BH Agency Retail Branding Developments

Barley House Group. Case Studies.

Brand Development

Brand development

It is crucial to have the right brand identity. It helps to define your position, what you do, what you stand for and how you are different to your competitors.

Does all of your literature and communications carry a consistent tone of voice and appearance? Does your brand identity set you apart from

Depending on your requirements, we can: Develop a new brand identity or refresh and evolve existing branding Design and develop identity concepts

the competition? Is it future-proof and has it evolved to reflect the

Create and provide comprehensive brand guidelines to

school you are today?

apply across a range of implementations

Our talented team of designers and marketers specialise in helping organisations define, create and articulate their brands. We get to know your school and then get creative to craft the right look and feel, for everything from crest or logo design to packaging, literature to advertising and across a vast range of implementations - in short, for every touchpoint.

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A DEVIOUS SELECTION IN MILK, DARK AND WHITE CHOCOLATE TRUFFLES.

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Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle

Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle

Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle

Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients.

Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation.

Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients.

Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation.

Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients.

Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation.

THE SECRET TRUFFLETIER STORY

THE SECRET TRUFFLETIER STORY

THE SECRET TRUFFLETIER STORY

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THE SECRET TRUFFLETIER STORY Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients.

Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation.

Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle

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THE SECRET TRUFFLETIER STORY Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients.

Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation.

Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle

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THE SECRET TRUFFLETIER STORY Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients.

Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation.

Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle

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A DEVIOUS SELECTION IN MILK, DARK AND WHITE CHOCOLATE TRUFFLES.

REAL RASPBERRY PUREE AND MARC DE CHAMPAGNE IN A WHITE CHOCOLATE SHELL.

unleash your

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A DEVIOUS SELECTION IN MILK, DARK AND WHITE CHOCOLATE TRUFFLES.

REAL RASPBERRY PUREE AND MARC DE CHAMPAGNE IN A WHITE CHOCOLATE SHELL.

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A SELECTION OF TEMPTING DARK CHOCOLATE TRUFFLES, PRALINES, CREAMS AND MARZIPANS.

GOOEY FONDANT CENTRE INFUSED WITH NATURAL MINT OIL AND COATED IN 72% SWISS DARK CHOCOLATE.

CHOCOLATE

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A CRUNCHY COLLECTION OF GLORIOUSLY NUTTY CHOCOLATES AND TRUFFLES EXPLORE THE SECRET AT

WWW.SECRETTRUFFLETIER.CO.UK

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A SPARKING COLLECTION OF EXQUISITE CHAMPAGNE TRUFFLES EXPLORE THE SECRET AT

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A GLORIOUS COLLECTION OF SERENE CHOCOLATES AND FINE TRUFFLES EXPLORE THE SECRET AT

WWW.SECRETTRUFFLETIER.CO.UK

A SELECTION OF TEMPTING DARK CHOCOLATE TRUFFLES, PRALINES, CREAMS AND MARZIPANS.

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A SENSATIONAL COLLECTION OF SMOOTH MILK CHOCOLATES AND FINE MILK TRUFFLES EXPLORE THE SECRET AT

WWW.SECRETTRUFFLETIER.CO.UK

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A SEDUCTIVE COLLECTION OF FINE TRUFFLES MADE WITH A FRESH CREAM GANACHE EXPLORE THE SECRET AT

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Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae.

It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?

Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.

A COLLECTION OF HEAVENLY, SMOOTH DARK CHOCOLATES AND FINE DARK TRUFFLES

Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae.

It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?

Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae.

It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?

A DEVIOUS SELECTION IN MILK, DARK AND WHITE CHOCOLATE TRUFFLES. EXPLORE THE SECRET AT

WWW.SECRETTRUFFLETIER.CO.UK

GOOEY FONDANT CENTRE INFUSED WITH NATURAL MINT OIL AND COATED IN 72% SWISS DARK CHOCOLATE.

TRUFFLES MINT

unleash your

Packaging

Brand development - Lessiter’s Chocolates (The Secret Truffletier)

Brand development - Lessiter’s Chocolates (The Secret Truffletier)

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RASPBERRY PUREE AND MARC DE CHAMPAGNE TRUFFLES IN WHITE CHOCOLATE

MILK CHOCOLATE INFUSED WITH ENGLISH MINT

GINGER ENROBED IN 72% DARK CHOCOLATE

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Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae.

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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.

Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae.

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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.

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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.

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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.

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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.

Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae.

It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?

Qui di veles reperiate si venit, corior aut volorehendi imint ullatempor aperis est am, expernatem atiosae officiis acea cus sincia volo voluptae voluptinte cusdaec tibusapedit.

Qui di veles reperiate si venit, corior aut volorehendi imint ullatempor aperis est am, expernatem atiosae officiis acea cus sincia volo voluptae voluptinte cusdaec tibusapedit.

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Occus nimpor milla nis diam atumet mi, cupti bla velluptiunt atat etur? Catem res nes magnatiis dicabore nientempos estium re nos eliquae di omnis voles suntiuntur simuscipsa quid maximporeria eaquo ex exere ditio et qui bernat at dolo qui totat maio. Lore ipsae sequatiumet odi que nest, optatet ut porio. Nam nihicie ndandip iendunt iissinu llabo. Igenim res disin cusam, quiducidem ad etur?

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34% MILK CHOCOLATE TRUFFLES MADE WITH FRESH WHIPPING CREAM

72% DARK CHOCOLATE TRUFFLES MADE WITH FRESH WHIPPING CREAM

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Brand development - Luponde Tea TEA BAG CARTON SINGLE_White.pdf

TEA BAG CARTON SINGLE_Camomile.pdf

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Ingredients: organically grown tea.

GB-ORG-05 Tanzanian Agriculture.

Luponde is a fairly traded company.

Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789 2.5g

Best consumed within 3 months

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Ingredients: organically grown tea.

GB-ORG-05 Tanzanian Agriculture.

Luponde is a fairly traded company.

Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789 1.5g

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Best consumed within 3 months

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At Lu p fa ir all on fro ly tr our de es m ade or Tea g t s tat he d t an Ltd e t M unn , s Lup ea c ic, it ou on om i n ng ua Ta tain Liv ted de t es n e i s i n z an in gs n th a ia, So ton e Af uth ia ric er a. n

K

TEA BAG CARTON SINGLE_Lemon.pdf

MY

CY

of a e e on c t , is ani rld he de org wo ts t ing n po est the hos ow u r n L t d ol es i 0 f or g ked e th stat 7,00 te f dpic e at ma an es. d l cli ct h av n le a ea fe id per tea

CMY

Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk

CY

K

14:24

GA LE NIC M ON SIN G VE LE RB ES EN TAT A E

19/07/2011

E

1

CY

CMY

OR

of a e e on c t , is ani rld he de org wo ts t ing n po est the hos ow u r n L t d ol es i 0 f or g ked e th stat 7,00 te f dpic e at ma an es. d l cli ct h av n le a ea fe id per tea GA

M

OR

G FI ANI NE C S SIN BL T O GL AC RT E E K HO STA TE DO T A X E

OR

C

Best consumed within 3 months

of a e e on c t , is ani rld he de org wo ts t ing n e po est th hos ow u r n L t d ol es i 0 f or g ked e th stat 7,00 te f dpic e at ma an es. i d cl t h av an eal fec le id per tea

Best consumed within 3 months

MY

PMS: 115 CMYK: C0 M9 Y80 K0

OR GA NI C CA SIN M GL OM E IL EST E AT E

OR GA NI C W SIN HI TE GLE T E ES A TA TE

of a e e on ic t d, l n e is e rga wor th g d s on st o the ost win p Lu lde in ft h gro ed o es 0 or k e th stat 7,00 te f dpic e at ma an es. d cli t h av an eal fec le id per tea

Ingredients: organically grown tea.

GB-ORG-05 Tanzanian Agriculture.

Luponde is a fairly traded company.

Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789

2.5g

TEA BAG CARTON SINGLE_Green.pdf

14:18

1.5g

MY

Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk

CM

19/07/2011

Y

CM

Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk

Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk

PMS: 565 CMYK: C20 M0 Y20 K0

LEMON VERBENA TEA

1

K

M

TE TA ES E NA GL BE SIN ER V C NI N GA MO OR LE

PMS: Yellow 012 CMYK: C0 M5 Y0100 K0

WHOLE LEAF PEPPERMINT TEA PMS: 569 CMYK: C98 M0 Y57 K17

Best consumed within 3 months

TE TA ES E GL EA SIN N T C NI EE GA GR

Y

PEPPERMINT TEA

14:28

Ingredients: organically grown tea.

GB-ORG-05 Tanzanian Agriculture.

Luponde is a fairly traded company.

Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789

C

OR

M

1.5g

CY

TE TA ES OX E GL OD SIN RTH EA C NI T O K T GA ES AC OR FIN BL

C

CAMOMILE TEA

19/07/2011

At Lu p fa ir all ond o f ly e u t r r r o es m ade org Tea t st tate he d t an Ltd M unn , s Lup ea c ic, it ou on om i n ng ua Ta tain Liv ted de t es n za s in ing in t ea nia S sto he , A out nia fri he ca rn .

PMS: 877 (Metallic Silver) CMYK: C0 M0 Y0 K35

Y

CM

At Lu p fa ir all on fro ly tr our de es m ade org Tea t st tate he d t an Ltd M unn , s Lup ea c ic, it ou on om i n ng ua Ta tain Liv ted de t es n e in s i z an in gs n th a ia, So ton e Af uth ia ric er a. n

TEA BAG CARTON SINGLE_Black.pdf

WHITE TEA

Ingredients: organically grown tea.

GB-ORG-05 Tanzanian Agriculture.

Luponde is a fairly traded company.

Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789

M

CMY

At Lu p fa ir all on fro ly tr our de es m ade org Tea t st tate he d t an Ltd M unn , s Lup ea c ic, it ou on om i n ng ua Ta tain Liv ted de t es nz s ing in ea a nia in S sto the , A out nia fri he ca rn .

K

PMS: 360 CMYK: C60 M0 Y80 K0

1

TE TA ES E GL INT SIN RM C NI PE GA PEP

Best consumed within 3 months

C

MY

CY

GREEN TEA

TEA BAG CARTON SINGLE_Peppermint.pdf

OR

1.5g

CMY

PMS: 224 CMYK: C0 M60 Y0 K0

14:21

TE TA ES E GL LE SIN MI O C NI M GA CA

TE TA ES E GL E A SIN E T C NI HIT GA W

Y

MY

GOLDEN TIPS BLACK TEA

19/07/2011

OR

OR

Ingredients: organically grown tea.

GB-ORG-05 Tanzanian Agriculture.

Luponde is a fairly traded company.

Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789

M

CM

BRAND COLOUR & FINEST BLACK TEA PMS: Rhodamine Red CMYK: C5 M90 Y0 K0

1

Packaging

C

TANZANIA

14:30

Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk

19/07/2011

Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk

Brand Guidelines

1

Brand development - Fit For Films

Brand Guidelines

Packaging

P R I M A R Y L O G O F O R D A R K B A C KG R O U N D S

PA C K A G I N G P O S I T I O N I N G Fit For Films logo should be positioned centrally on all packaging and printed materials.

FITFORFILMS P R I M A R Y L O G O F O R L I G H T B A C KG R O U N D S

W E B S I T E L O G O VA R I AT I O N

P R I M A R Y C O L O U R PA L E T T E C73 M45 Y24 K66

C67 M0 Y41 K0

PANTONE 7546

PANTONE 7465

#1E384B

#3FBFAD

PLAIN

PURE WHEY PROTEIN

PURE WHEY PROTEIN BANANA SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN

C76 M4 Y100 K21

C43 M0 Y41 K0

PANTONE 7741

PANTONE 345

#2D903C

#93D0AC

C3 M0 Y34 K0

P R I M A RY F O N T - G OT H A M B O O K

PANTONE 607

ABCDEFGIJKLMNOPQRSTUVWXYZ abcdefgijklmnopqrstuvwxyz 0123456789

SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN

WEBSITE POSITIONING

#F8F5BA

P R I M A RY F O N T - G OT H A M B O L D

I N SPI RE | ED U CATE | SU PPORT

PLAIN

PURE WHEY PROTEIN

BANANA

BANANA

SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN

SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN

PURE WHEY PROTEIN BANANA SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN

An example of Initial Brand development stages based on given brief Brand Development - Design A

Brand Development - Design B

Brand Development - Design D

Primary Colour Palette

Primary Colour Palette

Primary Colour Palette

DARK SKYS

SLATE

ALMOND WHITE

DARK SKYS

ALMOND WHITE

SLATE

WHEAT

Brand Development - Design E

Brand Development - Design G

Brand Development - Design H

Primary Colour Palette

Primary Colour Palette

Primary Colour Palette

DARK SKYS

DARK SKYS

DARK SKYS

MUDDY GREY

Finalised

CREAM

ICE

CREAM

LIGHT CUSTARD

MUSHROOM

MUDDY GREY

AUTUMN LILAC

Conclusion We don’t have clients; we have partners. We don’t work for people; we work with them. We are a team and everyone we work with is part of our team with shared challenges and common goals. We provide a fully integrated solution with the best in technology, creativity, production, ideas and support.

T: 01707 876 555

E: hello@

W: barleyhousegroup.co.uk

@barleyhousegrp

A: Barley House, Sopers Road, Cuffley, Herts. EN6 4RY

A70119