PORTFOLIO WEBSITE SECI LY ZEPEDA | I NT ER FACE DESI GN | FAL L 2 0 1 3
CO N CEP T S TAT E M E N T
Audience
Categories I will depict:
- potential employers - clients - colleagues
- print - web - identity - logos - type - illustration
What users will want to see: - a portfolio that expresses my level of skill, creativity, and diversity - well-balanced website layout and hierarchy - easily navigable pages - comprehensive division/subcategories of work
What I need to inform them of: - software proficiency - diversity in medium - consistency of style
Concept Statement My goal is to design a website that relects my professionalism, attention to detail, and level of skill while achieving a visual cohesion with the work featured. The intended audience includes prospective employers and clients as well as friends and family. The main purpose of the site is to display my work and provide my contact information in an easily navigable way. My thought process will be exhibited through photos of developmental stages of my work that I will include alongside final projects.
M O O DBOAR D
LOGO INSPIR AT I O N
LOGO THUMBN A I L S
LOGO THUMBN A I L S
LOGOTYPE D E V E L O PM E N T
LOGOTYPE
WEBSITE RE S E A R C H
WEBSITE RE S E A R C H
S I TE MAP
WEB
IDENTITY
PORTFOLIO
RESUME
LOGOS
TYPE
LANDING PAGE ABOUT
CONTACT
ILLUSTRATION
SOCIAL MEDIA
WEBSITE SK E T C H E S
WIREF RAME S PRIMAR Y NA VIGA TION LOGO (393x204px ) 396px
129px
SECON DARY NA VIG ATIO N
IM AGES (462x358px )
129p x
S T YLE G UID E
#E6E7E8
#C0E5E8
#5FA09F
Gill Sans Regular (24pt) Gill Sans Regular (15pt) Deep v Brooklyn fashion axe synth cray art party. Kitsch Cosby sweater church-key sustainable. Plaid tote bag actually gentrify shabby chic slowcarb, readymade umami master cleanse four loko Shoreditch Helvetica put a bird on it tattooed. Typewriter art party tousled, mixtape single-origin coffee swag wolf Cosby sweater chambray put a bird on it iPhone sriracha Terry Richardson. Neutra ennui single-origin coffee, Shoreditch kale chips forage roof party messenger bag skateboard tote bag mixtape photo booth brunch Helvetica. Pinterest High Life food truck, chia occupy sustainable Terry Richardson Wes Anderson pickled. Shoreditch kitsch YOLO squid, post-ironic letterpress lomo disrupt art party bespoke polaroid.
S OURCES Artwork Secily Zepeda
Moodboard Images http://www.demeterclarc.com/2010/08/01/sunday-with-dovima/ http://www.burningsettlerscabin.com/?tag=herb-lubalin http://msugraphicdesign.typepad.com/msu_graphic_design/2008/03/graphic-desig-1.html http://typeverything.com/post/8083414954/typeverything-com-bella-typeface-british http://www.schwinnbikes.com/bikes/cruisers/s1-womens http://digitalstampdesign.blogspot.com/2013/05/free-teeth-digital-stamp-vintage.html http://rebloggy.com/post/time-black-clock-decor-minimal-simple/34230908576 http://www.fanpop.com/clubs/the-60s/images/19514021/title/mod-fashion-photo http://ffffound.com/image/ac75ff07f003e10cbd9b5b787107e8149a08c880