Placement presentation

2016/17 LI & FUNG, NEW YORK

BABITA PUN | N0591147

Li & Fung Creative Marketing Intern

2016/17

THE COMPANY | WHO IS LI & FUNG? Global manufacturer-leader in the design, development and sourcing of consumer goods, Covers all aspects of the supply chain from product design and production management to quality control and shipping Over 100 years supply chain expertise.

Global network of over 300 offices & over 14,000 employees. 15,000+ suppliers in over 40 markets.

THE COMPANY | WHO IS LFAMERICAS? Private Label Group Supplying business to business

Products -Hard: Footwear, accessories, gifts, beauty, home, fireworks -Soft: Mens, womens, kids, sports, knit, woven, denim, swim.

Services Fung Global Retail Tech, Catalyst, Collabor8ors, The kitchen.

THE CUSTOMERS Value

Walmart, Target, Primark

Mid market

Zara, River Island, Mango, Bershka

Department

Macy’s, Sak’s, Debenhams, M&S

Off price retailers

TKMaxx, JCPenney, Kohls

Speciality

Eileen Fisher,

Brands

Coach, Calvin Klein, Ben Sherman

E commerce

Amazon, ASOS

Own

Threadbare, Brand Attic, Fashion Union, Anita & Green

Designer collabs

TargetxVB TargetX

MANAGEMENT STRUCTURE | ENTER THE COLLABOR8ORS

THE DIVISION |COLLABOR8ORS

LI & FUNG 3 YEAR PLAN

“create the supply chain of the future” Spencer Fung Group CEO, Li & Fung

WHO WAS I? CREATIVE MARKETING INTERN

PRIMARY JOB FUNCTIONS:

• Research + Whitespace curation • Marketing • Social media and blog contributor • PR and Influencer outreach • Branding and Graphic design • General admin duties • Project coordination

KEY JOB RESPONSIBILITIES

1. Research/ Whitespace -Trend, market intelligence and retailer news.

-Whitespace curation + creative direction- storyboard, copy writing, layout and visuals, branding and marketing.

-Demographics and customer profile research.

-In-store retail SWOT analysis and reports.

KEY JOB RESPONSIBILITIES

2. Marketing/ PR

3.Branding and Graphics -Brand names, logos, visual creation

-Third-party print, digital marketing companies- brief, budget, deadlines -Monthly overview reports inc. SEO analytics, growth hacking analysis.

-Copy writing for brand pitch decks -Corporate decks/ presentations.

KEY JOB RESPONSIBILITIES

4.Social Media// Blog contributor

5.

Influencer / PR outreach

ADDITIONAL RESPONSIBILITIES

6. General office admin duties • General office admin duties • Project calendar update • Photo studio and equipment housekeeping • Maintaining showrooms and closets.

• Organising creative brainstorming and flash collab sessions.

PROJECTS

7.

B2C Business proposal project

In-depth market and competitor analysis Primary and secondary research to validate findings Overall concept and design- logo, branding, webs deisgn, marketing, manufacturing, logistics Price positioning and financials Pitch presentation

8.

Project NEO

TRAININGS AND WORKSHOPS TRAININGS •

Tech spec workshop- Swim, RTW

•

CAD session

•

Excel training

•

Trendalytics

•

Design layout session

•

Costing session

•

Illustrator for work

•

InDesign workshop

WORKSHOPS •

Lunch and learn

•

Toastmasters

•

Intern brainstorming session

•

Team building

•

Design presentation by Sarah Elias Benton

•

Sales presentation buy Lori and Marisa

•

Design presentation by Emjay

•

Industry panel discussion

•

Flash collaboration workshops

•

Health and wellbeing session

OFFICE EVENTS •

Ice cream socials

•

St Patrick’s day

•

Cinco De mayo party

•

Halloween costume party

•

Christmas party

•

New year’s party

•

LF 110th birthday party

•

Birthday surprises

•

Baby showers

OFF SITE EVENTS 1 Material Connexion, 1271 Broadway 2 Fashion School

Positive

Initiative,

Parsons

3 Earth Day event, 1 Hotel 4 Fashion Influx, FIT 5 Fashion Revolution week, FIT 6 Eileen Fisher- Green Eileen Event, Soho 7 TopShop x BOF event, Parsons School 8 Hub spot Digital marketing event, Wall Street

LI & FUNG PHILANTHROPY •

International Youth day

•

Susan G Komen Greater NYC run

•

Foster pride children’s aid society

•

Wear pink day

•

God’s love we deliver

•

Wear blue day

WORK PROS AND CONS PERKS • Summer Fridays x2 a month • Sample sales • Free food!

• Ice cream socials • Donuts!!!

• Festive celebrations • VIP Exec pass to Empire State Building observatory

CONS • Corporate culture • Mature employees • Only 5 PTO days in 6 months • Cheque payments

APPLICATION PROCEDURE The procedure •CV, Covering letter and shop report submission via InPlace •Job role Q&A (20 questions) •Skype interview with Lisa Conklin •Job offer via Laura Brown

Interview Tips Be confident!

Be yourself and show your personality.

Show genuine interest in why you want to work for LF and how much the experience will mean to you.

Ask questions and show curiosity.

VISA PROCEDURE & COSTS CIEE & IST Plus USA Internship J1 Visa - up to 12 months.

Application process takes around 6 weeks.

1.Participant application form + DS7002 form 2.Face to face interview at US Embassy 3.Training plan approval process 4.Visa approval and flights.

Initial costs Initial 7 month visa cost: £1085 Additional 7 month visa cost: £1105 US Embassy interview fee: £120 Documentation delivery: £20 Flights/ Apartment deposit and rent: x Travel costs to London: x Personal expenses: x

LIVING ARRANGEMENTS

Salary $510/wk

Rent $260/wk

Housing options: Webster Brooklyn Heights New Yorker accommodation Park Avenue South Between 25/26th Street Manhattan, NY

Sparerooms Gypsyhousing Airbnb

WHAT’S IT LIKE TO LIVE IN NEW YORK?

THE HIGHLIGHTS

the highlights

TRAVELLING

Washington DC Philadelphia Connecticut Niagara Falls Boston Vermont Hamptons Miami Sacramento San Francisco Malibu, Laguna San Diego Las Vegas Utah Arizona

FINALLY…

WHAT TO EXPECT Living in New York City is a chance of a lifetime!

Be open to new opportunities.

Always something going on, “city that never sleeps”.

Gossip Girl, FRIENDS, SATC,etc references everywhere.

Walk and explore as much as possible.

Be willing to submerge yourself to new culture.

You’ll meet new people and make lifelong friendships.

Be enthusiastic and expect to work hard.

Get ready to experience all four seasons.

Expensive city but liveable in a budget!

Don't be overwhelmed.

Thank You!

BABITA PUN N0591147@NTU.AC.UK