BAITI RAHMAN portfolio
please visit my website for more works www.baitirahman.com
INTROduction
HE LLO.MY NA ME IS BA ITI RAH M AN . I am a graphic designer born and raised in Malaysia, and is currently based in London, United Kingdom. I specialize in print design, with an experience in creating rich and user-friendly website. The passion I have for art and design was apparent since I was a child - where I can usually be seen with a sketchbook and a box of crayon - in my attempt to create my own masterpiece. But it was not until I was much older, and I started to understand the power of visual appeal that I knew I wanted to be a graphic designer. Upon the completion of my Creative Multimedia bachelor degree from Limkokwing University of Creative Technology, I started my professional career in Kuala Lumpur, Malaysia. Under constant exposure to the fast paced environment and tight deadlines that is oh-so-common in the world of design, my skill and experience level quickly rocketed. I have worked on a wide range of projects such as branding, flyers, posters, packaging, 3D/popup displays, magazine, newsletter layout as well as web design and pride myself on the ability to deliver a visually-appealing product that conforms to the need of the clients. I enjoy helping individuals/ corporations express their brand, identity, goals and achievement through print and web design and believed that successful design is achieved with great communication between the clients and the designer. I love what I do and I hope that it is evident in my portfolio. If you are looking for a Graphic Designer who loves creating design solutions, has both print and web experience, please feel free to contact me at 07749 788265 or contact@baitirahman.com
DESIGN PORTFOLIO BAITI RAHMAN
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PROFILE
Name Baiti Rahman Date of Birth 07 October 1985 Address 14, Brick Lane Enfield Greater London EN3 5BA Phone 07749 788265 Email contact@baitirahman.com Specializations Branding Advertising / Marketing Editorial Design Packaging Illustration Web Design E-Newsletters Website www.baitirahman.com
BRANDING
LOGO & STATIONERY OUCH! PRODUCTION
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Description OUCH Production is a post-production house based in Malaysia that specializes in creating 3D and motion graphics arts, corporate presentation videos and short films. The name of the company is derived from the initials of “Original and Unique Creative House� - O.U.C.H. A new logo, business card, letterhead as well as a company profile booklet was created in conjunction with the newly established production house. The fingerprint elements has been used in the design as it fits what the company stands for - original and unique - as there are no two fingerprints alike.
Typographic
Corporate color
LOGO & STATIONERY FOURBIZ ENERGY SOLUTIONS
Description Fourbiz Energy Solutions is an energy saving firm that provides solution for companies looking for a more sustainable use of energy. The logo was created using an organic font whilst maintaining a professional and corporate touch. Shades of green was chosen as the main theme colour for the logo, as it is a colour synonymous with sustainability. The letter ‘O’ was designed to shape like a solar symbol and is in yellow, symbolysing solar energy. Aside from the logo, the corporate identity kit designed consisted of letterhead, business card, corporate folder and corporate pen.
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ILLUSTRATION
DEEPAVALI ILLUSTRATION & POSTCARD DESIGN PAVILION KUALA LUMPUR
Description Deepavali or Divali, popularly known as the “festival of lights,” is a five-day Hindu festival and one of the most important festivals of the year in Malaysia. Deepavali celebration in 2008 sees Pavilion Kuala Lumpur collaborating with the students of a top creative university in Malaysia, the Limkokwing University of Creative Technology. Three designs were produced to capture the spirit of the celebration, using bright and attractive colours and incorporating the elements of Hinduism such as the illustrations of the peacock (also known as Mayura) a sacred bird in Hindu mythologies. These designs were then used by the students to decorate the mall with ‘kolam’, a colourful display made out of multi coloured rice.
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INSPIRATIONAL QUOTE ILLUSTRATION POSITIVE EMPORIUM
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MARKETING / ADVERTISING
DISPLAY BANNERS HEWO CORPORATION
Description HEWO Corporation was established to drive a healthy trend about health through the delivering of a simple yet powerful message trademarked into their tagline - ‘Health is Cool!’. Three standing display banner were designed as part of HEWO’s display at the Global Bio-Herbs Economic Forum (GBHEF) 2008 held in Putrajaya International Convention Centre, Malaysia. Vivid and lively variations of HEWO’s corporate colours were used in the banners design to enhance HEWO’s presence at the forum as the co-organizer of the event.
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PAVILION PIT STOP BROCHURE PAVILION KUALA LUMPUR
Description Pavilion Pit Stop is an annual fashion show that is held exclusively at the Pavilion Kuala Lumpur shopping mall in conjunction with the Malaysia Grand Prix held in Sepang, Malaysia. In 2011, the show ran for five days, featuring the latest collections from top brands such as Canali, MaxMara, RAOUL, Anya Hindmarch, Warehouse, Nine West, Thomas Sabo, Radley and many others. It was a night where fashion, dining and glamour ride high, and the brochure was designed to reflect the many exciting events held during one of Kuala Lumpur’s top fashion night.
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" C H A M P I O N I N G O K T O B E R F E S T ” F LY E R PAVILION KUALA LUMPUR
Description ‘Championing OktoberFest’ was the theme for the celebration of OktoberFest 2010 in Pavilion Kuala Lumpur in conjunction with the 16-day festival held annually in Munich, Bavaria, Germany. Many exciting games, challenges and happy hour promotions were held in Pavilion Kuala Lumpur during the one week event. Subtle design element that represents the spirit of OktoberFest such as the beer bottle caps and the appropriate use of the background colour was thought of carefully to respect the Muslim community in Malaysia.
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“ S C H O O L’ S O U T, A D V E N T U R E ’ S I N ” F LY E R PAVILION KUALA LUMPUR
Description Pavilion Kuala Lumpur ‘School’s Out, Adventure’s In’ was organized to celebrate the year-end school holidays in Malaysia. Pavilion Kuala Lumpur partnered with DC Comics Superheroes to bring live musical showcase performed by Batman, Green Lantern, Superman, Wonder Woman as well as the infamous villain in the Batman series, The Joker. The casts of the showcase was flown all the way from the United States of America and became the hottest talk of the town for two weeks. The flyer, aside from banner displays, stage backdrops, lightbox displays and floor stickers, was designed as part of the promotional collaterals for the event.
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"CHRISTMAS ENCHANTMENTS" 2010 PAVILION KUALA LUMPUR
Description Festive seasons in Malaysia, similar to many other places in the world, is a time where competition is at its highest level between major shopping centres as they compete to have the best marketing collaterals, indoor and outdoor mall decorations and print advertisement. Pavilion Kuala Lumpur celebrated Christmas 2010 with the theme Christmas Enchantments, where giant baubles and Santa’s carriage complete with reindeeers decorated it’s main concourse. Aside from being the highlight of the Christmas decoration, the baubles were also used as the main design element for the lightbox standing display, tent cards, wrapping paper, flyers and print advertisement.
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PTC INTERNATIONAL EDUCATION FAIR 2013 P T C E D U C A T I O N C O N S U LTA N T S
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Description PTC Education Consultants is one of Mauritius top education recruitment agencies working in collaboration with universities in United Kingdom, USA, Canada and many more. Their ambition for the annual PTC International Education Fair in 2013 was to showcase the famous alumni/invention of the universities they represent in Mauritius, among which are Kent University (UK), University of Nottingham (UK), Humber College (Canada), Monash University (Malaysia), Manipal University (India) and many others. Three photo-op displays were also designed where visitors can take photos posing as a ‘graduate’. In total, twenty-three displays were designed and strategically displayed all over the Bagatelle Mall of Mauritius.
SHOPPING BAG PAVILION KUALA LUMPUR
Description Pavilion Kuala Lumpur is one of the most famous and exclusive shopping centre located at the heart of trendy Bukit Bintang district in Kuala Lumpur, Malaysia. This 1.37 mil sq ft retail haven with 500 outlets offers the finest fashion and home furnishing as well as the best entertainment and culinary delights. A mix of different typography and silhouettes representing fashion, food and urban leisure were used in the design.
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INSTANT GRATIN & CEREAL DRINK PACKAGING MANIODIX DCF ROOTS
Description DCF Roots is a Mauritian company that manufactures an instant manioc/cassava gratin and cereal drink under the brand Maniodix. The product was launched in November 2012, with the aim to launch it to the European market by February 2013. With this in mind, a contemporary approach was taken when designing the packaging so the product appeal to the European market.
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EDITORIAL DESIGN
BOOK COVER TOKYO STREET@PAVILION KUALA LUMPUR
Description Tokyo Street, launched in August 2011, is one of the seven shopping precincts in Pavilion Kuala Lumpur, Malaysia. The facade and interior layout of the precinct was inspired by the essence of Ginza and Shibuya’s cityscapes as well as the Imperial history of Japan. The same concept was applied in the design of its marketing/promotion book, using the traditional elements of the lanterns completed with the modern and sleek glossy cover. In addition, UV spot technique was applied to enhance the lanterns and capture the spirit of Japan.
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MAGAZINE LAYOUT MAURITIUS TOURISM NEWS
Description Founded in 2012, Mauritius Tourism News is a monthly travel magazine aiming to showcase Mauritius island as a top travel destination. It also serves as a platform for travel agencies, hotels and tour providers to showcase their products and offers globally. Mauritius Tourism News is an official partner of Air Mauritius. Appointed as their art director, my task on hand was to come up with the concept, look and feel of the magazine so that it is on par with its existing competitors, whilst giving it its own strong, marketable identity. May 2012 marked the successful launch of the magazine, making it one of the most successful travel magazine on the market in Mauritius.
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WEB DESIGN
WEB DESIGN PAVILION KUALA LUMPUR
Description To celebrate its three year mark, Pavilion Kuala Lumpur desperately needed a new website to reflect its evergrowing position as a leader in the market. The main objective of the new design was to create a site with a richer user experience whilts maintaining its user-friendly features. Among the additions made was a jQuery slider on the front page that features the latest happenings/events as well as exciting offers and discounts happening within the mall, an interactive map of the floor plans, a video section where users can view videos of events or concerts that took place in the mall and many others.
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WEB DESIGN P T C E D U C A T I O N C O N S U LTA N T S
Description In conjunction with its 25th Anniversary celebration, PTC Education Consultants, one of Mauritius top education recruitment agency needed a modern and professional looking website designed and packed with interactive features. The new design feature an interactive slider on the homepage that highlights the many events and happenings organized by the agency, as well as a section where users can easily select an option to find more information about PTC’s three main departments; which is Overseas Study, Online Learning and Professional Courses, where other features such as photo gallery, video gallery and interactive world map can be access.
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