Google My Business - Day 3

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MY BUSINESS A 7-DAY GUIDE ON HOW TO GENERATE LEADS FOR YOUR BUSINESS ON GOOGLE

DAY 3 POSTING

POSTING

Google My Business Posts are social feed-like updates that generally contain an image/video, text and link.

This feature can be used to promote offers, advise customers about COVID-19 updates, highlight products and events, and keep customers in the loop.

This also helps to create more search traffic if done regularly.

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MISTAKES Most of the Google My Business users are not looking at and/or using this feature.

BIG IDEA Think about this feature as Facebook and LinkedIn. Posts doesn’t need to be overly professional, just be flexible and use keyword rich posts.

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FRAMEWORK Google My Business Posting has 4 different posting Categories: COVID-19 Updates These are your business updates for COVID-19 (e.g., restrictions, new business hours, etc.)

What’s New/Products Announcements and general information about your business or feature new products.

This will be the normal go-to posting. Majority of the time, this will be used for posting.

Offer Announce limited-time coupons, discounts, promotions, or sales.

Events List your live or online events b2bwebsites.com.au

ACTION/TOOLS The post doesn’t have to be flashy: post something that people will search for your business/services.

This feature can be found on your HOME section of the Google My Business (Google Business Profile Manager)

To start posting: Log in to your Google My Business account.

Click “Create Post”.

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Choose your post type – COVID19 update, Offer, What’s New, Product or Event.

Fill out all the fields (photos/videos, text, etc.)

CALL-TO-ACTION BUTTON Options are varied and depend on your post type, but all the standards are represented: Learn More, Order Online, Buy, Book, Sign Up, Call Now.

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Preview your post.

Once everything looks good, click “PUBLISH.” Google Posts appear on a desktop in the business profile, which appears in the knowledge panel, directly underneath the business description and above the link to the social profiles (if present).

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ADDITIONAL NOTES: Post regularly to keep your brand consistent with Google.

Use high quality photos or videos Keep the words short and keyword rich and keep your posting unique. Hashtag won’t work in GMB. Keep your posts informational, educational, and professional.

GMB Posts are not available to all businesses.

NEXT STEPS Post COVID-19 update Post at least 1 post to start.

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TOMORROW LESSON IS BIO

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