bookletfirstpart.pdf
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1/29/12
9:46 PM
Touchpoints SERVICE PERIODS TOUCH POINTS
attract attention
inform
use
support
maintain
pop website call center C
M
envelope
Y
CM
MY
application
CY
CMY
K
stores final package printed media
The service period is divided into five. First part is about how to attract attention, more about taking the first flashing attention. Second part is to inform the potential customer about the packs, and the service system. Third is the touchpoints while the active usage of service. Support is for secondary needs, whereas maintain is more for feedback and post-service perieod
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