expressed words. While some may be thrilled and proud to share the various titles they hold, for Mr. Mojo, the tile of “Good Old Dad” means the most to him.
As one would expect, throughout the years Morgan Heritage would have partnered with various talents to share their love for music with the world. As such, Morgan Heritage have been honoured to share the stage with the likes of; Alison Hinds, Jaicko, Rayvon, Ziggy Marley, Jimmy Cliff, Macy Gray, Manu Chao, Stephen Marley, The Roots, James Brown, Popcaan, Shaggy, Damian Marley, Sean Paul, Massive Attack, Richie Campbell, Garbage, Jewel, Mr Vegas and Tarrus Riley among many others. Mr. Mojo reflects and recounts the group’s favourite performance as their trip to New Caledonia for the www.bajansunonline.com/MAGAZINE/ | info@bajansunonline.com | @BajanSunOnline
JANUARY 2015
As the conversation progressed, we delved a bit further into the passion of Mr. Mojo and the journey of the second generation ambassadors - Morgan Heritage in our Q&A segment.
Q&A with percussionist and vocalist Mr. Mojo Morgan of Morgan Heritage: Q: What is your favourite genre of music?
A: My favourite genre of music is Alternative Rock. Q: What inspires you most about your genre of music? A: The creativity in Reggae music is like no other in the world. The ability the artist has to sing on one rhythm and come up with 10-20 unique songs that don’t sound alike is truly amazing. I find it truly inspiring. Since we do life music, nothing inspires us more than life everywhere we go around the world. Q: What's your greatest challenge performing and how have you overcome it or intend to overcome it? A: Our greatest challenge is the presentation of our show visually. It requires us to work with different technical crews everyday on tour, but eventually we will travel with our own visual specialist so we can have a consistent presentation of our live show every time we perform.
executives as we continue to tour and release new music every couple years. Q: What would you say to young aspiring entertainers? A: To young musicians we say be passionate about the music. Be prepared to sacrifice, don’t get high on your own supply and most importantly stay humble and eat loads of humble pie. Q: What is your personal mantra (the thing you live by, or motivates you the most)? A: We only have one life to live, so live the life you love and love the life you live. It’s not what you attain in this life that will live on; rather it’s the work you do that will live for decades and centuries to come. Q: Outside of music what other things would you like your followers/fans/supporters to know about you? A: Outside of music we want our fans to know that we are first a family and growing up we would get up and pray every day at 5:00 am before going to school. We did this because our parents taught us that a family that prays together is a family that stays together.
Q: Which artists are you super excited and hopeful of one day performing with (future collaborations)? A: We would love to work with Anthony Hamilton, Sean Paul, Stevie Wonder, Coldplay, Fred Hammond, Rihanna, Dr Dre, and Queen Ifrika. Q: Where do you see yourself musically between the next three to five years? A: We see ourselves evolving into full fledge music
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L
ove is the strongest and most complex of all human
The word "patient" is of interesting origin. It comes
emotions. It has the ability to make us or break us.
from the Latin verb "patior" meaning "to suffer" both in
It is defined as a profoundly tender, or passionate
the sense of feeling pain and in the sense of forbearance.
affection for another person. It is also referred to as a
Thus, the two uses of the word "patient" -- as a noun
feeling of warm personal attachment or deep affection
denoting "someone who suffers" and as an adjective
for a parent, child, spouse, relative, friend or even a pet.
meaning "to bear with forbearance" -- stem from the
It can also include sexual passion or desire. Love is
same origin. (A patient may be patient or impatient.)
humorously described as a feeling that one feels when
whereas kindness is defined as the act of being
they feel a feeling that they never felt before.
congenial and sympathetic or nice. The Hebrew noun
Patience
and
kindness
are
the
two
acid
test
khesed or chesed
)(חסדis the Hebrew word for
characteristics to distinguish genuine love, a mere
"kindness.
attraction, infatuation or just a simple appreciation. The
Love is further defined in the negative. It does not
word patience comes from the latin word patiens, or
envy, boast, is not proud, rude or self-seeking. It is not
Latin pati (to endure or suffer)] the quality or capacity
easily angered, it keeps no record of wrongs, does not
of being patient; to endure something with calmness; the
rejoice in evil but rejoices with the truth.
ability to willingly accept or tolerate delay or hardship.
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JANUARY 2015
Protection, trust, hope and perseverance are the never
The third word for types of love in the Greek, is eros.
ending characteristics which demonstrate love. The
Although not found in Scriptures, it was used in clas-
unfailing power of love has the ability to conquer any
sical Greek writings. The English word erotic comes
and every situation in our lives.
from this word and it is generally related to sex.
Within each soul there is a desire to love and be
As we reflect on our virtue of love and carefully study
loved, often we say we fall in love but does this fall-
its character, prerequisites and the do’ and don’ts we
ing describe the vulnerability of such a deep emotion
can easily answer the question “Is it Love or Infatua-
or does it suggest a casual and romantic affair? Some
tion?”
may suggest that if love doesn’t last it is infactuation. Infactuation is often described as a feelings based love as opposed to genuine love which is distinguished by devotion and long-suffering. Infatuation is the state of being completely carried away by unreasoning passion or love, it is an addictive love. Infatuation usually occurs at the beginning of relationship when sexual attraction is central. In the English language one word is used for love whereas the bible uses more than one word for love. The Greek word Jesus first used for a type of love was agapao, which is the root for the Greek word agape which most people who study the Bible are familiar with. Agapaō or agape would best be translated to mean a caring love for someone, a love that loves another person as themselves. This is a Godly love and can be manifested even if you do not necessarily like
someone or even know them. Only God himself can give this kind of love (John 3:16). The second word used for love is phileo and it is basically defined as to love, to show signs of love or to denote brotherly love. The city of Philadelphia in the United States is called the city of brotherly love. Humans, without the indwelling of the Holy Spirit, can only give this kind of love for either God or their fellow man.
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DECEMBER 2015
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IN THE By Charmaine J Forde
Mr. Lorenzo Harewood the how systems, through people, operate in different focus industries in the Caribbean. His current job at the United
Nations
Development
Programme
has
facilitated expert interaction on a regional and
international scale and allowed targeted networking, particularly
in
a
developmental
context.
Lorenzo takes his job seriously, as it literally is geared towards developing and saving livelihoods of people, plants and animals within a substantive framework of Climate Change. However, as many co-workers would verify, his approach is unorthodox...... his preference is to work with a smile than a frown :) Twenty nine year old Lorenzo Harewood grew up in Sayers Court, Christ Church, Barbados and still lives there with his mum, sister and niece. He has two
A
very energetic, positive and passionate team player with over 10 years of experience in
Government, Private Sector and International Civil Service combined. Driven by delivering and exceeding expectations he has developed in-depth knowledge of
Degrees,
an
Associate
Degree
from
Barbados
Community College and a Bachelors’ of Science and Economics Degree from University of the West Indies, Cave Hill Campus. He also has a Certificate in Masonry from the Barbados Skills Training Center.
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JANUARY 2015
Lorenzo loves fishing, football, following International Affairs and most of all Politics. He is very involved in his Community and Programs within his Community. Lorenzo says this “I like being expressive and associating with expressive people, who dare to ask “why” something is the way it is, I want the world to know that I am a real person beyond Facebook, and that my life is not a political vessel, irrespective of what I post on that social media
outlet.” Lorenzo says that seeing people happy and well provided for in his community is his motivation. What do I do at YPUN? My primary role is to assist candidates in their preparation for the UN YPP written examination in the Administration job family. As an individual already engaged in the administrative aspects of the UN system, I bring wealth of practical experience
mixed not usually depicted on study and revision texts. This experience, along with my previous engagement in the 2013 UN YPP exam (where I have successfully passed the written examination), allows me to confidently assess various
preparatory
responses,
mock
exams
and
competency based interview strategies for prospective candidates. Why am I inspired by YPUN? I have always been involved in various training and mentoring programs both at the community and national level, aimed at youth development. The YPUN offers an opportunity to continue that mandate at a higher level and facilitate the possible expansion in both capacity building and global experience of youth from many walks of life. I was inspired by the very structured approach by the YPUN in seeking to help an overwhelming number of young professionals seeking to add value to the United Nations
system. My advice to you? I always strongly suggest that anyone interested in International Development try as much as possible to reinforce their expertise at a local, national or regional level for a reasonable time first to be well grounded with the demands at the highest level. Other tasks which should become second-nature, and some may say eventually addicting, is following international new as much as possible in all areas such as Technology, Politics, Business and even Sports from various sources around the world for a rounded perspective. The UNYPP is an ideal avenue to develop on your international development skills within the larger framework of the United Nations. I salute You Lorenzo Harewood! Charmaine J. Forde is a continuing Education Student at Community College of Philadelphia and Soldier’s Angel.
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JANUARY 2015
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B U S I N E S S
C L A S S I F I D S
Roses, Gift Baskets & More Lsj-Stylez caters to both natural and chemical clients providing services such as braiding, salon locking, weaving, relaxers, etc. I also offer services of eyelash extension and personalize styling. I'm a stylist with 10+ years in the industry and I am currently operating in Bridgetown. Contact information - 2328611 / 256-5076
Sundown Gym - Total Fitness Centre
OPENING HOURS Mon - Fri: 4:30 am - 9:00 pm Sat: 8:30 am - 9:00 pm Sun: 8:00 am - 1:00 pm
Receiving a gift of fresh flowers is always a thrill and T’Amor Florist makes sending that excitement to your loved ones easier than ever before! We send flowers to any location island wide. Visit us online at: www.tamorflorist.webs.com or call: 4297784
Tudor Street Bridgetown, Barbados Tel: (246) 236-1105 Visit Sundown Gym on Facebook
The inspiration behind the Daresqué swimwear conceptualizes confidence in you as a woman and a personality that dares to stand to out. Dare to be risqué View Swimwear on Daresque’s facebook page, twitter and Instagram. Contact Email: daresque@gmail.com www.daresque.com
Boyceterous Cruises is one of the newest recreational vessels cruising the coastal waters of Barbados. Boyceterous Catamaran Cruises offers tours consisting of swimming with the turtles in the crystal clear waters of Barbados. www.boyceterouscruises.com/
At Debbie's Sweets N Treats we cater for everyone with our freshly baked cakes and pastries. We also produce vegetarian and gluten free sweet treats by order. If you have a small party or function we can cater for you. Remember you name it, we bake it! Find us on Facebook: Debbie’s Sweets N Treats
To book a reservation call us at 246.429.2228 or 246.256.7979. Email Us at boyceterous@gmail.com
At ROCKiT DeZigns it's all about fantastic Jewellery pieces that match your taste, personality and sense of style. Our mission is to empower women. To give them a safe environment to learn about sexual health and to give them permission to know their bodies, strengthen their romantic relationships, and to encourage open communication with their healthcare providers.
Visit Our Website: http:// www.reapleasureproducts.com 56
Strictly Bajan Rum Shop Tours Connecting Tourism with Barbadian Culture, Heritage and Traditions in one tour to our local village/rum shops.
Email: rockit.dezigns7@gmail.com Facebook: ROCKiTDeZigns Twitter: http://twitter.com/ ROCKiTDeZigns
Call (246) 844-7008 Email: strictlybajanrumshoptours@gmail.com www.bajanislandtours.com
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JANUARY 2015
B U S I N E S S
C L A S S I F I D S
Le Crouton Superieur
Tel: 8303893
Cakes, Pastries and delicious treats.
Healthy Fruit Juices are homemade recipes from fresh fruits and vegetables delicious and healthy with every serving.
Contact 1 246 2582815 Email: jamellsmall@gmail.com Facebookhttp://facebook.com/ theindependentchef
Computer Services
LIME: 251-2375 DIGICEL: 267-9788 Facebook: Healthy Fruit Juices INC.
Animal Flower Cave Shawn Fields Photography
Signature Photography focuses on Automotive ,Wild Life, Landscape, Nature And Portrait Photography Mission is to Showcase what Barbados has to offer to the world.
PortFolios. Portraits · Food · Weddings · Landscapes · Personal Projects. Options. Children and Family · Maternity · Newborn #94 Midsummer Drive, Bridgetown, Barbados 23035(246) 230-2620 Website: shawnfields.info/
North Point, Barbados Opening Hours; 4:30 pm
Mon - Sun:9:00 am -
Tel: 439 8797 Websitehttp://s-ward.wix.com/ animalflowercave Find us on Facebook: animalflowercave
Contact (246) 823-7920 Email: signatureimagerybb@gmail.com Facebook: SignatureImagery.bb
Bajan Association of Rum Shops
Website: www.firestormk9training.com Facebook: THE Dog Trainer Barbados Email: the_dogtrainer@yahoo.com Telephone # (246) 243-4338 57
Bajan Association of Rum Shops Promoting Barbados & Working to Save Our Rum Shops, their Cultural Input & Heritage Call (246) 245-6629 Email: info@bajanrumshop.com Website: www.bajanrumshop.com Facebook: BajanRumShops
Physique Pro Fitness Consultancy Tel:1-246-239-7184 Email : jeromegreenidge@hotmail.com Facebook: ProvenPhysique
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W W W. B AJ ANI S L A ND TO U R S . CO M
DESTINATION BARBADOS
T
here are many things to do in Barbados! But, we recommend embarking on an exciting Bajan Island Tour. Our tours allow you to fully explore the exotic coral island, with excellent beaches, rolling hills and many deep ridges, completed with a fascinating distribution of flora and fauna. Among the anomalies that make this island unique is the phenomenal formation of the two land masses that form this truly amazing island paradise.
Bajan Island Tours has put together a series of outdoor adventure tours that we like to call “the best of the best” – experiences that allow you to explore the wonders, feel the thrills, and surrender completely to the unparalleled grandeur of Barbados! We guarantee that each and every one of our packages will show you the “roots” of Barbados. So, come on down and experience the exhilarating, romantic, and adrenalinepumping variety of Barbados Island Tours which we offer amid this breathtaking island wonderland! There is so much to learn about Barbados! Where do you start? This section will give you a good base of information to get a feel of the island, what we are about and where we came from. www.bajansunonline.com/MAGAZINE/ | info@bajansunonline.com | @BajanSunOnline
JANUARY 2015 As of mid 2000, the population of Barbados was recorded at some 274,540. The diverse ancestry of the island attributes to its current unique cultural blend which includes Arawak Indians, British settlers, European Indentured Slaves, African Slaves and East Indians. Overall, the people of Barbados (or Bajans as we are known) are quite friendly; so fitting in with locals will lend itself quite easily to your peace of mind.
Barbados is an island of the Lesser Antilles, 21 miles in length, as much as 14 miles in width and divided into 11 parishes. It is located at 13.4N, 15.4W. The island is situated in the western area of the North Atlantic Ocean and 100 kilometers east of the Windward Islands and the Caribbean Sea. Barbados is relatively flat with the exception of one major high point, Mount Hillaby, which measures approximately 1,115 feet or some 343 metres above sea level. The west coast of Barbados offers calm, clear water which is quite conducive to your many beach activities; while the east coast opens up beautifully to crashing waves and an environment that is more suited to sun bathing, walking, jogging, surfing and even meditation.
The Tourism Industry in Barbados is impetus for the economic development on the island as it has impacted significantly on the lives of all Barbadians. It is a very vital aspect of the economy of Barbados and it is always within our best interest to ensure that your comfort and safety is first and foremost. Despite this, we still strongly recommend you exercise caution with regards to your valuables and even frequenting certain areas.
Barbados is awash with history, the arts, nightlife, fine dining, and even luxury living. Getting around the island is a ‘breeze’ (pun intended) as options are somewhat endless when it comes to your choice of transportation. The people of Barbados are quite helpful when it comes to giving assistance with regards to making your way around the island. The main language of Barbados is English but bajan dialect (broken English) is widely spoken as it is almost a natural way of life. We can’t promise you that you will always be able to make complete sense of what the people of Barbados have to say; but, we recommend you give it a listen and even a try, as it will only augur well to adding a ‘sunshine feel’ to your stay on the island. www.bajansunonline.com/MAGAZINE/ | info@bajansunonline.com | @BajanSunOnline
The 7 Cs of Communication
A Checklist for Clear Communication
T
hink of how often you communicate with people during
Correct.
your day.
Coherent.
You write emails, facilitate meetings, participate in
Complete.
conference calls, create reports, devise presentations, debate
Courteous.
with your colleagues… the list goes on.
We can spend almost our entire day communicating. So, how
In this article, we look at each of the 7 Cs of
can we provide a huge boost to our productivity? We can
Communication, and we'll illustrate each element with both
make sure that we communicate in the clearest, most
good and bad examples.
effective way possible.
1. Clear
This is why the 7 Cs of Communication are helpful. The 7 Cs
When writing or speaking to someone, be clear about your
provide
that
goal or message. What is your purpose in communicating
reports,
with this person? If you're not sure, then your audience won't
your
a
checklist
meetings,
emails,
for
making
conference
sure calls,
andpresentations are well constructed and clear – so your audience gets your message.
To be clear, try to minimize the number of ideas in each
According to the 7 Cs, communication needs to be:
Clear.
Concise.
Concrete.
be sure either.
sentence. Make sure that it's easy for your reader to understand your meaning. People shouldn't have to "read between the lines" and make assumptions on their own to
understand what you're trying to say.
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JANUARY 2015
Bad Example Hi John, I wanted to write you a quick note about Daniel, who's working in your department. He's a great asset, and I'd like to talk to you more about him when you have time. Best, Skip
Are there any adjectives or "filler words" that you can delete? You can often eliminate words like "for instance," "you see," "definitely," "kind of," "literally," "basically," or "I mean." Are there any unnecessary sentences? Have you repeated the point several times, in different ways? Bad Example
What is this email about? Well, we're not sure. First, if there are multiple Daniels in John's department, John won't know who Skip is talking about. Next, what is Daniel doing, specifically, that's so great? We don't know that either. It's so vague that John will definitely have to write back for more information. Last, what is the purpose of this email? Does Skip simply want to have an idle chat about Daniel, or is there some more specific goal here? There's no sense of purpose to this message, so it's a bit confusing.
Good Example Hi John, I wanted to write you a quick note about Daniel Kedar, who's working in your department. In recent weeks, he's helped the IT department through several pressing deadlines on his own time.
Hi Matt, I wanted to touch base with you about the email marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the company's philanthropic efforts. I think that could make a big impact, and it would stay in their minds longer than a sales pitch. For instance, if we talk about the company's efforts to become sustainable, as well as the charity work we're doing in local schools, then the people that we want to attract are going to remember our message longer. The impact will just be greater. What do you think? Jessica This email is too long! There's repetition, and there's plenty of "filler" taking up space.
We've got a tough upgrade project due to run over the next three months, and his knowledge and skills would prove invaluable. Could we please have his help with this work?
Good Example
I'd appreciate speaking with you about this. When is it best to call you to discuss this further?
Hi Matt, I wanted to quickly discuss the email marketing campaign that we analyzed last Thursday. Our target market will want to know about the company's philanthropic efforts, especially our goals to become sustainable and help local schools.
Best wishes, Skip This second message is much clearer, because the reader has the information he needs to take action. 2. Concise When you're concise in your communication, you stick to the point and keep it brief. Your audience doesn't want to read six sentences when you could communicate your message in three.
Watch what happens when we're concise and take out the filler words:
This would make a far greater impact, and it would stay in their minds longer than a traditional sales pitch. What do you think? Jessica
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JANUARY 2015
3. Concrete
Bad Example
When your message is concrete, then your audience has a clear picture of what you're telling them. There are details (but not too many!) and vivid facts, and there's laser-like focus. Your message is solid.
Hi Daniel, Thanks so much for meeting me at lunch today! I enjoyed our conservation, and I'm looking forward to moving ahead on our project. I'm sure that the two-weak deadline won't be an issue.
Bad Example
Thanks again, and I'll speak to you soon!
Consider this advertising copy:
The Lunchbox Wizard will save you time every day. A statement like this probably won't sell many of these products. There's no passion, no vivid detail, nothing that creates emotion, and nothing that tells people in the audience why they should care. This message isn't concrete enough to make a difference. Good Example How much time do you spend every day packing your kids' lunches? No more! Just take a complete Lunchbox Wizard from your refrigerator each day to give your kids a healthy lunch and have more time to play or read with them! This copy is better because there are vivid images. The audience can picture spending quality time with their kids – and what parent could argue with that? And mentioning that the product is stored in the refrigerator explains how the idea is practical. The message has come alive through these details.
Best, Jack Miller If you read that example fast, then you might not have caught any errors. But on closer inspection, you'll find two. Can you see them? The first error is that the writer accidentally typed conservation instead of conversation. This common error can happen when you're typing too fast. The other error is using weak instead of week. Again, spell checkers won't catch word errors like this, which is why it's so important to proofread everything! 5. Coherent When your communication is coherent, it's logical. All points are connected and relevant to the main topic, and the tone and flow of the text is consistent. Bad Example
4. Correct When your communication is correct, it fits your audience. And correct communication is also errorfree communication. Do the technical terms you use fit your audience's level of education or knowledge? Have you checked your writing for grammatical errors? Remember, spell checkers won't catch everything. Are all names and titles spelled correctly?
Traci, I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she wanted to make sure you knew about the department meeting we're having this Friday. We'll be creating an outline for the new employee handbook. Thanks, Michelle As you can see, this email doesn't communicate its point very well. Where is Michelle's feedback on Traci's report? She started to mention it, but then she changed the topic to Friday's meeting.
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JANUARY 2015
6. Complete In a complete message, the audience has everything they need to be informed and, if applicable, take action. Does your message include a "call to action," so that your audience clearly knows what you want them to do? Have you included all relevant information – contact names, dates, times, locations, and so on? Bad Example Hi everyone, I just wanted to send you all a reminder about the meeting we're having tomorrow! See you then, Chris This message is not complete, for obvious reasons. What meeting? When is it? Where? Chris has left his team without the necessary information. Good Example Hi everyone, I just wanted to remind you about tomorrow's meeting on the new telecommuting policies. The meeting will be at 10:00 a.m. in the second-level conference room. Please let me know if you can't attend. See you then,
Chris
I wanted to let you know that I don't appreciate how your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team's progress discussed as well. So far, thanks to your department, I haven't been able to do that. Can you make sure they make time for me and my team next week? Thanks, Phil
Well, that's hardly courteous! Messages like this can potentially start office-wide fights. And this email does nothing but create bad feelings, and lower productivity and morale. A little bit of courtesy, even in difficult situations, can go a long way. Good Example Hi Jeff, I wanted to write you a quick note to ask a favor. During our weekly meetings, your team does an excellent job of highlighting their progress. But this uses some of the time available for my team to highlight theirs. I'd really appreciate it if you could give my team a little extra time each week to fully cover their progress reports. Thanks so much, and please let me know if there's anything I can do for you! Best, Phil What a difference! This email is courteous and friendly, and it has little chance of spreading bad feelings around the office.
7. Courteous
Note: There are a few variations of the 7 Cs of Communication:
Courteous communication is friendly, open, and honest. There are no hidden insults or passiveaggressive tones. You keep your reader's viewpoint in mind, and you're empathetic to their needs.
Credible – Does your message improve or highlight your credibility ? This is especially important when communicating with an audience that doesn't know much about you.
Bad Example
Creative – Does your message communicate creatively? Creative communication helps keep your audience engaged.
Jeff,
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S
o you want to open a Bar or Rum Shop, huh? A profitable bar?
Financial plans help you determine where you’re
Beers. Shots. Cocktails on the rocks. Friends.
plans can help you create a strategy for a profitable
Conversation. Any way you slice it, the aim of bars
business.
and pubs across the country is to stir up excitement, entertainment and fun.
going with your money. Partly inspirational, these
Empower yourself with financial knowledge, when building your financial plan, follow these three steps:
But aspiring bar owners shouldn't confuse a fondness for their local pub with the ability and passion needed to run one successfully. While it can be fun and
Step 1: Determine where you’re going. Step 2: Stick with your financial plan
sometimes profitable, owning a pub usually requires long hours as well as attention to detail. Creating a business financial plan will help you achieve any goal you’ve set for yourself. Your goals will become the driving force behind your overall
Step 3: Set your monthly goal. We’re committed to your financial success. Here you’ll find a list that would help you start in the right direction.
plan. Your list should include your short-term, mid-
Creating your financial plan takes a significant time
term, and long-term goals, and it should be realistic
investment at first, but documenting your goals can
and specific. Short term goals are within one year,
help you save time and money in the long run. With a
while mid-term goals are between two to five years and long-term goals are greater than five years from today.
plan in place, you can set milestones and celebrate the achievements that will keep your finances healthy today – and for years to come.
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Start-Up Costs
TOTAL . . . . . . . . $
Rent for six months while waiting on a liquor license: $ Liquor license and fees: $ Equipment, construction, and demolition: $ Signage: $ DĂŠcor and glassware: $ Training for six employees: $ Initial liquor order: $ Sound system: $
The Markups Draft beer: $
Bottled beer: $ Well liquor: $ Top-shelf liquor: $ Wine: $
Emergency funds: $ Misc.: $ TOTAL . . . . . . . $
Break-Even Point
Example Below Ongoing Monthly Costs
Amount you’d have to gross in 18 months before
Rent: $
you start turning a profit: $645,978 (monthly ex-
Booze: $
penses of $24,740 for 18 months, or $445,320, plus
Insurance: $
start-up costs of $200,658)
Misc.: $ Staff pay: $ Utilities: $ 0 Taxes and fees: $
Number of customers required per night to reach $645,978 in 18 months (assuming $5 per average
drink and 1.5 drinks per person): 160
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THE
FOOD & CULTURE TOURS
STRICTLY BAJAN RUM SHOP TOUR
Have a delicious taste of history while sampling local rum and mouth-watering LOCAL CUSINE on the TOUR. Join us ON the Strictly Bajan Rum Shop Tour! for a look back in time at the rum history, culture and heritage in Barbados. Hear stories of Old Bars, making of Rum, learning local traditions and more. It’s the Real McCoy!
BAJANISLANDTOURS.COM
66
246.844.7008
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STRICTLY BAJAN RUM SHOP TOURS S
trictly Bajan Rum Shop Tours - a very special Morning tour of The Rum Shop Culture & Barbadian Heritage. As the name suggests this tour is strictly local and seeks to provide visitors with a truly Authentic Barbados Experience. As such, this tour exposes our guests to Traditional Rum Shops, Traditional Bajan (people), Traditional Food and Local Beverages. But even more, our 'visiting friends' have the opportunity to be part of our Culture, and Heritage. The tour incorporates on bus fun activities, games and competitions. While the tour is fun it is also educational and informative, allowing for a fun learning environment. This being said, our tour begins with a visit to the facilities of the world's oldest Rum and pioneer of fine liquor: Mount Gay Visitors Centre. Following this, our tour proceeds to visit three (3) Rum Shops: where our guests can indulge in Traditional Dishes and Beverages and be delighted by local craft and entertainers. On route to the first Rum Shop stop visitors are provided with a sample of Claytons Kola Tonic (Sponsor)
Buljol and one (1) Banks Beer (Sponsor): part of the All Inclusive Package. On route to the third Rum Shop stop visitors are provided with a sample of Claytons Kola Tonic with Mount Gay Rum (Sponsors) Third Stop: Rum Shop and Traditional Dish: Visitors interact with shop owner/s who provides our guests with a brief history of their establishment as well as Local Lunch and a glass of Claytons Kola Tonic mixed with Mount Gay Rum (Sponsors): part of the All Inclusive Package. At this final stop guests are also entertained by local artists and are delighted by local arts and crafts. Please note, the Rum Shops are alternated on a per week basis. Tour Days: Tuesday/Thursday/Saturday Tour Time: 10:00am to 2:00pm Tour Guide: Knowledgeable about our Barbadian Culture/Friendly and Personable Tour Driver: Experienced and Safe
First Stop: Rum Shop and Traditional Dish: Visitors interact with shop owner/s who provides our guests with a brief history of their establishment as well as Mini Cutters: Ham/Egg/Cheese and a glass of Claytons Kola Tonic (Sponsor): part of the All Inclusive Package. On route to the second Rum Shop stop visitors are provided with a can of Claytons Kola Kick (Sponsor) Second Stop: Local Bar and Traditional Dish: Visitors interact with shop owner/s who provides our guests with a brief history of their establishment as well as a Local Pickle Dish: 67Chicken Foot/Pudding and Souse/
Tour Transport: Fully Air Conditioned 40 Seater Coach Tour Security/Safety: First Aid Kit on board with trained First Responder Tour Cost: Tourist: $65.00 USD/ $130.00 BDS - All Inclusive Package. Locals: $ 50.00 USD/ $100.00 BDS Visit our website and view our other tour packages. Contact Tel: 1 246 844-7008 Email: strictlybajanrumshops@gmail.com Follow us on twitter: @RumShopsTours Visit us online: www.bajanislandtours.com
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JANUARY 2015
By Raeann Beckles
In January 2010 Chef Jamell Small donned the hat of Managing
Director/ Head Chef of Le Crouton Superieur. With eight years’ experience within the hotel and restaurant industry, Chef Jamell Small created Le Crouton Superieur as a small gourmet breakfast delivery and catering service. His former places of employment include Cafe Zoola/ Lime Bar, Limegrove, Mullins Bar and Restaurant and the Tides restaurant and was educated at the Barbados Community College. He is the sole owner of the business and his Communications Consultant is Christal P. Austin.
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JANUARY 2015
Services available are:
Corporate Breakfast Package - for those busy morning meetings or when you are in a rush;
Private Gourmet Chef Services - get mindblowing infusions of flavour prepared right in your home/ pent house;
Chocolate covered Christmas cookies with sprinkles
Catering Services Bespoke menus created for weddings, showers, children’s parties and more;
Menu Preparation & Food Design - Consult us for professional guidance on your next menu change and win your clients loyalty while giving your restaurant/ bistro that competitive edge.
This citrus salad is a great way to start your day. Ingredients Pepper sauce, oil, sugar and vinegar. Mix and enjoy!
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by Michael Wiser
W
ith 2015 behind us, the world’s biggest and
1) Disintermediation
smallest advertisers alive are looking ahead with
With Facebook and Google expanding their services in the
optimism to the New Year. But what exactly will 2016
ad tech market and playing both “buyer” and “seller” of
bring for mobile advertising?
their own media, there will be a drive in 2016 for other
To find out, MAW caught up on Friday with the mobile ad ecosystem experts at Manage. Maggie Mesa and Barry Coleman are weighing in on the wide-spread move of advertising to mobile through predictions for the coming year.
Together, they’ve shared with MAW their
anticipated top five mobile advertising trends for 2016.
players to offer an independent platform that offers more
transparency in the process. The demand for greater transparency form advertisers (in media cost, placements, ad types, etc.) will encourage more disintermediation to reduce the number of go-betweens connecting the advertiser and the consumer to demystify what’s been a black box. Next year, advertisers will need to prioritize by
To check out Mesa and Coleman’s forecast of the trends
cultivating their own first-party data. With additional
soon-to-be at the forefront of DSPs, SSPs, ad exchanges
platform options for programmatic buying, they will have
and enterprise advertisers alike, along with advice on how
more opportunity to gather data, target across platforms,
publishers/advertisers should address them, take a gander
and experiment with varying ad units.
below.
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2) Ad blocking In 2016, advertisers won’t likely be as intimated by ad blocking – as in-app campaigns aren’t affected by mobile web. Those most likely advertisers to be impacted by ad blocking are those relying on cookie-tracking to target from web to mobile. App publishers investing in mobile ads for user acquisition will also want to know if they should shift their budgets. However, before overestimating the impact of ad blocking, advertisers should wait and track results over the next few quarters. Next year, it would be crucial to focus investments where they are trackable, i.e. in-app mobile.
3) Cross-device tracking and targeting The cross-device tracking market still does not have a true leader. This means advertisers should seek to leverage firstparty data combined with third-party sources for a best approach at cross-device tracking and targeting. Partnering with ad platforms that offer DMP capabilities helps to shortcut the process between leveraging multiple data sources and targeting ads to new audiences. 4) Self-service programmatic
Both advertisers and publishers are seeking more transparency in programmatic advertising. While advertisers want to see exactly what they are paying for and the return on their investment, publishers want access to data for analysis on what types of ads and companies are most successful with their inventory. Next year, this transparency will shift to a “must-have” instead of a “nice-to-have,” and programmatic providers should be ready to adapt. As for advertisers, they should look for programmatic partners that share data and offer greater options for targeting, price optimization, etc. 5) Ad units driving engagement In 2016, popular ad units will continually evolve and change. With an increasing focus on user experience, publishers and advertisers alike will push for more native ad placements that are less disruptive to consumers. Advertisers will start shifting investments into ad units that better fit the medium (as opposed to a one-banner-fits-all approach), engage users and minimize distraction. On their end, publishers will start leveraging publisher platforms to test and scale new native or video ad units that drive higher engagement and yield to boost their revenue.
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PRIVATE TUTORING
SUBJECTS AVAILABLE: English | Math | POA | POB Days: Tuesdays/Thursdays/Saturdays Package: Hours: 4-5pm and 5-6pm each day (Tue/Thur) Saturdays: 1-2pm, 2-3pm, 3-4pm, 4-5pm
Affordable Rates Contact: Tel: 1-246-844-7008 Email: NEOPrivateTutoring@gmail.com
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JANUARY 2015
By Raeann Beckles
I
f your aim is to improve your aptitude and knowledge base in a particular field, all education pertaining to this subject will be useful. If this statement is assumed true, then the benefits afforded by private tuition are enormous. You will have the advantage of a whole teacher to yourself, with their lesson plans and strategies of teaching designed just for you! It seems impossible to doubt the enormous benefits this will offer. In a classroom, one teacher may be faced with approximately thirty pupils, each with different abilities, different rates of learning, and individual strengths and weaknesses. Yet despite this, for the majority of the lesson the teacher will be forced to treat his class as if it contained just one student. He or she will orate from one end of the classroom, unable to gauge how effectively each pupil is assimilating the lesson. The lesson plans will be designed to fit the needs of the average pupil; and the teacher will proceed at a rate suitable for the average pupil. In this environment it is all to easy for a bright child or adolescent to fail to grasp one particular point, as the swathe of teacher talk washes over them like the unrelenting tides. It is unlikely even the best of teachers would spot the particular point of misunderstanding cast on the countenance on one pupil, hidden amongst so many other faces. To draw attention to their lack of understanding can be intimidating for the pupil: everyone else is silent, so they must have understood. Do I want to draw attention to myself? All too often the misunderstanding goes unexpressed and unaided. The obvious benefit of one to one tuition is that the tutor can tailor their teaching style to the abilities of their student. They will be able to gauge the level of the pupils understanding, and, more importantly, track down the sources of misunderstanding, and deal with them effectively. Away from the bustle of the classroom, the student will feel more able to voice their difficulties; and having just one pupil to deal with, the teacher will be more
capable of resolving them.
Other subjects Subject: Days:
available: POA and POB English/Mathematics/POA/POB Tuesdays/Thursdays/Saturdays
Package: Hours: 4-5pm and 5-6pm each day (Tue/Thur) Saturdays: 1-2pm, 2-3pm, 3-4pm, 4-5pm If you, your child or anyone you know, require personal assistance in any of the above areas, then you've come to the right place/person. This course caters to children and adults alike. It's all about you or someone you know understanding, learning and moving forward to achieve their academic goals. Parents see below: 1. Parents are free to aselect the time/day best for their child. 2. This package is ideal for kids who need that additional push and help with understanding concepts etc. Creative tools (music/games/challenges/ other creative activities) will be used to ensure the child benefits/learns. 3. As we approach exams, the course is expected to intensify, focusing on pass papers, practice tests using exam conditions. Mentoring is also provided at this stage to ensure that the child is well prepared all-round for exam. 4. Should you (parent) require a copy of my CV, please feel free to request such. Upon reviewing my CV, you may see an area that you think your child can also benefit from. Please feel free to inform me of that area which will allow your child to gain even further knowledge/ skills. Contact Information: Raeann Beckles at 1-246-844-7008 or NEOPrivateTutoring@gmail.com
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Khaled Attia
E
xcited about the New Year? The entire community of mobile technology is
very eager to see what 2016 is bringing to the field. In this article we shed light on the most important technology trends in 2016 regarding mobile devices. This article is based on recent reports and experts’ expectations.
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JANUARY 2015
1. Internet of Things Internet of things is the network between different devices and sensors in which they communicate their internal states and external environmental states. This network is expected to expand greatly and the interaction between different devices and sensors is going to be much more cooperative. This will effectively affect user experience. The user experience will be extremely customized depending on his current environment and personal preferences thanks to the convergence of different devices in IoT manner. Devices are going to use IoT platforms which are responsible for managing, integrating and securing different network nodes to cope with the enormous expansion of IoT networks. 2. Seamless Online Payment Smartphones and similar mobile devices have become the major choice for internet access. According to a report by KPCB, 51% of internet usage are through mobile devices. As online payment is a vital part of the internet service to both customers and businesses, it is required that the payment process via mobile devices becomes seamless. One important objective is to make purchasing simple and easy as customers will have digital wallets where they can buy on-the-fly by simply using one of their credit cards stored in their digital wallets. Apple and other companies are working hard in that direction and it’s expected that 2016 will witness a huge improvement regarding online payments using mobile devices. 3. Wearable Technology The need to continuously check updates and get notifications and news feed while working or doing sports was the main motivation to introduce wearable technology. While pulling out a Smartphone or tablet to check your mail or get notifications may be not suitable in many cases during work day or doing sports, wearable devices such as smartwatches are very practical and convenient for those cases. Although current progress regarding wearable is not enough (however, some
products are already in action, such as the Apple Watch), it is expected that businesses are going to figure out how to make the most of this technology starting from 2016. 4. Enhanced Security Almost all Smartphones include some sort of security, such as the screen lock using a pattern or a pin. Smartphone security is expected to improve and include more complex authentication methods. The need to increase the security level applied over a Smartphone comes from the fact that Smartphones are now used in almost all kinds of activities (i.e. Payments and business stuff).Smartphones contain much more sensitive data than they used to. Security here is not limited to locking the device’s screen, but should also include authentication of sensitive actions such as online purchase and sending business-related data to the cloud. Companies are examining some biometric identification techniques on Smartphones. New authentication methods have appeared such as fingerprint scanning, which is implemented in many modern Smartphones. In 2016, Smartphones are expected to include much more advanced techniques such as retina scanning. In 2015, Fujistu already introduced Arrows NX F-04G which is considered the world’s first to offer retina scanning, however the sales were not high as expected. People in the field say that your eyes will literally be your key to the future. 5. Phones with Foldable Display While having devices with bendable screen may sound not realistic nowadays, reports indicate that such technology may be available very soon. Reports state that Samsung is currently working on a Smartphone with foldable screen. This Smartphone is expected to be released in a few months. Foldable technology offers great flexibility regarding mobility and device size, which are of the main concerns for Smartphone manufacturers. Another advantage of having foldable displays is strength. This kind of technology should enable us to build unbreakable displays. While no serious products using this technology have been released, we shall wait and see what 2016 brings regarding this kind of technology.
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JANUARY 2015
evolved from the spirit world, and his work is known in some sense to be prophetic and almost factually although fictional. So relevant to a contemporary Caribbean, his book Fields of Death has arrested the minds of many a readers locally and abroad. First inspired to write by his brother Lewin, he also contributes his ability to pen from being thought orally by an old wise teacher and adept Lyme Rowe, who forever lives on in his memory.
Now a motivator and inspirational figure, author W St Cyr has brought a revolution to Caribbean fiction, with a gritty, bold, suspenseful and exciting way of writing displayed in his first published novel 'Fields of Death'...he has awoken not only the minds of the ardent book lovers, but the average man on the streets to read.
W
ilmont St. Cyr, was born in Barbados and came from humble beginnings. He later enrolled into the military and was a talented sportsman after serving for some years. But later his life made a dramatic turn, when he was incarcerated for over eight years for gun possession. This was then seen as the dark cloud of his life, a turning point. Determined to turn a different chapter in what he saw as bad choices and human misfortune, he took the pen up. Writing under the most difficult circumstances, the author created several works including an autobiography and three books, one of them, the exciting and most talked about movie type Barbadian crime thriller 'Fields of Death,' a novel based on the canfield murders and serious crime in the Caribbean. The inception of his writing was over seven years ago, but his first novel 'Fields of Death,' along with three other unpublished books were written in a span of five years. He believes like the fabled poets of Arabia, his writing
W St Cyr invites the reader to travel on many a journey, into his picturesque, descriptive world of writing where he creates some of the most gravitating and realistic stories ever written in this hemisphere...arresting the minds of his readers, he seeks to open our hearts to the whims of change and the dynamism of a diverse human existence, it's fortunes and misfortunes, for such is the world we live. Such is life. Already called a must-read masterpiece in the genre of crime/thrillers, Barbadian author Wilmont St. Cyr has captured the imaginations of readers, and the attention of critics ahead of the official release of his début novel, “Fields of Death”. The gritty tale references the chilling cold case dubbed 'The Canefield Murders', which utterly transfixed the imagination of the Barbadian public some twenty-five years ago; it follows the fictional protagonist Neil “The X-Man” Boyce, a detective charged with investigating a rash of vicious gun-related crimes. Before long, the detective finds himself embroiled in a desperate hunt for a savage serialkiller against the backdrop of an otherwise placid and scenic Caribbean isle.
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JANUARY 2015
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B
rianna McCarthy is a mixed media artist who lives and works in Trinidad and Tobago. Her work takes
on the intricacies and dynamics of representing Afro-Caribbean women who are portrayed as being strong, long-suffering, exoticised and picturesque beings against a backdrop of poverty, hardship, abuse and/or scorn. McCarthy’s constructions and representations revolt
against and subvert the stereotypical trends of representing the black body. She is a self-taught artist and aims to create a new discourse examining issues of beauty, stereotypes, representation as well as the documenting the process – particularly poignant in an ever smaller digitally connected world. Her form
takes
shape
through
masking
and
performance art, fabric collage, traditional media, and installation pieces. Through various media: collage, drawing, illustration, and painting she constructs and manipulates a range of deeply personal
and
emotional
experiences
within
the
constructions. Her work exposes a new range of depth of expressions and emotions, which for the most part, are non-existent in the recorded cultures of the
Caribbean landscape.
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JANUARY 2015
Working in beauty and repetition, the faces and beings she assembles will add to, and possibly change perceptions and allow for a societal awakening of the ways in which relations and relationships are changing in increasingly small world. McCarthy takes pencil to paper, ink to vellum and knife to cloth, to mend the parts of her experience, to fill in it’s gaps with beauty, questions and expressions of the social and relational. McCarthy interns with and designs for The Cloth Design Company and will be collaborating with Pop’Africana Magazine. She was recently featured in ARC Magazine a Caribbean visual art and culture publication. Her work is in permanent collections throughout the US, UK and the Caribbean.
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